Brand Identity Standards

Transcription

1 Brand Identity Standards VERSION 1.0 JUNE 2008

2 This manual explains the approved usage of the Paradise Valley Community College brand identity. Since the brand identity is the cornerstone of all communication efforts, it is essential that its integrity be protected. Use of the identity carries with it the responsibility to uphold the goals and mission of the college. The identity should be used with consistency and purpose to convey one clear message to all audiences. If questions arise concerning identity usage, please contact the Office of Institutional Advancement at CONTENTS 2 Primary Identity 2 Alternate PVCC Identity 3 Symbol and Logotype Positioning 3 Minimum Size 4 Area of Isolation 4 Symbol Proportion 5 Identity Color 5 Identity in Black and Gray 6 Reversing the Identity 6 Colored Backgrounds 7 Identity with Designation 8 Black Mountain Campus Identity 9 Unacceptable Usage 11 Color Palette 12 Fonts 13 Maricopa Community Colleges Identity 13 Signature 14 Business System 18 Paper Stock for Business System 19 Application Examples 22 Athletics Identities 23 Athletics Identities Minimum Size 23 Athletics Identities Area of Isolation 24 Athletics Identities Color 25 Athletics Identities 1-Color Version 25 Athletics Identities Grayscale Version 25 Athletics Identities Reversing the Identity 26 Athletics Identities Colored Backgrounds 26 Athletics Identity with Sport Name 27 Athletics Identities Unacceptable Usage 28 Athletics Identities Business System 31 Identity Files paradise valley community college identity standards version 1.0 page 1

3 Primary Identity The Paradise Valley Community College (PVCC) identity is shown at right. The identity consists of a symbol along with logotype of the words Paradise Valley Community College. These elements have been carefully arranged to form a balanced, readable identity. They should not be reconfigured, reproportioned or altered in any way outside of the guidelines included in this manual. The identity should be used with all branded PVCC materials, both internally and externally, to present a unified, consistent, professional image. PRIMARY IDENTITY VERTICAL CONFIGURATION The symbol portion of the identity is a graphic representation of a ziggurat, an ancient architectural structure consisting of ascending terraces. This structure can be seen in architecture on the PVCC campus. The accompanying logotype of the words Paradise Valley Community College uses a typeface that complements the symbol in weight and visual style. PRIMARY IDENTITY HORIZONTAL CONFIGURATION There are two configurations of the identity: vertical and horizontal. Either configuration may be used. Depending on the requirements of a given application, one configuration may be more appropriate than the other. Alternate PVCC Identity Whenever possible, the primary identity shown above (with the full college named spelled out) should be used. However, in some cases it may be necesssary to use an identity with the logotype abbreviated to PVCC. In these cases, either of the two options shown at right may be used. ALTERNATE PVCC IDENTITY VERTICAL CONFIGURATION Note: With all versions of the identity, the symbol and logotype should appear together as shown on this page and should not be separated. If there is a need to use them separately for a specific application, it should be authorized by the Office of Institutional Advancement at ALTERNATE PVCC IDENTITY HORIZONTAL CONFIGURATION All old versions of college identities, symbols and logos should be discontinued. paradise valley community college identity standards version 1.0 page 2

4 Symbol and Logotype Positioning The symbol and logotype should be positioned as shown here. The space between the symbol and logotype is based on the height and width of the letter E in COLLEGE and should not be altered from these guidelines. ONE E-HEIGHT FROM THE E IN COLLEGE TWO E-WIDTHS FROM THE E IN COLLEGE ONE E-HEIGHT FROM THE E IN COLLEGE THREE E-WIDTHS FROM THE E IN COLLEGE Minimum Size The identity should not appear smaller than the sizes indicated here. Using smaller sizes may result in poor legibility and reproduction quality. Exceptions may be made if specific applications require a smaller size (e.g. ads, promotional items); however, these guidelines should be followed whenever possible..75" 1".25".75" paradise valley community college identity standards version 1.0 page 3

5 Area of Isolation The area of clear space surrounding the identity should be equal to or greater than the height and width of the V in the logotype. This is true for all versions and configurations of the identity, as shown here. The identity should not be placed next to distracting or complex graphics that compete with the identity. Symbol Proportion The symbol portion of the identity (the ziggurat) is proportioned to fit inside a square. The symbol should not be stretched or expanded. SYMBOL IS PROPORTIONED TO FIT INSIDE A SQUARE paradise valley community college identity standards version 1.0 page 4

6 Identity Color The identity should always appear in PMS 293 (blue). PMS stands for Pantone Matching System. For situations that do not allow PMS colors, color values for CMYK, RGB and HTML are shown here. When embroidering the identity onto fabric, the thread color should be E10 (Pro Brilliance), from the Robison-Anton color system. PMS 293 PMS 293 C100 M68 Y0 K2 R0 G70 B173 HTML 0046AD THREAD COLOR: E 10 (PRO BRILLIANCE) Identity in Black and Gray The identity should appear in color whenever possible; however, in situations where color is not available, the identity may appear in black or gray (grayscale). When appearing in gray, a 70% screen of black should be used. Examples are shown here. IDENTITY IN BLACK IDENTITY IN GRAY (70% BLACK) paradise valley community college identity standards version 1.0 page 5

7 Reversing the Identity In some applications, it may be necessary to reverse the identity (make it appear white on a solid colored background). In these cases, the entire identity should appear white. The background color should be dark enough to ensure adequate contrast and legibility. Examples are shown here. Colored Backgrounds When placing the identity on a colored background, the background should be a light to medium value and should provide adequate contrast for legibility. EXAMPLE OF CORRECT USAGE ON LIGHT BACKGROUND EXAMPLE OF INCORRECT USAGE ON DARK BACKGROUND paradise valley community college identity standards version 1.0 page 6

8 Identity with Designation When using the identity with a designation (e.g. division name, department name, program name), it should appear as shown here. The designation should appear in the font The Mix Bold, upper and lower case. The cap height should equal the height of the words COMMUNITY COLLEGE in the logotype. There is a rule separating the identity and the designation. The space between the logotype, rule and designation should equal the cap height of COMMUNITY COLLEGE. The designation type should be centered under the identity and rule. The entire identity should appear in PMS 293. No additional versions should be created or used. Note: If a division, department or program would like to use the identity with a designation as shown here, the Office of Institutional Advancement should be contacted at Institutional Advancement will prepare the necessary files according to the correct guidelines. Continuing Education CAP HEIGHT OF COMMUNITY COLLEGE DETERMINES SPACING AND TYPE SIZE OF DESIGNATION Continuing Education THE MIX BOLD Continuing Education CAP HEIGHT OF COMMUNITY COLLEGE DETERMINES SPACING AND TYPE SIZE OF DESIGNATION Continuing Education THE MIX BOLD paradise valley community college identity standards version 1.0 page 7

9 Black Mountain Campus Identity In addition to the main campus, Paradise Valley Community College operates a second campus named Paradise Valley Community College at Black Mountain. For this campus, three versions of the identity have been created: vertical, horizontal and abbreviated (PVCC). Any of these versions may be used as needed. No additional versions should be created. The Black Mountain campus identities appear in PMS 293. They may also appear in all black or gray (70% black). All standards outlined in this manual for the main PVCC identity also apply to the Black Mountain campus identity. BLACK MOUNTAIN CAMPUS IDENTITY VERTICAL CONFIGURATION BLACK MOUNTAIN CAMPUS IDENTITY HORIZONTAL CONFIGURATION BLACK MOUNTAIN CAMPUS IDENTITY ABBREVIATED (PVCC) VERSION paradise valley community college identity standards version 1.0 page 8

10 Unacceptable Usage It is essential that the identity be used uniformly and consistently. Shown here are examples of how the identity should NOT be used. Do not alter or redraw the identity. Do not remove elements from the identity. Do not outline the identity. Do not substitute fonts for the logotype. Do not substitute colors beyond what has been approved in this manual. Do not fill in white areas or add colors to the symbol. Do not stretch or change the proportions of the identity. Do not reconfigure the symbol and logotype. Do not rotate or angle the identity. paradise valley community college identity standards version 1.0 page 9

11 Unacceptable Usage (cont.) Do not apply shadows to the identity. Do not place the identity on patterned backgrounds. Do not use the abbreviation PVC. Do not place patterns or graphics inside the identity. Do not stylize the identity with digital effects or filters. Do not isolate the symbol inside a shape. Do not use the symbol to create new, unauthorized identities. Do not reproduce the identity by taking it from the web site, or reproduce it in any low-resolution, pixelized form. Do not use old versions of the identity (including all old versions not shown here). paradise valley community college identity standards version 1.0 page 10

12 Color Palette PRIMARY COLLEGE COLOR The primary college color is PMS 293, which is used in the identity. In addition to PMS 293, a complete palette of complimentary colors has been developed that can be used for branded communications materials. The colors in the palette have been chosen to complement and coordinate with each other as a system. The color palette allows for visual interest and variety while retaining brand consistency across communications materials. The complete color palette is shown here, with PMS, CMYK, RGB and HTML values indicated. Tints (shades) of these colors may also be used. Black and white may also be used. No other colors should be used. BLUES PURPLES PMS 293 C100 M68 Y0 K2 R0 G70 B173 HTML 0046AD PMS 519 C64 M88 Y10 K39 R89 G49 B96 HTML PMS 298 C68 M3 Y0 K0 R61 G183 B228 HTML 3DB7E4 PMS 2583 C48 M70 Y0 K0 R156 G95 B181 HTML 9C5FB5 PMS 291 C36 M3 Y0 K0 R160 G207 B235 HTML A0CFEB PMS 264 C27 M28 Y0 K0 R193 G175 B229 HTML C1AFE5 Note: Values for CMYK, RGB and HTML taken from Pantone Color Bridge Coated. GOLDS PMS 132 C8 M36 Y100 K31 R161 G119 B0 PMS 130 C0 M30 Y100 K0 R240 G171 B0 PMS 128 C0 M7 Y68 K0 R242 G214 B83 HTML A17700 HTML F0AB00 HTML F2D653 PMS 370 PMS 368 PMS 366 GREENS C64 M5 Y100 K24 R91 G143 B34 C63 M0 Y97 K0 R105 G190 B40 C29 M0 Y45 K0 R189 G225 B138 HTML 5B8F22 HTML 69BE28 HTML BDE18A PMS 188 PMS 1797 PMS 487 REDS C12 M95 Y59 K54 R119 G36 B50 C2 M98 Y85 K7 R196 G38 B46 C0 M40 Y33 K0 R233 G166 B143 HTML HTML C4262E HTML E9A68F PMS COOL GRAY 10 PMS COOL GRAY 6 PMS COOL GRAY 3 GRAYS C38 M29 Y20 K58 R97 G99 B101 C18 M11 Y8 K23 R173 G175 B175 C8 M5 Y6 K13 R201 G202 B200 HTML HTML ADAFAF HTML C9CAC8 METALLIC SILVER (PRINT ONLY) PMS 8001 PMS 7501 C0 M4 Y20 K7 CREAM R219 G206 B172 HTML DBCEAC paradise valley community college identity standards version 1.0 page 11

13 Fonts marketing communications fonts: For marketing communications, the preferred fonts are The Mix and Domestos 98. Domestos 98 should be used primarily for headlines and subheads; The Mix may be used for all types of text, including body copy. internal fonts: For internal uses such as letters, faxes and memos, either Arial or Georgia should be used. All styles and weights of these fonts may be used. Examples are shown below. the mix regular ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz the mix regular italic ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz the mix bold ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz the mix bold italic ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz domestos 98 regular ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz domestos 98 bold ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz arial regular ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz arial italic ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz georgia regular ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz georgia italic ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz paradise valley community college identity standards version 1.0 page 12

14 Maricopa Community Colleges Identity Paradise Valley Community College is an affiliate of the Maricopa County Community College District (MCCCD) family, also known as Maricopa Community Colleges. It is important that PVCC be identified with Maricopa Community Colleges in communications and marketing. The MCCCD identity should appear on the front of all PVCC publications. If it does not appear on the front, the tag line (A Maricopa Community College) should appear on the front with the identity appearing on the back. The tag line should be used alone only in cases of space restrictions. MCCCD IDENTITY, THREE VERSIONS COLOR If the PVCC and MCCCD identities are used together, they should not be placed in close proximity as to detract from their visual appeal. When appearing in color, the MCCCD identity appears in PMS Reflex Blue and black. If an application does not allow color, the identity may appear entirely in black. For more information about using the MCCCD identity, please see the MCCCD Graphic Identity Guide. It can be downloaded at Identity files may be downloaded at MCCCD IDENTITY, THREE VERSIONS BLACK PMS REFLEX BLUE C100 M72 Y0 K0 R0 G35 B149 HTML Signature Shown here is the standardized signature that should appear at the bottom of all outgoing . The horizontal configuration of the identity should be used. It should be placed at the bottom of the signature, with the information appearing as shown here Firstname Lastname Title Paradise Valley Community College North 32nd Street Phoenix, Arizona Tel: Cel: paradise valley community college identity standards version 1.0 page 13

15 Business System Shown on the following pages is the Paradise Valley Community College business system with the identity correctly applied. The business system consists of letterhead, number 10 envelopes and business cards and is printed in one color, PMS North 32nd Street Phoenix, Arizona Tel Fax A Maricopa Community College letterhead paradise valley community college identity standards version 1.0 page 14

16 Business System (cont.) When authorized, letterhead may be created for the identity with a designation (see page 7). An example is shown here. Letterhead with a designation may include a unit phone number or fax; however, the college s primary web URL will be used. Continuing Education North 32nd Street Phoenix, Arizona Tel xxxx Fax xxxx A Maricopa Community College letterhead identity with designation paradise valley community college identity standards version 1.0 page 15

17 Business System (cont.) When authorized, personalized letterhead may be created. It includes a name and title placed to the right of the identity. Spacing specifications are shown below North 32nd Street Phoenix, Arizona Firstname Lastname Title Tel Fax SPACE OF TWO SYMBOLS A Maricopa Community College letterhead personalized paradise valley community college identity standards version 1.0 page 16

18 Business System (cont.) Shown below is an example of the letterhead with a letter in place. Guidelines are given with correct margins. This letter uses Arial Regular, 10 pt for the font; Georgia may also be used. (Note that the letter has been reduced in size to display on this page.) 2.25" North 32nd Street Phoenix, Arizona Tel Fax October 19, 2007 Mr. Roberto Hernandez 6542 North Miller Drive Scottsdale, AZ Dear Mr. Hernandez: 1" Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit prae sent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer eros adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo conse quat fqlie uhf tev Duis autem vel eum iriure dolor in hendrerit. 1" Doming id quod mazim placerat facer possim assum. Lorem ipsum dolor sit amet, uvf dui consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Eerg consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugai nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod. Doming id quod mazim placerat facer possim assum. Lorem ipsum dolor sit amet, uvf dui consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Eerg consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugai nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod. Cordially, Jane Doe Director 1" A Maricopa Community College letterhead with sample letter paradise valley community college identity standards version 1.0 page 17

19 Business System (cont.) Shown below is the number 10 envelope and business card with the identity correctly applied North 32nd Street Phoenix, Arizona number 10 envelope Firstname Lastname Title Name to Go Here Title Name to Go Here Firstname Lastname Title Name to Go Here Title Name to Go Here North 32nd Street Phoenix, Arizona North 60th Street, Bldg A Scottsdale, Arizona A Maricopa Community College Tel Fax Cel xxxx xxxx xxxx A Maricopa Community College Tel Fax Cel xxxx xxxx 602.xxx.xxxx firstname.lastname@pvmail.maricopa.edu business card main campus firstname.lastname@pvmail.maricopa.edu business card black mountain campus Paper Stock for Business System The business system should be printed on clean white paper. Listed here are recommendations for appropriate paper stock, organized by premium, mid-range and economical. For letterhead and envelopes, the recommended weight is lb text. For business cards, the recommended weight is lb cover. premium: mid-range: Starwhite, Smooth (manufactured by Neenah Paper) Cougar, Smooth (manufactured by Domtar) economical: Accent Opaque, Smooth (manufactured by International Paper) paradise valley community college identity standards version 1.0 page 18

20 Application Examples Shown below are examples of how the identity can be correctly applied to various applications. Class Schedule Fall 2008 Register online at schedule cover pocket folder College Nursing Program rack brochure paradise valley community college identity standards version 1.0 page 19

21 Application Examples (cont.) web site header Presentation to Maricopa Community Colleges Steering Committee October 21, 2008 powerpoint title slide paradise valley community college identity standards version 1.0 page 20

22 Application Examples (cont.) Headline to Go Here Headline to Go Here Headline Lorem ipsum dolor sit amet, consectetuer eadipi scing elit, sed diam nonummy nibh euismod tinc idunt ut laoreet dolore magna aliquam erat volut pat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip comm odo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse mol estie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto ref odio. print ad outdoor banners baseball caps polo shirts mugs paradise valley community college identity standards version 1.0 page 21

23 Athletics Identities Because of specifc marketing needs and requirements, a set of identities has been established to promote PVCC Athletics. There are four identities within this set, known as: PVCC Athletics, Pumas, PV Puma and PV Insignia. All four are shown here. The PVCC Athletics identity should be used for official department communications (e.g. business system). The PV Insignia should only be used on equipment or uniforms where space is restricted, such as caps or helmets. For other applications, the identities may be used as determined by the PVCC Athletics Department. These identities should never be used to represent or substitute for the college s primary (institutional/academic) identity. PVCC ATHLETICS IDENTITY When appearing in full color, the Athletics identities use two colors: PMS 293 (blue) and PMS 7501 (cream). See page 24 for more information on color use. Except for the PV Insignia, the Athletics identities feature a graphic illustration of a puma, the PVCC mascot. This illustration should be used whenever the mascot is being represented. All old versions of puma graphics should be discontinued. PUMAS IDENTITY PV PUMA IDENTITY PV INSIGNIA IDENTITY paradise valley community college identity standards version 1.0 page 22

24 Athletics Identities Minimum Size The Athletics identities should not appear smaller than the sizes indicated here. Using smaller sizes may result in poor legibility and reproduction quality. Exceptions may be made if specific applications require a smaller size (e.g. ads, promotional items); however, these guidelines should be followed whenever possible..625".625".625".5" Athletics Identities Area of Isolation The area of clear space surrounding the identities should be equal to or greater than the height and width of the P in each identity. The only exception is the PV Insignia, which is 1/2 the height of the P. See examples below. The identities should not be placed next to distracting or complex graphics that compete with the identities. 1/2 P-HEIGHT paradise valley community college identity standards version 1.0 page 23

25 Athletics Identities Color When appearing in full color, all versions of the Athletics identities use two colors: PMS 293 (blue) and PMS 7501 (cream). A screen (tint) of PMS 293 is also used for areas that appear in light blue. PMS stands for Pantone Matching System. For situations that do not allow PMS colors, color values for CMYK, RGB and HTML are shown here. PMS 293 PMS 293, 20% PMS 7501 When embroidering the identities onto fabric, thread colors should be used as outlined at below. The white areas of the identity should be filled in with white thread. Thread colors are specified from the Robison-Anton color system. The color guidelines shown here apply to all versions of the Athletics identity. PMS 293 C100 M68 Y0 K2 R0 G70 B173 HTML 0046AD THREAD COLOR: E 10 (PRO BRILLIANCE) PMS 293, 20% C20 M11 Y0 K0 R190 G202 B230 HTML BECAE6 THREAD COLOR: F 7 (ICE BLUE) PMS 7501 C0 M4 Y20 K7 R219 G206 B172 HTML DBCEAC THREAD COLOR: O 8 (LIGHT MAIZE) WHITE C0 M0 Y0 K0 R255 G255 B255 HTML FFFFFF THREAD COLOR: P 18 (ASPEN WHITE) paradise valley community college identity standards version 1.0 page 24

26 Athletics Identities 1-Color Version If an application restricts using the 2-color versions of the identities, then a 1-color version may be used. In this version, all areas with PMS 7501 are eliminated, leaving PMS 293 (at 100% and 20%). This applies to all versions of the Athletics identity. PMS 293 PMS 293, 20% Athletics Identities Grayscale Version If an application restricts using color, then a grayscale version may be used. In this version, black and a shade of black are used. This applies to all versions of the the Athletics identity. BLACK BLACK, 20% Athletics Identities Reversing the Identity The Athletics identities should not be reversed (made white on a solid colored background). The puma becomes difficult to read and details are lost when reversing is attempted. paradise valley community college identity standards version 1.0 page 25

27 Athletics Identities Colored Backgrounds When placing the identities on a colored background, the background color should always provide adequate contrast for legibility. The 2-color (outlined) version should be used. PMS 7501 (cream) may be changed to white if desired. The type under PVCC or PARADISE VALLEY may also be changed to white to enhance legibility. See examples shown here. CREAM OUTLINE CHANGED TO WHITE TYPE CHANGED TO WHITE TO ENHANCE LEGIBILITY Athletic Identity with Sport Name If desired, a sport name may be integrated into the Athletics identity. The PVCC Athletics version of the identity should be used. The word ATHLETICS is replaced by the name of the sport. An example is shown here. If a sport name needs to be added to the Athletics identity, the Office of Institutional Advancement should be contacted at Institutional Advancement will create the required files according to the guidelines explained here. PVCC ATHLETICS IDENTITY WITH SPORT NAME paradise valley community college identity standards version 1.0 page 26

28 Athletics Identities Unacceptable Identity Usage It is essential that the identity be used uniformly and consistently. Shown here are examples of how the identity should NOT be used. These apply to all versions of the Athletics identity. Do not alter or redraw the identity. Do not remove elements from the identity. Do not outline the identity. Do not substitute fonts for the logotype. Do not substitute colors beyond what has been approved in this manual. Do not fill in white areas or add colors to the symbol. Do not stretch or change the proportions of the identity. Do not reconfigure the symbol and logotype. Do not use old versions of the identity. paradise valley community college identity standards version 1.0 page 27

29 Athletics Identities Business System Shown here is the PVCC Athletics business system with the identity correctly applied. The business system consists of letterhead, number 10 envelopes and business cards. The business system uses the 1-color version of the PVCC Athletics identity. Paradise Valley Community College North 32nd Street Phoenix, Arizona Tel Fax A Maricopa Community College letterhead paradise valley community college identity standards version 1.0 page 28

30 Athletics Identities Business System (cont.) Shown below is an example of the PVCC Athletics letterhead with a letter in place. Guidelines are given with correct margins. This letter uses Arial Regular, 10 pt for the font (note that letter has been reduced in size to display on this page). 2.25" Paradise Valley Community College North 32nd Street Phoenix, Arizona Tel Fax October 19, 2007 Mr. Roberto Hernandez 6542 North Miller Drive Scottsdale, AZ Dear Mr. Hernandez: 1" Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit prae sent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer eros adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo conse quat fqlie uhf tev Duis autem vel eum iriure dolor in hendrerit. 1" Doming id quod mazim placerat facer possim assum. Lorem ipsum dolor sit amet, uvf dui consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Eerg consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugai nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod. Doming id quod mazim placerat facer possim assum. Lorem ipsum dolor sit amet, uvf dui consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Eerg consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugai nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod. Cordially, Jane Doe Director 1" A Maricopa Community College letterhead with sample letter paradise valley community college identity standards version 1.0 page 29

31 Athletics Identities Business System (cont.) Shown below is the number 10 envelope and business card with the identity correctly applied. Paradise Valley Community College North 32nd Street Phoenix, Arizona number 10 envelope Firstname Lastname Title Name to Go Here Title Name to Go Here Paradise Valley Community College North 32nd Street Phoenix, Arizona Tel A Maricopa Community College Cel 602.xxx.xxxx Fax firstname.lastname@pvmail.maricopa.edu business card paradise valley community college identity standards version 1.0 page 30

32 Identity Files The PVCC identities are available in various file formats and color versions. Files are named according to the naming convention shown below. Each file name begins with the characters shown, then varies according to file format and color version. Files can be obtained at or by contacting the Office of Institutional Advancement at PVCC_VER 01 ATH 02 PVCC_HOR 02 PUMAS 03 ALT_VER 04 ALT_HOR 03 PV_PUMA 05 BM_VER 04 PV 06 BM_HOR 07 BM_ALT paradise valley community college identity standards version 1.0 page 31