NCSS is the largest association in the country devoted solely to social studies education.

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1 2018 Media Planner

2 NCSS is the largest association in the country devoted solely to social studies education. NCSS engages and supports educators in strengthening and advocating social studies. With members in all the 50 states, the District of Columbia, and 69 foreign countries, NCSS serves as an umbrella organization for teachers and educators of all grade levels and social science disciplines. Whether you re looking for print, digital or conference opportunities, NCSS has what you need to reach your audience and marketing goals. Let s work together to pinpoint the best options for your organization. Contact us today to get started. Advertising, Exhibit, Sponsorship Sales Rachel Barkin, Account Executive Tel: rbarkin@townsend-group.com Editorial Inquiries Michael Simpson, Director of Publications Tel: , ext. 105 msimpson@ncss.org

3 NCSS Member Profile Job Position High School Teacher 27% Middle School Teacher 17% Elementary School Teacher 2% College/University Professor 20% School District Supervisor/Dept Chair 11% NCSS Teachers Have Purchasing Power Involved in the purchasing process 60% Establish the budget 12% Determine the need for products/services 35% Recommend/select products/services 51% Authorize/approve purchases 17% Other 23% Demographics Place of Employment Type of Institution Public School 67% Private School, Not Religiously Affiliated 8% Private School, Religiously Affiliated 10% Other 15% 57% Female Average Household Income $83,720 Type of Community Suburban 32% Urban 24% Small Town 9% Institution-serving Mixture 26% Rural 9% Average Years in Social Studies Average Age Average Class Size 19 / 50 / 26 Average District Enrollment 3,686 students NCSS Advertising, Exhibit Sponsorship Sales Rachel Barkin, Account Executive Tel: rbarkin@townsend-group.com 3

4 Social Education Magazine Reach 20,000 social studies teachers and educators. Social Education, the NCSS flagship journal, contains a balance of theoretical content and practical teaching ideas. The awardwinning resources include techniques for using materials in the classroom, information on the latest instructional technology, reviews of educational media, research on significant social studies-related topics, and lesson plans that can be applied to various disciplines. Departments include Sources and Strategies, Lessons on the Law, Surfing the Net, and Teaching with Documents. Social Education is published 6 times per year Editorial Calendar Issue Editorial Theme/Focus Space Artwork January/February Project-Based Learning in Social Studies January 3 January 17 March/April Instructional Technology; Economics February 27 March 6 May/June Literature and the Arts in Social Studies April 20 May 4 September Back-to-School Lesson Plans; Special Emphasis on History and Civics July 31 August 10 October Current Issues; General Social Studies September 4 September 11 November/December Annual Conference Issue October 5 October 18 NCSS Advertising, Exhibit & Sponsorship Sales Rachel Barkin, Account Executive Tel: rbarkin@townsend-group.com 4

5 Social Studies and the Young Learner Target the elementary level grade band with SSYL. Mailed to 4,000 member subscribers, Social Studies and the Young Learner (SSYL) provides the perfect opportunity to target the elementary grade band. The magazine captures and enthuses elementary teachers across the country by providing relevant and useful information about the teaching of social studies to elementary students. The teaching techniques presented are designed to stimulate the reading, writing, and critical thinking skills vital to classroom success. SSYL is published quarterly. Voting Rights Practicing Deliberation Media Literacy Civic Zines Archaeology Underfoot This is What Democracy Looks Like! A Quarterly for Creative Teaching in Grades K-6 Volume 28 Number 2 November/December Editorial Calendar Issue Editorial Theme/Focus Space Artwork January/February Using the College, Career, and Civic Life (C3) Framework in the Elementary Classroom January 5 January 19 March/April Civics and History in the Elementary Grades February 23 March 14 September/October Back-to-School Lesson Plans July 31 August 10 November/December Annual Conference Issue September 27 October 18 NCSS Advertising, Exhibit & Sponsorship Sales Rachel Barkin, Account Executive Tel: rbarkin@townsend-group.com 5

6 Digital Opportunities The Social Studies Professional E-newsletter Average Open Rate: 33% The Social Studies Professional (TSSP) is the official e-newsletter of NCSS, featuring the latest news, new resource and professional development listings, and information on local and state meetings. Published 8 times a year, TSSP reaches 10,000 member subscribers and is archived on the NCSS website. Archived issues are open to the public, driving more visibility to your ad message. 350 x 150 Sponsored Content 2018 TSSP Deadlines Issue Space Artwork January/February January 12 January 19 March February 9 February 16 April March 9 March 16 May/June April 5 April 19 July/August June 4 June 18 September August 3 August x x 60 Sponsored Content October September 5 September 18 November/December October 5 October 18 Visit the TSSP Archive: NCSS Website Advertising Have your ad message prominently displayed on the NCSS website and reach thousands of social science teachers! Attracting more than 160,000 monthly page views, socialstudies.org will become an important part of your media buy. Contact Rachel Barkin at (202) or rbarkin@townsend-group.com for more information. 6

7 Ad Rates & Specifications Ad Rates Social Education and Young Learner rates include four color. For black and white advertising rates, please subtract $500 from the frequency rate. Social Education Four Color 1x 2 to 4x 5 to 7x Full Page $2,940 $2,620 $2,410 2/3 Page $2,335 $2,180 $2,075 1/2 Page $1,915 $1,840 $1,735 1/3 Page $1,525 $1,420 $1,340 1/6 Page $1,130 $1,025 $1,000 Cover 4 $3,150 $2,940 $2,835 Cover 2 or 3 $3,045 $2,835 $2,705 Page 1 $3,045 $2,835 $2,705 Ad Specifications Ad sizes apply to Social Education, Young Learner, and the Conference Preview and Program. Ad Unit Dimensions Full Page (Trim) x Full Page (Bleed) x 11 Full Page (Non Bleed) 7.25 x 10 Two-Page Spread (Bleed) 16.5 x /3 Page 4.75 x 10 1/2 Island 4.75 x /2 Horizontal 7.25 x /3 Square 4.75 x /3 Vertical 2.5 x 10 1/6 Page 2.5 x 4.75 Social Studies and the Young Learner Four Color 1 to 2x 3 to 4x Full Page $1,575 $1,495 2/3 Page $1,315 $1,235 1/2 Page $1,155 $1,105 1/3 Page $945 $895 1/6 Page $815 $760 Cover 4 $1,785 $1,680 Cover 2 or 3 $1,680 $1,575 Page 1 $1,630 $1,525 The Social Studies Professional* Ad Unit/Size 1x 3x Premium Sponsored Content (350 x 150 image, headline and character description) Lower Sponsored Content (350 x 150 image, headline and character description) $1,200 $1,000 $ PDF Distiller Settings Download and import the NCSS job options file into Adobe Distiller to create perfect pdfs for our requirements (goo.gl/4yf2j2). Color Proofs Artwork can be accompanied by a press proof for matching. NCSS will not be responsible for the reproduction of color matching in artwork if a proof print is not provided. Color lasers or ink jet proofs are not acceptable as proofs. Only Iris or a SWOP certified proofs are acceptable. All publications are saddle stitched. All publications are printed by web offset. All publications use a 133-line screen and are printed on coated stock. Send all artwork and production questions to: Richard Palmer, Art Director National Council for the Social Studies 8555 Sixteenth Street, Suite 500 Silver Spring, Maryland Tel: ext. 120 richard@ncss.org Banner (468 x 60 pixels) $1,200 $1,000 *Rates are net. JPG and GIF files only, 40 kb max. Animation not accepted. 7

8 NCSS Annual Conference Exhibit at the largest conference and trade show dedicated to social studies education. The NCSS Annual Conference will put you in touch with thousands of classroom teachers, leaders, and other decision makers in social studies education. The exhibit hall is a mustsee item for attendees creating a prime opportunity for exhibitors to make strong impressions and solidify business relationships. Booth rental fees are based on location. Visit the NCSS website for more information: conference/exhibitors 98th NCSS Annual Conference November 30 December 2, 2017 Chicago, IL Every 10 x 10 Booth Includes: Booth Rates For Profit Non-Profit 10 x 10 (Section A) $2,200 $1, x 10 (Section A Perimeter) $2,000 $1, x 10 (Section B) $1,850 $1, x 10 (Section B Perimeter) $1,650 $1, x 10 (Section C) $1,600 $1, x 10 (Section C Perimeter) $1,300 $1,100 Corner Booths (Any Section) Add $100 Add $100 Tabletop Exhibits $700 $700 Application for Space Booth space can be reserved with a 50% deposit if submitted by June 29, Full payment is due if submitted on or after June 30, No company will be allowed on the exhibit floor with an outstanding balance due. For more information and cancellation policy, visit conference/exhibitors Two full conference registrations, providing your representatives access to conference sessions and functions. Additional registrations may be purchased for $150 each. Complimentary listing in the Conference Program (if submitted by September 30, 2018) Back drape (8 ) and side rails (3 ) One company identification sign (7 x44 ) Access to the exhibitor lounge with complimentary beverage service during select setup and show hours Opportunities to present exhibitor sessions Sponsorship and discounted advertising opportunities 24-hour exhibit hall security Opportunities to buy attendee mailing lists for preand post-conference marketing. NCSS Advertising, Exhibit & Sponsorship Sales Rachel Barkin, Account Executive Tel: rbarkin@townsend-group.com 8

9 NCSS Annual Conference NCSS has everything you need to amp up your conference marketing strategy. Sponsorships Starting at $2,200 NCSS invites you, a leading education supplier, to collaborate with us, and discover a truly unique opportunity for repeated exposure to thousands of educators. Stand out from the crowd! Sponsorship is your opportunity to gain additional visibility and exposure. Sponsor an event or service at the 98th NCSS Annual Conference. There are several opportunities to suit your needs and budget. Call today for a copy of the sponsorship prospectus. Conference Preview + Program Advertising Preview Deadlines: Space closes June 12, 2018 Artwork due June 12, 2018 Program Deadlines: Space closes August 22, 2018 Artwork due September 25, 2018 Advertise in both the Conference Preview and Conference Program to reach the largest audience of social science teaching professionals. The Preview is ed to 15,000 NCSS members in September, making it one of the most widely distributed NCSS publications. It is the first and most important tool to generate attendance at the NCSS Conference. The Program is the official guide to the conference, and includes the exhibit hall floor plan and exhibitor listings. It is distributed to all attendees and features three difference ways to advertise: display ads, tab dividers and tear-out coupons. Visit for rates. Exhibitor Sessions Only $800 ($400 for non-profits) Deadline: October 5, 2018 Take this opportunity to showcase your products and services in a custom-built classroom set on the show floor. Reach current and potential customers with in-depth information or hands-on instruction in a guaranteed session. These sixty-minute sessions are available on November 30 or December 1. Don t delay, space will sell out. Call today for more information and to reserve space. Only $800 each! Tote Bag Inserts Tote Bag Deadline: November 21, 2018 Reach all conference attendees by placing a flyer or small brochure in the conference tote bag distributed to all registrants. NCSS Advertising, Exhibit & Sponsorship Sales Rachel Barkin, Account Executive Tel: rbarkin@townsend-group.com 9

10 Advertising, Exhibit & Sponsorship Sales Rachel Barkin Account Executive Tel: Editorial Inquiries Michael Simpson Director of Publications Tel: , ext. 105 Production Contact Richard Palmer Art Director Tel: ext. 120 The Townsend Group 2025 M Street NW, Suite 800 Washington, DC NCSS Headquarters 8555 Sixteenth Street, Suite 500, Silver Spring, Maryland 20910

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