Southampton Railroad Station Society 609 Second Street Pike P.O. Box 214 Southampton, PA 18966

Size: px
Start display at page:

Download "Southampton Railroad Station Society 609 Second Street Pike P.O. Box 214 Southampton, PA 18966"

Transcription

1 Southampton Railroad Station Society 609 Second Street Pike P.O. Box 214 Southampton, PA Website Report December 2012 December 2: Home page of website updated to promote December 5 th Bryn Athyn disaster commemoaration. Links added to article in Courier Times December 5: New Bryn Athyn Commemoration web page created with photos from the event. News links from ABCnews and Courier Times added to news page. Page linked from home page and SRRSS photo gallery. December 6: BA Commemoration removed from home page, replaced with advertising content for December 10 Holiday Railfest. PayPal links added to Store and membership pages for purchasing SRRSS merchandise and Railfest tickets. December 10: New 2011 Railfest page added to SRRSS photo gallery. Linked to video from UST Patch and Courier times. Advertisement removed from home page, replaced with 1930 s photo of steam train at Southampton Station. Donation via PayPal section and link added to bottom of home page. A non-profit educational organization

2 Visitors - Google Analytics Make this version default Old version jfrey40535@gmail.com Settings My Account Sign Out [DEFAULT] Home Standard Reporting Custom Reporting ADVANCED SEGMENTS EXPORT ADD TO DASHBOARD CSV TSV CSV for Excel AUDIENCE Demographics Behavior Technology Social Mobile Visitors Flow Visitors % of total visits % of total visits Compare to: Metric: Visits Compare Metric Graph By: ADVERTISING TRAFFIC SOURCES CONTENT CONVERSIONS Help The Visitors Report Comparing Metrics Using the Interactive Table Common Report Controls Video: Add Advanced Segments Find Your Old Reports in the New Interface 1,016 people visited this site Visits 1, % New Visitor 988 Visits 23.17% Returning Visitor 298 Visits Help center Search help center Go Unique Visitors 1, Pageviews 4, Pages/Visit Avg. Time on Site 00:02:22 00:01:45 Bounce Rate

3 Visitors Flow - Google Analytics Make this version default Old version jfrey40535@gmail.com Settings My Account Sign Out [DEFAULT] Home Standard Reporting Custom Reporting Visitors Flow Select a segment Connections: Nov 14, Dec 14, 201 AUDIENCE Demographics Location Language Custom Variables User Defined Behavior Technology Social Mobile Visitors Flow» Country/Territory : United States Region : Pennsylvania Region Starting pages 1st Interaction 974 Visits 468 Drop Offs 506 Visits 125 Drop Offs + - Pennsylvania 974 (home) 379 /index.html 310 /events.html 110 /history.html 198 /events.html 95 /brynathync...ation.html 57 /store.html 35 /contact.html 16 Visitors Flow ADVERTISING TRAFFIC SOURCES Sources All Traffic /history.html 93 /srrss_photos.html 14 (+14 more pages) 68 (+16 more pages) 105 Direct Referrals Search Campaigns Search Engine Optimization CONTENT Site Content Pages Content Drilldown Landing Pages Exit Pages Site Speed Site Search Events Top Events Pages AdSense In-Page Analytics CONVERSIONS Goals Goal URLs Reverse Goal Path

4 SOUTHAMPTON RAILROAD STATION SOCIETY WEBSITE REPORT November 14, 2011 December 14,2011 # Content Drilldown Page path level 1 Pageviews Unique Pageviews Avg. Time on Page % Exit /history.html :00: % /index.html :00: % / :01: % /events.html :01: % /srrss_photos.html :01: % /line_photos.html :01: % /store.html :00: % /membership.html :00: % /BrynAthynCommemoration.ht :02: % /news.html :01: % /about.html :01: % /links.html :00: % /vprojects.html :00: % /contact.html :01: % /volunteer.html :01: % /vision.html :00: % /afdrailfest2011.html :00: % /Sitework1011.html :01: % /sponsors.html :00: % /banner.html :00: % /railfest2010.html :01: % /minutes.html :01: % /railfest2011.html :01: % /membership_renewal.html 4 2 0:00: % /translate_c?hl=cs&langpair=en 1 1 0:00: % 4,343 3,378 0:01: %

5 SOUTHAMPTON RAILROAD STATION SOCIETY WEBSITE REPORT November 14, 2011 December 14,2011 # All Traffic # Source/Medium Visits Pages/Visit Avg. Time o% New Visi Bounce Rate (direct) / (none) :01: % 51.33% abclocal.go.com / referral :01: % 46.86% google / organic :03: % 40.20% phillyburbs.com / referral :03: % 35.38% southamptonpa.com / referral :00: % % trc.trains.com / referral :02: % 43.75% facebook.com / referral :03: % 24.39% yahoo / organic :06: % 18.52% railroad.net / referral :02: % 56.00% bing / organic :01: % 62.50% 6abctogo.com / referral :00: % 83.33% search / organic :06: % 5.88% cdn.localwireless.com / referral :00: % 53.33% localwireless.com / referral :01: % 50.00% aol / organic :04: % 20.00% pavendors.com / referral :01: % 50.00% uppersouthampton.patch.com / re 8 4 0:06: % 25.00% en.wikipedia.org / referral :05: % 42.86% slowfoodottawagatineau.org / refe 6 1 0:00: % % 36ohk6dgmcd1n c.c.yom.mail.yah :00: % 66.67% android.localwireless.com / referra :00: % 66.67% google.com / referral 3 1 0:00: % % mail.verizon.com / referral 3 5 0:07: % 0.00% :00: % % ask / organic :14: % 0.00% / refe 2 1 0:00: % % by170w.bay170.mail.live.com / ref 1 1 0:00: % % co112w.col112.mail.live.com / refe 1 2 0:00: % 0.00% health.groups.yahoo.com / referra 1 1 0:00: % % images.google / organic 1 2 0:00: % 0.00% lowersouthampton.patch.com / re 1 6 0:06: % 0.00% m.facebook.com / referral 1 1 0:00: % % search.bt.com / referral 1 3 0:00: % 0.00% sn114w.snt114.mail.live.com / refe 1 1 0:00: % % sz0130.wc.mail.comcast.net / refe 1 1 0:00: % % translate.google.cz / referral 1 1 0:00: % % us.mc1217.mail.yahoo.com / refer 1 1 0:00: % % us.mg201.mail.yahoo.com / referr 1 1 0:00: % % us.mg4.mail.yahoo.com / referral 1 2 0:00: % 0.00% us.mg5.mail.yahoo.com / referral 1 1 0:00: % %

6 # # Location City Visits Pages/Visit Avg. Time o% New Visits Philadelphia :02: % Southampton :04: % Levittown :02: % Hatboro :03: % Newtown :00: % Doylestown :03: % Feasterville Trevose :03: % Langhorne :04: % Glenside :00: % Horsham :04: % Bryn Athyn :03: % Jenkintown :03: % Morrisville :01: % Richboro :03: % Norristown :02: % Lansdale :01: % Allentown :00: % Willow Grove :01: % Bethlehem :01: % Perkasie :03: % Reading :02: % Spring House :08: % West Chester :01: % Bensalem :07: % Pottstown :02: % Warrington :05: % Ambler :00: % Chalfont :02: % Fairless Hills :04: % Abington :00: % Ardmore :00: % Drexel Hill :00: % Ft Washington 4 2 0:00: % Malvern :01: % Phoenixville :00: % Sellersville :00: % Souderton :00: % Springfield :02: % Conshohocken :00: % Croydon :08: % Downingtown :00: %

Google Analytics for Sellers

Google Analytics for Sellers Google Analytics for Sellers What we will cover 1 Setting up Google Analytics for Sellers 2 But first, the disclaimers 3 Navigating through Google Analytics 4 What is the traffic to my shop & items? 5

More information

Google Analytics. Tips & Tricks for Your Business. Interactive Marketing Summit. Laurel Highlands Visitor Bureau

Google Analytics. Tips & Tricks for Your Business. Interactive Marketing Summit. Laurel Highlands Visitor Bureau Google Analytics Tips & Tricks for Your Business Session Topics: 1. Getting to know the dashboard 2. Metrics and dimensions 3. What reports to use 4. User tips to segment your data 5. Tracking your paid

More information

Dashboard. 16 Jun Jun 2009 Comparing to: 16 Jun Jun % Bounce Rate. 62,921 Visits. 407,003 Page Views

Dashboard. 16 Jun Jun 2009 Comparing to: 16 Jun Jun % Bounce Rate. 62,921 Visits. 407,003 Page Views JAWA CZ Owners Club Dashboard 16 Jun 2008-16 Jun 2009 Comparing to: 16 Jun 2007-15 Jun 2008 Previous: Visits Visits 400 400 200 200 16 June 2008 19 July 2008 21 August 2008 23 September 26 October 200

More information

Google Analytics Basics. John Sammon CEO, Sixth City Marketing

Google Analytics Basics. John Sammon CEO, Sixth City Marketing Google Analytics Basics John Sammon CEO, Sixth City Marketing john@sixthcitymarketing.com About Sixth City Marketing Advertising agency specializing in internet marketing Mission is to help client s achieve

More information

What is Google Analytics? What Can You Learn From Google Analytics? How Can Google Analytics Help Your Business? Agenda

What is Google Analytics? What Can You Learn From Google Analytics? How Can Google Analytics Help Your Business? Agenda What is Google Analytics? What Can You Learn From Google Analytics? How Can Google Analytics Help Your Business? Agenda Google Analytics Google Analytics is a service offered by Google that generates detailed

More information

August 11, 2008 August 18, 2008 August 25, 2008 September 1, 2008 Sep. Visitors 7,000 3,500. Content Overview. Ecommerce Conversion Rate 0.00% 0.

August 11, 2008 August 18, 2008 August 25, 2008 September 1, 2008 Sep. Visitors 7,000 3,500. Content Overview. Ecommerce Conversion Rate 0.00% 0. Dashboard 9,000 9,000 4,500 4,500 Site Usage 156,065 557,325 Pageviews 3.57 Pages/Visit 14.98% Bounce Rate 00:03:10 Avg. Time on Site 23.51% % New Visitors Overview Map Overlay world Visitors 7,000 7,000

More information

GOOGLE ANALYTICS HELP PRESENTATION. We Welcome You to. Google Analytics Implementation Guidelines

GOOGLE ANALYTICS HELP PRESENTATION. We Welcome You to. Google Analytics Implementation Guidelines GOOGLE ANALYTICS HELP PRESENTATION We Welcome You to Google Analytics Implementation Guidelines 05/23/2008 Ashi Avalon - Google Analytics Implementation Presentation Page 1 of 28 1) What Is Google Analytics?

More information

Google Analytics Certification Exam Answers by SEO planner. 1. Which of these is NOT a benefit of Remarketing in Google Analytics?

Google Analytics Certification Exam Answers by SEO planner. 1. Which of these is NOT a benefit of Remarketing in Google Analytics? Google Analytics Certification Exam Answers by SEO planner 1. Which of these is NOT a benefit of Remarketing in Google Analytics? Create remarketing lists based on custom segments and targets Allow customers

More information

Advanced Analytics guide

Advanced Analytics guide guide tagged links Track links from Twitter, Facebook, your ads and email campaigns to your event pages to determine the most effective marketing tactics and spend your marketing budget more efficiently.

More information

All traffic sources sent 7,723 visits via 330 sources and mediums in the "All Visits" segment

All traffic sources sent 7,723 visits via 330 sources and mediums in the All Visits segment twobits.net All Traffic Sources May 1, 2008 - Jan 22, 2009 Comparing to: Visit Segments Returning Visitors (Segment) New Visitors (Segment) All Visits (Segment) 800 800 400 400 May 1, 2008 - May 3, 2008

More information

Measurement and Tracking Awareness August 2012

Measurement and Tracking Awareness August 2012 Measurement and Tracking Awareness August / Cooperative Awareness Program Goals OBJECTIVES MEASUREMENT BASELINE July -June GOALS Add value to NMEDA/QAP membership as a consumer preference. Monthly overall

More information

Overview What s Google Analytics? The Google Analytics implementation formula. Steps involved in installing Google Analytics.

Overview What s Google Analytics? The Google Analytics implementation formula. Steps involved in installing Google Analytics. Google Analytics Overview What s Google Analytics? The Google Analytics implementation formula. Steps involved in installing Google Analytics. Tracking events, campaigns and ecommerce data. Creating goals

More information

Analyzing Google Analytics

Analyzing Google Analytics May 2018 Analyzing Google Analytics 1. Primary & Secondary Dimensions 2. Bounce Rate & Other Data Definitions 3. Events 4. Goals 5. Help & Training Difference Between Dimensions & Metrics Primary Dimensions

More information

Measurement and Tracking Awareness December 2012

Measurement and Tracking Awareness December 2012 Measurement and Tracking Awareness December / Cooperative Awareness Program Goals OBJECTIVES MEASUREMENT BASELINE July -June GOALS Add value to NMEDA/QAP membership as a consumer preference. Monthly overall

More information

Setup Google Analytics

Setup Google Analytics Setup Google Analytics 1.1 Sign Up Google Analytics 1. Once you have a Google account, you can go to Google Analytics (https://analytics.google.com) and click the Sign into Google Analytics button. You

More information

John Biancamano Inbound Digital LLC InboundDigital.net

John Biancamano Inbound Digital LLC InboundDigital.net John Biancamano Inbound Digital LLC 609.865.7994 InboundDigital.net About Me Owner of Inbound Digital, LLC digital marketing consulting and training: websites, SEO, advertising, and social media. Senior

More information

"You can t manage what you can t measure." Peter Drucker, management consultant, educator, and author

You can t manage what you can t measure. Peter Drucker, management consultant, educator, and author THE 4 1 2 MINUTE GUIDE TO GOOGLE ANALYTICS "You can t manage what you can t measure." Peter Drucker, management consultant, educator, and author Google Analytics is a comprehensive software platform that

More information

Once the Google Analytics reports are loaded you will have the following tabs: Traffic Overview, Top Pages, Referrers, Devices, and Locations.

Once the Google Analytics reports are loaded you will have the following tabs: Traffic Overview, Top Pages, Referrers, Devices, and Locations. Google Analytics for Websites The Google Analytics tab in the top tool bar of your website will allow you to view the Google Analytics for your website. Login to your website and select the Google Analytics

More information

Dashboard. Jan 13, Jan 8, 2012 Comparing to: Site. 12,742 Visits % Bounce Rate. 00:05:26 Avg. Time on Site.

Dashboard. Jan 13, Jan 8, 2012 Comparing to: Site. 12,742 Visits % Bounce Rate. 00:05:26 Avg. Time on Site. Dashboard 3 3 15 15 Jan 17 Feb 18 Mar 22 Apr 23 May 25 Jun 26 Jul 28 Aug 29 Sep 3 Nov 1 Dec 3 Ja Site Usage 12,742 4.3% Bounce Rate 39,496 Pageviews :5:26 Avg. Time on Site 3.1 Pages/Visit 61.73% % New

More information

The Power of Website Analytics. Webinar Presentation September 20, 2017

The Power of Website Analytics. Webinar Presentation September 20, 2017 The Power of Website Analytics Webinar Presentation September 20, 2017 Presenters Maria Knight Director of Online Strategy & Operations, RBFF Rachel Factor Analytics Manager, Brandt Information Services

More information

Facilities Benchmarking

Facilities Benchmarking Facilities Benchmarking October 2, 2018 Student Population North Penn SD 12,884 Lower Merion SD Abington SD Norristown Area SD 7,405 7,970 8,402 Souderton 6,599 Colonial SD Methacton SD Hatboro-Horsham

More information

Intro to Google Analytics

Intro to Google Analytics Intro to Google Analytics MSBDC - April 25, 2016 Overview Introductions Why Google Analytics? Setting Up & Defining Goals Overview of Reports Tips & Tricks Who Are You? Do you use Google Analytics? What

More information

what it takes to be a distance learning student with interactive self-assessment

what it takes to be a distance learning student with interactive self-assessment This Orientation to Online Learning microsite was create in December 21 and shared with faculty teaching online courses in January 211. This is the description provided to faculty: In collaboration with

More information

Internet Marketing Report. Prepared for

Internet Marketing Report. Prepared for Internet Marketing Report Prepared for www.kansascityaccidentinjuryattorneys.com The following information illustrates where we spent our time this month. Each task describes the work that was completed.

More information

SEO & GOOGLE ANALYTICS

SEO & GOOGLE ANALYTICS SEO & GOOGLE ANALYTICS SUMMARY OVERVIEW By Rebecca L. Cooney, MSC Clinical Assistant Professor Washington State University SEARCH ENGINE OPTIMIZATION SEO PROCESS SEO influences popularity and relevance

More information

Using Analytics to Support Content Evangelization

Using Analytics to Support Content Evangelization Using Analytics to Support Content Evangelization Catholic Media Conference 2018 Green Bay, Wisconsin Billy Atwell, Chief Communications Officer Diocese of Arlington PART ONE AUDIENCE BEHAVIOR STRATEGY

More information

How to Use. Analytics

How to Use. Analytics How to Use Analytics Why Measure the Web? To Understand What is or isn t Working To Fix things That Aren t Working To Improve Results To Calculate Value To Justify and Encourage Investment To Dominate

More information

This report is based on sampled data. Jun 1 Jul 6 Aug 10 Sep 14 Oct 19 Nov 23 Dec 28 Feb 1 Mar 8 Apr 12 May 17 Ju

This report is based on sampled data. Jun 1 Jul 6 Aug 10 Sep 14 Oct 19 Nov 23 Dec 28 Feb 1 Mar 8 Apr 12 May 17 Ju 0 - Total Traffic Content View Query This report is based on sampled data. Jun 1, 2009 - Jun 25, 2010 Comparing to: Site 300 Unique Pageviews 300 150 150 0 0 Jun 1 Jul 6 Aug 10 Sep 14 Oct 19 Nov 23 Dec

More information

Analytics Dashboard 1.0

Analytics Dashboard 1.0 Analytics Dashboard.0 UX Design Document Created By Gabriela Viana Wireframes v..3. 06/03/202 Analytics.0 UX Design Document Wireframes v..3. 06/03/202 Table of Contents Analytics Dashboard.0.... Analytics...3

More information

Montgomery-Bucks Dental Society Directory

Montgomery-Bucks Dental Society Directory Officers: 2016-2017 Montgomery-Bucks Dental Society Directory President: E. Steven Moriconi, DMD (M) 215-880-8859 Abington Memorial Hospital (O) 215-884-8263 609 Harper Ave (F) 215-886-8975 Jenkintown,

More information

METRIC MADNESS: The Best Marketing Metrics for Your Business

METRIC MADNESS: The Best Marketing Metrics for Your Business METRIC MADNESS: The Best Marketing Metrics for Your Business You will discover THE TOP 25 METRICS YOU NEED TO KNOW 1. Grow website leads 2. Increase your website conversions 3. Improve your email and social

More information

Google Analytics. Gain insight into your users. How To Digital Guide 1

Google Analytics. Gain insight into your users. How To Digital Guide 1 Google Analytics Gain insight into your users How To Digital Guide 1 Table of Content What is Google Analytics... 3 Before you get started.. 4 The ABC of Analytics... 5 Audience... 6 Behaviour... 7 Acquisition...

More information

Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO, SEM, Social Media Strategy On Page SEO Off Page SEO

Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO, SEM, Social Media Strategy On Page SEO Off Page SEO Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO, SEM, Social Media Strategy On Page SEO Off Page SEO Reporting Pricing Plans Why Us & Contact Generate organic search

More information

TURN DATA INTO ACTIONABLE INSIGHTS. Google Analytics Workshop

TURN DATA INTO ACTIONABLE INSIGHTS. Google Analytics Workshop TURN DATA INTO ACTIONABLE INSIGHTS Google Analytics Workshop The Value of Analytics Google Analytics is more than just numbers and stats. It tells the story of how people are interacting with your brand

More information

Measurement and Tracking Awareness May 2013

Measurement and Tracking Awareness May 2013 Measurement and Tracking Awareness May / Cooperative Awareness Program Goals OBJECTIVES MEASUREMENT BASELINE July -June GOALS Add value to NMEDA/QAP membership as a consumer preference. Monthly overall

More information

How To Set Up Your First Google Analytics Dashboard - SkiftEDU Skift

How To Set Up Your First Google Analytics Dashboard - SkiftEDU Skift pagina 1 van 10 HOW-TOS GOOGLE TOOLS Editor s Note: As we are building our SkiftEDU service for marketers and SMBs in travel, we recently launched a new initiative: our new weekly series on digital marketing

More information

TRACKING YOUR WEBSITE WITH GOOGLE ANALYTICS CHRIS EDWARDS

TRACKING YOUR WEBSITE WITH GOOGLE ANALYTICS CHRIS EDWARDS TRACKING YOUR WEBSITE WITH GOOGLE ANALYTICS CHRIS EDWARDS Hi, I am Chris Edwards Data Nerd & Agency Owner Website Developer 18 years WordPress Developer 6 years Google Analytics 13 years Digital Marketer/SEO

More information

Access the Google Analytics Demo Account. b/demoaccount

Access the Google Analytics Demo Account.   b/demoaccount Access the Google Analytics Demo Account https://analytics.google.com/analytics/we b/demoaccount Introduction to Web Traffic Assessment with Google Analytics Lisa Gayhart User Experience Librarian UX Lab

More information

Integrated Marketing Case Study:

Integrated Marketing Case Study: Integrated Marketing Case Study: African Wildlife Foundation Match September 30, 2014 GENERAL OVERVIEW Client Background The African Wildlife Foundation (AWF) is the leading international conservation

More information

Maximising Search Engine Marketing. Search Marketing and Google Analytics

Maximising Search Engine Marketing. Search Marketing and Google Analytics Maximising Search Engine Marketing Search Marketing and Google Analytics Why Digital Marketing? UK Business Digital Index 2016 52% state cost savings is one of the advantages to being online, a significant

More information

Monthly SEO Report. Example Client 16 November 2012 Scott Lawson. Date. Prepared by

Monthly SEO Report. Example Client 16 November 2012 Scott Lawson. Date. Prepared by Date Monthly SEO Report Prepared by Example Client 16 November 212 Scott Lawson Contents Thanks for using TrackPal s automated SEO and Analytics reporting template. Below is a brief explanation of the

More information

Web Analytics - Introduction

Web Analytics - Introduction Web Analytics - Introduction What is Web Analytics? Web Analytics is the methodological study of online/offline patterns and trends. It is a technique that you can employ to collect, measure, report, and

More information

Dashboard Aug 1, Oct 22, 2007

Dashboard Aug 1, Oct 22, 2007 Dashboard Aug 1, 2007 - Oct 22, 2007 600 600 300 300 Site Usage 2,702 Visits 10,028 Pageviews 3.71 Pages/Visit 47.19% Bounce Rate 00:02:52 Avg. Time on Site 92.15% % New Visits Visitors Overview Map Overlay

More information

Developing a Communications Strategy

Developing a Communications Strategy Developing a Communications Strategy E-mail services Developing a Communications Strategy Develop an effective website Create e-newsletters Use social media Continue publishing print products Move toward

More information

VISITOR SEGMENTATION

VISITOR SEGMENTATION support@magestore.com sales@magestore.com Phone: 084.4.8585.4587 VISITOR SEGMENTATION USER GUIDE Version 1.0.0 Table of Contents 1. INTRODUCTION... 3 Create unlimited visitor segments... 3 Show targeted

More information

WEB ANALYTICS. An Overview

WEB ANALYTICS. An Overview WEB ANALYTICS An Overview What We ll Cover Introduction Metrics Standard Reports Tracking Codes Real life Use Cases 3 Why Use Analytics? To optimize the site To optimize marketing To increase conversions

More information

document : initial client questionnaire Client Questionnaire

document : initial client questionnaire Client Questionnaire Client Questionnaire Please answer these questions to the best of your ability. If a question isn t relevant or you don t know the answer just leave it blank and we can discuss if needed. Contact Information:

More information

Monthly Analytics Report N 37 : December 2010

Monthly Analytics Report N 37 : December 2010 Monthly Analytics Report N 37 : 01-31 Table of contents 1. Home page 2. Monthly usage - PreventionWeb.net 3. Top 5: most popular countries, themes and hazards 4. Most popular pages 5. Top search keywords

More information

Rochester Regional Library Council

Rochester Regional Library Council Rochester Regional Library Council Google Analytics Training 1/23/17 Introduction Matt Weaver Digital Director Mason Digital, LLC Mason Digital is an official Google Agency Partner Google Analytics and

More information

Measurement and Tracking Awareness June 2011

Measurement and Tracking Awareness June 2011 Measurement and Tracking Awareness June 2011 1 2010-2011 Cooperative Awareness Program Goals and Measurement The below goals were based on a initial budget of $547,572, actual media spend was $418,483.

More information

XINSURANCE: Spreading the Word with SEO

XINSURANCE: Spreading the Word with SEO SEO Case Study SEO CASE STUDY XINSURANCE: Spreading the Word with SEO Everyone talks about SEO, but how many really know what it means and what to do to achieve results? For the team at XINSURANCE, finding

More information

Using Web Analytics Tools to Improve Your Website s User Experience

Using Web Analytics Tools to Improve Your Website s User Experience Using Web Analytics Tools to Improve Your Website s User Experience Agenda 1. What is UX? 2. Is Your Website Meeting Users Expectations? 3. Is Your Website Meeting Your Organization s Expectations? 4.

More information

understanding media metrics WEB METRICS Basics for Journalists FIRST IN A SERIES

understanding media metrics WEB METRICS Basics for Journalists FIRST IN A SERIES understanding media metrics WEB METRICS Basics for Journalists FIRST IN A SERIES Contents p 1 p 3 p 3 Introduction Basic Questions about Your Website Getting Started: Overall, how is our website doing?

More information

9 Google Analytics Best Practices

9 Google Analytics Best Practices 9 Google Analytics Best Practices 9 is relative there may be more Implementing GA What to do, and NOT do learned the hard way! Plain Vanilla It s Not for You Image source: http://atencentgemjar.wordpress.com/

More information

NEW STRATEGIES FOR EFFECTIVE

NEW STRATEGIES FOR EFFECTIVE NEW STRATEGIES FOR EFFECTIVE EMAIL Presented By: Brendan Cameron, Senior Project Manager, Ecommerce Department February 26, 2015 AGENDA WHAT IS BROADCAST EMAIL? GENERATING CONTENT ACQUIRING CONTACTS CREATING

More information

Lori Murphy. Program Coordinator for Anchor Link Office of the Dean of Students

Lori Murphy. Program Coordinator for Anchor Link Office of the Dean of Students Lori Murphy Program Coordinator for Anchor Link Office of the Dean of Students 1.67 Million Pageviews 930 Avg. Visitors per Day 2531 Events Registered 114,707 Attendees Swiped 700 Organizations 350 Undergraduate

More information

5 Impactful Things You Can Do In Google #CarnegieConf

5 Impactful Things You Can Do In Google #CarnegieConf 5 Impactful Things You Can Do In Google Analytics What will we cover? Events and Goal Tracking UTM Parameters Traffic Channels Understanding Audience Data Studio What are sessions? Groups of interactions

More information

OUR APPROACH. Focused, direct approach A UNIQUE IDENTITY. Broader reach AN ESTABLISHED AUDIENCE A COOPERATIVE ATTITUDE

OUR APPROACH. Focused, direct approach A UNIQUE IDENTITY. Broader reach AN ESTABLISHED AUDIENCE A COOPERATIVE ATTITUDE 2016 MEDIA KIT OUR APPROACH Focused, direct approach We aim our marketing at the Texas Hill Country like a rifled bullet shot, rather than a scattered shotgun blast in hopes of hitting the target. A UNIQUE

More information

Facebook Page Insights

Facebook Page Insights Facebook Product Guide for Facebook Page owners Businesses will be better in a connected world. That s why we connect 800M people and their friends to the things they care about, using social technologies

More information

Google Analytics on Steroids New Features & What You Need to Know

Google Analytics on Steroids New Features & What You Need to Know Google Analytics on Steroids New Features & What You Need to Know Jim Snyder, Web Analytics Practice Lead at Empirical Path Preston Parshall Point It October 10, 2012 Presentation Agenda Launched in April

More information

DIGITAL CONTENT STRATEGY WORKSHOP SERIES >>> Carrie Hawthorne Consulting Fair Trade Federation Conference PART 3 MEASURING + OPTIMIZING

DIGITAL CONTENT STRATEGY WORKSHOP SERIES >>> Carrie Hawthorne Consulting Fair Trade Federation Conference PART 3 MEASURING + OPTIMIZING DIGITAL CONTENT STRATEGY WORKSHOP SERIES Carrie Hawthorne Consulting Fair Trade Federation Conference >>> PART 3 MEASURING + OPTIMIZING ABOUT ME >>> CARRIE HAWTHORNE CONSULTING Digital marketing + communications

More information

Analytics: measuring web site success. MBA 563 Week 3

Analytics: measuring web site success. MBA 563 Week 3 Analytics: measuring web site success MBA 563 Week 3 You can t manage what you can t measure (Bob Napier, ex CIO, Hewlett Packard) FOCUS ON WEBSITE ANALYTICS Website Analytics Onsite analytics Web site

More information

Acquisition Overview. Sep 16, Nov 15, 2016 GO TO REPORT. Top Channels Sessions Conversions. Conversions. Set up a goal.

Acquisition Overview. Sep 16, Nov 15, 2016 GO TO REPORT. Top Channels Sessions Conversions. Conversions. Set up a goal. School of Law All Web Site Data Acquisition Overview Sep 6, 26 - Nov 5, 26.% Primary Dimension: Top Channels Conversion: All Goals Edit Channel Grouping Top Channels Conversions 68.5% Organic Search Direct

More information

SEO CASE STUDY REPORT

SEO CASE STUDY REPORT SEO CASE STUDY REPORT CLOUDVOTE WEBSITE - HTTP://CLOUDVOTE.COM/ TARGET LOCATION UNITED STATES CONTACT NO - (610) 260-6800 EMAIL - INFO@CLOUDVOTE.COM TIME FRAME 1.5 YEARS CLIENT NAME PETER BABEL PREPARED

More information

11. How many users are currently using the Beta today? How many do you expect to sign up over the next 3 months?

11. How many users are currently using the Beta today? How many do you expect to sign up over the next 3 months? Microsoft adcenter Analytics Beta Frequently Asked Questions (FAQs) Understand audience engagement from click to conversion. Microsoft adcenter Analytics Beta is a free Web analytics application that helps

More information

Facebook Page Insights

Facebook Page Insights Facebook Product Guide for Facebook Page owners Businesses will be better in a connected world. That s why we connect 845M people and their friends to the things they care about, using social technologies

More information

Getting Started With Google Analytics Detailed Beginner s Guide

Getting Started With Google Analytics Detailed Beginner s Guide Getting Started With Google Analytics Detailed Beginner s Guide Copyright 2009-2016 FATbit - All rights reserved. The number of active websites on the internet could exceed the billionth mark by the end

More information

Students Website Analytics: Audience & Behaviour 2014

Students Website Analytics: Audience & Behaviour 2014 Students Website Analytics: Audience & Behaviour 2014 Rodney Zandbergs Senior Manager User Experience Web Services and Information Policy 13 February 2015, Version 1.0 Introduction Audience & Behaviour

More information

Social Media Optimization Driving Traffic to Website

Social Media Optimization Driving Traffic to Website Social Media Optimization Driving Traffic to Website A Case Study of our Social Media Activity 25 Jake Aull Zen Fires Digital Marke3ng 44.259.555 ZenFires.com @jakeaull Social Media Marketing impact on

More information

Google Analytics: Getting the most out of your Analytics.

Google Analytics: Getting the most out of your Analytics. Google Analytics: Getting the most out of your Analytics. Questions for Google Analytics: How many people are visiting my site? Who are they? Where do they come from? How are they finding my site? What

More information

Google & Mobile SEO 1

Google & Mobile SEO 1 Google & Mobile SEO 1 Mobile-Friendly Website SEO Best Practices C R E A T I V E C L I C K M E D I A Design for Performance Device Limitations Its important to consider that your mobile visitors are likely

More information

Google Analytics Winter 2017 Report: A Review of Google Analytics Data from January 1 December 31, 2016

Google Analytics Winter 2017 Report: A Review of Google Analytics Data from January 1 December 31, 2016 Google Analytics Winter 2017 Report: A Review of Google Analytics Data from January 1 December 31, 2016 Overall Total Sessions: 28,991 Total Users: 23,503 Total Pageviews: 84,275 New visitors comprised

More information

PHYSICS & ASTRONOMY PROJECT G.R.O.W. ADS for GRADS ONLINE RECRUITING CAMPAIGN RESULTS. Graduate and Postdoctoral Studies. pg 1

PHYSICS & ASTRONOMY PROJECT G.R.O.W. ADS for GRADS ONLINE RECRUITING CAMPAIGN RESULTS. Graduate and Postdoctoral Studies. pg 1 PROJECT G.R.O.W. Graduate and Postdoctoral Studies ADS for GRADS PHYSICS & ASTRONOMY ONLINE RECRUITING CAMPAIGN RESULTS Run date: 11/28/ to 1/07/2011 pg 1 TARGETED ONLINE ADVERTISING The top two visited

More information

GoNevadaCounty.com JUNE 2013 & FINAL REPORT

GoNevadaCounty.com JUNE 2013 & FINAL REPORT GoNevadaCounty.com JUNE 2013 & FINAL REPORT HIGHLIGHTS: Visits to GNC.com continue to increase (up 105 percent from last November) because of posting fresh content that exceeds the stated goals (blog posts,

More information

We Push Buttons. SEO Glossary

We Push Buttons. SEO Glossary SEO Glossary Index Chapter 1 1 4 A - G 2 5 3 6 2 1 SEO Glossary of Terms The arcane world of SEO is one of the easiest to be bamboozled for the unsuspecting small business owner. The stakes are high, there

More information

Analytics. EduPristine DM Analytics. EduPristine

Analytics. EduPristine DM Analytics. EduPristine Analytics EduPristine www.edupristine.com Making the Data work for the Business 1 Digital Analytics Digital analytics is the analysis of qualitative and quantitative data from your business and the competition

More information

Quick Campaign Optimization Tips

Quick Campaign Optimization Tips Quick Campaign Optimization Tips 1. Our minimum CPM is as low as $0.1 so I suggest you start with something around $1.5 which you can always change while the campaign is running. 2. Try to use our 'Optimization'

More information

Author: Andrea Bartolini 30/10/2016

Author: Andrea Bartolini 30/10/2016 Author: Andrea Bartolini 30/10/2016 Social media Organic posts calendar (1 week of promotion) 3 Facebook posts 1 boosted Facebook post 10 Tweets 1 promoted tweet If performance is good, consider paid social

More information

Document version Introduction to Webtrekk Analytics

Document version Introduction to Webtrekk Analytics Document version 1.0 2016 Introduction to Webtrekk Analytics Table of contents 1 Welcome 2 Login 3 User interface composition 4 Main navigation 5 Accessing and editing analyses 5.1 Changing the analysis

More information

OVERVIEW GOOGLE ANALYTICS

OVERVIEW GOOGLE ANALYTICS OVERVIEW GOOGLE ANALYTICS What is Google Analytics? Google Analytic identifies a website s target audience members for desktop and mobile [aka the users ], articulates what success means to a site s visitor,

More information

JILL DAVIS DIGITAL MARKETING MEASURMENT STRATEGY

JILL DAVIS DIGITAL MARKETING MEASURMENT STRATEGY JILL DAVIS DIGITAL MARKETING MEASURMENT STRATEGY LADERA ST. LUCIA RESORT Ladera is a Romantic Paradise and Resort located on the island of St. Lucia. Since 1982, Ladera has been recognized as one of the

More information

A business generating website and online marketing solution

A business generating website and online marketing solution A business generating website and online marketing solution Driving Business Performance Contents 3 Introduction 4 Highlights of features and functionality 5 Design and layout 6 Mobile enabled website

More information

Creating Campaign Tracking URLs

Creating Campaign Tracking URLs Creating Campaign Tracking URLs Best Practices Guide to Creating Campaign Tracking URLs Feb 2018 ToTheWeb LLC (650) 627.8800 success@totheweb.com STEPS 1 What is a Campaign Tracking URL? 2 When Should

More information

Monthly Analytics Report N 58 : Octobre 2012

Monthly Analytics Report N 58 : Octobre 2012 Monthly Analytics Report N 58 : 1-31 Octobre 212 Table of contents 1. Home page 2. Monthly usage 3. Top 5: most popular countries, themes and hazards 4. Most popular pages 5. Top search keywords 6. Top

More information

Search Engine Optimization Services EXPERIENCE > PASSION > RESULTS

Search Engine Optimization Services EXPERIENCE > PASSION > RESULTS Search Engine Optimization Services EXPERIENCE > PASSION > RESULTS What Is Search Engine Optimization (SEO)? Search engine optimization (SEO) is the process of improving a website s position or ranking

More information

Digital Media Technologies. Web & Social Media Marketing. Australian College of Information Technology Gold Cost Brisbane AUSTRALIA

Digital Media Technologies. Web & Social Media Marketing. Australian College of Information Technology Gold Cost Brisbane AUSTRALIA Digital Media Technologies Certificate IV Program Web & Social Media Marketing Australian College of Information Technology Gold Cost Brisbane AUSTRALIA www.acit.edu.au OVERVIEW Digital Media Technologies

More information

ACTIONABLE ANALYTICS: DATA-DRIVEN, DECISION MAKING TO ATTAIN YOUR BUSINESS OBJECTIVES

ACTIONABLE ANALYTICS: DATA-DRIVEN, DECISION MAKING TO ATTAIN YOUR BUSINESS OBJECTIVES PRE-CONFERENCE WORKBOOK ACTIONABLE ANALYTICS: DATA-DRIVEN, DECISION MAKING TO ATTAIN YOUR BUSINESS OBJECTIVES Thom Craver Senior SEO Analyst, CBS Interactive TABLE OF CONTENTS 4 5 6 7 8 9 9 10 11 11 12

More information

Special Report on Communications. Barry Hill, Chief Communications Officer

Special Report on Communications. Barry Hill, Chief Communications Officer Special Report on Communications Barry Hill, Chief Communications Officer Developing A Strategic Plan Vision Provides a picture of the future that you desire to create eliminate poverty housing and homelessness

More information

Network Concepts Web Marketing Basics NCI Web Development

Network Concepts Web Marketing Basics NCI Web Development Web Marketing Basics NCI Web Development www.nciwd.com www.ncihosting.com Corporate Office 326 N. Main Street Souderton, PA 18964 Phone 215-723-3495 Service & Training Center 1250 Bethlehem Pike Ste E

More information

CREATING AN OUTSTANDING WEBSITE FOR EVERY BUSINESS

CREATING AN OUTSTANDING WEBSITE FOR EVERY BUSINESS CREATING AN OUTSTANDING WEBSITE FOR EVERY BUSINESS 1.1 Design When designing and building a website today, it s essential for businesses to think about how users will access their website. Research undertaken

More information

4/25/2013. Bevan Erickson VP, Marketing

4/25/2013. Bevan Erickson VP, Marketing 2013 Bevan Erickson VP, Marketing The Challenge of Niche Markets 1 Demographics KNOW YOUR AUDIENCE 120,000 100,000 80,000 60,000 40,000 20,000 AAPC Membership 120,000+ Members - 2 Region Members Northeast

More information

Inntopia & Google Analytics: Tracking from Source to Conversion

Inntopia & Google Analytics: Tracking from Source to Conversion Inntopia & Google Analytics: Tracking from Source to Conversion Best practices for tracking visitors with Inntopia s IBE & more The next 60 minutes Why Track Visitors? Using Google Analytics on your site

More information

Google Analytics Reference Guide

Google Analytics Reference Guide Google Analytics Reference Guide Updated: December 2017 Process for Gaining Access to Google Analytics 1. You will need to create a generic department email, such as cmich_ucomm@gmail.com. This can be

More information

Driving Traffic to Your Online Retail Site via Social, SEO and PPC. Amy Hobson Autumn Fair - 5th September 2018

Driving Traffic to Your Online Retail Site via Social, SEO and PPC. Amy Hobson Autumn Fair - 5th September 2018 Driving Traffic to Your Online Retail Site via Social, SEO and PPC Amy Hobson Autumn Fair - 5th September 2018 International Digital Marketing Experts Our Accreditations & Partners Some Of Our Clients

More information

QUICK REFERENCE GUIDE

QUICK REFERENCE GUIDE QUICK REFERENCE GUIDE 1 Table of Contents Logging In 3 Navigating the Dashboards 4 Promotion Search 4 Trend Analysis 6 Sparkline/Segmentation 7 HelloWorld Analytics Toolbar 8 Promotion Summary Tab 9 Realtime

More information

Sitecore Experience Platform 8.0 Rev: September 13, Sitecore Experience Platform 8.0

Sitecore Experience Platform 8.0 Rev: September 13, Sitecore Experience Platform 8.0 Sitecore Experience Platform 8.0 Rev: September 13, 2018 Sitecore Experience Platform 8.0 All the official Sitecore documentation. Page 1 of 455 Experience Analytics glossary This topic contains a glossary

More information

Digital Marketing. Introduction of Marketing. Introductions

Digital Marketing. Introduction of Marketing. Introductions Digital Marketing Introduction of Marketing Origin of Marketing Why Marketing is important? What is Marketing? Understanding Marketing Processes Pillars of marketing Marketing is Communication Mass Communication

More information

Monthly Analytics Report N 47 : November 2011

Monthly Analytics Report N 47 : November 2011 Monthly Analytics Report N 47 : 1-3 211 Table of contents 1. Home page 2. Monthly usage 3. Top 5: most popular countries, themes and hazards 4. Most popular pages 5. Top search keywords 6. Top referring

More information

only be used for the purpose of handling an individual transaction. The Personal Information you supply to us, when you opt in to marketing

only be used for the purpose of handling an individual transaction. The Personal Information you supply to us, when you opt in to marketing Privacy The Phoenix Theatre, Blyth Privacy Policy 1. Privacy commitment The website www.thephoenixtheatre.org.uk is owned and operated by The Phoenix Theatre, Blyth. We are committed to safeguarding your

More information

GETTING STARTED WITH ANALYTICS

GETTING STARTED WITH ANALYTICS GETTING STARTED WITH GOOGLE ANALYTICS A Beginner's Guide to Increased Productivity and Profits for Your Website Terry Loving 206 200 0914 TerryLoving.com Table of Contents Introduction: Monitoring Analytics

More information