Atlanta, Georgia November EXHIBITOR & SPONSOR PROSPECTUS Atlanta, Georgia November 17-20

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1 Atlanta, Georgia November EXHIBITOR & SPONSOR PROSPECTUS Atlanta, Georgia November 17-20

2 The Convention for Leaders in Literacy Education Join NCTE in Atlanta as we bring together more than 6,500 literacy educators from across the PreK to 16 grade levels for our 106th Annual Convention, November Act now to build relationships with educators who are actively involved in leading and influencing the teaching of reading and writing in all content areas and across a wide range of grade levels. NCTE convention attendees are difference makers in their schools, districts, and affiliates; and they lead and collaborate on purchasing decisions that direct the teaching of English language arts. Atlanta, Georgia November NCTE Convention Attendees: Experienced Educators from All Grade Levels 48% 20% 15% 17% Job Title/Role Classroom Teacher Literacy Coach, Reading Coach, District Coordinator, State Coordinator, or Department Chair Teacher Educator Full Professor, Assistant Professor, or Associate Professor Adjunct 40% 24% 12% 24% Grade Level Secondary Middle College Elementary Most Memorable NCTE Convention Experiences Exhibit Hall Having books signed by authors Bonding with authors and editors in the Exhibit Hall Valuable resources to improve education and teaching 60% have been involved in literacy education for years 2 For more information, contact Liz Barrett at or ebarrett@townsend-group.com

3 Exhibit in the Largest Event for Literacy Educators Exhibit Booth Rates 6,500 attendees 115+ exhibitors 10 x 10 Inline Booth $1, x 10 Corner Booth $1, ,000 square feet of exhibit space 18+ exhibit hours 75% 70% of attendees visit the Exhibit Hall rate their Exhibit Hall experience as valuable to very valuable Top 3 reasons NCTE exhibitors, advertisers, and sponsors participate: 1. Access to ELA decision makers and influencers 2. Chance to meet with thousands of buyers to help enhance their customer base 3. Opportunity to develop trust and rapport with prospective customers and receive valuable feedback on products and services What s included: Four complimentary full convention registrations per 10 x 10 booth with access to general sessions (Register staff by November 1: goo.gl/3b4hmn) 8 draped back wall and 3 draped side wall 7 x 44 identification sign Listing in the NCTE Program (deadline Sept. 16) Listing on the NCTE Exhibit website Limited (4) additional full convention registrations per 10 x 10 booth at discounted rate of $100; all others at full price Uniformed security during select times when the hall is open and closed Service Information Furnishings, carpet, electricity, Internet, A/V equipment, shipping drayage and individual booth security are not included in booth purchase. The official general service contractor is Heritage Exposition Services. To order carpet and additional furnishings, visit: NCTEFiles/PD/Annual/2016/Exhibit_Kit.pdf To order electrical, A/V, internet and other facility services, visit: goo.gl/5upslr 3

4 Exhibit Hall Floor Plan & Hours Georgia World Congress Center Available On Hold Reserved For the latest floor plan visit: EXHIBIT HALL HOURS Friday, November 18 12:00 p.m. 6:00 p.m. Saturday, November 19 9:00 a.m. 5:00 p.m. Sunday, November 20 9:00 a.m. 1:00 p.m. BOOTH SETUP HOURS Thursday, November 17 7:30 a.m. 6:00 p.m. Friday, November 18 8:00 a.m. 11:00 a.m. MOVE-OUT HOURS Sunday, November 20 1:00 p.m. 5:00 p.m. Monday, November 21 8:00 a.m. 5:00 p.m. 4 For more information, contact Liz Barrett at or ebarrett@townsend-group.com

5 Elevate Your Convention Presence with an NCTE Sponsorship Sponsorship is a great way to stand out and increase exposure at the NCTE Annual Convention. Choose from the sponsorship options on the following page and fall into one of three sponsor levels: Gold, Silver or Bronze. The more you spend, the more benefits you ll receive! Sponsor Level & Benefits Gold $25,000 and up Silver $10,000 to $24,999 Bronze $5,500 to $9,999 Logo and URL on NCTE Mobile App Logo and URL in NCTE Convention communications Logo and URL on NCTE Annual Convention website Logo on select on-site signage, in Annual Convention Program and the November Council Chronicle Pre-convention List (Access Only) Post-convention List (Access Only) Logo on Screens at General Sessions NCTE Advertising Discount (Print Journals, Conference Guide, E-newsletters, Website) 20% 15% 10% Additional Priority Points For more information, contact Liz Barrett at or ebarrett@townsend-group.com 5

6 NCTE Sponsorship Opportunities Opening + Closing Sessions $20,000 Sponsor both the Thursday and Sunday General Sessions featuring Doug Hesse, Diane Ravitch and Brad Meltzer. Benefits include: Verbal recognition from the podium Literature distribution Signage at both sessions Logo recognition near session listings in the Convention Program NCTE Tote Bags $18,000 Include your logo on the official NCTE bags that will be carried by attendees long after the event ends. NCTE Notebooks $18,000 These handy NCTE notebooks produce immediate exposure for your brand and will be included in the offical NCTE tote bags. Wi-Fi Sponsorship $16,000 Help attendees stay connected with speedy Wi-Fi throughout the Convention Hall. Benefits include: Logo on Wi-Fi cards handed out at registration Signage and logo recognition on meterboards Opportunity to include company name in NCTE branded Wi-Fi password First-Time Attendee Breakfast $12,000 Meet and greet first-time convention attendees at this popular breakfast meeting event. Benefits include: One 3-5 minute speaking opportunity to address first-time attendees On-site recognition/signage Literature distribution Opportunity to coordinate display table Logo recognition near event listing in the Convention Program NCTE Signage Package $7,400 Make a big impact with this largerthan-life digital and print signage package that includes: One 10-second video on an outdoor digital billboard One 77 x 48 sidewalk graphic Choice of two 55 x 38 window, railing or glass clings Pens $6,500 Add your logo to writing pens that will be distributed in tote bags and all over Convention. Targeted Receptions $6,500 each Sponsor one or all of these popular receptions. Choose from elementary, middle and secondary events on Thursday or the College Celebration on Friday. Benefits include: On-site recognition/signage Literature distribution Opportunity to coordinate display table Logo recognition near event listing in the Convention Program Sunday Morning Coffee Break $5,000 Sponsor the coffee break before Sunday s General Session. Benefits include signage and display space at the event. You ll be accompanied by the City of St. Louis who will be promoting the 2017 Convention. Escalator Runners $4,750/pair Print your message on two large runners near the busiest areas of the Convention Hall. Charging Stations $3,750 each Attendees will flock to these stations to charge their phones, tablets and laptops. Benefits include: Opportunity to provide 10 seccond video for TV monitor Signage Choice of NCTE Lounge or two other locations Column Wrap $3,750 This 108 x 144 column wrap is placed for maximum traffic and visibility. 6 For more information, contact Liz Barrett at or ebarrett@townsend-group.com

7 NCTE Annual Convention Program The Convention Program is distributed to more than 6,000 attendees and is the most-read and referenced book at Convention. Advertise today to give your company additional traffic to your exhibit booth and added visibility. Also, this valuable resource travels back to thousands of schools and is shared with colleagues unable to attend. Don t miss out on this valuable opportunity! 106TH ANNUAL CONVENTION 4-Color Only Ad Size Rate* Cover 2, 3 or 4 7 x 10 $2,500 Full-page 7 x 10 $1,500 Half-page, horizontal 7 x 47/8 $1,000 Trim Size: 81/4 x 107/8 Bleed Size: 9 x 111/2 Press-ready PDF required: 300 dpi images, CMYK colors only. Please add 1/2 bleed allowance on all sides for full-page and cover ads. *No agency commission. NATIONAL COUNCIL OF TEACHERS OF ENGLISH Space: September 19 Artwork: September 26 NEW! NCTE Exhibitor Sessions Take exhibiting to the next level by participating in a 75-minute exhibitor session that allows you to showcase your products and services with more in-depth information and hands-on instruction. The room will be equipped for 100-person occupancy and includes LCD screen, microphone, and sound. Your sessions will also be listed in the program guide with a Sponsor by designation. Workshops take place Saturday, November 19 and are $1,110 each. Space is limited. Reserve your time slot today! Available Times: Saturday, November 19 8:00 a.m. to 9:15 a.m. 9:30 a.m. to 10:45 am. 11:00 a.m. to 12:15 p.m. 1:15 p.m. to 2:30 p.m. 2:45 p.m. to 4:00 p.m. 4:15 p.m. to 5:30 p.m. 7

8 Additional Marketing Opportunities NCTE Annual Convention Mailing Lists Send targeted marketing messages to the pre and post convention registrants. lists are available between October to January. Download the order form today. Annual Convention List Rate* NCTE Convention Update s Reach your target audience by advertising in an NCTE to registrants! The s provide important updates on the event and are the perfect opportunity to promote activities at your booth in the Exhibit Hall. Limited availability. Call for details! Pre-convention Mailing List $155/M Ad Size Rate/ * Post-convention Mailing List Pre-convention List Post-convention List $155/M $300/M $300/M 160 x 250 px $300 Limited two ad placements per . *No agency commission. *No agency commission. 8 For more information, contact Liz Barrett at or ebarrett@townsend-group.com

9 2016 NCTE ANNUAL CONVENTION ALTANTA, GA NOVEMBER 17 20, 2016 EXHIBIT CONTRACT Booth assignments are based on a point system. Space will be allocated according to this system beginning on August 1, If you are a subsidiary of a larger parent company and wish to access your parent company s points for booth assignment, you must indicate the parent company s name on this form. The points earned by the subsidiary will then be added to the parent company s totals. KEY CONTACT PERSON AND TITLE This person will serve as your primary exhibitor contact and will receive the Exhibitor Service Kit. If the mailing address for the Key Contact Person is different from the address listed below, please attach a separate sheet with key contact s address. Any cancellation must be made in writing. If notification is received by August 12, 2016, a $100 service charge per booth will be charged. Cancellation after August 12, 2016 obligates exhibitor to payment of the full rental amount and to the forfeiture of all monies paid. * Program Listing. Please provide a brief description of your product/service in 40 words or less to be listed in the program book if contract is received by September 16, If you prefer not to have a description, we will list only your company name, address, and the location of your booth(s). KEY CONTACT PHONE NUMBER KEY CONTACT FAX NUMBER KEY CONTACT ADDRESS KEY CONTACT CELL PHONE COMPANY NAME STREET ADDRESS CITY/STATE/ZIP WEBSITE (To be listed on NCTE Website) Method of Payment for Booth Space *Half the total booth price must accompany this application. The balance of the rental fee is due on receipt of invoice. Payment in full must accompany any application after August 12, Check Enclosed Credit Card Payment Amount to apply Visa Master Card Discover AMEX NAME OF PARENT COMPANY (IF NEEDED) Card Number Exp. Date (MM/YY) REQUESTING SPACE ADJACENT TO (IF NEEDED) Corner Booth: $1,600 Inline Booth: $1,500 Please indicate your first six preferences of booth space Total Number of Booths Requested: Note: NCTE will make every attempt to fulfill all requests but makes no guarantees. FOR NCTE USE ONLY Company ID: Date Received: Booth #: Total Cost Cardholder Name Signature Agreement By submitting this contract, we agree to abide by all the rules and regulations governing the Convention and the host facility as specified in the General Information and Regulation for Exhibit Booth Rental attached. I agree Title Mail completed form to: Liz Barrett, National Sales Manager The Towsend Group 2025 M Street NW, Suite 800 Washington, DC Tel: Fax: Date

10 General Information and Regulations for Exhibit Booth Rental Rental and Assignment of Space 1. Assignment of booths is based on a point system. Each firm accumulates five points for each year during the past three years that it has exhibited. An additional point is added to each year s total for each booth in excess of one. Points accumulate separately for each event. Points accumulated at an NCTE Annual Convention can only be used at an NCTE Annual Convention. Exhibitors will lose all points accumulated for the 2016 Annual Convention by dismantling their exhibits earlier than the designated time or by not setting up in time for the opening of the exhibit hall. 2. All measurements shown on the diagram are believed to be accurate. The NCTE reserves the right to make such modifications as may be necessary to meet the needs of exhibit programs. 3. Reassignment, subletting, or sharing of exhibit space is prohibited without the express permission of NCTE. 4. Decisions regarding the acceptability of exhibits will be made by the NCTE. Exhibiting firms will be limited to those providing services, products, or publications that meet the professional and practical needs of literacy educators. The NCTE reserves the right to curtail or cancel any exhibit, either before or during the Annual Convention, that in the sole judgment of the Executive Council is objectionable or detracts from the dignity of the NCTE Exhibit Hall. In the event of such restriction or eviction the NCTE is not liable for any refunds of rentals or other exhibit expense. Payment and Cancellation 1. A payment of 50% of the total amount due must accompany this application for exhibit space. Balance is due upon receipt of invoice. Payment in full must accompany any application after August 12, Cancellations must be made in writing ( or fax will be accepted). Cancellations received on or before August 12, 2016, will receive a full refund less a $100 administrative fee. No refunds will be given on booth space cancelled after August 12, Reductions or down sizing in booth space will be treated as cancellations and refunds will be made accordingly. Exhibitor Admission Each exhibiting firm will be entitled to register four (4) representatives without charge for each booth space rented, and four (4) additional exhibitor registrations at a discounted rate of $100. Additional representatives are required to register at the member registration rate. Complimentary registration is intended for the use of exhibiting company employees only. Violation of the use of complimentary registrations will result in cancellation of the exhibit contract and forfeiture of payments. Construction and Dismantle of Exhibits 1. Exhibit booths include a 7 x 44 identification sign, 8 back drape and 3 side drape. The exhibit hall is not carpeted. NCTE will provide carpet only in aisles and common space. 2. The exhibitor explicitly agrees that in the event it fails to install its products in assigned exhibit space or fails to remit payment for required space rental or payment for advertising at time specified, NCTE shall have the right to take possession of said space and lease same or any part thereof to such parties and upon such terms and conditions as it may deem proper. 3. Exhibits must not project beyond the space allocated or obstruct the view of the exhibits of others. Reasonable effort must be made to provide space within the confines of the booth for interviews, demonstrations, distribution of materials, etc., so that visitors do not obstruct the aisles. In straight-line exhibits, no solid construction will be permitted to exceed 44 inches in height except in the back half of the booth, where it shall not exceed 8 feet. For example in a 10 x 10 booth, solid construction above 44 inches must begin at least 5 feet back from the aisle line. In island spaces or peninsula spaces 20 20, 20 30, or larger narrow overhead panels of open bridgetype construction will be permitted to a maximum height of 10 feet along the center line of the space or along the aisles to facilitate the construction of open-type exhibits. No equipment or partitions, except slender supporting posts, may extend above the 44-inch height within 5 feet of the aisle. 4. Any part of the exhibit which does not lend itself to an attractive appearance, such as unfinished side or end panels, must be draped at the exhibitor s expense. NCTE reserves the right to have such finishing done, billing the exhibitor for charges incurred. All decorations must be flame-proofed. All hangings must clear the floor. Electrical wiring must conform with the National Electrical Code safety rules. Exhibitors must comply with all city fire regulations. Exhibitors, or their agents, shall not injure or deface the walls or floors of the buildings, booths, or the equipment of the booths. When such damage appears, the exhibitor is liable to the owner of the property so damaged. Helium balloons are not allowed. Hanging signs cannot exceed 16 from the top of the sign to the floor. Requests for exceptions must be made in writing to the NCTE Exhibits Manager 15 days prior to first day of show move-in for approval. 5. Exhibitors shall not dismantle or otherwise interfere with the orderly conduct and display of the exhibit until the exposition is finally closed to the conference attendees. Exhibitors will lose all points accumulated for the 2016 Annual Convention by dismantling their exhibits earlier than the designated time or by not setting up in time for the opening of the exhibit hall. Floor Rules 1. Exhibitor badges must be worn at all times on the show floor. 2. Booths must be open and staffed when the exhibit hall is open to attendees. 3. NCTE reserves the right to make modifications to the exhibit hours as may be necessary to meet program needs. 4. It is understood that no rooms, suites, or other space in conference hotels will be used for exhibit purposes, workshops, or other exhibitor sales related use. Social affairs of all kinds should be scheduled not to conflict with NCTE General Sessions. 5. No one under the age of 16 will be permitted on the exhibit hall floor during set-up or tear down hours. Liability 1. Each exhibitor assumes the entire responsibility for losses, damages, and claims arising out of injury or damage to exhibitors displays, equipment, and other property brought on the premises of the Georgia World Congress Center and shall indemnify and hold harmless the National Council of Teachers of English, the Georgia World Congress Center, and any service contractors acting as agents of the NCTE from all liability that may ensue from any cause. Security services for the exhibit hall will be provided twenty-four hours per day, but NCTE and the Georgia World Congress Center will not be responsible for any loss or damage of any kind. 2. The Exhibitor understands that neither NCTE nor the host facility maintains insurance covering the exhibitor s property, and it is the sole responsibility of the exhibitor to obtain such insurance. 3. Should the premises on which the NCTE Annual Convention is to be held become, in the sole judgment of the NCTE, unfit for occupancy, or should the meeting be materially interfered with by reason of action of the elements, strike, picketing, boycott, embargo, injunction, war, riot, emergency declared by a government agency, or any other act beyond the control of the NCTE, this contract may be terminated. The NCTE will not incur any liability for damages sustained by the exhibitor as a result of such termination. The NCTE will return to the exhibitor all rental fees that the exhibitor has paid up to date of cancellation of the convention, and thereupon both parties will be released from further obligation or liability to each other. For more information, contact NCTE Exhibit Sales at ebarrett@townsend-group.com

11 2016 NCTE ANNUAL CONVENTION ALTANTA, GA NOVEMBER 17 20, 2016 SPONSOR/EXHIBITOR SESSION CONTRACT KEY CONTACT PERSON AND TITLE KEY CONTACT PHONE NUMBER KEY CONTACT FAX NUMBER * Exhibitor Session Listing. Please provide your the title of your session, annotation, and speaker information for the Convention Program. KEY CONTACT ADDRESS KEY CONTACT CELL PHONE COMPANY NAME STREET ADDRESS CITY/STATE/ZIP WEBSITE (To be listed on NCTE Website) Select a Sponsorship Option Opening & Closing Sessions $20,000 NCTE Tote Bags $18,000 NCTE Notebooks $18,000 Wi-Fi Sponsorship $16,000 First-Time Attendee Breakfast $12,000 NCTE Signage Package $7,400 Pens $6,500 Targeted Reception (Elementary) $6,000 Targeted Reception (Middle) $6,000 Targeted Reception (Secondary) $6,000 Escalator Runners (2 pairs available) $4,750/pair Charging Stations (4 available) $3,750 each Column Wrap $3,750 Select Your Sponsor Level Gold $25,000 and up Silver $10,000 - $24,999 Bronze $5,500 - $9,999 Method of Payment Full payment must accompany this application. Sponsorships and Exhibitor Sessions are nonrefundable. Check Enclosed Credit Card Payment Amount to apply Visa Master Card Discover AMEX Card Number Exp. Date (MM/YY) Cardholder Name Signature Agreement By signing below, exhibitor/sponsor agrees to abide by the responsibilities set forth in this agreement. Any violation on the part of the exhibitor/sponsor will nullify the exhibitor/sponsor s right to occupy the meeting space. Exhibitor/Sponsor will not be released from liability and will forfeit to NCTE all monies that have been paid. Exhibitor Sessions: $1,100 each New for 2016, Exhibitor Sessions are a great way to show off your latest products and services. Exhibitor Sessions are 75-minutes each and take place Saturday, November 19. NCTE will provide a dedicated session room, LCD screen, microphone, and sound. Your session will also be listed in the program guide. Choose a time slot: 8:00 a.m. to 9:15 a.m. 9:30 a.m. to 10:45 am. 11:00 a.m. to 12:15 p.m. 1:15 p.m. to 2:30 p.m. 2:45 p.m. to 4:00 p.m. 4:15 p.m. to 5:30 p.m. I agree Title Mail completed form to: Liz Barrett, National Sales Manager The Towsend Group 2025 M Street NW, Suite 800 Washington, DC Tel: Fax: Date

12 Important Deadlines Listings due for the Convention Program... September 16 Convention Program ad space deadline... September 19 Convention Program artwork deadline... September 26 Booth furnishings discount deadline... October 28 Last day to register booth personnel... November 1 See you in Atlanta! Exhibit, Sponsorship & Advertising Sales Liz Barrett Tel: (202) Fax: (202) ebarrett@townsend-group.com NCTE Headquarters 1111 W. Kenyon Road Urbana, IL Tel: (877) Fax: (217) Atlanta, Georgia November 17-20