DiabloArts. Lesher Center for the Arts. April June 2009

Transcription

1 DiabloArts Lesher Center for the Arts A D i a b l o P u b l i c at i o n April June 2009

2 2010 Diablo Arts Demographics Diablo Arts is the exclusive program for the Dean Lesher Regional Center for the Arts in Walnut Creek, where highly acclaimed symphony, opera, ballet, and theater companies grace the stages. Published quarterly, Diablo Arts is the perfect vehicle in which to promote your support of the arts and your presence in the community. And, the Diablo Regional Arts Association s member mailing puts every issue of Diablo Arts into the hands of the area s most influential arts supporters. Distribution and Reader Profile Circulation, annual 170,000 Walnut Creek 30% Danville, Alamo, Blackhawk, San Ramon 19% Moraga, Lafayette, Orinda 18% Concord, Pleasant Hill, Martinez, Clayton 17% Pleasanton, Dublin, Livermore 4% Other California 12% Age % Age % $50,000+ household income 76% $100,000+ household income 31% For more information, contact your Diablo Publications account executive at (925) Male/Female 38%/62% Bachelor s degree 60% Postgraduate degree 30% Deadlines Space Production Camera-Ready Issue Close Materials Due* Materials Due* Winter (Jan 1 Mar 31) 10/26/09 10/30/09 10/26/09 11/6/09 Spring (Apr 1 Jun 30) 1/25/10 1/29/10 1/25/10 2/5/10 Summer (Jul 1 Sep 30) 4/26/10 4/30/10 4/26/10 5/7/10 Fall (Oct 1 Dec 31) 7/26/10 7/30/10 7/26/10 8/6/10 *Materials received after the last due date are subject to late charges. Contact the ad production coordinator prior to the space close date for an approved extension. Added Value for Advertisers Diablo Regional Arts Association member mailing DRAA mails more than 1,000 copies of Diablo Arts to its affluent membership every issue. DADEMOgraphics10

3 2010 Diablo Arts Dining Guide Order up another 170,000 restaurant patrons with a Diablo Arts Dining Guide. Spotlight your chef s talents, highlight your wine list, and show off your specialties to an affluent theater crowd. Dining Guides are an economical way to keep your restaurant top-of-mind. With a special pick-up rate, Diablo magazine advertisers can save even more up to $500! PRima A nationally acclaimed Italian restaurant featuring contemporary Italian cuisine by executive chef/owner Peter Chastain. Prima offers warm and professional service, an award-winning 1,500-selection wine list, cocktails, sidewalk/ patio dining, private dining rooms for special parties and corporate events, and live jazz. Now in its 30th year. Voted best restaurant, service, martini, and wine list over the years by readers of Diablo magazine. Lunch Mon. Sat. 11:30 a.m. 2:30 p.m. Dinner served daily from 5 p.m. Reservations suggested. Valet parking available North Main Street (downtown), Walnut Creek (925) Huynh Restaurant & Bar huynh ResTauRanT & bar With 10 years of expertise garnered at its Oakland location, Huynh brings its delightful Vietnamese dining experience to downtown Walnut Creek. Delicious signature dishes include Ga Sai Gon, a marinated chicken entrée, shaking beef, and a variety of seafood entrées. Open daily for lunch and dinner with a full-service bar. Outside dining, reservations accepted Locust Street, Walnut Creek (925) th Street, Oakland (510) d i a b l o a r t s d i n i n g g u i d e Rates Four-color, formatted advertisements 1/6-page, horizontal $375 $500 Quarterly Dining Guide Pick-up Rate If you are a Diablo magazine Dining Guide advertiser, you can also advertise in Diablo Arts at a discounted rate. Must be at least a 7x Diablo advertiser to qualify. 1/6-page, horizontal $250 4x 1x Formatted section rates are net and include the cost of space, color, and a one-time production fee (photography not included). Subse quent production charges will be billed accordingly. havana ResTauRanT Havana specializes in California-style Cuban cuisine. Located in the heart of downtown Walnut Creek, the restaurant has a varied menu that includes sautéed scallops with citrus ginger sauce, garlic-studded pork tenderloin, and house-made guava cheesecake. Havana has a full bar specializing in a variety of Mojitos. Available for large groups and private parties. Open for lunch Mon. Fri., dinner seven nights a week Bonanza Street, Walnut Creek (925) Toscana RisToRanTe Savor the taste of Italy in the Bay Area. Recently voted Best Italian Food by Tri-Valley residents, Toscana has a beautiful outside patio, seasonal menu, daily specials, and the same owner and chef as Fontina Ristorante in Pleasanton. We offer a full bar and complete wine list from Italy and California. Kids eat free Monday and Tuesday, and we offer a champagne brunch Saturday and Sunday. Open weekdays 11:30 a.m. 9:30 p.m. and weekends until 10 p.m Salvio Street, Suite I, Concord (925) Deadlines Space Production Camera-Ready Issue Close Materials Due* Materials Due* Winter (Jan 1 Mar 31) 10/26/09 10/30/09 10/26/09 11/6/09 Spring (Apr 1 Jun 30) 1/25/10 1/29/10 1/25/10 2/5/10 Summer (Jul 1 Sep 30) 4/26/10 4/30/10 4/26/10 5/7/10 Rocco s RisToRanTe, PiZZeRia & full sports bar The brassy sounds of Sinatra resonate through the dining room where the Best Pizza in the East Bay (Contra Costa Times) is served, along with classic Italian pasta specialties. The spacious dining room seats more than 300 and features an award-winning mural and vintage art. Rocco s is the home of the team party. We have 27 flat-screen TVs for sports, patio dining, banquet rooms, offer catering, and have a brand new full sports bar with live music. Locally owned by Rocco Biale and family Ygnacio Valley Road (at Oak Grove), Walnut Creek (925) miraku JaPanese cuisine & sushi bar Please join us as we celebrate our 22nd anniversary. Enjoy our Japanese cuisine, sushi bar, and noodles and discover for yourself why Miraku was voted Best of the East Bay by Diablo and Our Favorite Sushi by the San Francisco Chronicle, and why the Contra Costa Times says, Miraku offers the best of Japan. Private party/banquet accommodations available. Open daily for lunch and dinner. No MSG. Located on North Broadway, across from the main Walnut Creek post office North Broadway, Walnut Creek (925) diablo arts 45 Fall (Oct 1 Dec 31) 7/26/10 7/30/10 7/26/10 8/6/10 *Materials received after the last due date are subject to late charges. Contact the ad production coordinator prior to the space close date for an approved extension. For more information, contact your Diablo Publications account executive at (925) CRMA Diablo magazine 2005 Subscriber Study, MRI Custom Division Dadiningguide10

4 Diablo Arts Ad Materials Specs Publication: Printing: Binding: Diablo Arts Web offset SWOP standards apply Saddle stitched Trim size: 8 ¼" x 10 ¾" Full-page bleed: Full-page bleed safety: Extend bleed 1 8" beyond trim on all sides Type and other image area not intended to bleed or trim must be held at least 1 4" in from trim The following advertising materials specifications facilitate quality control of magazine printing on high-speed web presses. All requirements are based on Specifications for Web Offset Publications (SWOP). All ads must be four-color process: cyan, magenta, yellow, and black. If a PMS color is desired, special arrangements must be made and additional specifications provided before submitting ad materials. All Pantone Matching System series color requests incur additional charges over the four-color rate. Specify matched colors from the PMS series, including the 800 series metallic and fluorescent inks. Publisher reserves the right to match special color requests with process inks. Anticipate a 24 percent dot gain, +/-4 percent, as measured in the 50 percent target 150-line screen and prepare material accordingly. Total four-color dot density should not exceed 280 percent with no more than one solid color. Maximum screen density for any color: 85 percent; a required value over 85 percent should be made solid. Total twocolor dot density in any area: 170 percent, with no more than one solid. Digital Specifications Diablo Publications is a Macintosh format Computer to Plate (CTP) environment and Adobe InDesign is the primary page layout program used. PDF/X-1a and Macintosh formatted InDesign documents submitted on disk (CD or DVD) with a high-quality SWOP-standard proof are the preferred advertising material formats. A completed Digital Pre-press Form must accompany all digital files request a Digital Pre-press Form from your account executive or the advertising production coordinator. Ads submitted without a completed Digital Pre-press Form and required documentation will be assessed a $25 processing fee. If the document cannot be readily opened, or its components are substandard, the disk will be returned. All ads must be sized exactly and fractional ads must be bordered, or charges may apply. Clients will be advised of appropriate production charges that apply if a disk does not meet specifications detailed on the Digital Pre-press Form. Acceptable Processed File Formats: PDF: PDF/X-1a is the preferred PDF format. PDF version must be 1.3 (Acrobat 4.0 compatible), images CMYK and between ppi at 100% of final image size used. (continued on side two)

5 Acceptable Native File Formats: InDesign: Version 3 and greater preferred. QuarkXPress: Version preferred. If using version 7.0 or greater, submit a PDF/X-1a file. Illustrator*: Illustrator CS2 preferred. Photoshop files are acceptable for images only. Ads created in Photoshop are not advised and charges may apply. Ads created in programs other than InDesign, QuarkXPress, or Illustrator may be incompatible and production fees may be charged to convert the ad to a usable format. When submitting ads in native file format, include all fonts and high-resolution images on the disk. All images must be CMYK and between ppi at 100% of final image size used. Use only standard Adobe fonts in PC-format native-file documents. The use of uncommon fonts may render the PC format native file document unusable. *Illustrator.eps or.ai files generated from Illustrator C2S or higher are the preferred Illustrator formats. If you are using Illustrator version 9 or higher and using transparency functions, your file will be flattened at the time of output please submit the.ai files as backup. Do not down-save files with transparency functions to Illustrator version 8. Proof Requirements A hardcopy high-quality digital proof that meets SWOP specifications (e.g. Kodak Approval, Epson Proof or other SWOP-standard composite proof) must accompany all materials submitted electronically or on disc color printer output is not acceptable for color match. Color match attempts are not guaranteed when a substandard proof is provided. For full-page ads, if a SWOP-standard proof is not supplied, Diablo Publications will produce one at a cost to the advertiser of $60. Shipping Instructions Pack disk to prevent breakage during shipment. Proofs must accompany all materials and should not be folded across illustrations. Contents of the package should be identified on the outside with publication name and date. Ship materials to: Advertising Production Coordinator, Diablo Publications, 2520 Camino Diablo, Walnut Creek, CA Include a copy of the insertion order with materials. Speak to your Advertising Production Coordinator for electronic ad file submission instructions. Materials Return Camera ready advertising materials will not be returned unless requested. If you would like your materials returned, include a self-addressed, stamped envelope with your ad submission. Advertising Unit Dimensions Width Height Full-page, bleed 8 1 4" " Full-page, non-bleed 7 3 8" 9 3 4" 2/3-page, vertical " 9 3 4" 1/2-page, horizontal 7 3 8" " 1/3-page, square " " Questions? Further questions can be addressed to the Advertising Production Coordinator at (925) DAAdSpecs08