World University Championships

Transcription

1 Visual identity guidelines World University s Championnats du Monde Universitaires

2 Introduction This document sets out the rules for the implementation of the new corporate identity system of the World University s. This system ensures a coherent image across all our sporting events by linking the logotype of each individual competition to the International University Sports brand. By adhering to these rules we can all of us contribute to the international image and reputation of the International University Sports Federation. George E. Killian President Roch Campana Secretary General Contact Laurent Briel / (0) / fisu.championships@ulb.ac.be / fisuhq@ulb.ac.be /

3 Construction of the visual identity Basic principles Events logotype The events logotype can use the U, but it should never use the stars which are reserved exclusively for the International University Sports logotype. Sports name and year City & Country s official name International University Sports logotype. JUDO Moscow Russia 17th World University ROWING Brive-la-Gaillarde France 8th World University AVIRON Brive-la-Gaillarde France 8ème Championnat du Monde Universitaire Sport s name & year The championships official name, the city and country and the name of the sport are in English or in the language of the organizing country.

4 Construction of the visual identity Model 1 Sport & year on 1 line City & Country on 1 line There are many grids according to the lengths of the city and country names. A specific grid exists for each case. It is necessary to determine which one is pertinent and refer to the appropriate dimensions. 1 line 1 line CHESS Köycegiz Turkey 8th World University Seven RUGBY Beijing China 1st World University JUDO Moscow Russia 17th World University

5 Construction of the visual identity Model 1Sport & Year on 1 line City & Country on 1 line All measures are strictly defined. The size of the Sport & Year title is determined by its length within the typesize limit indicated. If the length of the Sport & Year title exceeds the defined space, then refer to model Maximum si ze of the logotype Format : 103 x 231 mm Measures given in millimetres JUDO Moscow Russia 17th World University Typeface Trade Gothic Bold Condensed Text is justified Typesize between 52 and 72 points, according to length. Letter spacing: _ 20 Texte range left. Typesize 45 points ; Letter spacing: 0 Texte range left. Typesize 28 points ; Letter spacing :

6 Construction of the visual identity Model 2 Sport & Year on 1 line City & Country on 2 lines When the city and country names do not fit on one line they are placed on two lines. 1 line 2 lines AVIRON Brive-la-Gaillarde France 8 ème Championnat du Monde Universitaire GOLF Nakhon Ratchasima Thailand 10th World University SAILING Ceçme-Izmir Turkey 3rd World University

7 Construction of the visual identity Model 2Sport & Year on 1 line City & Country on 2 lines You may want to reduce the size of the block above the sport & year title if the form of the logotype allows it. 103 Maximum si ze of the logotype Format : 103 x 250 mm Measures given in millimetres Possibility to reduce the size of the block from the upper part according to the logotype AVIRON Brive-la-Gaillarde France 8 ème Championnat du Monde Universitaire Typeface Trade Gothic Bold Condensed Text is justified Typesize between 52 and 72 points, according to length. Letter spacing: _ 20 City is justified. Country is range left. Typesize between 32 and 42 points, according to length. Letter spacing: 0 Texte range left. Typesize 28 points ; Letter spacing :

8 Construction of the visual identity Model 3 Sport & Year on 2 lines City & Country on 1 line When the sports name is too long, the year is placed on the next line. 2 lines 1 line EQUESTRIAN Tokyo Japan 6th World University MATCH RACING SAILING Rimini Italy 2nd World University SOFTBALL Plant City USA 1st World University

9 Construction of the visual identity Model 3Sport & Year on 2 lines City & Country on 1 line 98 Maximum si ze of the logotype Format : 103 x 250 mm EQUESTRIAN Tokyo Japan 6th World University Measures given in millimetres Typeface Trade Gothic Bold Condensed Text is justified. Typesize between 52 and 65 points, according to length. Letter spacing: _ 20 Texte range left. Typesize 45 pts ; Letter spacing: 0 Texte range left. Typesize 28 pts ; Letter spacing :

10 Construction of the visual identity Model 4 Sport & Year on 2 or 3 lines City & Country on 2 lines 2 or 3 lines 2 lines ORIENTEERING Pilsen Czech Republic 14th World University WOODBALL Taipei City Chinese Taipei 1st World University BEACH VOLLEYBALL Songkhla Province Thailand 2nd World University

11 Construction of the visual identity Model 4 87 Maximum size of the logotype Format : 103 x 250 mm Measures given in millimetres ORIENTEERING Pilsen Czech Republic 14th World University Typeface Trade Gothic Bold Condensed Text is justified Typesize between 52 and 65 points, according to length. Letter spacing: _ 20 City is justified. Country is range left. Typesize between 32 and 42 points, according to length. Letter spacing: 0 Texte range left. Typesize 28 pts ; Letter spacing :

12 Construction of the visual identity Summary of the range of models JUDO Moscow Russia 17th World University SAILING Ceçme-Izmir Turkey 3rd World University SOFTBALL Plant City USA 1st World University WOODBALL Taipei City Chinese Taipei 1st World University BEACH VOLLEYBALL Songkhla Province Thailand 2nd World University 4 4

13 Signage Vertical banners

14 Signage Vertical banners BADMINTON Bangkok Thaïland 8th World University

15 Signage Banner colours 17th World University Moscow Russia JUDO JUDO Moscow Russia 17th World University 6th World University Tokyo Japan EQUESTRIAN EQUESTRIAN Tokyo Japan 6th World University SOFTBALL Plant City USA 1st World University 1st World University Plant City USA SOFTBALL 8ème Championnat du Monde Universitaire Brive-la-Gaillarde France AVIRON AVIRON Brive-la-Gaillarde France 8ème Championnat du Monde Universitaire

16 Signage Stadium banners When there is an association with s, only the logotype, and not the name of the sport, is kept on the stadium banners. The name of the sport is, however, kept on the main banner. 17th World University Moscow Russia JUDO 17th World University Moscow Russia 6th World University Tokyo Japan EQUESTRIAN 6th World University Tokyo Japan

17 Signage Sponsoring and banners In the case of a composite logotype (association with s), the information related to the event should be kept together. In this case, the name of the sport is not repeated. example 1 : all the information is placed between the s example 2 : the championship information is placed in the centre; the IUS logotypes are at each end example 3 : all the information is placed between the s; the IUS logotypes are repeated individually at each end example 4 : all the information is placed on both sides of the main entrance; the IUS logotypes are repeated at each end

18 Signage Stadium banners

19 Signage Stadium banners

20 Posters Official poster Based on the graphics of the identity, this official poster also gives the dates of the championship Format : 400 x 600 mm EQUESTRIAN Tokyo Japan december 2-5 6th World University JUDO Moscow Russia december th World University

21 Posters Posters aimed at the general public Aimed at the general public, this poster emphasises the attraction of the competition to a wider public. It has its own individual look and is signed with the visual identity. The logotypes of the s should always be reproduced in black or reversed out. 6th World University December 2-5 Format : 400 x 600 mm EQUESTRIAN Tokyo Japan 6th World University Sponsor SPONSOR SPONSOR SPONSOR SPONSOR Sponsor

22 Posters Posters aimed at the general public 17th World University December Format : 400 x 600 mm JUDO Moscow Russia 17th World University Sponsor SPONSOR SPONSOR SPONSOR SPONSOR Sponsor

23 Posters Posters aimed at the general public 8 ème Championnat du Monde Universitaire 3-5 Septembre Format : 400 x 600 mm AVIRON Brive-la-Gaillarde France 8ème Championnat du Monde Universitaire Sponsor SPONSOR SPONSOR SPONSOR SPONSOR Sponsor

24 Textiles Use of the logotype on textiles To ensure legibility within the technical contraints imposed by the textiles, the full official name is not used on the clothes. The black block is removed and the University Sports logotype is placed on the other side of the shirt. EQUESTRIAN Tokyo Japan EQUESTRIAN Tokyo Japan

25 Textiles Use of the logotype on textiles For obvious reasons the banners in events logotype we recomend either white textiles or textiles of the colour of the logotype. Please note that the s name and "International University Sports" come in white on a coloured background. JUDO Moscow Russia JUDO Moscow Russia

26 Stationery Basic principles logotype The black block is not used on the stationery to prevent it looking too heavy International University Sports Star 10% black tint Address International University Sports logotype EQUESTRIAN Tokyo Japan December 2-5 6th World University WUC Lorem ipsum dolor sit amet consectetuer adipiscing elit sed diam nonummy nibh euis mod tincidunt ut laoreet Phone (00) Fax (00) Tokyo, 12th September 2003 Dear Madam/Sir, Monsieur Roch Campana FISU Avenue Franklin Roosevelt, 56 B-1050 Brussels / Belgium Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrudccumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vgait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci. Atation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsaex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate tie consequat, vel illum dolore eu EQUESTRIAN feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Tokyo Japan December 2-5 6th World University Le Président The signage system is transposed into a lighter version on the stationery as impact is less important. Therefore, the black block is removed and the events logotype comes first followed by the full address of the organizer, and finally endorsed by the International University Sports logotype. Please note that the event dates are integrated to the logotype. Japan University Equestrian Federation Baji Chikusan Kaikan 1-2 kandasurugadai, Chiyodaku TOKYO Phone (81.3) Fax (81.3) EQUESTRIAN Tokyo Japan December 2-5 6th World University

27 Stationery examples Leading 14 pts Leading 12 pts Leading 9 pts Typography Trade Gothic Bold Condensed AVIRON Brive-la-Gaillarde France Décembre 8 ème Championnat du Monde Universitaire Typography Meta Plus name: Meta Plus Bold text: Meta Plus Normal body size: 7 points range left 20 points 14 points 9 points Format A4 ; 210 x 297 mm AVIRON Brive-la-Gaillarde France 3-5 Septembre 8 ème Championnat du Monde Universitaire NAME / ORGANISER Lorem ipsum dolor sit amet consectetuer adipiscing elit sed diam nonummy nibh euis mod tincidunt ut laoreet Phone (00) Fax (00) fisu@fisu.net Measurements are given in mm SOFTBALL Plant City USA October st World University BADMINTON Bangkok Thailand December th World University s NAME / ORGANISER Lorem ipsum dolor sit amet consectetuer adipiscing elit sed diam nonummy nibh euismod tincidunt ut laoreet d Phone: Fax: nom@coordonnées.fr CHESS Köycegiz Turkey September th World University s NAME / ORGANISER Lorem ipsum dolor sit amet consectetuer adipiscing elit sed diam nonummy nibh euismod tincidunt ut laoreet d Phone: Fax: nom@coordonnées.fr NAME / ORGANISER Lorem ipsum dolor sit amet consectetuer adipiscing elit sed diam nonummy nibh euismod tincidunt ut laoreet d Phone: Fax: nom@coordonnées.fr