New Listings. Bullock Russell Market Area. 300 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

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1 New Listings Bullock Russell Market Area Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2 Closed Sales Bullock Russell Market Area Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

3 Active Inventory (Listings) Bullock Russell Market Area Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

4 Median Sales Price Bullock Russell Market Area $800,000 $750,000 $700,000 $674,900 $650,000 $608,608 $635,000 $600,000 $550,000 $580,000 $550,000 $500,000 Average Annual Price Increase = 5.6% Median Price (trailing 6 mo) = $715K $450,000 $400,000 Jan Mar May Jul 2014 Sep Nov Jan Mar May Jul 2015 Sep Nov Jan Mar May Jul 2016 Sep Nov Jan Mar May Jul 2017 Sep Nov Jan Mar May Jul 2018

5 LISTING MARKETING WHAT WE COVER 1. Yard Sign Company Standard with Your Information 2. Photography Comprehensive Photos 3. 4-pg Property Brochures with Insert 4. Mobile-friendly Property Website (NEW PLATFORM) 5. Text Message Lead Capture System 6. Mailchimp Blast Template (NEW) 7. Social Media Blast 8. Nationwide & Global Internet Syndication 9. Listhub Seller Reports for Internet Traffic

6 LISTING MARKETING HOW TO REQUEST Order through the Listing Marketing Request form. 1. Before we start marketing you must submit your executed listing agreement complete with the AD, PBRS, WFA, RLA, & SA 2. If you are out of signs, then order separately through the Marketing Request form. Photography Options: 1. Troy Kauppinen order through form and you are done 2. PreviewFirst.com select Preview First and follow the ordering directions listed on the form. You need to let them know to bill BR directly for the Comprehensive Photos You need to send us your login credentials in order for us to update the details on the property website. 3. Your Own Photographer select I have my own photographer Pay the photographer directly Send Jeff & Ken a link to download the hi-res versions of the photos Send a reimbursement request via to Jeff & Dave with the invoice attached. Note, invoices greater than $150 will be reimbursed a maximum of $150.

7 LISTING MARKETING PROPERTY WEBSITE New website platform: You will receive your URL and sign in credentials in the listing marketing Example: Things you can update: Price (we use Call for Price ) Open House Dates (we update using the first upcoming date) Home Details (we use information from MLS) Photos & Order (we decide initially) Template (we default to a standard template) How Traffic is directed to the Property Site: Text Message Rider Sign Property Brochures Social Media Posts Blast Syndication Links if you add to your MLS listing

8 LISTING MARKETING TEXT MESSAGE RIDER SIGN Platform: DriveBuy Technologies Captures prospective buyer leads & neighbors phone numbers Your code is identified in your listing marketing and your brochure (e.g. BRRE17) Grab the corresponding rider sign when you pick up your brochures. Return the rider signs ASAP as they are recycled for new listings

9 TEXT MESSAGE RIDER SIGN HOW DOES IT WORK 1. Install the Rider Sign 3. What the Buyer Sees 4. What you see 2. Prospective Buyer Sends Text Message: Dials: Text Message: BRRE17

10 LISTING MARKETING BLAST TEMPLATE Platform: Mailchimp Good for notifying your SOI that you have a new listing You need a Mailchimp account (it s free) in order to utilize the template Upload your SOI database before you begin (Note, if you have it broken down by address you can utilize the Market Watches we publish each month) A link to your template is provided to you in the listing marketing . Click the link and it will automatically be placed in your templates folder. Proof and make any changes you feel necessary before sending out.

11 LISTING MARKETING BLAST TEMPLATE 1 1 Personalized header Just Listed Title Tagline of prominent features Feature photo with 2 additional photos 3 Property Address & Price Property Details Verbiage with link to website Property website link Link to Google Maps Showing request button

12 LISTING MARKETING SOCIAL MEDIA POST Platform: Facebook Good for announcing your new listing and open house dates to an audience centered around the listing. Good for driving traffic to your website. Good for staying in front of your FB friends Typical FB Post Results $10 boosted post around the property address (approximately 3 mi radius) Averages 600 1,000 people reached Averages clicks Averages landing page views Recommendations Share it to your business and personal FB page Consider upping your Ad spend to increase your reach to people that have/can like your business page (Recommend minimum of $10 additional Ad Spend)

13 LISTING MARKETING GLOBAL SYNDICATION Platform: Listhub Global (ListGlobally) No action needed on your part Fang.com China s #1 Real Estate Site Marketed on over 100 portals to 61 different countries Translated automatically in 16 languages International Buyers spent $153 billion on U.S. Real Estate last year (49% more than previous year) 46% of Buyers come from China, Canada, Mexico, U.K., and India

14 LISTING MARKETING SELLER TRAFFIC REPORTS Platform: ListHub Good for communicating Internet traffic to Seller Need to create an account at when you have an active listing. Includes traffic statistics from 99 publishers Major Publishers Include: Zillow, Trulia, Realtor.com, Homes.com, & Global Network (Does Not Include Redfin) Seller Report Sent via Can be scheduled weekly, twice per month, or monthly

15 LISTING MARKETING OTHER ACTIVITIES TO CONSIDER Just Listed Postcard (11 x 5.5 ) Qty 200 = $167 Qty 300 = $218 Just Listed Postcard (8.5 x 11 ) Qty 200 = $210 Qty 300 = $280 Open House Invite (8.5 x 5.5 fold-over) Qty 100 = $68 Qty 200 = $104 Open House Invite (8.5 x 5.5 ) Qty 100 = $48 Qty 200 = $65