1 Basic elements. Corporate identity manual

Transcription

1 1 Basic elements Corporate identity manual

2 1 Basic elements Contents The Woqod mark Protecting the Woqod mark Standard use sizes Colour variations of the Woqod mark Using the mark on different backgrounds Incorrect use Primary corporate colours Secondary colours Tinting corporate colours Using the Star mark as a graphic device Primary typefaces Secondary typefaces Using Imagery Corporate strapline

3 1.1 Basic elements The Woqod mark THE WOQOD MARK The Woqod mark is made up of 2 elements: The star mark and word mark. THE STAR MARK The star mark is our symbol, a dynamic burst of energy from a Sidra flower. The star mark is unique, vibrant and bold. THE WORD MARK The word mark is the way we write our name. The letters have been specially drawn in Arabic and English forms. Whenever possible, the mark should be used as a whole ie, the star mark and the word mark appearng in their fixed relationship. The star mark, the word mark, the size relationship, letter spacing, colours, keylines etc. have all been detailed and considered. No alterations should ever be made to the master Woqod mark. STAR MARK WOQOD MARK WORD MARK

4 Basic elements Protecting the Woqod mark 1.2 REGULAR USE VERSION HORIZONTAL VERSION REGULAR USE VERSION The regular use version is the preferred version of the Woqod mark. It should be used in all print applications where the mark will appear larger than 40mm across measure bar A. PROTECTIVE AREA The dotted blue keyline indicates the protective area. This area is intended to ensure a clear surround to the Woqod mark. No other text, logos, or information should encroach on this area. The star mark has its own protective white keyline around the star. It ensures that the star mark stands out when placed on dark coloured backgrounds. SMALL USE VERSION The small use version of the Woqod mark should be used in situations where it will be reproduced at sizes between 25mm 40mm across measure bar A. The character spacing in this version of the mark has been adjusted to ensure best legibility at small sizes. The same principles are used to establish the protective area for the small use version. MINIMUM SIZE As a general rule, the Woqod mark should not be reproduced below 25mm across measure bar A. HORIZONTAL VERSION In special situations the horizontal version of the Woqod mark can be used. It should be used in situations where height is restricted and the regular use version is not practical. For example, the horizontal mark is suitable for use on vehicle livery. PROTECTIVE AREA PROTECTIVE KEYLINE PROTECTIVE KEYLINE PROTECTIVE AREA Measure Bar A Measure Bar A SMALL USE VERSION Measure Bar A ARCHITECTURAL VERSIONS Special versions of the Woqod mark have been created specifically for use on forecourt architecture. There is one version for Woqod totem signs, and another version for the Woqod canopy fascia. Details of these versions will be given in the Retail Identity Manual. MINIMUM SIZE 40 mm and below Measure Bar A 25 mm

5 1.3 Basic elements Standard use sizes These are the 4 standard sizes of the Woqod mark. SIZE 1 The Woqod mark is 50mm across measure bar A. This version of the mark should be used for A4 literature front covers and A4 advertising. Size 1 is the largest of the standard sizes. SIZE 2 The Woqod mark is 30mm across measure bar A. This version of the mark should be used for A4 literature back covers and A5 advertising. SIZE 3 The Woqod mark is 40mm across measure bar A. This version of the mark should be used for most staionery applications. SIZE 4 SIZE 1 50 mm SIZE 2 30 mm SIZE 3 40 mm SIZE 4 27 mm The Woqod mark is 27mm across measure bar A. This version of the mark should be used for business cards and most envelope applications. Size 4 is the smallest of the standard sizes. A4 BROCHURE FRONT COVER A4 ADVERTISING A4 BROCHURE BACK COVER A4 ADVERTISING A4 STATIONERY BUSINESS CARDS/NAME BADGES ENVELOPES 50 mm 40 mm 30 mm 27 mm

6 Basic elements Colour variations of the Woqod mark 1.4 Wherever possible the mark should be used in its full colour version. If this is not possible, the mark may be reproduced in one or two colours. There are 5 versions available for various situations: TWO COLOUR VERSION This version has a solid green star mark, it does not use a gradient fill effect. The two colour mark can used in 2 colour print applications, such as internal communications, or applied as a paint finish to industrial storage buildings. WOQOD BLUE AND GREEN VERSIONS These versions have a solid star mark, and do not use a gradient fill effect. The Woqod blue and Woqod green marks can used in 1 or 2 colour print applications, such as internal communications. No other colours should ever be used. GREYSCALE VERSION This is a version of the mark that retains a gradient fill effect, but uses only black. This version of the mark can be used in black and white applications where a good print quality is assured, such as black and white advertising and laser printed documents. SOLID BLACK VERSION This is a version of the mark that should be used in applications where print quality cannot be guaranteed, such as faxes and material finishes, such as embossing and engraving techniques. TWO COLOUR VERSION WOQOD BLUE VERSION MATCH TO PANTONE 662 WOQOD GREEN VERSION MATCH TO PANTONE 355 GREYSCALE VERSION SOLID BLACK VERSION FOR USE IN SITUATIONS WHERE ONLY TWO COLOUR REPRODUCTION IS AVAILABLE, OR WHERE REPRODUCING THE GRADIENT IS NOT POSSIBLE EG, PAINT FINSHES. FOR USE IN ONE OR TWO COLOUR PRINT APPLICATIONS SUCH AS INTERNAL COMMUNICATIONS. FOR USE IN ONE OR TWO COLOUR PRINT APPLICATIONS SUCH AS INTERNAL COMMUNICATIONS. FOR USE IN BLACK AND WHITE APPLICATIONS WHERE WHERE GOOD PRINT QUALITY IS ASSURED, SUCH AS BLACK AND WHITE ADVERTISING, AND LASER PRINTED DOCUMENTS. FOR USE IN BLACK AND WHITE APPLICATIONS WHERE WHERE PRINT QUALITY CANNOT BE GUARANTEED, SUCH AS FAXES AND MATERIAL FINISHES, SUCH AS EMBOSSING AND ENGRAVING.

7 1.5 Basic elements Using the mark on different backgrounds USING THE MARK ON DIFFERENT COLOURED BACKGROUNDS Each version of the Woqod mark has an option with the word mark in a solid colour (blue, green or black), and an option with the word mark reversed out white. It is important that the correct version of the Woqod mark be used at all times. When there is sufficient contrast between the colour word mark and the background image, then this version should be used. However, if the background image is dark, and a coloured word mark would not be visible, then the reversed out word mark version should be used. Illustrated here is the full colour Woqod mark. The principle is exactly the same for colour variations of the Woqod mark. LIGHT PHOTOGRAPHIC BACKGROUNDS DARK PHOTOGRAPHIC BACKGROUNDS COLOUR PHOTOGRAPHIC BACKGROUNDS COLOUR PHOTOGRAPHIC BACKGROUNDS WHEN APPLYING THE MARK TO A LIGHT BACKGROUND, USE THE BLUE WORD MARK VERSION. WHEN APPLYING THE WOQOD MARK TO A DARK BACKGROUND, USE THE REVERSED OUT WORD MARK VERSION. WHEN APPLYING THE WOQOD MARK TO A COLOUR PHOTOGRAPHIC BACKGROUND, USE THE BLUE WORD MARK VERSION WHEN THERE IS SUFFICIENT CONTRAST BETWEEN IMAGE AND WORD MARK. USE THE REVERSED OUT WORD MARK VERSION ON COLOUR PHOTOGRAPHIC BACKGROUNDS WHEN THERE IS INDUFFICIENT CONTRAST FOR THE BLUE WORD MARK.

8 Basic elements Incorrect use 1.6 DO NOT RECOLOUR THE WORD MARK DO NOT RECOLOUR THE STAR MARK DO NOT CHANGE THE RELATIONSHIP OF THE MARK INCORRECT USE The elements that make up the Woqod mark have each been carefully designed to fulfil a particular role. The star mark, the word mark, the size relationship, letter spacing, colours, keylines etc. have all been detailed and considered. No alterations should ever be made to any of the master Woqod marks. Illustrated here are some examples of incorrect use. If we follow these guidelines, the Woqod brand will be very strong. By using the elements consistently, Woqod will communicate its professionalism and authority. DO NOT DISTORT THE WOQOD MARK DO NOT USE INCORRECT VERSION DO NOT INTRODUCE OTHER ELEMENTS DO NOT REDRAW ANY OF THE ELEMENTS

9 1.7 Basic elements Primary corporate colours PRIMARY CORPORATE COLOURS The Woqod brand is identified by three strong primary colours. WOQOD BLUE Woqod blue is applied extensively to the corporate and retail identities. The Woqod mark frequently appears on a Woqod blue background, for example on the canopy and totems. All secondary signage is Woqod blue, as is the majority of corporate literature. WOQOD GREEN Woqod green is designed to sit next to, and compliment Woqod blue. It is used as edging detail and is illuminated at night on the canopy. In literature applications Woqod green is used to highlight information next to Woqod blue. WOQOD BLUE PANTONE 662 CMYK: C 100 M 90 Y 0 K 10 RGB: R 0 G 34 B 128 WEBSAFE: RAL: 5002 SCOTCHCAL: (SULTAN BLUE) WOQOD GREEN PANTONE 355 CMYK: C 100 M 0 Y 92 K 0 RGB: R 0 G 153 B 51 WEBSAFE: RAL: 6024 SCOTCHCAL: (VIVID GREEN) WOQOD PEARL PANTONE 7501 CMYK: C 0 M 7 Y 30 K 8 RGB: R 223 G 210 B 179 WEBSAFE: FFFFCC RAL: METALLIC FINISH TO COLOUR MATCH RAL 1015 RENAULT PAINT REF: M191 BEIGE (TBC) WOQOD PEARL Woqod pearl is applied as a distinctive pearlescent cladding material to station architecture. As a softer colour it compliments Woqod blue and green.

10 Basic elements Secondary colours 1.8 SECONDARY COLOURS Woqod secondary colours provide a palette of colours to support the primary brand colours. Secondary colours should be combined with one or more of the primary colours to create flexible and consistent corporate communications. WOQOD LIGHT BLUE WOQOD DARK GREY WOQOD COOL GREEN WOQOD LIGHT GREY WOQOD COOL BLUE PANTONE 299 PANTONE WARM GREY 7 PANTONE 556 PANTONE WARM GREY 4 PANTONE 5435 CMYK: C 82 M 10 Y 0 K 0 CMYK: C 0 M 9 Y 14 K 44 CMYK: C 52 M 0 Y 50 K 20 CMYK: C 0 M 6 Y 12 K 31 CMYK: C 16 M 3 Y 0 K 18 RGB: R 0 G 160 B 226 RGB: R 158 G 148 B 141 RGB: R 116 G 161 B 142 RGB: R 189 G 182 B 176 RGB: R 165 G 184 B 201 WEBSAFE: 0099CC WEBSAFE: WEBSAFE: WEBSAFE: CCCCCC WEBSAFE: 9999CC

11 1.9 Basic elements Tinting corporate colours TINTING GUIDE WOQOD PRIMARY COLOURS WOQOD SECONDARY COLOURS The colours that make up the primary and secondary Woqod colour palettes may be tinted to extend the range of colours. WOQOD BLUE WOQOD GREEN WOQOD PEARL WOQOD LIGHT BLUE WOQOD DARK GREY WOQOD COOL GREEN WOQOD LIGHT GREY WOQOD COOL BLUE Woqod colours should only be tinted to the recommended values shown here. This will ensure sufficient colour contrast and reliable reproduction. USING TINTED COLOURS Pale tints shown opposite (20% 40%) should only be used for differentiating quantities in charts and maps, and on forms where pale tints will be overprinted by black text, and may be required not to reproduce when photocopied. 90% 90% 90% 90% 90% 90% 90% 90% 80% 80% 80% 80% 80% 80% 80% 80% 70% 70% 70% 70% 70% 70% 70% 70% 60% 60% 60% 60% 60% 60% 60% 60% 50% 50% 50% 50% 50% 50% 50% 50% 40% 40% 40% 40% 40% 40% 40% 40% 30% 30% 30% 30% 30% 30% 30% 30% 20% 20% 20% 20% 20% 20% 20% 20% 10% 10% 10% 10% 10% 10% 10% 10%

12 RUNNING HEADER 00 RUNNING FOOTER Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequatduis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat Duis autem Vel eum Iriure dolor Hendrerit Duis autem Vel eum Iriure dolor Hendrerit Duis autem Vel eum Iriure dolor Hendrerit Duis autem Vel eum Iriure dolor Hendrerit RUNNING HEADER RUNNING FOOTER 00 Basic elements Using the Star mark as a graphic device 1.10 PRINT APPLICATIONS SCALE WIDTH OF THE GRID TO THE SHORTEST DIMENSION OF THE DOCUMENT CROP MUST INCLUDE A MINIMUM OF 3x3 ADJACENT SQUARES OF THE GRID CROPPING THE STAR MARK, EXAMPLES USING THE STAR MARK AS A GRAPHIC DEVICE The star mark can be used separately from the Woqod mark as a graphic device that can be cropped and used as a keyline or colour tint. The star mark should be scaled so that its width matches the shortest dimension of the document eg, for A4, the star should be 210mm wide; for DL it should be 99mm wide. A positioning grid should then be laid over the star. The grid should divide the star into 4x4 squares. The star mark can now be positioned on the document. It is important that the crop of the star mark must include a minimum of 3x3 adjacent squares of the grid. WIDTH OF STAR = SHORTEST DIMENSION OF DOCUMENT EXAMPLES OF PRINT APPLICATIONS SIGNAGE EXAMPLE FLOOR IDENTIFIER Develop and deliver innovation to all aspects of our business Main heading in two colours, running over two or three lines. Short sub-heading Body copy ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet. Consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.elit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam. Short sub-heading Body copy ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet. Consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.elit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam. Develop and deliver innovation to all aspects of our business Table title Lorem ipsum Dolore esit Orem ipsum dolor sit amet, consectetuer adipiscing elit, sed diamnonu mmy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamomlla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat. Dignissim qui blandit praesent luptatum Delenit augue duis dolore te et, consectetuer adipiscing elit, sed diamnonu mmy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamomlla facilisis at vero eros et accumsan et. lor sit amet, consecet, consectetuer adipiscing elit, sed diamnonu mmy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamomlla facilisis at vero eros et accumsan et iusto odio dignissilor sit amet, consecet, consectetuer adipiscing elit, sed diamnonu mmy nibhwisi enim ad minim veniam, quis nostrud exerci tation ullamomlla facilisis at vero eros et accumsan et iusto odio dignissilor sit amet, consecet, consectetuer adipiscing elit, sed diamnonu mmy nibh Volutpat lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diamnonu mmy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamomlla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diamnonu mmy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamomlla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod Pull-out vel tincidunt ut laoreet dolore magna aliquam erat. illum dolore eu feugiat Dignissim qui blandit praesent luptatum Delenit augue duis dolore te et, consectetuer adipiscing elit, sed diamnonu mmy nibh nulla facilisis euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamomlla facilisis at vero eros et accumsan et. at vero eros et lor sit amet, consecet, consectetuer adipiscing elit, sed diamnonu mmy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis accumsan et iusto nostrud exerci tation ullamomlla facilisis at vero eros et accumsan et iusto odio dignissilor sit amet, consecet, consectetuer adipiscing elit, sed diamnonu mmy nibhwisi enim ad minim adipiscing elit, sed veniam, quis nostrud exerci tation ullamomlla facilisis at vero eros et accumsan et iusto odio dignissilor sit amet, consecet, consectetuer adipiscing elit, sed diamnonu mmy nibh diam nonummy euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamomlla facilisis at vero eros et accumsan et. Sit amet, consecet, consectetuer adipiscing elit, sed diamnonu mmy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamomlla facilisis at vero eros et accumsan et iusto odio dignissilor sit amet, consecet, consectetuer adipiscing elit, sed diamnonu mmy nibhwisi enim ad minim veniam, quis nostrud exerci tation ullamomlla facilisis at vero eros et accumsan et iusto odio disilor sit amet, consecet, consectetuer adipiscing elit, sed diamnonu mmy nibh veniam, exerci tation ullamomlla facilisis at vero eros et accumsan et iusto odio dignissilor sit amet, consecet, consectetuer adipiscing elit, sed diamnonu mmy nibh The star mark in keyline form on a level 3 document. Keyline to be 0.5pt 4 colour version of the star mark on a level 4 document cover and used as a tint within the text pages of a level 1 3 document.

13 1.11 Basic elements Primary typefaces PRIMARY TYPEFACES Woqod has two primary typefaces. One Arabic typeface, Alkhalij, and one English, Futura Bold. Like the corporate mark and colours, the primary typefaces will soon become instantly recognisable as Woqod. These typefaces have been chosen because they are both strong, clear and simple. They are modern and elegant, and fit well with the Woqod brand identity. In the retail environment, Woqod primary typefaces must be used for all sub-branding, environmental signage, and health & safety messages. In corporate applications, the primary typefaces should be used to make an impact. Use them for titling, main headings and sub-headings. WOQOD ALKHALIJ WOQOD FUTURA BOLD abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ PRIMARY TYPEFACES ARE USED FOR SUB-BRANDING AND SERVICE OFFERS

14 Basic elements Secondary typefaces 1.12 SECONDARY TYPEFACES Futura Book abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ Myriad Roman abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ Myriad Italic abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ SECONDARY TYPEFACES A set of secondary typefaces has been specified to support the primary typefaces. These typefaces have been chosen because they are clear and simple. They are modern and elegant, and fit well with the Woqod brand identity. Secondary typefaces should not be used to communicate key brand information, statements or signage around the retail environment. Clear specifications for the use of secondary typefaces are provided in section 1.4 literature. Futura Book In corporate applications, Futura Book can be used for body text applications and address details. Myriad Roman and Italic In corporate applications, Myriad can be used for body text applications, introductions and notation etc. The two weights (roman and italic) provide flexibility across corporate applications. Default typefaces: Century Gothic, Arial In lieu of the corporate typefaces, default typefaces may be used for system generated word processing and electronic applications such as Powerpoint. Century Gothic is a headline font and is a suitable substitute for Futura. Arial can replace Myriad or Futura. Both are available as system fonts on all PCs. DEFAULT TYPEFACES Century Gothic abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ Arial abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

15 1.13 Basic elements Using imagery USING IMAGERY Woqod imagery should be compelling and dynamic. Images should engage people with clear, direct messages about energy and life, they should be positive and inviting. Whene selecting an image to use, ask yourself these questions: What is the message I want to communicate? Does the chosen image deliver that message clearly and simply? IMAGES SHOULD Look natural and real Show people, life or energy Have strong composition Focus the viewer s attention on a definite object, relationship or event. DON T USE IMAGES THAT ARE Obviously posed and unreal Clichéd or unoriginal Boring and lack focus or clear message Studio manipulated or gimmicky FRESH, VIBRANT ABSTRACTS WOQOD COLOURS, THEMES INVITING PRODUCT IMAGES QUALITY, FRESH ENGAGING PEOPLE IMAGES CLOSE-UP, PERSONALITY

16 Basic elements Using imagery 1.14 DYNAMIC CONSUMER IMAGES PROFESSIONAL AND REAL FRESH, VIBRANT ABSTRACTS WOQOD COLOURS, THEMES CLOSE-UP PEOPLE IMAGES POSITIVE, FRIENDLY, WHITE BACKGROUND REFRESHING PRODUCT IMAGES ENERGETIC IMAGES INNOVATIVE, DYNAMIC

17 1.15 Basic elements Corporate strapline CORPORATE STRAPLINE Straplines communicate key brand promises to our customers. It is recommended that straplines always appear with the Woqod web address, and that the elements are positioned on the front cover of corporate communications (as shown). It is recommended that straplines are not used on level 4 literature (internal communications). Use only approved corporate straplines. Be sure that the straplines are relevant to target audiences. For example, customer-facing straplines should not be used on B2B publications and vice versa. Specifications for four standard sizes have been shown. POSITIONING THE STRAPLINE The recommended position is in the bottom left (see examples a d). e Do not use the strapline as a heading f The recommended position is in the bottom left g Care should be taken not to affect the legibility of the strapline when placed over photographs or graphics. If necessary, the strapline can be moved along the baseline of the document (see example c). h The clearspace around the Woqod mark should always be respected, and no other elements should be combined with it. STANDARD SIZES SIZE 1 Strapline 34pt Myriad italic upper and lowercase, ranged left web address 15pt Futura Bold lowercase, 25pt linefeed, ranged left SIZE 2 Strapline 29pt Myriad italic upper and lowercase, ranged left web address 13pt Futura Bold lowercase, 22pt linefeed, ranged left SIZE 3 Strapline 20pt Myriad italic upper and lowercase, ranged left web address 9pt Futura Bold lowercase, 15pt linefeed, ranged left SIZE 4 Strapline 17pt Myriad italic upper and lowercase, ranged left web address 7.5pt Futura Bold lowercase, 13 pt linefeed, ranged left STRAPLINE EXAMPLE SIZE 1 Strapline CORRECT EXAMPLES a b c d Develop and deliver innovation to all aspects of our business Develop and deliver innovation to all aspects of our business Develop and deliver innovation to all aspects of our business Develop and deliver innovation to all aspects of our business SIZE 2 Strapline SIZE 3 SIZE 4 Strapline Develop and deliver innovation to all aspects of our business INCORRECT EXAMPLES e f g h Develop and deliver innovation to all aspects of our business Strapline Develop and deliver innovation to all aspects of our business Main Heading Sub heading Develop and deliver innovation to all aspects of our business Main Heading Sub heading