attendee guide $625.78M Direct spending Advertising opportunities $211.13M $9.71M $42.65M $29.56M $42.22M $86.56M $180.

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1 Exclusive city guide distributed at the convention center, downtown hotels and local businesses BENEFITS of AdvErTISINg IN ThE guide Reach out to one million convention center attendees before they arrive and while they re here including nearly 600,000 high-spending, out-of-town visitors. Your ad will be published for a full year in 180,000 printed copies, showcased online at visitsandiego.com and meetmeinsandiego. com, which host 1.3 million total page views annually. Guides are circulated throughout the convention center and at more than 50 downtown hotels and businesses including USS Midway and Balboa Park. The San Diego Attendee Guide is the only publication distributed in advance to meeting planners, exhibitors and attendees through mailings and at all promotional conventions and trade shows, driving business to you. convention events bring business to san diego During FY15, the convention center is scheduled to host 145 total events, 69 of which are primary business. The nearly 790,000 attendees at these events are forecasted to spend over $600 million on restaurants, bars, shopping, attractions, hotels and other local amenities. $625.78M Direct spending $211.13M HOTELS $9.71M Miscellaneous $23.65M Local Transportation $29.56M attractions $42.22M air transportation $42.65M shopping $86.56M Restaurants and bars $180.3M EVENT ORGANIZERS AND Exhibitors FOR MORE INFORMATION, CONTACT

2 RATES PREMIUM Ads Inside front cover $12,165 Masthead $6,585 1/2 page vertical ToC $7,230 Far forward placements $11,765 center spread $15,714 map Flap $9,765 inside back cover $11,195 back cover $13,625 DISPLAY Ads Full Page $8,730 1/2 page $6,230 1/3 page $2,200 advertorials Full Page $7,775 1/2 page $4,995 listing (1/6 Page) $800

3 Advertorials full page (5.25 x ) Please provide: 2 high-res color photos (TIFF or JPG) Photos sized at a minimum of 5 x 3 Description text up to 145 words 1/2 page (4.25 x ) Please provide: 1 high-res color photos (TIFF or JPG) Photos sized at a minimum of 3 x 3 Description text up to 65 words Listing 1/6 page (4.25 x ) Please provide: 1 high-res color photos (TIFF or JPG) Photos sized at 1.5 x 1.5 Description text up to 25 words Full Page Business Name Subhead 1/2 Page Business Name Subhead Business Name Listing 1/6 Page SUBMITTING ART Artwork DEADLINE Please submit all files for display ads of all sizes no later than Tuesday, February 3, Your advertorial content can be submitted online through our web forms. A weblink will be provided to you. artwork requirements All images, graphics and logos must be high-res 300dpi, JPG, TIFF, PDF or EPS files. 4-Color Process (CMYK) or grayscale, all PMS colors will be converted to process SENDING art HIGHTAIL: Files can be uploaded to our Hightail dropbox at: Please make sure the name of the advertiser and publication is part of the file name. Once your files have been uploaded, ads@visitsandiego.com indication that your files are available. Visit SD APP offered as a mobile app on Apple and Android.

4 PREMIUM ADS full page (Inside Front Cover, Far Foward Placements, Map, Flap, Inside Back Cover, Back Cover) 5.5 w X h (with bleed) 5.25 w X h (trim size) 4.25 w X h (live area) Masthead or 1/2 page vertical toc 2 w X h Center spread 10.5 w X h Masthead or 1/2 Page Vertical TOC Full Page CENTER SPREAD ART FILES See last page Submitting Art for detailed instructions.

5 DISPLAY ADS full page 5.5 w X h (with bleed) 5.25 w X h (trim size) 4.25 w X h (live area) 1/2 page 4.5 w X h 1/3 page 4.5 w X 2.25 h 1/2 Page Full Page 1/3 Page ART FILES See last page Submitting Art for detailed instructions.

6 SUBMITTING ART Ad DEADLINE Please submit all files for display ads of all sizes no later than Tuesday, February 3, 2015 artwork requirements PDF/X1a or TIFF file High resolution art 300 dpi 4-Color Process (CMYK) or grayscale, all PMS colors will be converted to process SENDING art HIGHTAIL: Files can be uploaded to our Hightail dropbox at: Please make sure the name of the advertiser and publication is part of the file name. Once your files have been uploaded, indication that your files are available SDCCC does not provide display ad production services. Camera ready artwork must be provided according to these specifications. We reserve the right to decline artwork that does not meet the mentioned requirements.

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