UMST Brand Guidelines

Transcription

1 UMST Brand Guidelines

2

3 Introduction Welcome to the UMST (University of Medical Sciences and Technology) brand guidelines. These guidelines are used to produce collateral associated with UMST University. The guidelines create a consistent visual style across all applications that protects and enhances the integrity of the brand. Compliance with the guidelines is mandatory. Master artwork is available. If you have any questions or queries contact Mai Faisal Mihaimeed, Communications Officer at mai.faisal@umst-edu.sd. 1

4 Contents UMST Logo 03 Usage 06 Clear Zone 07 Minimum Size 08 Typefaces & Colours 09 Print Typeface 10 Electronic Typeface 11 Colours 12 Imagery 13 Photography 14 Print Applications 17 Stationery 18 Grid 21 Brochures 23 Online Applications 31 Signatures 32 Word Documents 33 Powerpoint 36 Signage 38 Examples 39 Merchandise 42 Examples 43 2

5 UMST Logo 3

6 UMST Logo The UMST logo comprises of a symbol and the name UMST University. The symbol and the text are integral elements and cannot be altered in any way. Master artwork is available. 4

7 UMST Symbol The UMST symbol can be used in conjunction with the main logo as a complementary graphic, but it never replaces it. See examples on pages 24, 25 and 27 of this document. 5

8 UMST Logo Usage The UMST logo can only be reproduced in black or white, with few exceptions. No other colours can be used. See examples below. Master artwork is available. Black Logo White Logo 6

9 UMST Logo Clear Zone There is a clear zone for the logo. The clear zone is the area surrounding the logo that must be kept free of other graphic elements. The minimum clear zone is defined by the height of the U in the text UMST. See example below of the clear zone in use. Clear Zone Clear Zone applied 7

10 UMST Logo Minimum Size To ensure the logo is clearly reproduced, a minimum size has been specified. The minimum size is determined by the height of the logo which is 7mm. See example below. Minimum Size 7mm 8

11 Typefaces & Colours 9

12 Typefaces Print Typeface The typeface Open Sans is used on all UMST printed applications. It can also be used in graphics and online applications where appropriate. Note: When Arabic is used on applications, the typeface Arabic Typesetting Regular should be used. Print Typeface: Open Sans abc abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ Variations of this font include: Light Light Italic Regular Italic Semibold Semibold Italic Bold Bold Italic Extrabold Extrabold Italic 10

13 Typefaces Electronic Typeface The typeface Arial has been selected for use on all electronic applications. Electronic Typeface: Arial abc abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ Variations of this font include: Regular Italic Bold Bold Italic 11

14 Colours Complementary Colours The colour red (Pantone 485C) has been selected for use on general university applications and a set of complementary colours have been chosen for faculties to use on their applications. See below. Pantone 485C CMYK RGB HTML DA291C Pantone 285C CMYK RGB HTML 0072CE Pantone 376C CMYK RGB HTML 84BD00 Pantone 7502C CMYK RGB HTML CEB888 Pantone 7555C CMYK RGB HTML D29F13 Main Complementary Colour Pantone 1915C CMYK RGB HTML EF4A81 Pantone 514C CMYK RGB HTML D48BC8 Pantone 202C CMYK RGB HTML Pantone 116C CMYK RGB HTML FFCD00 Pantone 193C CMYK RGB HTML BF0D3E Pantone 7717C CMYK RGB HTML 00857D Pantone 2985C CMYK RGB HTML 5BC2E7 Pantone Warm Grey 9C CMYK RGB HTML 83786F Pantone 512C CMYK RGB HTML Pantone 716C CMYK RGB HTML EA

15 Imagery 13

16 Imagery Photography When selecting images for UMST applications, always ensure that the images are modern, engaging and bright. See examples on the following pages. 14

17 Imagery Photography 15

18 16 Imagery Photography

19 Print Applications 17

20 Print Applications Stationery A layout has been developed for UMST stationery. See examples on the following pages. Master artwork is available. Below is an example of the main letterhead and business card. Main Letterhead Example Business Card - Front UMST University of Medical Sciences & Technology P. O. Box 12810, Khartoum, Sudan T F E. administration.office@umst-edu.sd W. UMST UNIVERSITY UMST University of Medical Sciences & Technology P. O. Box 12810, Khartoum, Sudan T F E. administration.office@umst-edu.sd W. UMST Creating a Better Future Through Research & Education Excellence 18

21 Print Applications Stationery Below are examples of the Faculty letterhead and business cards. Faculty Letterhead Example Business Card - Generic Front UMST Faculty of Medicine Name of Building P. O. Box 12810, Khartoum, Sudan T T (Internal) F E. administration.office@umst-edu.sd W. UMST UNIVERSITY UMST University of Medical Sciences & Technology P. O. Box 12810, Khartoum, Sudan T F E. administration.office@umst-edu.sd W. Business Card - Front with personal details UMST UNIVERSITY Asma Abdel Wakil Mahmoud Director of Academic Affairs UMST Faculty of Medicine P. O. Box 12810, Khartoum, Sudan T M F E. asma.wakil@umst-edu.sd W. UMST Creating a Better Future Through Research & Education Excellence 19

22 Print Applications Stationery Below are examples of a personal letterhead and business card. Personal Letterhead Example Business Card - Front UMST Computer Center P. O. Box 12810, Khartoum, Sudan Ahmed Hassan Mohamed Ali Director of Computer Center Indivdual s Address on Campus T F E. administration.office@umst-edu.sd W. M E. Ahmed.Ali@umst-edu.sd UMST UNIVERSITY Ahmed Hassan Mohamed Ali Director of Computer Center UMST Computer Center P. O. Box 12810, Khartoum, Sudan M E. Ahmed.Ali@umst-edu.sd W. UMST Creating a Better Future Through Research & Education Excellence 20

23 Print Applications Grid A graphic shape has been developed to house the UMST logo on print applications to maximise impact and legibility. The graphic shape is derived from the symbol, see below. Master artwork is available. Note: The relationship between the logo and the shape is fixed and should not be altered in any way. No other variants of this shape should be used. 21

24 Print Applications Grid The grid consists of the graphic shape that houses the logo and a box that houses text. The graphic shape and logo must be positioned on the top left of the grid, as shown below. The box containing the text should be the same width as the graphic shape in which the logo is housed. It can be coloured using any of the UMST complementary colours. See example below and on the following pages. Templates for A4, A5 and DL are available. Typeface: Open Sans (ExtraBold) Typeface: Open Sans (Semibold) Title here Subtitle here 22

25 Print Applications Brochures On the following pages you will see examples of UMST printed applications. A4 Brochure Examples UMST 2015 Graduation UMST Faculty of Nursing Sciences 23

26 Print Applications Brochures A4 Brochure Examples UMST Faculty of Business Administration UMST Prospectus

27 Print Applications Brochures A4 Brochure Examples UMST Prospectus 2015 UMST Faculty of Medical Laboratory Sciences 25

28 Print Applications Brochures A5 Brochure Examples UMST Faculty of Engineering UMST Faculty of Mass Communications 26

29 Print Applications Brochures A5 Brochure Examples UMST 2015 Graduation UMST 2015 Postgraduate Programmes 27

30 Print Applications Brochures A5 Brochure Examples UMST 2015 Postgraduate Programmes UMST Faculty of Dentistry 28

31 Print Applications Brochures DL Brochure Examples UMST Faculty of Medicine UMST Faculty of Radiology UMST 2015 Graduation 29

32 Print Applications Brochures DL Brochure Examples UMST Faculty of Law UMST Faculty of Pharmacy UMST Faculty of Pharmacy 30

33 Online Applications 31

34 Online Applications Signatures There is a style for UMST signatures. It consists of the person s name, title, UMST logo, address details, contact numbers, address and web links. See below examples and specifications. signature - Template signature example Arial Bold 12px Arial Regular 12px Arial Regular 12px Name here Title here UMST Faculty name here Ahmed Hassan Mohamed Ali Director of Computer Center UMST Computer Center Arial Bold 11px Arial Regular 11px Arial Bold 11px Arial Regular 11px UMST University of Medical Sciences & Technology P. O. Box 12810, Khartoum, Sudan T F E. administration.office@umst-edu.sd W. UMST University of Medical Sciences & Technology P. O. Box 12810, Khartoum, Sudan M E. Ahmed.Ali@umst-edu.sd W. 32

35 Online Applications Word Documents There are Word Document templates available. See examples below and on the following pages. Word Doc Heading to Appear in Arial Bold. Size: 20pt Introductory body text to appear in Arial. Size: 12. Pellentesque nibh lorem, laoreet nunc ut, iaculis posuere mauris. Donec massa turpis, elementum at leo sed, fringilla tincidunt libero. Pellentesque vulputate facilisis nibh, nec molestie arcu consectetur nec. Morbi feugiat enim quis faucibus tristique. Aenean mattis enim in libero fringilla placerat. Vivamus varius sed tortor vel mattis. Suspendisse tellus arcu, rhoncus nec pellentesque feugiat, ultricies vel leo. Suspendisse ut nisi ornare. Title to go here Subtitle to go here Sub-headings to Appear in Arial Bold. Size: 10 Body text to appear in Arial. Size: 10. Consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr Author: XXXXXXXXX Date: XXXXX Body text to appear in Arial. Size: 10. Consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. 33

36 Online Applications Word Documents Word Doc Heading to Appear in Arial Bold. Size: 20pt Introductory body text to appear in Arial. Size: 12. Pellentesque nibh lorem, laoreet vitae nunc ut, iaculis posuere mauris. Donec massa turpis, elementum at leo sed, fringilla tincidunt libero. Pellentesque vulputate facilisis nibh, nec molestie arcu consectetur nec. Morbi feugiat enim quis faucibus tristique. Aenean mattis enim in libero fringilla placerat. Vivamus varius sed tortor vel mattis. Suspendisse tellus arcu, rhoncus nec pellentesque feugiat, ultricies vel leo. Suspendisse ut nisi ornare. Sub-headings to Appear in Arial Bold. Size: 10 Body text to appear in Arial. Size: 10. Consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita vel euismod commodo. Integer eu est in ligula pellentesque semper. Consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita vel euismod commodo. Integer eu est in ligula pellentesque semper. Sub-headings to Appear in Arial Bold. Size: 10 Body text to appear in Arial. Size: 10. Consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita vel euismod commodo. Integer eu est in ligula pellentesque semper. Sub-headings to Appear in Arial Bold. Size: 10 Body text to appear in Arial. Size: 10. Consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing. Stet clita kasd gubergren, no sea takimata sanctus est. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est. Body text to appear in Arial. Size: 10. Consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita vel euismod commodo. Integer eu est in ligula pellentesque semper. Body text to appear in Arial. Size: 10. Consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing. Body text to appear in Arial. Size: 10. Consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita vel euismod commodo. Integer eu est in ligula pellentesque semper. Body text to appear in Arial. Size: 10. Consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing. Consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore Footer text Arial Regular. Size 9pt. 3 Footer text Arial Regular. Size 9pt. 2 34

37 Online Applications Word Documents A set of Word Document covers in various colour options is provided. See examples below. Title to go here Subtitle to go here Title to go here Subtitle to go here Title to go here Subtitle to go here Title to go here Subtitle to go here Author: XXXXXXXXX Date: XXXXX Author: XXXXXXXXX Date: XXXXX Author: XXXXXXXXX Date: XXXXX Author: XXXXXXXXX Date: XXXXX UMST University of Medical Sciences & Technology P.O. Box 12810, Khartoum, Sudan UMST University of Medical Sciences & Technology P.O. Box 12810, Khartoum, Sudan UMST University of Medical Sciences & Technology P.O. Box 12810, Khartoum, Sudan UMST University of Medical Sciences & Technology P.O. Box 12810, Khartoum, Sudan T +XXX X XXX XXXX F +XXX X XXX XXXX E administration.office@umst-edu.sd W T +XXX X XXX XXXX F +XXX X XXX XXXX E administration.office@umst-edu.sd W T +XXX X XXX XXXX F +XXX X XXX XXXX E administration.office@umst-edu.sd W T +XXX X XXX XXXX F +XXX X XXX XXXX E administration.office@umst-edu.sd W 35

38 Online Applications Powerpoint PowerPoint templates are available. The typeface Arial is used in all PowerPoint presentations. See examples below and on the following pages. Slide title here (Arial Bold 28pt) Slide subtitle here (Arial Regular 28pt) (Arial Bold 18pt) Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim. Title here (Arial Bold 28pt) Sub title here (Arial Regular 20pt) (Arial Regular 14pt) Dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Nam liber tempor soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto. Facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. 3 esb.ie 36

39 Online Applications Powerpoint Slide title here (Arial Bold 28pt) Slide subtitle here (Arial Regular 28pt) Slide title here (Arial Bold 28pt) Slide subtitle here (Arial Regular 28pt) (Arial Regular 14pt) Dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Nam liber tempor soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio. Facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. 4 esb.ie 5 esb.ie 37

40 38 Signage

41 Signage Examples All signage where possible must use the UMST logo. See examples below and on the following page. Example below shows the UMST logo in relief on a building. Materials: Logo produced using black perspex. Example below shows the UMST logo in relief on a building. Materials: Logo produced using chrome (brushed or polished). Symbol approximately 30mm deep. UMST letters approximately 50mm deep. University letters approximately 30mm deep. All mounted onto a clear perspex panel and fixed to wall. Symbol approximately 30mm deep. UMST letters approximately 50mm deep. University letters approximately 30mm deep. All mounted onto a clear perspex panel and fixed to wall. 39

42 Signage Examples Example below shows the UMST logo in relief on a building. Materials: Logo produced using black perspex. Symbol approximately 30mm deep. UMST letters approximately 50mm deep. University letters approximately 30mm deep. All mounted onto a chrome panel and fixed to wall. 40

43 Signage Examples Interior signage example produced using black fassons mounted onto perspex panel and fixed to the wall with four chrome screws. UMST Faculty of Medicine 41

44 42 Merchandise

45 Merchandise Examples UMST branding should be used on all merchandise items. See examples below. Pens Mousemats UMST University of Medical Sciences & Technology UMST University of Medical Sciences & Technology UMST Faculty of Medicine 43

46 Merchandise Examples Umbrellas Tote Bags 44

47 Merchandise Examples Hoodies 45

48 UMST University of Medical Sciences & Technology P. O. Box 12810, Khartoum, Sudan T F E. W. 46