Media Guide & Planner THE BUSINESS, TECHNOLOGY & ART OF ANIMATION AND VFX

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1 THE BUSINESS, TECHNOLOGY & ART OF ANIMATION AND VFX Media Guide & Planner W. Agoura Rd., Suite 102 Westlake Village, CA (818) fax (818)

No one knows the business, technology or art of animation better than we do.

Since 1987, professionals and up-and-comers alike have looked to Animation Magazine for advice,

digital format) so they can make informed decisions on everything from hardware and software purchases to

2 No one knows the business, technology or art of animation better than we do. Collectively speaking, our publication and its diverse staff represent the animation authority. Since 1987, professionals and up-and-comers alike have looked to Animation Magazine for advice, inspiration and the inside take on how to get ahead in this highly competitive branch of the entertainment industry. Today readers from 80 countries look forward to receiving their monthly edition (in either print or digital format) so they can make informed decisions on everything from hardware and software purchases to new television series available for broadcast. All year long we do our best to stay animated and to give you animated results. With that in mind, we hope you enjoy our Media Kit and envision new ways we can work together to build your business

Advertising with Animation Magazine means Opportunity!

need to sell a television show, distribute a DVD, announce

your school or tell the world about your latest achievement

.. Producers Directors Animators Studio Executives

Reps Book Publishers Storyboard Artists VFX Supervisors

3 Advertising with Animation Magazine means Opportunity!! If you run an animation studio, produce films or games, need to sell a television show, distribute a DVD, announce the launch of a new tech tool or collectible toy, promote your school or tell the world about your latest achievement in visual effects, you ll be glad to know that... Producers Directors Animators Studio Executives Development Heads Television Buyers Agents Merchandising Reps Book Publishers Storyboard Artists VFX Supervisors Hardware & Software Companies Writers Investment Firms Academy Members Game Publishers & More All Read - 3 -

Animation is considered an integral part of practically every feature film, television show, game and licensing campaign in the

Since our goal is to report on The Business, Technology & Art of Animation, we divide our in-depth print and online coverage into

Here are a few examples: Frame-by-Frame This eye-catching section of the magazine focuses on late-breaking news, interesting byte-sized

We also cover industry-related book reviews and DVD titles and offer a monthly Animation Planner.

4 Animation is considered an integral part of practically every feature film, television show, game and licensing campaign in the entertainment industry. Since our goal is to report on The Business, Technology & Art of Animation, we divide our in-depth print and online coverage into specialty departments. Here are a few examples: Frame-by-Frame This eye-catching section of the magazine focuses on late-breaking news, interesting byte-sized developments in the world of animation and visual effects. We also cover industry-related book reviews and DVD titles and offer a monthly Animation Planner. Feature Films Our subjects range from the latest Pixar blockbuster to Bill Plympton s cool indie projects, as well as international favorites. We also keep an eye on groundbreaking films and artists that are redefining the visual effects world, as well as highly watched awards such as the Oscars, the Annies and the Visual Effects Society kudos. Television Animated TV and cable series and specials continue to be the busiest sectors of the industry, but are also teeming with uncertainty. Using investigative pieces, trend stories, creator profiles and globally themed articles, we make it easier for our readers to understand this fast- evolving landscape. The magazine also offers special sections devoted to TV industry markets such as NATPE, MIPTV and MIPCOM

Home Entertainment It s a transitional time for home viewers, with options ranging from downloading

as well as reviews of the latest anime DVDs.

important for animation pros to learn about the coolest new 3D technologies and software.

5 Home Entertainment It s a transitional time for home viewers, with options ranging from downloading movies, to Blu-ray technology and streaming videos, we cover the monthly offerings in DVD releases, as well as reviews of the latest anime DVDs. 3D/Visual Effects As the thin line between live action and visual effects gets blurrier, it s important for animation pros to learn about the coolest new 3D technologies and software. Not only do we highlight the tech magic of current films, we interview the maestros who push the envelope again and again. Opportunities We realize that one of the most important sectors of the animation and visual effects industry is the academic world. That s why we highlight the top schools and institutions that offer programs and classes on related subjects. Not only do we provide balanced overviews of these colleges and their teaching staff, we offer students timely advice on how to break into the market and reach their career goals after graduation

6 Marketing dollars budgeted toward advertisement in Animation Magazine translate into a target readership comprised of industry decision-makers and professional creatives. The majority of Animation Magazine s distribution is broken down as follows: TV: 22% Feature: 17% Schools/Universities: 16% Computer Hardware/Software and Post: 11% Gaming: 9% VFX: 9% Our Powerful Audience Counts 37% of our readers evaluate and recommend company needs 16% authorize/approve purchases 22% hold the position of President, CEO, Producer or Director ALL ABOUT ADVERTISING 20,824 x 4.3* = 89,543 Subscribers x Readers Per Copy = Total readers per issue Newsstands and Tradeshows (Based on a monthly average) What does this mean for our advertisers? It only costs $.05 per person to reach 89,543 professionals in the animation industry.* While other publications attempt to cover certain areas of our industry, Animation Magazine is the only trade publication solely dedicated to the business of animation. We suggest you shop and compare our reasonable prices to magazines that only reach a portion of our demographics. *Numbers are based on an in-house survey conducted in

WEBSITE One of the most popular components of Animation Magazine publishing is its online edition located at www.animationmagazine.net.

pros and fans to sound off Flashback: This Month In Animation History AnimagTV featuring trailers, shorts, gaming clips and commercials Animation Industry Directory School Directory to help students

7 WEBSITE One of the most popular components of Animation Magazine publishing is its online edition located at EDITORIAL FEATURES: Daily Newsletter to more than 20,000 readers worldwide Breaking news in all areas of animation Animator profiles, exclusive interviews, in-depth reports Community areas for pros and fans to sound off Flashback: This Month In Animation History AnimagTV featuring trailers, shorts, gaming clips and commercials Animation Industry Directory School Directory to help students find the right program or institute Job Board Movie Guide Tech Reviews MARKETING OPPORTUNITIES: Home Page Openers Banner Ads Standard and Rich Media (Floating, Expandable, Standard) Sponsorship of Newsletter Print & Online deals for television markets and tradeshows Online Market Showcase company profile and movie clips - 7 -

Unique Marketing Opportunities Animation offers a wide range of cost-effective, high-impact opportunities that will get your message to the right audience whether the audience is a buyer looking to

Trade Show Package Deals: Savings Where You Need it the Most We know how expensive it is to participate in a major trade show. Keeping costs down is vital and Animation Magazine can help.

8 Unique Marketing Opportunities Animation offers a wide range of cost-effective, high-impact opportunities that will get your message to the right audience whether the audience is a buyer looking to upgrade to a new software release or, in the case of our Academy Campaign, a studio seeking to connect with Academy members voting for Best Animated Feature, Visual Effects or Animated Short. Trade Show Package Deals: Savings Where You Need it the Most We know how expensive it is to participate in a major trade show. Keeping costs down is vital and Animation Magazine can help. Just call our sales staff to find out about Package Deals for advertising that combine frequency savings in print and online for trade shows in similar markets. For example, if you re a television producer, check out our package rates for MIPTV, MIPCOM-Jr., MIPCOM and NATPE. Or, if you re a hardware or software developer, you ll have a very animated response to our package deal savings for NAB and SIGGRAPH. We We are are proud proud to be to one be one of the of few the publications few publications distributed distributed at exclusive at exclusive European European gatherings gatherings such as Cartoon such as Forum, Cartoon Cartoon Forum, Movie Cartoon and the Movie Cartoon and Master the Cartoon panel series, Master well panel as RAI series, Trade s as well Cartoons as RAI on the Trade s Bay event Cartoons in Positano, on the Italy. Bay event in Positano, Italy. Producer s Reels: On Your Way to the Big Time? Why Not Cut Costs Along the Way? New to the industry? We ve created a special cost-saving opportunity just for you. Our Producers Reels Packages are especially designed for first-time or new-to-the-industry advertisers and are priced accordingly. Producer s Reels are available in 1/4 page and 1/2 page sizes and allow space for images, marketing copy, contact info and your logo all at half the cost of our usual page-rates. Annual Trade Show Calendar: Sponsor a Month Gain a Year s Worth of Momentum Animation Magazine s popular Trade Show Calendar is pretty self explanatory: you can sponsor a month and show off your show, game, toy or visual effect in any dynamic way you like. Our only criteria? Make it fun! Our much-requested Trade Show Calendar is delivered free of charge to our subscribers and is distributed at first-quarter shows and fests. (Please Note: We sell Calendar Sponsorships throughout the year on a first-come, first-served basis.) Annual Pitch Party: Your Ticket In! Got a show to pitch but need a foot in the door to do it? Let our magazine open the doors of Hollywood development offices for you by participating in our Annual Pitch Party contest. This unique advertising opportunity opens the pages of Animation to artists. The concept is simple and has a proven track record. (Our First Annual Pitch Party winner, Nicholas Night, landed a development deal with Spyglass Entertainment and Melwood Productions for his property, The Hair-Raising Adventures of Aaron and Ned). Pay just $375 U.S. and you get space to run an image from your show, a 50-word pitch and your contact info in the shape of a 1/6-page advertisement. Pitch Party participants are evaluated by a panel of industry pros with the power to pick up your show. The Pitch Party winner earns the chance to pitch to the judge of his or her choice. Best of all, our Pitch Party issue goes to the San Diego Comic-Con and garners a ton of interest for all the participants as well as runners-up, Reader s Choice Picks and Staff Favorites. Note: Pitch Party Sponsorships are available. Voting for Reader s Choice Picks is completed online

Special Ad Rates Ad Rates For: For: Full Full Page Page ad ad buys buys in in accompanying newsstand newsstand issue. issue. Free Free Listings: Listings: For For any any exhibitor exhibitor or or attendee.

9 Market Guides: Animation Magazine s Guide to Animation is informative and a convenient way to give attendees a quick buyers overview. Full of listings, helpful editorial on trends and advertising, each Guide is a musthave freebie for attendees and a must-advertise opportunity for exhibitors. Special Ad Rates Ad Rates For: For: Full Full Page Page ad ad buys buys in in accompanying newsstand newsstand issue. issue. Free Free Listings: Listings: For For any any exhibitor exhibitor or or attendee. attendee. Upgrading Upgrading Listings: Listings: For For a a small small fee, fee, include include detailed detailed info info on on your your content content or or product. product. Cover Cover Buys: Buys: The The Cover, Cover, Inside Inside Front Front Cover, Cover, Inside Inside Back Back Cover Cover and and Back Cover are available for Back advertiser Cover purchase. are available for advertiser purchase. Annual School Guide Do you have the most innovative animation training program on the planet? Well! It s time to tell students all about it, inside the pages of our beautiful and informative Annual School Guide. Bound into the pages of Animation Magazine s February Issue and overrun for distribution to schools and school-related events, this is a must-have for would-be pros and the hardware and software buyers of the future. Academy For Consideration Marketing In honor of our Oscar Watch editorial campaign, we increase our distribution and deliver our publication to a refined list of Academy members. Included in these Academy issues is our four-part report written by our team of experts. This Guide for Academy Voters explains artistic and technical breakthroughs inherent in the works of Oscar hopefuls to Academy members who may not be familiar with the ins and outs of animation production. (Please Note: Each Academy season Animation Magazine offers premium For Consideration deals that insure preferred placement. Call your sales representative to find out about savings on our Academy packages.) Inserts, Overruns & Custom Publishing Have your own brochure or marketing piece that you d like to place in Animation Magazine? We can tip your brochure into a full-month s run of our publication. Don t forget, if you have a CD or other product you need to put directly into the hands of our readers, we can insert it in a polybag and deliver it directly to our subscribers and newsstand buyers. Or, if you d like to reproduce a feature story we ve written about your company, we have great deals on overruns. Professionally printed and reasonably priced, our overruns make fantastic additions to your media kit. Finally, if you want to create your own marketing piece and save money in the process, consider us

Issue # Month 2011 Publication Calendar Ad Art Date Street Date Features Bonus Distribution 213 July/ August June 23 July 4 Annual Pitch Party; Disney s Cars II; The Avengers VFX Comic-Con (July

10 Issue # Month 2011 Publication Calendar Ad Art Date Street Date Features Bonus Distribution 213 July/ August June 23 July 4 Annual Pitch Party; Disney s Cars II; The Avengers VFX Comic-Con (July 21-24) 214 September July 21 Aug. 2 Visual Effects Trends; School Hiring Story; New Tech Reviews; SIG- GRAPH/Vancouver Spotlight; The VFX of Sony s Smurfs SIGGRAPH (Aug.9-11) 215 October Aug. 22 Aug. 31 Ottawa Preview Story; Cartoon Forum Highlights; Fall TV Preview Issue; Sony s Hotel Transylvania Cartoon Forum (Sept ) MIPCOM Jr. (Oct. 1-2) Ottawa (Sept.) 216 November Sept. 13 Sept. 23 Oscar Watch Part I: Preview; MIPCOM Highlights; Surveying the British Animation Scene; DreamWorks Puss in Boots MIPCOM (Oct. 3-7) London s Brand Licensing Show 217 Dec./Jan. Nov. 22 Dec. 2 Oscar Watch Part II: The Features Race; Animation Lover s Holiday Gift Guide; Holiday DVDs; Anniversaries: Toon Companies and Characters; Holiday Movie Roundup; The Adventures of Tintin Asia TV Forum Siggraph Asia Oscar Preview Submissions for editorial consideration must be made at least 6 weeks in advance of publication date. File Specs Magazine: Full Page Trim Size: 8 3/8 x 10 7/8 (21.3 x 27.6 cm) Page Bleed Size (1/4 outside trim size on all sides): 8 7/8 x 11 3/8 (21.9 x 28.2 cm) Safe Area: 1/4 (0.635cm) margin inside trim size on all sides Pocket Guide: Full Page 3 1/2 x 5 7/8 (9 x 15 cm) Calendar: Full Page Trim Size: 10 7/8 x 8 3/8 (27.6 x 21.3 cm) For Cover: Top 3 (7.62 cm) are used for logo and Animation Magazine IDs. Character may overlap logo, but must not obscure readability. Photoshop layered template for this is available on CD (per request) or can be downloaded at Linescreen: 150 lpi Media CD-Rom - Macintosh format or DVD. Include with your disc a hard copy (B/W laser OK) of your images with description. Label all discs with your name, address and phone number. files to: prod@animationmagazine.net. If you re sending Quark (6 or earlier) or InDesign files, they need to be stuffed including fonts used (PDf needs to be included for reference). Send picture files in TIFF or EPS format, CMYK, 300 dpi. If your files are very large (exceeding 10MB) please send them on portable media or ask for our FTP info. We accept PDFx-1a files with cropmarks and bleed included. FTP

11 Ad Sizes

12 Advertising Rates Ad Size FREQUENCY WIDTH HEIGHT METRIC SIZES 4-Color 1x 3x 6x 12x Full Page Bleed $3750 $3485 $3175 $ /8 11-1/ x 28.3 cm 2/3 Page Vertical $3175 $2950 $2700 $ /4 7-1/ x 25.4 cm 2/3 Page Horizontal $3175 $2950 $2700 $ /2 6-1/ x 16.5 cm 1/2 Page Island $3065 $2855 $2425 $ /4 7-1/ x 19.1 cm 1/2 Page Vertical $2835 $2635 $2400 $ / x 25.4 cm 1/2 Page Horizontal $2835 $2635 $2400 $ /2 4-7/ x 12.3 cm 1/3 Page Vertical $1845 $1725 $1575 $ / x 25.4 cm 1/3 Page Horizontal $1845 $1725 $1575 $ /2 3-3/ x 8.2 cm 1/3 Page Square $1465 $1365 $1250 $ /4 4-7/8 12 x 12.3 cm Ad Size FREQUENCY WIDTH HEIGHT METRIC SIZES Black & White 1x 3x 6x 12x Full Page Bleed $2400 $2235 $2045 $ /8 11-1/ x 28.3 cm 2/3 Page Vertical $1875 $1745 $1600 $ /4 7-1/ x 25.4 cm 2/3 Page Horizontal $1875 $1745 $1600 $ /2 6-1/ x 16.5 cm 1/2 Page Island $1745 $1615 $1375 $ /4 7-1/ x 19.1 cm 1/2 Page Vertical $1495 $1390 $1265 $ / x 25.4 cm 1/2 Page Horizontal $1495 $1390 $1265 $ /2 4-7/ x 12.3 cm 1/3 Page Square $1200 $1125 $1025 $ /4 4-7/8 12 x 12.3 cm 1/4 Page Square $895 $835 $760 $ /8 4-7/8 5.7 x 12.3 cm Ad Size FREQUENCY WIDTH HEIGHT METRIC SIZES Premium Positions 1x 3x 6x 12x Inside Covers $5200 $4835 $4425 $ /8 11-1/ x 28.3 cm (Bleed) Back Cover (Bleed) $5725 $5330 $4865 $ /8 11-1/ x 28.3 cm Center Spread 4C $8850 $8215 $7500 $ /4 10-7/ x 28.3 cm Double Truck 4C $8325 $7735 $7075 $ /4 10-7/ x 28.3 cm Double Truck B/W $5200 $4835 $4425 $ /4 10-7/ x 28.3 cm Gatefold Spread Gatefold Single Contact Us Contact Us 4-, 6-, 8-Page Spreads/ Self Mailers/ Gatefolds/ Posters/ Belly Bands/ Bind-Ins Upon Request

Media Guide & Planner

THE BUSINESS, TECHNOLOGY & ART OF ANIMATION AND VFX Media Guide & Planner 26500 W. Agoura Rd, #102-651 Calabasas, CA 91302 (818) 883-2884 fax (818) 883-3773 www.animationmagazine.net No one knows the business,