To advertise in the IDEAg Amarillo Farm and Ranch Show Directory, contact us today!

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1 ADVERTISE IN THE OFFICIAL DIRECTORY Each year, the IDEAg Amarillo attracts over 30,000 attendees from Texas and Oklahoma Panhandles, New Mexico, Colorado and Kansas. The event encompasses every aspect of farming and ranching, and is a one-stop show for farmer/producers to interact with manufacturers, obtain necessary CEU credits and network with other producers in the region. Why advertise in the Official Show Directory? The exclusive directory of IDEAg Amarillo distributed on site to 30,000 attendees Includes the only show map distributed on site to 30,000 attendees Distributed by our staff to all attendees in hand Distributed at all hotels in Amarillo Advertisements drive exhibitors and attendees directly to your space Cost-effective rates Announce IDEAg Amarillo Farm & Ranch Show booth specials in your ad Ad order deadline: Friday, October 12, 2012 SHOW DIRECTORY SPECIFICATIONS Trim Size: w x h Live Area: 7 w x h Bleed: w x 11 h Advertising Rates PLACEMENT DIMENSIONS RATE Back Cover w x 11 h $2,050 Inside Front Cover w x 11 h $1,750 Inside Back Cover w x 11 h $1,750 Full Page w x 11 h $1,250 1/2 Page (horizontal) 7 w x h $ 850 1/2 Page (vertical) w x 7 h $ 850 1/3 Page (horizontal) 7 w x 3 h $ 675 1/3 Page (vertical) 2.25 w x h $ 675 1/3 Page (standard) w x h $ 675 1/4 Page 3.5 w x h $ 490 1/6 Page (vertical) 2.25 w x h $ 375 1/6 Page (horizontal) w x 2.25 w $ 375 No additional charge for color To advertise in the IDEAg Amarillo Directory, contact us today! Michelle Kohn National x3344 Brian Ruhl x3367 Scott Odin x3337

2 DIGITAL MARKETING PACKAGES Ensure that your company is top of mind as attendees consider which of the more than 500 exhibitors they will visit. The year s official Amarillo Farm & Ranch Show Digital Marketing Packages are designed to recognize that attendees typically do their pre-show planning digitally, via the Internet and mobile devices. This year s official Amarillo Farm & Ranch Show Digital Marketing Packages are perfect for helping attendees make plans on which booths they will visit during the Show. GOLD DIGITAL MARKETING PACKAGE - $375 (LIMIT - 5 SPONSORS) Premium sponsorship on the IDEAg Amarillo website 728 x 90 Top Leaderboard ad (rotation with Gold Sponsors) Premium upgraded listing in our Online Show Guide Highlighted in the Featured Exhibitor section Opportunity to include a company logo and a product video and/or image 320 x 50 Mobile website ad (rotation with Gold Sponsors) SILVER DIGITAL MARKETING PACKAGE - $325 Sponsorship on the IDEAg Amarillo website Premium upgraded listing in the Online Show Guide Highlighted in the Featured Exhibitor section Opportunity to include a company logo and a product image BRONZE MARKETING PACKAGE - $275 Sponsorship on the IDEAg Amarillo website Basic listing in our Online Show Guide under the Featured Exhibitor section OTHER OPPORTUNITIES Other Opportunities: Welcome Ad: $1,000 Exclusive and very prominent position, perfect for an advertiser that wants the greatest exposure possible Lower Medium Rectangle Ad: $350 Lower Leaderboard Ad, run-of-site: $250 Note: All Amarillo Farm & Ranch Show packages will run promptly upon receipt of materials, through the show and for 90 days afterward.

3 DIGITAL & PRINT PACKAGES Use the power of the internet and print to maximize your company s exposure before and during the IDEAg Amarillo Farm and Ranch Show. Take advantage of our discounted package pricing by utilizing our website advertising and get your company s name in the hands of 30,000 on site attendees through the exclusive printed directory of the IDEAg Amarillo. GOLD DIGITAL MARKETING PACKAGE & FULL PAGE PRINT AD - $1,460 (LIMIT - 5 SPONSORS) Retail Value - $1,625 GOLD DIGITAL MARKETING PACKAGE & 1/2 PAGE PRINT AD - $1,100 (LIMIT - 5 SPONSORS) Retail Value - $1,225 SILVER DIGITAL MARKETING PACKAGE & FULL PAGE PRINT AD - $1,415 Retail Value - $1,575 SILVER DIGITAL MARKETING PACKAGE & 1/2 PAGE PRINT AD - $1,055 Retail Value - $1,175 BRONZE DIGITAL MARKETING PACKAGE & FULL PAGE PRINT AD - $1,370 Retail Value - $1,525 BRONZE DIGITAL MARKETING PACKAGE & 1/2 PAGE PRINT AD - $1,010 Retail Value - $1,125 For more information about digital & print packages, contact your sales representative Michelle Kohn National x3344 Brian Ruhl x3367 Scott Odin x3337

4 DIGITAL & PRINT ADVERTISING 2012 OFFICIAL SHOW DIRECTORY & DIGITAL ADVERTISING ORDER FORM IDEAg Amarillo Directory and Digital Advertising Order Form Instructions: To place an order for advertising, simply complete this form and return it to your sales representative Company Address City/State/Zip Telephone Contact Name Contact Signature Date Please check the ad size your company is interested in purchasing. There is no additional charge for color. Placement Request (Ex. Right hand page, near forum schedule, etc.) Payment Method: VISA Master AMEX Check Bill me Company: Contact: CC#: Exp Date: Name on Card: Billing Address: Phone: Ext. Authorized Signature: Mail Checks to: IDEAg Group - AFRS Box Chicago, IL (Make checks payable to Cygnus Business Media) SPECIFICATIONS and RATES Trim Size: w x h Live Area: 7 w x h Bleed: w x 11 h Print Advertising Rates PLACEMENT DIMENSIONS RATE Back Cover w x 11 h $2,050 Inside Front Cover w x 11 h $1,750 Inside Back Cover w x 11 h $1,750 Full Page w x 11 h $1,250 1/2 Page (horizontal) 7 w x h $ 850 1/2 Page (vertical) w x 7 h $ 850 1/3 Page (horizontal) 7 w x 3 h $ 675 1/3 Page (vertical) 2.25 w x h $ 675 1/3 Page (standard) w x h $ 675 1/4 Page 3.5 w x h $ 490 1/6 Page (vertical) 2.25 w x h $ 375 1/6 Page (horizontal) w x 2.25 w $ 375 No additional charge for color Digital Marketing Rates PACKAGE RATE Gold Digital Marketing Package $ 375 Silver Digital Marketing Package $ 325 Bronze Digital Marketing Package $ 275 Welcome Ad $1,000 Lower Medium Rectangle Ad $ 350 Lower Leaderboard Ad $ 250 Print/Digital Combination Rates PACKAGE RATE Gold & Full Page Ad $1,460 Gold & 1/2 Page Ad $1,100 Silver & Full Page Ad $1,415 Silver & 1/2 Page Ad $1,055 Bronze & Full Page Ad $1,370 Bronze & 1/2 Page Ad $1,010 Or, or fax your CC payments to your sales representative. FAX #: If you have any questions, contact us today! Brian Ruhl, , x3367 Scott Odin, , x3337 Michelle Kohn, National , x3344

5 DIGITAL & PRINT ADVERTISING 2012 DIGITAL & PRINT ADVERTISING - SENDING MATERIALS PLEASE SUBMIT PRINT AD MATERIALS BY OCTOBER 12. CREATING YOUR ARTWORK FORMAT: Cygnus operates under the PC platform. Ad files are preferred in Press Quality PDF format (all fonts must be embedded and files must be built to the correct size). We can also accept PC format files created in Quark Xpress or InDesign (All imported graphics and fonts must be included) Adobe Illustrator (all fonts must be outlined), or Adobe Photoshop (CMYK or greyscale color mode, no less than 300 dpi). Files created in any other format will need to be recreated by Cygnus; production charges will apply. IMAGES: All images supplied must be high resolution EPS, TIFF, or JPG files (no less than 300 dpi) in CMYK color or b&w. JPEG files and GIF files downloaded from websites are not acceptable for print and cannot be used. Cygnus is not responsible for the print quality of graphics that do not meet these requirements. SENDING YOUR ARTWORK Maximum file size for each is 2MB. Files larger in size must be sent on disk or via the FTP site. In the subject line of your , please identify your company name and the program for which your files are being sent. files under 2MB in size to your sales representative. Files over 2MB must be uploaded to the Cygnus WebFTP site found here: ( Please upload files to the attention of Samantha Kaplan. If you have any questions about uploading the files, please contact Samantha at samantha.kaplan@cygnus.com, or call , ext It is extremely important that you enter your address and your name. This information will identify the sender and we will be used to contact you in the event there is a problem with your upload. If you have a multiple files please archive them into a single file for upload. DISK: CD-ROM or DVD (hard copy proof must be included). Please send materials to: Cygnus Business Media Attention: Samantha Kaplan 3030 W Salt Creek Lane Suite 200 Arlington Heights, IL If you have any questions, contact us today! Brian Ruhl, , x3367 Scott Odin, , x3337 Michelle Kohn, , x3344