IBM Certified for On Demand Business Identifier

Transcription

1 IBM Certified for On Demand Business Identifier

2 Contents 1.0 Overview 2.0 Usage 2.1 Artwork files 2.2 Personal stationery 2.3 Resumes 2.4 Business cards 2.5 Individual Web pages 2.6 Professional biographies 4.0 Color reproduction 5.0 Trademark requirements and Contacts

3 Overview 1.0 The IBM Certified for On Demand Business Identifier was developed to recognize individuals who have completed IBM education and who have met certification standards for providing on demand business solutions and services. Because you ve met these qualifications, you may use the IBM Certified for On Demand Business identifier to communicate your credentials to your customers. For approved uses of the identifier, refer to the following guidelines.

4 Usage 2.0 Applications Use the identifier on materials that communicate individual credentials, such as: Personal stationery Resumes Business cards Individual profiles within corporate capabilities Presentations Individual Web pages relevant to on demand business Correct usage Reproduce the identifier exactly as provided without alteration. Figure 1 Clear space minimum equals x, the height of the rectangular area in the identifier. Select the artwork file version designed specifically for your particular use. Provide sufficient clear space around the identifier so that it is separate and distinct from all other graphics, text and imagery. Place the identifier so that it remains visually separate from any other logo(s). Ensure adequate contrast for clear visibility. Incorrect usage Don t place the identifier over an image, on a patterned background, on colors that match those in the identifier, or on other strong colors lacking sufficient contrast. Figure 2 Don t combine the identifier with any other logos, graphics, text or imagery. Don t combine the identifier with any other logos, graphics, text or imagery. Unauthorized usage Usage privileges will be revoked if the identifier is used inappropriately. Examples of unauthorized identifier usages include those that: Suggest certification of your company. Misrepresent the actual credentials earned. Alter the identifier artwork or apply it incorrectly. (See Correct usage. ) Distribute or allow usage of the identifier artwork by another party (individual or company). Apply the identifier artwork to merchandise or other promotional items. Figure 3 Don t place the identifier over an image, on a patterned background, on colors that match those in the identifier, or on other strong colors lacking sufficient contrast.

5 Usage 2.1 Artwork files To meet different production needs and applications, several artwork versions have been created. These are available for download at 1.ibm.com/certify/process/logo_usage.shtml. For personal stationery, resumes and business cards use files: Cer_OD_Mark_bluebar.eps Cert_OD_Mark_BW.eps Artwork files are provided for full-color, 2-color and black-and-white reproduction. Reproduce at 100%. Do not scale. When using the identifier on business cards, personal stationery and resumes, you should always refer to the specific on demand business credential you have earned: either Solution Advisor for On Demand Business or Solution Designer for On Demand Business. Full color Black and white For professional biographies and individual profiles in capabilities presentations, use files: Cer_OD_Mark_bluebar.eps Cert_OD_Mark_BW.eps Artwork files are provided for full-color, 2-color and black-and-white reproduction. This artwork may be scaled to fit, but minimum width is.75 in/1.9 cm. When using the identifier on personal profiles, you should always refer to the specific on demand business credential you have earned: either Solution Advisor for On Demand Business or Solution Designer for On Demand Business. For individual Web pages relevant to on demand business use files: Cert_OD_Mark_bluebar.jpg Cert_OD_Mark_bluebar.pdf Cert_OD_BW.pdf Files are provided for full-color. Reproduce at 100% on a white background only. Do not scale. When using the identifier on Web sites, you may refer to the on demand business credential you have earned: either Solution Advisor for On Demand Business or Solution Designer for On Demand Business.

6 Usage 2.2 Personal stationery This is only one example of how the identifier may be used on stationery. Note: Example shown is 70% of actual size, 8.5 x 11. John Doe Solution Advisor for On Demand Business 2 Lorem St. Apt. 3A, Ipsum Dolor, BC P: em: jdoe@lorem.com aliquam consectetuer lorem. Aliquam consectetuer veniam et lorem ipsum dolor. aliquam consectetuer lorem. Aliquam consectetuer veniam et lorem ipsum dolor. Aliquam consectetuer veniam et lorem ipsum dolor. Consectetuer veniam lorem ipsum dolor. Veniam aliquam consectetuer ipsum lorem dolor. Et sed ipsum dolor aliquam consectetuer lorem. Aliquam consectetuer veniam et lorem ipsum dolor. aliquam consectetuer lorem. Aliquam consectetuer veniam et lorem ipsum dolor. Sincerely yours, John Doe I

7 Usage 2.3 Resumes and personal biographies This is only one example of how the identifier may be used on a resume. Note: Example shown is 70% of actual size, 8.5 x 11. John Doe Solution Technologist for On Demand Business 12 Lorem St. Apt. 3A Ipsum Dolor, BC Phone: jdoe@lorem.com Experience aliquam consectetuer lorem. Aliquam consectetuer veniam et lorem ipsum dolor. aliquam consectetuer lorem. Aliquam consectetuer veniam et lorem ipsum dolor. aliquam consectetuer lorem. Aliquam consectetuer veniam et lorem ipsum dolor. Skills aliquam consectetuer lorem. Aliquam consectetuer veniam et lorem ipsum dolor. Education Aliquam consectetuer veniam et lorem ipsum dolor. Consectetuer veniam lorem ipsum dolor. Veniam aliquam consectetuer ipsum lorem dolor. Credentials Aliquam consectetuer veniam et lorem ipsum dolor. Consectetuer veniam lorem ipsum dolor.

8 Usage 2.4 Business card This is only one example of how the identifier may be used on a business card. Note: The identifier is placed so that it is visually separate from the company logo. Example shown is 100% of actual size, 3.5 x 2.

9 Usage 2.5 Individual profiles within corporate capabilities presentations This is only one example of how the identifier may be used in a corporate capabilities presentation.

10 Usage 2.6 Individual Web page relevant to on demand business This is only one example of how the identifier may be used on a Web page.

11 Color reproduction 3.0 Colors should match as follows: The top and bottom holding blue bars are: Process - 100%C, 50%M, RGB - 10%R, 80%G, 161%B Hex color is 0A50A1 The IBM Blue Logo is: Process - 75%C, 43%M RGB - 70%R, 105%G, 175%B Hex color is 4669AF

12 Trademark requirements and Contacts 4.0 Trademarks IBM, the IBM logo and On Demand Business are trademarks of International Business Machines Corporation in the U.S., other countries, or both. Except on business cards and stationery, usage of the identifier requires this attribution statement in a legible size. The IBM Certified for On Demand Business identifier incorporates trademarks of IBM and is used under license. Contacts If you have questions about the use of the IBM Certified for On Demand Business identifier, please certify@us.ibm.com