BRAND GUIDE JUNE 2016 BRAND GUIDE 2016
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1 JUNE 2016 GUIDE
2 SECTION A SOPREMA S IDENTITY LOGO USAGE 1 Always keep proportions (name vs. mammoth). SOPREMA must always be written in capital letters. Pantone 3005 C Pantone Process Blue U Pantone 430 C Pantone 430 U C/100 M/31 Y/0 K/0 C/0 M/0 Y/0 K/60 OFFICIAL LOGO Always use the standard SOPREMA logo (with the mammoth and two lines) as often as possible, except in these cases: - You can use the SOPREMA logo without the mammoth or without the two lines and the mammoth if the space is really restricted (golf tee, pens, etc.). BLACK & WHITE VERSION BLACK & WHITE VERSION ON BLACK BACKGROUND VERSION ON BLUE BACKGROUND VERSION ON GREY BACKGROUND - It is possible to use the SOPREMA logo without the mammoth or without the two lines and the mammoth for a secondary visual graphic element and that the SOPREMA logo can be found elsewhere on the medium or document. The same rule applies to the mammoth only. 1 inch R/0 G/119 B/200 R/124 G/135 B/142 PROTECTION SPACE MINIMUM SIZE
3 SECTION A SOPREMA S IDENTITY NOT TO DO 2 Here are some examples of arrangements to avoid regarding the official logo usage. MOVE THE MAMMOTH FROM ITS ORIGINAL POSITION ADD OR REMOVE LINES CHANGE THE FONT REMOVE LINES USE ITALICS COLOUR THE EYES OR THE TUSKS OF THE MAMMOTH WITH A COLOUR OTHER THAN WHITE OR THE BACK- GROUND COLOUR ON WHICH THE LOGO IS USED INVERSE THE COLOURS MOVE THE SOPREMA WORD FROM ITS ORIGINAL POSITION. DISTORT THE LOGO PLACE OVER A BACKGROUND WHICH MAKES THE LOGO COLOUR TOO VIBRANT PLACE OVER A BACKGROUND WHICH COLOUR IS VERY SIMILAR TO THE LOGO PLACE OVER AN OVERTEXTURED BACKGROUND DO NOT CHANGE THE LOGO COLOURS
4 SECTION B PLATFORM OF SPECIALITIES COLOURS 3 The brand s colour palette includes eight colours: two company s colours and six colours to identify specialities. COMPANY S COLOURS SPECIALITY S COLOURS TOITS ROOFS MURS WALLS FONDATIONS FOUNDATIONS TOITS ROOFS MURS WALLS FONDATIONS FOUNDATIONS Pantone 430 C Pantone 3005 C Pantone 159 C Pantone 7531 C Pantone 430 U Pantone Process Blue U Pantone 152 U Pantone 7531 U C/0 M/0 Y/0 K/60 C/100 M/31 Y/0 K/0 C/1 M/72 Y/100 K/7 C/16 M/29 Y/38 K/53 R/124 G/135 B/142 R/0 G/119 B/200 R/203 G/96 B/21 R/122 G/104 B/85 #7d868c #0075c9 #d35e13 #7c6755 TOITS VERTS GREEN ROOFS Pantone 7496 C C/40 M/0 Y/100 K/38 #77881c STATIONNEMENTS PARKING DECKS PONTS BRIDGES AUTRES SPÉCIALITÉS ADDITIONAL EXPERTISE STATIONNEMENTS PARKING DECKS PONTS BRIDGES BALCONS ET TERRASSES BALCONIES AND PLAZA DECKS Pantone 3005 C Pantone Process Blue U C/100 M/31 Y/0 K/0 R/0 G/119 B/200 #7d868c Pantone 7459 C Pantone 7459 U C/79 M/2 Y/10 K/11 R/66 G/152 B/181 #4296b4 Pantone 7545 C Pantone 7546 U C/58 M/32 Y/18 K/54 R/66 G/85 B/99 # FONTAINES ET BASSINS FOUNTAINS AND PONDS APPLICATIONS INTÉRIEURES INDOOR APPLICATIONS Pantone 7642 C Pantone 222 U C/0 M/86 Y/5 K/64 R/115 G/46 B/74 #762d49
5 SECTION B PLATFORM OF SPECIALITIES FUNCTION ICONS 4 The five functions of the brand are identified through five icons of the same shape: a regular hexagon inside which a symbol represents the function with the name of the function below. FRENCH The icons are monochrome: grey or the specialty s colour. They are available in French, in English and in both languages. ENGLISH They must appear as often as possible in all our communications regardless of the medium brochures, advertisements, website, PowerPoint presentations, etc. In some applications, such as packaging and media with restricted space, the hexagon can be used alone, but the use of icons with text is preferred. WATERPROOFING BILINGUAL VEGETATIVE SOLUTIONS ACCESSORY PRODUCTS WATERPROOFING VEGETATIVE SOLUTIONS ACCESSORY PRODUCTS Don t try to reproduce the icons. They must be considered as fixed, unalterable images. FUNCTION ASSOCIATED WITH THE WALL SPECIALTY (MURS PMS 159) GREY PMS 430
6 SECTION B PLATFORM OF SPECIALITIES SOPREMA IDENTITY BLOCK 5 Information block - Always the same structure, as illustrated. The size can differ according to the content. - Colours: grey except for the speciality names, which have their own colours Font Flama Condensed Information Hierarchy Use the example to the right as a template. SPECIALITIES Flama Condensed Medium ICONS (GREY) C/0 M/0 Y/0 K/60 RUNNING TEXT Flama Book (GREY) C/0 M/0 Y/0 K/60 INFORMATION Flama Condensed Medium Kerning: +125 (GREY) - C/0 M/0 Y/0 K/60 INFORMATION BLOCK Use the information block available Keep the layout of the elements
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