MISSION/VISION/VALUES
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1 BRAND GUIDELINES
2 TABLE OF CONTENTS Why Brand Matters...2 Mission Statement...4 Color Palette...6 Typography...8 Logo Usage...10 Letterhead Powerpoint Closing...15
3 WHY BRAND MATTERS Brand is much more than a look or a voice. Brand is what we think about an organization when we hear its name. It is the idea that lives behind the thing. We shape our brand to do and say the things that will help people understand and appreciate Peers for Progress. Brand guidelines will help us communicate what we do and why it s important. Brand management can be nourished by everyone who supports Peers for Progress. Consistent use ensures Peers for Progress will be quickly recognized and understood.
4 MISSION/VISION/VALUES
5 Mission To evaluate, demonstrate, and promote peer support for diabetes management around the world. PEERS FOR PROGRESS Peers for Progress was founded to address the growing diabetes epidemic by demonstrating the value of peer support, extending the evidence base of peer support interventions, and establishing peer support as an accepted, core component of diabetes care. The program is built on three key functions of peer support: Assistance and consultation in applying a management plan in daily life Social and emotional support Linkage to clinical care, including connections with family medicine, primary care, and the Patient- Centered Medical Home. Peers for Progress is a program of the American Academy of Family Physicians Foundation, funded by the Eli Lilly and Company Foundation, and developed in conjunction with the American Academy of Family Physicians and in collaboration with the American Association of Diabetes Educators. page 4
6 COLOR PALETTE
7 The Peers for Progress Color Palette combines an array of hues conveying a multitude of emotions. The two main colors (which are represented in the logo) are strong with the blue representing a traditional familiar feeling, and the red promoting progressive thought provoking ideas. The Primary Color Palette includes the focal set of colors used for the Peers for Progress collateral, while the Secondary Color Palette supports the primary and can be used in smaller doses. All noted colors are from the Pantone Bridge Color Palette. PRIMARY COLOR PALETTE 646 PC 193 PC CMYK 73, 30, 3, 10 RGB 54, 135, 185 CMYK 2, 100, 60, 11 RGB 209, 19, PC 462 PC 3985 PC 294 PC 409 PC CMYK 78, 2, 98, 9 RGB 38, 161, 70 CMYK 28, 48, 71, 72 RGB 76, 54, 30 CMYK 11, 16, 100, 38 RGB 155, 137, 16 CMYK 100, 68, 7, 28 RGB 0, 70, 127 CMYK 16, 25, 21, 45 RGB 132, 119, 118 SECONDARY COLOR PALETTE page PC 118 PC 5295 PC CMYK 64, 21, 36, 59 RGB 44, 85, 86 CMYK 5, 26, 100, 27 RGB 184, 145, 18 CMYK 27, 20, 2, 7 RGB 171, 178, 206
8 TYPOGRAPHY
9 Clean, honest and legible, the Nimbus family typeface can be used for all Peers for Progress collateral. The use of the various families of Nimbus on all pieces helps to establish a cohesive and credible brand. Some preferred suggestions are below. In cases where Nimbus is not available, please use Arial, which should be available on both Macintosh and PC operating systems. NIMBUS SANS D LIGHT CONDENSED Light condensed all caps works well for headlines, or for titling pages in designed layouts, such as the title TYPOGRAPHY as seen on the top of the page to your left. NIMBUS SANS D BOLD CONDENSED This heavier condensed version works well for secondary headlines and shorter lines of text where great emphasis is desired. Nimbus Sans D Light Due to easy readability and the contemporary look of the typeface, Light is ideally suited for body copy and areas that are copy intensive. (Upper and lowercase are preferred for body copy.) page 8 NIMBUS SANS D BOLD Bold all caps is perfect for captions, taglines, or any other short use of text. NIMBUS SANS D BLACK The heaviest in the Nimbus family, all caps Black is preferred for subheads and short lines of text.
10 LOGO USAGE
11 The three-color Peers for Progress logo is our primary identifier. It can only be reproduced in the following Pantone Bridge Colors: 646 PC (blue), 193 PC (red), and 70% black (used on the line and the word Diabetes ). SPACING NO IMAGERY IN THIS AREA NO IMAGERY IN THIS AREA The live space around the logo equals the height of two circles (derived from the logo). No imagery can exist in the live space. MINIMUM SIZE 1/2 The minimum size for the Peers for Progress logo is 1/2 high. LOGO USAGE WITH BACKGROUNDS It is preferred that the Peers for Progress logo is used on white backgrounds. Because the logo is composed of strong colors, the effectiveness of the brand is diluted when the logo is placed on top of a competing color, thus making the visual components of the logo hard to read. page 10 A solution to having to put the logo on an area of color is to incorporate the puzzle piece art in white and placing the logo on top of that. See sample below:
12 LETTERHEAD
13 LETTERHEAD Body copy: Arial 10.5 pt size Tabs (if used) are set at.125 and.25 Margins are 1 from left and right side of page Date (line) starts 2 from top September, 2007 Dear Colleague, magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui Sincerely, Douglas E. Henley, MD, FAAFP Executive Vice President page 12 Mission To evaluate, demonstrate, and promote peer support for diabetes management around the world. AAFP Foundation Tomahawk Creek Parkway, Leawood, KS USA T: F:
14 POWERPOINT
15 POWERPOINT Headers and subheads: Arial (Can use all caps if preferred) Body copy: Arial Bullet points: Arial COVER SLIDE Presentation title: point Presenter/Date: 26 point PEERS FOR PROGRESS BRAND GUIDELINES Kevin Helm January 20, 2009 page 14 INTERIOR SLIDE Typeface Color: Black Highlight Colors: Red Blue Here is the main headline: this is a bullet point this is a bullet point this is a bullet point this is a bullet point
16 These brand guidelines have been established to ensure that all Peers for Progress collateral and marketing materials are cohesive in tone, style, and overall appearance. Our goal is that these guidelines will promote a strong brand while allowing for some flexibility based on your specific communication needs.
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