TOWN OF. STONY PLAIN _...,mb POLICIES MANUAL. Corporate Identity Policy. Date Approved: tat I 25, LON. Resolution No: ie1 l sp

Transcription

1 _...,mb POLICIES MANUAL Corporate Identity Policy Date Approved: tat I 25, LON Resolution No: ie1 l sp

2 TABLE OF CONTENT'S 1.0 Corporate Identity Program Policy: Objectives, Function, Scope 2.0 Administration of the Corporate Identity Program 3.0 Approval process: Issues or Production 4.0 Definition of Identification Categories: The Corporate Identity Program 5.0 The Town of Stony Plain Official Logo 6.0 The Official Seal 7.0 Independent Identity Requirements 8.0 Typographical Standards 9.0 The Address Format 10.0 Stationery Section 11.0 Vehicles 12.0 The Official Flag

3 1.0 Corporate Identity Program Policy: Objectives, Function, Scope 1.1 To provide the Town of Stony Plain with a visual identity that communicates and enhances the Town's heritage theme while also projecting a focus on sustainability and, relates all departments and services to the municipality as a whole. 1.2 To ensure ongoing visual standardization, avoid waste and duplication of resources. 1.3 To provide specifications and guidelines for use and cost-effective preparation of identity materials common in departmental and official use. 1.4 To provide reproduction specifications so as to prevent supplier experimentation and the influence of unauthorized personal taste from affecting or changing the professional corporate identity standards, thereby preventing any weakening of the official identity program as a whole. 1.5 To ensure that all users of the Town of Stony Plain corporate identity program support the standards, which are the official policy of the Town of Stony Plain, as set out in this official Corporate Identity Manual, and that any special corporate identity needs or requirements, not identified in the manual, be submitted through the Town Manager's Office to Town Council for approval. 1.6 The Corporate Identity, including all symbols or representations of the Town of Stony Plain may not be used by other agencies, businesses, groups or organizations without the written permission of the Town of Stony Plain. 1.7 The department of Business and Strategic Services is charged with administration of this program. 2.0 Administration of the Corporate Identity Program Administration of the Corporate Identity Program is charged to the department of Business and Strategic Services. Responsibilities include: 2.1 Implementation of the program. 2.2 Ongoing management, review, and updating of the program. 2.3 Protecting the integrity of the program as a whole.

4 3.0 Approval Process: Issues or Production New issues, changes to the corporate identity policy, or standards requiring approval or items requiring production approval are divided into two categories: 3.1 Minor Issue/Production Approvals These are approved at the Town Manager level and are identified as those affecting minor internal operations, low public profile, or issues within the Corporate Identity Program manual requiring clarification or production approval. 3.2 Major Issue/Production Approvals These are approved by Town Council and are identified as those affecting major internal operations, external high public profile, or issues not addressed within the manual. 4.0 Definition of Identification Categories: The Corporate Identity Program The Town of Stony Plain Corporate Identity Program is divided into three (3) major identification categories. The three identification categories are: 4.1 Official Seal represented by current seal identifies the use of the official seal as the corporate seal for use on all legal documents 4.2 Departmental represented by the official logo identifies departments or offices providing municipal services directly to the community 4.3 Independent represented by independent identity program identifies special organizational structures requiring high public profile due to unique services or marketing requirements (e.g. Stony Plain Golf Course, Stony Plain Library, Stony Plain Fire Department, Town of Stony Plain Family and Community Support Services [F.C.S.S.] ).

5 5.0 The Town of Stony Plain Official Logo 5.1 The official logo of the Town of Stony Plain encompasses a heritage theme while also projecting a focus on sustainability and community connections. 5.2 The logo of the Town of Stony Plain is used to identify official communication from the offices or departments providing municipal services to the community as well as some special protocol usages approved by the Town Manager. 5.3 The logo will also be used for promotional purposes associated with the Town of Stony Plain as deemed appropriate for the occasion. 5.4 The Town of Stony Plain logo made up of two fonts. "Town of" is in Blair Medium and "Stony Plain" is in Friz Quadrata Medium. It should not be redrawn or traced but always copied electronically from the Town's computer server. 5.5 For printed materials the logo should always be position as shown above. Logo's minimum size is 1/2 Inch. 5.6 Positive and negative reproduction The logo must appear in either positive or negative forms. It may not be screened as a percentage of solid reproduction If a particular design application required placement of the logo against a black or colored background, it should appear in a negative version. 5.7 The Town of Stony Plain logo should not be downloaded from the web site and/or used in low resolution format (less than 300 dpi rasterized).

6 _,us Isolation Control To ensure maximum visual impact and legibility, the official logo must maintain an isolation control area from all other graphic elements as identified below. 5.9 Color Standards The official colors of the Town of Stony Plain are: Symbol: Black, Pantone #356 (drk. green), Pantone #368 (It. green) Pantone #356 (drk.green) CMYK Values C-95 M-8 Y-93 K-27 RGB Values R-0 G-121 B-52 Pantone #368 (It.green) CMYK Values C-63 M-0 Y-97 K-0 RGB Values R-105 G-190 B With regard to printed material, except in those instances where color is restricted by the use of black and white or one color, both official colors will be reproduced in the specified official color layout. For the Town logo as indicated below, no other color combinations are acceptable The paper stock for letterhead is VIA Smooth, Cool White 241b. (100% Recycled, FSC Certified), envelopes is #10 White Wove and business cards is VIA Smooth, Cool White 100lb. (100% Recycled, FSC Certified) The logo must be reproduced only on a black field or a white field. In the case of Town vehicles, the fields (decals) may be clear to match the vehicle color. Under no circumstances will screened values of the official colors be utilized.

7 5.9.5 Official color swatches (samples) are available from the Town Manager's office The color used for outdoor projects (e.g. sign posts) will be Northern Paints base # and white mixed with base # All Town Facilities will use Moorestyle Exterior Latex Semi Gloss (dark green) Product 588-4B and MooreSpec Satin Fill (tan) Product The Official Seal The official seal, as adopted by Town Council, will appear as follows and be used as the official corporate seal for matters of legal documents and embossed manually by gold foil at 1.75 inches. 6.1 Uses The seal is to be used only to identify official legal communication from the Town Office authorized by the Town Manager and/or Mayor. 6.2 Color Standards The official seal is reproduced with Pantone #342 (green) and is to be produced on a cream/beige background.

8 7.0 Independent Identity Requirements 7.1 Due to the unique organizational structures, services and/or marketing requirements, recognition is given to special independent corporate identity programs for Town-owned and operated organizations that require special public profiles. 7.2 Independent identity programs include the Town of Stony Plain Public Library, the Stony Plain Golf Course, the Stony Plain Fire Department and Town of Stony Plain Family and Community Support Services. 7.3 Responsibility for control and management for the independent program rests with each individual department head. An independent identity program has been extended to the Town of Stony Plain Public Library, the Stony Plain Golf Course, the Stony Plain Fire Department and Town of Stony Plain Family and Community Support Services. There may be cases where their individual logo is required. 7.4 Responsibility for matters affecting major changes, additions/deletions of policy or graphics to these independent systems rests with the Town Manager's Office. Recommendations for change must be submitted through the Town Manager for final approval by Town Council. 7.5 Stony Plain Library The Stony Plain Library logo is depicted on a white background with three colours Pantone 356 (dark green), Pantone 368 (light green) and Black. Minimum size is 3/4 Inch. 7.6 Town of Stony Main Family and Community Support Services (F.C.S.S.) The F.C.S.S. logo is depicted on a white background with three colours Pantone 356 (dark green), Pantone 368 (light green) and Black. Minimum size is 3/4 Inch. FCSS Family and Community Support Services

9 7.7 Stony Plain Golf Course The Stony Plain Golf Course logo is depicted on a white background with three colours Pantone 356 (dark green), Pantone 368 (light green) and Black. Minimum size is 3/4 Inch. 7.8 Stony Plain Fire Department The Stony Plain Fire Department logo is depicted on a white background with three colours Pantone 356 (dark green), Pantone 368 (light green) and Black. Minimum size is 3/4 Inch. 7.9 Stony Plain Municipal Enforcement The Stony Plain Municipal Enforcement logos are depicted on a white background with full-colour printing. srfony_

10 8.0 Typographical Standards The official typeface adopted for the Town of Stony Plain Corporate Identity Program is Friz Quadrata. Friz Quadrata is used on all official text and Town of Stony Plain communication including stationery, forms, advertisements, etc. The Friz Quadrata typeface is available in a number of weights and sizes, offering considerable flexibility for the purposes of special emphasis and creative expression. Friz Quadrata was chosen because of its old-style appearance to complement the heritage theme and because of its high degree of visual legibility. It is also the typeface currently used on all facility signage and mural plaques. Other typefaces may be used for special design and advertising applications where particular themes or concepts require more appropriate typeface styles and applications.

11 9.0 The Name and Address Format The address formats displayed below are designed to meet most reproduction requirements and are for use on all official stationery, forms, and other identification requirements. Business Cards Horizontal Address Format (Located on the Back of the Business Card) Ave., Stony Plain, AB T7Z 1Y1 T F GIII Sans Regular 11 Pt I ----,,_. Name, DESIGNATION TITLE Dir Tel I 5 I Fax Gill Sans Regular 7pt Gill Sans Regular 7pt - Gill Sam Regular 9pt firstlnitial.lasmame@stonyplaln.com Name, DESIGNATION TITLE Di r Tel Fax Cel Gill Sans Regular 11 Pt Gill Sam Regular 7pt Gill Sans Regular 7pt firstinitial.lastname@stonyplaln.com Gill Sam Regular 9pt Town Council and Senior Management have information translated on additional business cards. Name Fa Designation *Italt IP , A I v /A : Title Direct Line Telephone Number Fax firstinitial.lasmame@stonyplaln.com

12 9.1 Town of Stony Plain Family and Community Support Services (f.c.s.s.) Business Cards Front Gill Sans Regular 11 Pt LTONY FCSS F.rnlly.nd Community Support Services Name, DESIGNATION TITLE Tel Fax Gill Sans Regular 7pt Gill Sans Regular 7pt Back FAMILY AND COMMUNITY SUPPORT SERVICES Avenue. Stony Plain, AB, Canada 77Z I 71 Gill Sans Regular ALL CAPS 9pt Gill Sans Regular ALL CAPS 9pt Gill Sans Bold 1Opt

13 9.2 Stony Plain Public Library Business Cards Front Gill Sans Regular 11 Pt Name, DESIGNATION TITLE Gill Sans Regular 7pt Gill Sans Regular 7pt Tel Fax Back PUBLIC LIBRARY I 12, Forest Green Plaza, 46L3 -S2Ave.StonyPlain,APu.Canada T7Z 4E7 Gill Sans Regular ALL CAPS 9p1 Gill Sans Bold 1 Opt

14 9.3 Stony Plain Golf Course Business Cards Front GOLF COURSE Name, DESIGNATION -FRE Tel Fax Gill Sans Regular 11pt Gill Sans Regular 7pt Gill Sans Regular 7pt Back GOLF COURSE 18 Fairway Drive, Sony Plain, AB, Canada T7Z I M3 h Gill Sans Regular ALL CAPS 9pt Gill Sans Bold lopt

15 9.4 Stony Plain Fire Department Business Cards Front Gill Sans Regular 11 pt FIRE DEPARTMENT Name, DESIGNATION TITLE Tel Fax Gill Sans Regular 7pt Gill Sans Regular 7pt firstinitiallastnameastonyplain.com Back FIRE DEPARTMENT Avenue, Stony Plain, AB, Canada T72 2,17 Gill Sans Regular AU. CAPS 9pt - - Gill Sans Bold 1 Opt

16 10.0 Stationery 10.1 Letterhead Bottom Ave., Stony Plain, AB T7Z 1Y1 T F Inch Centre Logo Gill Sans Regular 9.5pt GIII Sans Regular 9.5pt G91 Sans Regular 9.5pt GIII Sans Bold 10.5pt Ave., Stony Plain. AB T7Z I Y I F '1.5 Inch

17 10.2 Mayor Letterhead Gold foil inside lamp on lamp post logo and Office of the Mayor (top right) Bottom Ave., Stony Plain, AB T7Z 1Y1 T F Centre Logo.375 Inch t Blair Medium 9pt all Sans Regular 9.5pt CBI Sans Regular 9.5pt COI Sans Regular 9.5pt GIN Sans Bold 10.5pt, t' '41',94,0103';* -- 74ki,71,,T41 T F I. 1 II I t.5 inch

18 10.2 Town of Stony Plain Family and Community Support Services (F.C.S.S.) Letterhead Bottom Ave., Stony Plain, AB T7Z 1Y1 T F inch 4 P LTOWN FCSS OF ROM FLAP Centre Logo Gill Sans Bold lopt Gill Sans Regular 9.5pt Gill Sans Bold 10.5pt Serving residents of Stony Plain and Parkland County SI Avenue, Stony Plain, AB, Canada T7Z I Y I F inch I. www. sto nyplain. co m/foss Gill Sans Regular 9.5pt Gill Sans Regular 9.5pt

19 10.3 Stony Plain Public library Letterhead Bottom 112 Forest Green Plaza, Ave., Stony Plain, AB T7Z 1E7 T F Inch Centre Logo Punic LIBRARY GIII Sans Regular 9.5pt GM Sans Regular 9.5pt GIII Sans Regular 9.5pt GIII Sans Bold 10.5pt Forest Green Plaza Ave.. Stony Plain. AB Canada 172 1E7 ', F rreew.stonypiain.corn.5 Inch

20 10.4 Stony Plain Golf Course Letterhead Bottom 18 Fairway Drive, Stony Plain, AB T7Z 1M3 T F loch t Centre Logo GOLF COURSE Gill Sans Regular 9.5pt Gill Sans Regular 9.5pt Gill Sans Regular 9.5p1 Gill Sans Bold 10.5pt 18 Fairway Drive., Stony PlaIn.AB T7Z 1M3 T Inch ton ypla I n.cent

21 10.5 Stony Plain Fire Department Letterhead Bottom Ave., Stony Plain, AB T7Z 217 T F Inch Centre Logo FIRE DEPARTMENT Gill Sans Regular 9.5pt Gill Sant Regular 9.5pt Gill Sans Regular 9.5pt Gill Sans Bold 10.5p Ave., Stony Plaln,AB T7Z 2) F inch

22 10.6 Envelope Avenue Stony Plain, AB T7Z 1Y Avenue Stony Plain. AB T7Z IVI 10.7 Family and Community Support Services (F.C.S.S.) Envelope Avenue Stony Plain, AB T7Z 1Y1 L FC WWII OP STOW MAN SS,v.;:.....,...0" Avenue Stony Plain. AB 17Z IT!

23 10.8 Stony Plain Public Library Envelope 112, Forest Green Plaza Avenue Stony Plain, AB T7Z 1E7 G111 Sans Regular 9pt 10.9 Stony Plain Golf Course Envelope 18 Fairway Drive Stony Plain, AB T7Z 1M3 GOLF COURSE 18 Fairway Drive Stony Maio AB T7Z 1 M3

24 10.10 Stony Plain Fire Department Envelope Avenue Stony Plain, AB T7Z 2J7

25 11.0 Vehicles Small / heavy equipment / trucks / vans Refer to attached drawings for sample purposes The Official Flag The official flag of the Town of Stony Plain currently has the Town logo in black, Pantone Light Green #368 and Pantone Dark Green #356. The border of the flag is Pantone Dark Green #356 and Pantone Light Green #368. The flag size is 6'x3'. i - "immook.