Virginia Transportation Association. The Need to Build Public Support for Transit. Keith T. Parker, May 20, 2015

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1 Virginia Transportation Association The Need to Build Public Support for Transit Keith T. Parker, May 20, 2015

2 Positive Transit Reputations 2

3 Negative News KPMG Audit: MARTA spends $50M too much, should privatize some functions CBS46: New MARTA CEO faces huge financial shortfall Creative Loafing: MARTA fare hikes are unsustainable New York Times: Transit Cuts Are Protested in Atlanta

4 FY Reserves Projection BALANCE TREND 120,000, ,000,000 80,000,000 60,000,000 40,000,000 20,000,000 - (20,000,000) Without Transformation Initiatives FY2013 FY2014 FY2015 FY2016 FY2017 FY ,693,8 85,372,60 62,695,25 39,458,90 14,714,66 (8,124,66

5 FY2013 FY2018 Reserves Balance Trend (millions) FY2013 FY2014 FY2015 FY2016 FY2017 FY2018 FY15 & Beyond Proposed FY14 & Beyond Adopted FY13 & Beyond Adopted

6 Wooing Wall Street May 29, 2014 MOODY S UPGRADES MARTA BONDS MARTA s financial performance is improving enough to earn the transit system a bond rating upgrade.

7 Fare Evasion Initiative May 14, 2014 MARTA TO ADD MORE SERVICE, CRACK DOWN ON FARE EVADERS The fare evasion policy aims to address customers concerns and is an extension of Ride With Respect, MARTA s code of conduct launched last year to improve the overall transit experience. 7

8 Improved Service MARTA RIDERSHIP UP YEAR-TO-YEAR Ridership and revenues are up at MARTA as overall crime numbers have declined. Dec. 11, 2014 Channel 11 WXIA-TV

9 Improving Customer Experience Purchased more than 200 New Flyer buses to replace aging fleet New Mobility vans are easier for customers to board 9

10 Improving Customer Service Before After Lighting Upgrade at Peachtree Center Station 10

11 Buckhead Bridge Grand Opening 11

12 MARTA Police Peer Comparison 2012 Crimes Reported by Agency (Transit) AWARDS

13 Path from Good to Great SMALL BUST SOLVES BIG CRIME 13

14 Transit Oriented Development October 17, 2014 TRANSIT AGENCIES FAST- TRACK RAIL HUB PROPERTIES The nation s transit agencies, long tasked with helping people get around, are putting more effort into giving them a place to live, work, and play.

15 Worth the Wait November 5, 2014 CLAYTON EMBRACES MARTA Nov. 4, Yes (74%)

16 Restoring Our Brand 16 POSITIVE COVERAGE EXCEEDS $7.1 MILLION IN VALUE* The legislature and MARTA, a statecreated authority, historically have had a chilly relationship, Listen closely, however, and you will hear the dripping of thawing ice. Rep. Jacobs, Oct We have infinitely more confidence in current MARTA administration than we ever have. (Mark Toro, Feb 2015) *The media monitoring system determines publicity value based on an industry standard. During the 1 st and 2 nd Quarters July 1, December 31, 2014

17 Atlanta Transit Lagging

18 Metro Atlanta Speaks Atlanta Regional Commission, Nov

19 Take a S.E.A.T. with MARTA VISION FOR THE FUTURE Service Economy Arts Technology 19

20 SERVICE Comprehensive Operations Analysis Former Atlanta Mayor Sam Massell, president of the Buckhead Coalition and a MARTA co-founder, joked glumly that someone should hire a psychiatrist to figure out why many Atlantans shun MARTA buses even if they embrace the trains. - Atlanta Journal-Constitution, January

21 SERVICE Beyond Clayton County Georgia 400 I-20 East Clifton Corridor 21

22 TAKE A S.E.A.T. WITH MARTA VISION FOR THE FUTURE ECONOMY 22

23 ECONOMY - Future Workers December 9, 2014 MARTA HELPS ATTRACT WORKERS MARTA is a key factor in attracting these urban technology workers to Sandy Springs. Unlike their parents, who hoped other people would ride MARTA so their drive to work would be easier, many millennials prefer transit. Mayor Rusty Paul, Sandy Springs

24 Office of TOD and Real Estate Update Transit Oriented Development - Dunwoody Station 24

25 ECONOMY Airport Connectivity 45 Million Visitors Per Year and Growing 25

26 TAKE A S.E.A.T. WITH MARTA VISION FOR THE FUTURE Arts 26

27 ARTS ARTS TRANSFORMING - Transforming Our OUR Stations STATIONS Midtown Station Arts Center Station Photos Courtesy of Smith Dalia Architects 27

28 ARTS ARTS gloatl ATL LINDBERGH AT CENTER STATION STATION 28

29 Take a S.E.A.T. with MARTA VISION FOR THE FUTURE TECHNOLOGY 29

30 Innovation and Technology 30

31 Technology as a Connector TECHNOLOGY - Technolog as a Connector Preventing Muscle Fatigue Foam density favors blood circulation Foam density provides durable protection 31

32 Smarta HIGH-TECH Restrooms Smart motion sensors limit loitering Two-way external communication with video monitoring Monitored access control through centralized call center External and internal communication monitored access Vandal-resistant fixtures Metered supplies & touch-free sensors

33 TECHNOLOGY Innovation Opportunities 33