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1

2 special thanks

3

4

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8 Who s more Lovable? members of congress CAR SALESPEOPLE lobbyists STOCKBROKERS LABOR UNION LEADERS lawyers marketers LESS LOVABLE MORE LOVABLE

9 create marketing people love

10

11 Content

12 Content

13 Context

14

15

16

17 1+1= 3

18

19 1+1= 2

20

21

22

23

24 1+1= 3

25

26

27 1+1= 3

28 magical moments

29 june 9, 2006

30 @sohan jan 6, 2011

31 aug 29, 2012

32

33 social bookmarklet personalization dashboard event management forms timeline view smartflows track twitter clicks social scheduling suggestions social inbox sender personalization call to action A/B testing CTA dashboard body personalization smart forms social publishing CTA builder one-click blog sharing marketing grader sources smart calls to action workflows salesforce.com inclusion lists one-click sharing mobile social scheduling landing pages landing page A/B testing social contacts twitter lookup contacts web page version

34 U w UCONTACTS M ;

35 U CONTACTS Basic information CRM and import Custom fields

36

37 U Website CONTACTS visits clicks Social interactions

38 w SOCIAL MEDIA w U M ;

39 w Twitter, SOCIAL PUBLISHING Bookmarklet Multiple accounts Facebook LinkedIn

40 w Suggested SOCIAL PUBLISHING Schedule posts times

41 w Social SOCIAL PUBLISHING analytics

42

43 w Retweet, SOCIAL CONTACTS Lead interactions Likes & clicks

44 w U LANDING PAGES M ;

45 LANDING PAGES Beautifully designed Conversion optimized Open and flexible

46 LANDING PAGES Live preview Single page creation No coding required

47 LANDING PAGES Drag and drop Custom fields

48 LANDING PAGES

49

50 LANDING PAGES Smart forms

51 LANDING PAGES Smart forms

52 w U CALL TO ACTION BUTTONS M ;

53 CTAs Easy to build Professional Custom images

54 CTAs Central dashboard Click and lead tracking

55 CTAs A/B testing

56

57

58

59 M w U M ;

60 M Beautiful Optimized Designer friendly

61 M New single page flow Floating Live preview Add Social

62 M New single page flow Floating Live preview Add Social

63

64 M Subject / message Reply-to (sender) CTA

65 M Subject / message Reply-to (sender) CTA

66 ; WORKFLOWS M ; w U

67 ; Form WORKFLOWS submission Website analytics interactions Social engagement

68

69 ; Send WORKFLOWS to CRM Update lead score Set lifecycle stage Change CTA c + U S j Trigger webhook

70

71 social bookmarklet personalization dashboard event management forms timeline view smartflows track twitter clicks social scheduling suggestions social inbox sender personalization call to action A/B testing CTA dashboard body personalization smart forms social publishing CTA builder one-click blog sharing marketing grader sources smart calls to action workflows salesforce.com inclusion lists one-click sharing mobile social scheduling landing pages landing page A/B testing social contacts twitter lookup contacts web page version

72 WHAT DO I GET?

73

74 when Do I GET it?

75 Check your HubSpot

76 Check your HubSpot

77

78

79 Dashboard

80 Sources

81 Contacts

82 APP $Marketplace

83 OVER SERVICE $Marketplace 5,000 PROJECTS COMPLETED

84

85 social bookmarklet personalization dashboard event management forms timeline view smartflows track twitter clicks social scheduling suggestions social inbox sender personalization call to action A/B testing CTA dashboard body personalization smart forms social publishing CTA builder one-click blog sharing marketing grader sources smart calls to action workflows salesforce.com inclusion lists one-click sharing mobile social scheduling landing pages landing page A/B testing social contacts twitter lookup contacts web page version

86 WHAT s Next?

87 growth!

88

89 HubSpot is the tool-belt, you are the hero.

90 WHAT s Next?

91 growth!

92 Focus shifts to people and personalized experiences.

93 Marketing becomes a more noble profession.

94 a closing thought...

95 Success is making those who believed in you look

96

world. The Startup Code 2016 MIT Marketing Conference Cambridge MA Jan 26th, 2016

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