Social Media Ads. 1. Ad is Posted to Pharma News, Views, & Events Scoop.It Page. Page 1

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1 PO Box 760, Newtown, PA Social Media Ads A Social Media Ad reaches an audience of over 6,500 Pharma Marketing News subscribers, 27,000 Twitter followers, 20,000 Scoop.It followers, 6,000 daily Pharma Marketing Blog readers, and thousands of Pharma Marketing Network (PMN) daily visitors1. 1. Ad is Posted to Pharma News, Views, & Events Scoop.It Page This is an example of a Social Media ad. It could be an ad for any product or service, white paper, event, etc. The ad is created by the sponsor and converted to an HTML file, which is posted to the PMN portal site. See this ad on PMN here: The ad is then scooped to the Pharma News, Views, & Events Scoop.It page2, as shown on the left. The CTA links take viewers directly to the sponsor s landing page (see flowchart on page 5). At the same time that the ad is posted to Scoop.It it is also posted to Twitter accounts: The latter post appears the Messages from Our Sponsors widget on the most visited pages of the PMN Portal and Pharma Marketing Blog (see page 2). 1 2 Statistics quoted in this document are valid as of 1 January See page 5 for links to pages mentioned in this document. Page 1

2 2. Ad is Displayed in Widgets on Various PMN Web Pages The post to Twitter account is displayed in rotation with other ads in the Messages from Our Sponsors widget that is displayed on the most visited PMN portal site pages (home page, PMNews page, and the Conference Calendar page as well as on the Pharma Marketing Blog site). This provides visibility to the additional thousands of visitors to these sites beyond Twitter. Some ads are also posted to the Pharmaguy LinkedIn page as shown below. Page 2

3 3. Ad is Included in the Pharma Industry News Update (PinUp) Blast Sent to All PMNews Subscribers A few days (or longer depending on the campaign schedule) after the ad is first posted to Scoop.It and Twitter as described in the previous pages, it is is inserted in an issue of Pharma Industry News Update (PinUp) blast, which is sent every Tuesday and Thursday to ALL PMNews subscribers. The ad appears as the first article in the body of the and the subject line features the ad as in Pharma Industry News Update: Featuring Eyeforpharma Awards 2017, software-as-a-drug (SaaD), Mobile Merck Manual, edetailing Comeback? More... The PinUp issue is also archived on the PMN portal site where it is available to thousands of additional viewers. Page 3

4 4. The PinUp Version of the Ad is Scooped & Tweeted Again A summary of the PinUp issue is also scooped to the Pharma News, Views, & Events Scoop.It page as shown on the left. The entire ad appears at the top of the scoop with links to the sponsor s ad landing page (see flowchart on page 5). Simultaneously, a tweet (including the ad s graphic image if available) is posted to Twitter accounts and to the Pharmaguy LinkedIn page. Campaign Summary 1 Web Page Ad 1 Newsletter Blast (inserted ad) 1 Newsletter Web Page (inserted ad) 2 Scoops 4 Tweets 4 Twitter Widget Inserts Estimated Total Views: 140,000 See the flowchart on page 5. Site Metrics As of 1 January 2017: PMNews Subscribers: Twitter Followers: 27,037 Scoop.It Followers: 20,739 LinkedIn Followers: 2,410 PMNews Web Page Impressions: 2,618 per week Pharma Marketing Blog Impressions: 40,000 per week For inquiries, please contact: John Mack (mobile) johnmack@virsci.com Page 4

5 You can click on some icons to access sites or use the links below. Site Pharma Marketing Network Pharma Marketing News Pharma Industry News Update (PinUp) Pharma News, Views, & Events Scoop.It page PharmaGuy on LinkedIn PharmaGuy on Twitter Pharma Marketing Blog URL Page 5