IdentIty Style GuIde

Transcription

1 Identity Style Guide

2 Table of Contents Identity Identity 2 Center Logos 3 Clear Space 4 Minimum Size 5 Color Palette 6 Typography 7 Positive Reproductions 8 Reverse Reproductions 9 Positive Reproductions Center Logos 10 Reverse Reproductions Center Logos 11 Supporting Graphics 12 Design Control 13 File Name Conventions 14 Applications Stationery 16 Letterhead 17 #10 Envelope, Square Envelope and Mailing Label 18 10" 13" Envelope and 9" 12" Envelope 19 PowerPoint Presentation 20 Signature 21 Banners 22 Brochures 23 Goods 24 Recruitment Table and Materials 25 Editorial Guide Editorial Guide 1 27 Editorial Guide 2 28

3 Identity

4 Identity Claremont Lincoln University identity is straightforward and impactful. The clean typography and geometric shape epress the contemporary value of the University. This identity can be epanded to the other schools that are currently and will be affiliated with the University. The strong solid square serves as an anchor in various layouts. Claremont School of Theology reflects the visual language of the Claremont Lincoln University identity. The Christian cross symbolizes the orientation of the school, and red has been a long-standing traditional color for the school. When new schools become affiliated with Claremont Lincoln University, new identities can be added using the same visual language. An icon on the upper left corner will be used to communicate religious tradition. 2

5 Center logos Vertical Lock-up Custom logos will be provided for each center within Claremont Lincoln University. There are horizontal and vertical lock-ups to suit various layouts. Horizontal Lock-up 3

6 Clear space Clear Space for Claremont Lincoln University and Claremont School of Theology Identities. = cap height = cap height A minimum clear space must surround the Claremont Lincoln University and Claremont School of Theology visual identities. No other design elements may be positioned within this space. More clear space is always preferred. Use the height of the type for the clear space around the logos. This principle applies to the center logos as well. Clear Space for Claremont Lincoln University Center Logos = cap height 4

7 Minimum size Minimum Size for Claremont Lincoln University and Claremont School of Theology Identities in in in in Minimum Size for Claremont Lincoln University Center Logos in in in To preserve the integrity of the Claremont Lincoln University and Claremont School of Theology s visual identities, we must ensure that the logos are always recognizable and readable, and that the visual identity stands out from other design elements. Reproductions below this minimum size are not permitted since the letter forms may begin to fill in, thereby compromising readability. The minimum allowable reproduction sizes are shown at left, based on the size of the width and height of the logo square. This rule applies to the center logos as well in 5

8 Color palette Primary Colors The selected palette at left provides a foundation for color consistency across diverse types of layouts. Primary Colors The primary color for Claremont Lincoln University is bright green, and the primary color for Claremont School of Theology is University Green PMS 377 Coated PMS 377 Uncoated C45 M0 Y100 K25 R120 G162 B47 HEX: 78a22f CST Red PMS 180 Coated PMS 180 Uncoated C0 M90 Y100 K10 R217 G59 B32 HEX: d93b20 Medium Gray PMS Cool Gray 7 Coated PMS Cool Gray 7 Uncoated C0 M0 Y0 K37 R177 G179 B182 HEX: b1b3b6 red reflecting the tradition of the school. Medium Gray is used for the center logos. Secondary Colors Black and white may be used only when the primary identity colors are not available. Dark Gray can be used as a supporting color in stationery and brochures. Secondary Colors Black C0 M0 Y0 K100 R0 G0 B0 HEX: White C0 M0 Y0 K0 R255 G255 B255 HEX: ffffff Dark Gray PMS Cool Gray 9 Coated PMS Cool Gray 10 Uncoated C0 M0 Y0 K55 R145 G146 B149 HEX: PMS Colors For the University Green and CST Red, it is ideal to match the colors to coated chips, even when uncoated paper is used, because uncoated colors are not as intense as coated colors. Ink drawdowns are recommended to achieve consistent colors. For the Medium and Dark Grays, and the colors for the future logos, use coated colors, when coated paper is used, and use uncoated colors when uncoated paper is used. Please note PMS numbers are not always identical between coated and uncoated colors. CMYK Reproduction Since differences in substrate and process can affect color, the Colors for Future Logos CMYK equivalents provided at left are guidelines only. RGB in JPG files RGB values in JPG files may shift slightly due to file compressions. It is acceptable to have one or two points of difference from the RGB specifications at left. PMS 349 Coated PMS 349 Uncoated C90 M0 Y90 K45 R0 G112 B60 HEX: 00703c PMS 7689 Coated PMS 7461 Uncoated C65 M10 Y0 K20 R66 G147 B185 HEX: 4293b9 PMS 145 Coated PMS 145 Uncoated C0 M45 Y100 K10 R229 G142 B26 HEX: e58e1a PMS 668 Coated PMS 7680 Uncoated C65 M65 Y0 K30 R82 G78 B134 HEX: 524e86 Colors shown throughout this manual are for demonstration purposes only. For accurate colors, refer to the current edition of the PANTONE Color Formula Guide. 6

9 Typography Primary Typeface Gill Sans Light abcdefghijklmnopqrstuvwyz abcdefghijklmnopqrstuvwyz Gill Sans Regular abcdefghijklmnopqrstuvwyz abcdefghijklmnopqrstuvwyz Secondary Typeface Sabon abcdefghijklmnopqrstuvwyz abcdefghijklmnopqrstuvwyz Typography is a subtle but significant detail. When used consistently, it will strengthen the visual identity by creating a uniform appearance across all materials. These typefaces have been selected to complement the full range of the identity system. Primary Typefaces Gill Sans is the primary sans serif typeface for print. It was selected for a number of compelling reasons: versatility, legibility and its ability to convey the inherent strength of character. Gill Sans Regular and Light Use Light for tet, headline copy and captions. Use Regular to accent Light or when type is small. Secondary Typeface Sabon is the primary serif typeface for print. Use for reading tet, in combination with Gill Sans or on its own. Default Typeface Times New Roman is a standard typeface that may be used to replace Sabon and Gill Sans when those fonts are not available. Times New Roman may also be used as a primary font for letters or mailing labels. Default Typeface Times New Roman abcdefghijklmnopqrstuvwyz abcdefghijklmnopqrstuvwyz

10 Positive Reproductions Positive Reproductions on White University Green CST Red The preferred epression of the Claremont Lincoln University identity in positive reproduction is in University Green, and CST Red for Claremont School of Theology. The logos may also be reproduced in 100% black (line art), however the use of this alternative should be limited. Line Art Line Art White is preferred background color for positive reproductions of the Claremont Lincoln University and Claremont School of Theology identities. If you cannot use white, light tint colors are acceptable. As a general rule, the background color should never compromise the readability or integrity of the graphic identities. Nor should the value of the background color visually compete with the graphic identities. Positive Reproductions on Background Color University Green CST Red Line Art Line Art 8

11 Reverse Reproductions Reverse Reproductions on Black University Green CST Red The identities for Claremont Lincoln University and Claremont School of Theology may be reversed out in black. The preferred epression of the Claremont Lincoln University identity in positive reproduction is in University Green, and CST Red for Claremont School of Theology. Line Art Line Art The logos may also be reproduced in white (line art), however the use of this alternative should be limited. 9

12 Positive Reproductions center logos Positive Reproductions on White University Green and Medium Gray Gray Scale Line Art The preferred epression of the Claremont Lincoln University center logos in positive reproduction is in University Green and Medium Gray The logos may also be reproduced in gray scale or black (line art), however the use of this alternative should be limited. White is the preferred background color for positive reproductions of the Claremont Lincoln University center logos. If you cannot use white, light tint colors are acceptable. As a general rule, the background color should never compromise the readability or integrity of the logos. Nor should the value of the background color visually compete with the logos. Positive Reproductions on Background Color University Green and Medium Gray Gray Scale Line Art 10

13 Reverse Reproductions center logos Reverse Reproductions on Black University Green and Medium Gray Gray Scale Line Art The logos for Claremont Lincoln University centers may be reversed out of black. The preferred epression of the Claremont Lincoln University center logos is in University Green and Medium Gray. The logos may also be reproduced in gray scale or white (line art), however the use of this alternative should be limited. 11

14 Supporting Graphics Positive Reproductions CLU Icon in University Green CST Icon in CST Red Icons for Claremont Lincoln University and Claremont School of Theology are provided to enhance the graphic system. The icons can be used uncropped or cropped. Eamples at left are starting points. Adjust screen values as needed. Please see page 19 and 21 for eamples. Negative Reproductions Uncropped CLU Icon in 80% of University Green CST Icon in 80% of CST Red Negative Reproductions Cropped CLU Icon in 80% of University Green CST Icon in 80% of CST Red 12

15 Design Control Do Not stretch identity out of proportion. The logo should be perfectly square. Do Not set the identity on an angle. Do Not switch identity colors. Do Not reproduce the identity at a size smaller than those specified on page 5. The success of the Claremont Lincoln University and Claremont School of Theology visual identities depends upon all of us treating it with respect, using it consistently and never jeopardizing its integrity with hurried solutions. Every reproduction of the identities must be clear and crisp, without being compromised or manipulated in any way. The eamples at left illustrate unacceptable uses of the visual identities and should be avoided at all costs. Only the Claremont Lincoln University identity is shown at left, but the same principle applies to the Claremont School of Theology identity and Claremont Lincoln University center logos. Do Not set the identity on a background that will detract from its readability. Do Not enclose the identity within boes or shapes defined by white or any other background color, in effect creating a new lock-up. Do Not add drop shadow to the identity. Do Not set type within clear space as specified on page 4, nor create any center logos on your own. Use approved artwork only. East West Religious Studies 13

16 File name conventions clu: Claremont Lincoln University cst: Claremont School of Theology cec: Claremont Lincoln University, Center for Engaged Compassion pmsc: PMS Coated pmsu: PMS Uncoated cmyk: CMYK gray: Gray Scale la: Line Art rgb: RGB re: Reverse re_la: Reverse Line Art re_ gray: Reverse Gray Scale re_la_rgb: Reverse Line Art in RGB re_gray_rgb: Reverse Gray Scale in RGB Institution_Version_Color.Etension logo: logo icon: icon ver: vertical logo hor: horizontal logo EPS PNG PDF JPG File Etensions EPS files are for both Mac and PC platforms. These EPS files are for offset printing, and are vector files that can be enlarged to any size. While the term high res is not applicable to vector art, these EPS files are the equivalent for logos. If you are asked for a high res logo, most likely, you should provide an EPS file. JPGs have a small file size with 72 dpi resolution (low res). Instead of CMYK or PMS, these are RGB. JPGs are commonly used in Microsoft Word, Websites and PowerPoint presentations. If placed on a dark background, you will see an undesirable white rectangle around the JPG. You should use PNGs to avoid this. PNGs are RGB files that have a transparent background. These are used for electronic templates such as Microsoft Word, Websites and PowerPoint presentations. PNGs are often more versatile and higher quality than JPGs. PDFs are also RGB files that work well on Mac. On a Mac platform, they are versatile and fleible. Color formats for print CMYK files are used for jobs that require a 4-color process. In 4-color process printing, every color is derived from a miture of Cyan, Magenta, Yellow, and Black. CMYK is required for printing any full color photographs. Grayscale files are used when the option for color is not available. While these are black and white files, they also include shades of gray. Line Art files are used when the option for color is not available. Unlike Grayscale files, this artwork is either all black, or all white. These files may also be used when a greater contrast is needed when placing a logo on a color background or image. PMS (PANTONE ) is a color standard system used for matching colors. These files are mainly used for offset printing with specific PMS inks (PMS is also used for silk screening, letter press, engraving). For matching, refer printers and other suppliers to the current editions of PANTONE Color Publications. It is strongly recommended that drawdowns (ink swatches) be requested with each print job to ensure that the specified PMS colors are accurate. PMS Coated (PMSC) files are used when jobs are printed on coated paper (most magazines and packaging). PMS Uncoated (PMSU) files are used when jobs are printed on uncoated paper (most stationery and newsprint). Color format for screen RGB is how all colors are derived on monitors (e.g., Web, Powerpoint, and television) and stands for Red, Green, and Blue. 14

17 Applications

18 Stationery (909) Date Name Organization Street Address City, State, Zip Code Salutation: The copy you are now reading (909) is not the actual tet to be typeset. It is placed here in now, its purpose is for size and color only. Although this may not seem important, it actually is. By producing an initial comp with dummy copy, we can test the physical aspects of the message and make sure that it is not a problem. In an initial state of design this is very important. Date With the initial states of design, one can concentrate on the important elements of design rather than the content of the copy; Namethe line spacing, the line length, the depth of the copy and even the With the initial states of Organization design, one can concentrate on the important elements of design rather than the content of the copy; Street the Address line spacing, the line length, the depth of the copy and even the. City, State, Zip Code The copy you are now reading is not the actual tet to be typeset. It is placed here in lieu of the type to be used, so that is Salutation: will resemble a complete job in every respect. For now, its purpose is for size and color only. The copy you are now reading is not the actual tet to be typeset. It is placed here in now, its purpose is for is not size the and actual color tet only. to be Although typeset. this It is may placed not here seem in important, lieu of the it actually is. By producing The copy you are now reading type to be used, so that is an will initial resemble comp with a complete dummy job copy, in every we can respect. test the For physical now, its aspects purpose of the is message and make sure for size and color only. Although that it is not this a may problem. not seem In an important, initial state it of actually design is. this In is an very initial important. state of design this is very important. With the initial states of design, one can concentrate on the important elements of design rather The copy you are now reading than the is content not the of actual the copy; tet to the be leading, typeset. the It is line placed length, here the in depth lieu of of the the copy and even the With type to be used, so that is the will initial resemble states of a complete design, one job can in every concentrate respect. on For the now, important its purpose elements is of design rather than the for size and color only. content of the copy; the leading, the line length, the depth of the copy and even the. Complimentary close, The copy you are now reading is not the actual tet to be typeset. It is placed here in lieu of the type to be used, so that is will resemble a complete job in every respect. For now, its purpose is for size and color only. Signature Here Name Comes Here Title Comes Here Below On the Second Line Department Name Insert Here Phone: (909) Fa: (909) Fa: (909) name@ ClaremontLincoln.org Name Comes Here Title Comes Here Below On the Second Line Department Name Insert Here Phone: (909) Fa: (909) Fa: (909) cst.edu The stationery system provides a strong visual link to the overall identity. The following offset printing templates are available for both Claremont Lincoln University and Claremont School of Theology. Letterhead Business Card #10 Envelope Mailing Label Square Notecard Square Envelope Envelope For formatting letters and addresses, see specifications on pages 17 and 19. Name of Writer Title Line 1 Title Line 2 The copy you are now reading is not the actual tet to be typeset. It is placed here in lieu of the type to be used, so that is will resemble a complete job in every respect. For now, its purpose is for size and color only. Although this may not seem important, it actually is. In an initial state of design this is very important. The copy you are now reading is not the actual tet to be typeset. It is placed here in lieu of the type to be used, so that is will resemble a complete job in every respect. For now, its purpose is for size and color only. Complimentary close, Signature Here Name of Writer Title Line 1 Title Line 2 Name Organization Street Address City, State, Zip Code Name Organization Street Address City, State, Zip Code Name Organization Street Address City, State, Zip Code Name Organization Street Address City, State, Zip Code Name Organization Street Address City, State, Zip 1325 Code North College Avenue Name Organization Street Address City, State, Zip Code 16

19 Letterhead 1.5" 1.5" (909) Letter content is in a flush-left format. Starting with the date, the letter should begin 1.5" from the top trim and 1.5" from the left trim. The right margin should be set to 1" and the copy should not etend past that point. The letter should not etend past 1" from the bottom. Date Name Organization Street Address City, State, Zip Code Salutation: The copy you are now reading is not the actual tet to be typeset. It is placed here in now, its purpose is for size and color only. Although this may not seem important, it actually is. By producing an initial comp with dummy copy, we can test the physical aspects of the message and make sure that it is not a problem. In an initial state of design this is very important. With the initial states of design, one can concentrate on the important elements of design rather than the content of the copy; the leading, the line length, the depth of the copy and even the With the initial states of design, one can concentrate on the important elements of design rather than the content of the copy; the leading, the line length, the depth of the copy and even the. 3.5" Fold line The recommended font for correspondence is Times New Roman*, 11 point type on 16 points of line spacing. For the second sheet, the top margin should still start from 1.5" for the top of the trim. Only Claremont Lincoln University stationery is shown at left, but the same formatting applies to the Claremont School of Theology stationery. The copy you are now reading is not the actual tet to be typeset. It is placed here in lieu of the type to be used, so that is will resemble a complete job in every respect. For now, its purpose is for size and color only. The copy you are now reading is not the actual tet to be typeset. It is placed here in lieu of the type to be used, so that is will resemble a complete job in every respect. For now, its purpose is for size and color only. Although this may not seem important, it actually is. In an initial state of design this is very important. The copy you are now reading is not the actual tet to be typeset. It is placed here in lieu of the type to be used, so that is will resemble a complete job in every respect. For now, its purpose is for size and color only. Complimentary close, Signature Here 1" *Times New Roman is a universal system font for both PC and Mac. These specifications are for formatting purposes only. Name of Writer Title Line 1 Title Line 2 1" 50% of actual size 17

20 #10 envelope, square envelope and mailing label #10 Envelope 1.75" 4" #10 Envelope The address block is positioned 1.75" from the top trim and 4" from the left trim. The recommended system font for addresses is Times New Roman*, 11 points on 16 points of line spacing. Name Organization Street Address City, State, Zip Code Square Envelope The address block should be positioned 2.25" from the top trim and 2.25" from the left trim. The recommended system font for addresses is Times New Roman*, 11 points on 16 points of line spacing. Square Envelope 2.5" 2.5" Mailing Label The address block should be positioned 1.5" from the top trim and 1.5" from the left trim. The recommended system font for addresses is Times New Roman*, 11 points on 16 points of line spacing. Name Organization Street Address City, State, Zip Code Only Claremont Lincoln University stationery is shown at left, but the same formatting applies to the Claremont School of Theology stationery. *Times New Roman is a universal system font for both PC and Mac. These specifications are for formatting purposes only. Mailing Label 1.5" 1.5" Name Organization Street Address City, State, Zip Code 50% of actual size 18

21 10" 13" Envelope and 9" 12" Envelope 10" 13" Envelope 4" 6" Name Organization Street Address City, State, Zip Code 10" 13" Envelope The address block is positioned 4" from the top trim and 6" from the left trim. The recommended system font for addresses is Times New Roman*, 16 points on 24 points of line spacing. 9" 12" Envelope The address block is positioned 4 from the top trim and 6 from the left trim. The recommended system font for addresses is Times New Roman*, 16 points on 24 points of line spacing. *Times New Roman is a universal system font for both PC and Mac. These specifications are for formatting purposes only. 9" 12" Envelope 6" 4" Name Organization Street Address City, State, Zip Code 40% of actual size 19

22 powerpoint Presentation C L A R E MONT L I N COLN U N IVE R S I TY Presentation Title Comes Here Presenter s Name Date Gill Sans, 30 points on 40 points of line spacing Gill Sans, 24 points on 40 points of line spacing Power Point presentations, whether internal or eternal, should share a consistent look. Clarity, directness and cohesion are key. Copy should be kept to a minimum while ensuring clear communication of the information. Charts, graphs, illustrations and other elements should be straightforward. On a title slide, the recommended system font for a presentation title is Gill Sans Regular*, 30 points on 40 points of line spacing. For presenter s name and date, use Gill Sans Regular*, 24 points on 40 points of line spacing. Slide Title Comes Here On a tet slide, the recommended system font is Gill Sans Regular*, 21 points on 30 points of line spacing. Subtitle comes here. This is not real copy. The copy you are now reading is not the actual tet to be typeset. It is placed here in lieu of the type to be used, so that it will resemble a complete job in every respect. The copy you are now reading is not the actual tet to be typeset. - It is placed here in lieu of the type to be used. The copy you are reading is not the actual tet to be typeset. This is placed here in lieu of the type to be used. Gill Sans, 21 points on 30 points of line spacing Templates for Claremont Lincoln University and Claremont School of Theology are provided. The type styles shown at left also apply to the Claremont School of Theology. *Gill Sans is a universal system font for both PC and Mac. These specifications are for formatting purposes only. C L A R E MONT L I NCOLN U N IVERSITY 20

23 Signature The eample at left illustrates the format to be used for an signature. The typeface for the signature is Gill Sans Regular 12 pt., in black color. Use bold only for a name. Leave at least two empty lines between contents and the signature. The background should be plain, without colors, patterns or clip art. Do not add any quotations or graphics as a part of a signature. *Gill Sans is a universal system font for both PC and Mac. These specifications are for formatting purposes only. 21

24 Banners 22

25 Brochures ACADE MY F OR JEWI S H RE LIG ION CALIFOR N IA COLLEGE OF IS L A M I C SCHOLARSHIP CLAREMONT LINCOLN UNIVERSITY Center for Ecology and Sustainability CLAREMONT LINCOLN UNIVERSITY Center for Engaged Compassion CLAREMONT LINCOLN UNIVERSITY Center for North-South Justice The name of Islamic Institution is a place holder. 23

26 Goods 24

27 Recruitment Table and Materials Top CLAre mont LiNCoLN UN ivers CLAre ity mont LiNCoLN UN ivers ity CLAre mont LiNCoLN U NCLAre ivers ity mont LiNCoLN U N ivers ity CLAre mont LiNCoLN U N ivers ity CLAre mont LiNCoLN U N ivers ity CLAre mont LiNCoLN UN ivers CLAre ity mont LiNCoLN UN ivers ity CLAre mont LiNCoLN UNCLAre ivers ity mont LiNCoLN UN ivers ity CLAre mont LiNCoLN UN ivers ity CLAre mont LiNCoLN UN ivers ity A NeW A NeW A NeW A NeW A NeW UNiversity UNiversityUNiversity UNiversity UNiversity FoR the FoR the FoR the FoR the FoR the WorLd We WorLd WeWorLd We WorLd WeWorLd We Live in Live in Live in Live in Live in A NeW UNiversity FoR the WorLd We Live in A NeW A NeW A NeW A NeW A NeW UNiversity UNiversityUNiversity UNiversity UNiversity FoR the FoR the FoR the FoR the FoR the WorLd We WorLd WeWorLd We WorLd WeWorLd We Live in Live in Live in Live in Live in A NeW UNiversity FoR the WorLd We Live in Philip Clayton Provost Office of the Provost (909) ClaremontLincoln.org Cla r e m o n t lin C o ln Un iv e r S it y Doc tor o f PhilosoPhy CLARE MONT LI NCOLN U N IVERS ITY Cla r e m o n t lin C o ln Un iv e r S it y Master of a rt s C L A R E M ON T LI NCOLN U N I V E R S I TY C L A R E M ON T SCHOOL OF TH E OLOGY AC A D E M Y FOR JEWISH RELIGION CALIFORNIA COLLEGE OF ISLAMIC S C HOL A R S H I P THE RIGHT VISION THE RIGHT TIME THE RIGHT PLACE Claremont Lincoln University than institution. it s that puts ancient and modern wisdom to work healing the world. Lincoln University more than aateaching teaching institution. it s place that puts ancient and modern wisdom toto work healing the world. Claremont University ismore more than teaching institution. it s aplace place that puts ancient and modern wisdom work healing the world. Claremont Lincoln University isisis more than a ateaching institution. it s aaaplace that puts ancient and modern wisdom to work healing the world. THE RIGHT PARTNERS C l a r em o n t S C ho o l o f t heo l o gy Master of a rt s Philip Clayton Provost Office of the Provost (909) ClaremontLincoln.org C l a r em o n t S C ho o l o f t heo l o gy C l a r em o n t S C ho o l o f t heo l o gy Doc tor o f M i n i s t ry Master of Divinity Side Table White or Black tablecloth No Materials Viewbooks lay across top of table Runners can be used individually or together Open Logos should be even across front of table Runners should not touch floor Optional Equal white space between tablecloths and edge of table; Spacing must be maintained in middle portion Window decals located appropriately in stacks Prospect cards located appropriately in stacks If using a single banner, center on table appropriately viewbook displayed at front of tale Info cards stacked in piles Food or drink on tabletops Other materials magazines, papers, Xero copies, etc. Banners for table use only No banners without tablecloths Laptop for display purposes only 25

28 Editorial Guide

29 Editorial Guide 1 Claremont Lincoln University Name Using the correct name of Claremont Lincoln University is of utmost importance in establishing brand identity within the institution and in the marketplace. The following editorial guidelines will help achieve these goals. The phrase Claremont Lincoln University should: Be used in its entirety on first reference. Be referenced as Claremont Lincoln or the University (with a capital U) on second and subsequent reference. Not be abbreviated as CLU in any formal publications, electronic communication, or other forms of internal or eternal representations (to avoid confusion with other institutions with the same initials) Not be preceded by the definite article, such as The Claremont Lincoln University is stellar, or The Claremont Lincoln University student body is stellar. Not be used in the possessive, such as Claremont Lincoln University s student body is stellar, or Claremont Lincoln s student body is stellar. The proper noun University may be used in the possessive, such as The University s student body is stellar. Addresses Claremont Lincoln University No abbreviations (909) Main number (Colwell Info Desk) Note capitalization, for emphasis info@claremontlincoln.org Note capitalization, for emphasis Boilerplate Established in 2011, Claremont Lincoln University is an interreligious graduate school that offers accredited degrees, advanced certificates, and custom-designed curricula for effective leadership across cultural, religious, spiritual and secular value systems. The new University also serves as the hub of a history-making consortium of professional schools that educates religious leaders in their respective traditions while sharing a common curriculum for understanding across religious, intellectual and cultural boundaries. For more information, go to 27

30 Editorial Guide 2 Common Language Multireligious vs. Interreligious Note: no hyphens in either word Multireligious: refers to the presence of multiple religions in a particular situation (for eample, a multireligious neighborhood; our multireligious world). In this contet, the religions may or may not interact; they simply eist in the same time and space. Interreligious: refers to interaction between and/or among religious groups or individuals. It implies a multireligious contet, in that multiple religions are needed for them to interact. Interfaith, multifaith: These words generally should be avoided in University materials unless they have eternal references (for eample, to outside groups). Muslim vs. Islamic Muslim: refers to the adherents (people) of Islam; can be a noun ( Muslims ) and an adjective when it refers to people ( Muslim leadership ). It should never be spelled in any other way (for eample, Moslem ) Islamic: refers to the religious tradition of Islam, the body of Muslim believers. It can be a noun ( the tradition of Islam ) and an adjective ( Islamic law ). Note: The Nation of Islam is a particular sect of Islam in America and should never be used to describe all of Islam. Affiliate Institutions Independent institutions (e.g. Claremont School of Theology, Academy for Jewish Religion, California) in the University consortium shall usually be referred to as Affiliate Institutions or Affiliates on second reference. (This guide will be updated as more names are added to the consortium.) Academy for Jewish Religion, California: This name must be used in its entirety on first reference in order to distinguish it from an institution in New York with a similar name. Note the use of for (not of ) as well as the correct placement of the comma. The name can be abbreviated on subsequent references to the Academy (note the capitalization) or AJRCA with no punctuation. Claremont School of Theology: This name must be used in its entirety on first reference and can be shortened to the School (note the capitalization) on subsequent references. The abbreviation CST should be used sparingly, if at all, in public references. 28