1. Media Platforms. Average Net Circulation: 8,814 (Print Edition) Average Website Unique Visitors: 30,781. Average Twitter Followers: 6,879

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1 Audit Period: July 1, 2013 March 31, 2014 Mainebiz 48 Free St Portland, ME (207) (207) FAX www. mainebiz.biz 1. Media Platforms Average Net Circulation: 8,814 (Print Edition) Average Website Unique Visitors: 30,781 Average Twitter Followers: 6,879 Average Facebook Likes: 1,903 Average LinkedIn Members: 5,424 Average E Newsletter Subscribers: 10,537 Print Publication Social Media PAGE 1 OF 14

2 2. Publication Information Number of Editions: One Format / Average Page Count: Tabloid Magazine / 40 Pages Circulation Cycle: Bi Weekly Ownership: New England Business Media Year Established: 1994 Publication Type: Business Publication Content: 55% Advertising / 45% Editorial Circulation Paid/Unpaid: 85% Unpaid / 15% Paid / 0% Sponsored Primary Delivery Methods: 0% Carrier Delivery / 96% Mail 4% Controlled Bulk & Single Copy / 0 % Waiting Room Annual Mail Subscription Rate: $42.95 Cover Price: $2.00 Insert Zoning Available: No CVC Member Number: DMA/MSA/CBSA: Portland, ME / Portland, ME / Portland South Portland Biddeford, ME Metropolitan Statistical Area (Bangor / Lewiston Auburn) Audit Funded By: The Alliance of Area Business Publications 3. Rate Card and Mechanical Data Rate Card Effective Date: January 1, 2013 Mechanical Data: Full page: 9" wide X depth Open Rate: Local: $3, Full Page $1, /6 th Page National: $3, Full Page $1, /6 th Page Insert Open Rate: Contact Publisher Classified Rate: Contact Publisher Deadline Day & Time: Wednesday by 5 PM Additional rates may be available from the publisher. 4. Contact Information Publisher: Donna Brassard dbrassard@mainebiz.biz Advertising: Donna Brassard dbrassard@mainebiz.biz Circulation: Kelly Ansley Kansley@mainebiz.biz Contact #4: PAGE 2 OF 14

3 5. Audited Circulation, Distribution and Net Press Averages Print Edition CVC Account Number: Monday Mainebiz Portland, ME Audit Period Summary Average Net Circulation (5 H) 8,814 Average Gross Distribution (5 F) 8,814 Average Net Press Run (5 A) 8,839 Audit Period Detail A. Average Net Press Run 8,839 B. Office / File 25 C. Controlled Distribution 1. Carrier Delivery 0 2. Controlled Bulk Delivery / Demand Distribution Mail 2, Requestor Mail 4, Controlled Waiting Rooms 0 6. Controlled Hotels 0 7. Events, Fairs, Festivals and Trade Shows Controlled Newspapers in Education 0 9. Restock & Office Service 111 Total Average Controlled Distribution 7,525 Controlled Returns (0) TOTAL AVERAGE CONTROLLED CIRCULATION 7,525 D. Paid Distribution 1. Carrier Delivery 0 2. Single Copy 0 3. Mail 1, Paid Waiting Room 0 5. Paid Hotels 0 6. Paid Newspapers In Education 0 7. Restock & Office Service 0 Total Average Paid Distribution 1,289 Paid Returns (0) TOTAL AVERAGE PAID CIRCULATION 1,289 E. Sponsored / Voluntary Paid Distribution 1. Carrier Delivery 0 2. Single Copy 0 3. Mail 0 4. Sponsored Waiting Rooms 0 5. Sponsored Newspapers In Education 0 Total Average Sponsored Distribution 0 Sponsored Returns (0) TOTAL AVERAGE SPONSORED CIRCULATION 0 F. Average Gross Distribution 8,814 G. Total Unclaimed / Returns (0)* H. Average Net Circulation 8,814 PAGE 3 OF 14

4 Explanatory Print PARAGRAPH FIVE AUDIT PERIOD SUMMARY AVERAGE NET CIRCULATION: Average net circulation for the audit period indicated. (Total of controlled distribution (C), paid distribution (D), and sponsored distribution (E) minus unclaimed / return (G)). See audit period detail (H). AVERAGE GROSS DISTRIBUTION: Average gross distribution for the audit period indicated. (Total of controlled distribution (A), paid distribution (B), and sponsored distribution (C)). See audit period detail (F). NET PRESS RUN: Average net press run during the audit period indicated. The net press run average does not include press waste, or start up copies. See audit period detail (A). AUDIT PERIOD DETAIL A. 1. NET PRESS RUN: Average net press run during the audit period indicated. The net press run average does not include press waste, or start up copies. B. 1. OFFICE / FILE: Undistributed editions maintained by the publisher for office purposes. Office / File editions do not qualify as controlled, paid, or sponsored distribution. C. CONTROLLED DISTRIBUTION (NON PAID): Editions distributed by the publisher free of charge. 1. CARRIER DELIVERY: Editions delivered by private carrier to single family residences, and/or multi family residences, and/or businesses. 2. CONTROLLED BULK / DEMAND DISTRIBUTION: Editions distributed to newsracks, newsstands, and/or area retail businesses and available to individual readers. Subject to paragraph 5E returns. 3. MAIL: Editions delivered by United States Postal Service mail to single family residences, and/or multi family residences, and/or businesses, and/or Post Office Boxes. 4. REQUESTOR MAIL: Editions delivered on a requestor basis by United States Postal Service mail to single family residences, and/or multi family residences, and/or businesses, and/or Post Office Boxes. 5. CONTROLLED WAITING ROOMS: Editions delivered to the waiting areas of local business and office buildings, including, but not limited to salons, medicals offices and professional firms. 6. CONTROLLED HOTELS: Editions distributed to area hotels and available to individual readers. Subject to paragraph 5E returns. 7. EVENTS, FAIRS, FESTIVALS and TRADE SHOWS: Editions distributed to attendees and members of conventions, local fairs, festivals, trade shows and available to individual readers. Subject to paragraph 5E returns. 8. CONTROLLED NEWSPAPERS IN EDUCATION: Editions distributed to area schools or educational institutions and available to individual readers. Subject to paragraph 5E returns. 9. RESTOCK / OFFICE SERVICE: Editions maintained and distributed by the publisher for restock of newsracks, newsstands, area retail businesses, office deliveries, and advertising purposes during the edition cycle. Subject to paragraph 5E returns. CONTROLLED RETURNS: Distributed editions, in the controlled distribution categories, returned to the publisher unsold and/or unclaimed during the edition cycle *(See paragraph 12 for CVC return/unclaimed confirmation.) Publications with greater than 25% returnable source distribution must report returns or unclaimed copies to qualify for net circulation reporting. D. PAID DISTRIBUTION: Editions distributed by the publisher through paid subscription or other monetary exchange with individual readers. 1. CARRIER DELIVERY: See C1 for explanation of carrier home delivery. 2. SINGLE COPY: Editions distributed to newsracks, newsstands, and/or area retail businesses and available to individual readers. Subject to paragraph 5E returns. 3. MAIL: See C3 for explanation of mail distribution. 4. PAID WAITING ROOMS: See C5 for explanation of waiting room distribution. 5. PAID HOTELS: See C6 for explanation of hotel distribution. 6. PAID NEWSPAPERS IN EDUCATION: See C8 for explanation of NIE distribution. 7. RESTOCK / OFFICE SERVICE: See C9 for explanation of Restock and Office distribution. PAID RETURNS: See section C: Controlled Returns for explanation of returns reporting *(See paragraph 12 for CVC return/unclaimed confirmation.) E. SPONSORED / VOLUNTARY PAID DISTRIBUTION: Editions distributed by the publisher that are sponsored by a third party monetary exchange or voluntary reader payment system. 1. CARRIER DELIVERY: See C1 for explanation of carrier home delivery. 2. SINGLE COPY: Editions distributed to newsracks, newsstands, and/or area retail businesses and available to individual readers on a voluntary pay basis. Subject to paragraph 5E returns. 3. MAIL: See C3 for explanation of mail distribution. 4. SPONSORED WAITING ROOMS: See C5 for explanation of waiting room distribution. F. 1. AVERAGE GROSS DISTRIBUTION: Average gross distribution for the audit period indicated. (Total of controlled distribution (A), paid distribution (B), and sponsored distribution (C)). G. 1. UNCLAIMED / RETURNS: Distributed editions returned to the publisher unsold and/or unclaimed during the edition cycle *(See paragraph 12 for CVC return/unclaimed confirmation.) H. 1. AVERAGE NET CIRCULATION: Average net circulation for the audit period indicated. (Total of controlled distribution (C), paid distribution (D), and sponsored distribution (E) minus unclaimed / return (G)). PAGE 4 OF 14

5 Audit Period Edition Reporting BI WEEKLY CIRCULATION BI WEEKLY CIRCULATION BI WEEKLY CIRCULATION BI WEEKLY CIRCULATION 7/1/13 9,886 10/14/13 8,837 1/13/14 8,455-7/8/13 9,283 10/28/13 8,437 1/27/14 8,904-7/22/13 9,042 11/11/13 8,444 2/10/14 8,855-8/5/13 9,088 11/18/13 8,889 2/24/14 8,836-8/19/13 8,687 11/25/13 8,480 3/10/14 8,898-9/2/13 8,537 12/9/13 8,407 3/24/14 9,172-9/16/13 8,568 12/23/13 8,425-9/30/13 8,530 12/30/13 9,175-6A. Audited Average Website Reporting Monthly Audit Period Average Website Unique Visitors 30,781 Website Visitors 54,512 Percent of New Visitors 42.52% Website Page Views 96,208 Pages Per Visit 1.76 Average Time Spent on Website 00:01:23 Bounce Rate 70.12% Explanatory Website PARAGRAPH SIX (A) UNIQUE VISITORS: A unique visitor to a website where the user registers or where the user is identified or marked by a cookie, IP address, or other ID that is attached to the browser within the defined cycle. Limitations apply to the measurement of unique visitors. Please see CVC Rules & Regulations for further information. VISITORS: The total number of visitors, expressed as a monthly average, to a publication s website regardless of unique status, as expressed above. PERCENT NEW VISITORS: The percentage of visitors that have visited the publication s website for the first time through the course of the month and are considered unique and are differentiated from multiple returning visits. PAGE VIEWS: The transmittal of a full page contained within the website to the user s browser. PAGES PER VISIT: The average number of page views per session, expressed as a monthly average. AVG. TIME SPENT: The average amount of time spent on a website during a single visit, expressed in HH:MM:SS BOUNCE RATE: Bounce rate reports the percentage of visits that view only one page before exiting a site. This number is presented as a monthly average. 6B. Audited Online/Digital Edition Reporting Not Applicable 6C. Text Media Not Applicable 6D. Social Media Social Media Source Facebook Other: LinkedIn Explanatory Social Media Media Usage 1,903 Likes 6,879 Followers 5,424 members PARAGRAPH SIX (D) FACEBOOK LIKES: The average number of Likes as expressed by followers of the Facebook page. Information sourced at regular intervals from the publications page on Facebook.com or third party measurement sources. TWITTER FOLLOWERS: The average number of Followers as expressed by members of the Twitter community. Information sourced at regular intervals from the publications page on Twitter.com or third party measurement sources. PAGE 5 OF 14

6 6E. Media Media Type Database Recipients Subscriber Database 10,537 Advertiser Database Not Applicable Non Subscriber Opt In Database Not Applicable Explanatory Media PARAGRAPH SIX (E) MAGAZINE SUBSCRIBER DATABASE: Subscribers of the publication who have provided contact data to receive newsletters, special content, special offers, coupons or redemption codes for use within a specified period of time. ADVERTISER DATABASE: Subscribers provided by advertisers, who have provided contact data to receive newsletters, special content, special offers, coupons or redemption codes for use within a specified period of time, with a specific advertiser. NON SUBSCRIBER OPT IN DATABASE: Subscribers who have provided contact data to receive newsletters, special content, special offers, coupons or redemption codes for use within a specified period of time, and are sourced through third party efforts such as trade shows, opt in newsletters or surveys. 6F. Video & Podcast Media Not Applicable 7. Average Print Circulation History YEAR AUDIT SOURCE Q1 Q2 Q3 Q4 01/01/14 12/31/14 CVC 8,853 07/01/13 12/31/13 CVC 8,951 8, Distribution by Zip Code (10/28/2013 Edition) Monday ZIP CODE CITY / AREA COUNTY STATE CARRIER DELIVERY CONTROLLED BULK / SINGLE COPY MAIL OFFICE / RESTOCK Berwick York ME Eliot York ME Kittery York ME Ogunquit York ME South Berwick York ME York York ME Alfred York ME Biddeford York ME Bowdoinham Sagadahoc ME Bridgton Cumberland ME Brunswick Cumberland ME Cumberland Cumberland ME Freeport Cumberland ME Freeport Cumberland ME Fryeburg Oxford ME Gorham Cumberland ME Gray Cumberland ME Harrison Cumberland ME Kennebunk York ME Arundel York ME Naples Cumberland ME Windham Cumberland ME Old Orchard Beach York ME Scarborough Cumberland ME PAGE 6 OF 14 TOTAL

7 8. Distribution by Zip Code (10/28/2013 Edition) CONTINUED ZIP CODE CITY / AREA COUNTY STATE CARRIER DELIVERY CONTROLLED BULK / SINGLE COPY MAIL OFFICE / RESTOCK Raymond Cumberland ME Saco York ME Sanford York ME Scarborough Cumberland ME Harpswell Cumberland ME Springvale York ME Standish Cumberland ME Pejepscot Sagadahoc ME Wells York ME Westbrook Cumberland ME Buxton York ME Yarmouth Cumberland ME North Yarmouth Cumberland ME Westbrook Cumberland ME Portland Cumberland ME Portland Cumberland ME Portland Cumberland ME Portland Cumberland ME Portland Cumberland ME Portland Cumberland ME Portland Cumberland ME Portland Cumberland ME South Portland Cumberland ME Auburn Androscoggin ME Auburn Androscoggin ME Auburn Androscoggin ME Bethel Oxford ME Durham Androscoggin ME Greene Androscoggin ME Lewiston Androscoggin ME Lewiston Androscoggin ME Lewiston Androscoggin ME Lisbon Androscoggin ME Mechanic Falls Androscoggin ME Mexico Oxford ME Monmouth Kennebec ME New Gloucester Cumberland ME Norway Oxford ME Otisfield Oxford ME Rumford Oxford ME Sabattus Androscoggin ME South Paris Oxford ME Turner Androscoggin ME Augusta Kennebec ME Augusta Kennebec ME PAGE 7 OF 14 TOTAL

8 8. Distribution by Zip Code (10/28/2013 Edition) CONTINUED ZIP CODE CITY / AREA COUNTY STATE CARRIER DELIVERY CONTROLLED BULK / SINGLE COPY MAIL OFFICE / RESTOCK Augusta Kennebec ME Farmingdale Kennebec ME Gardiner Kennebec ME Hallowell Kennebec ME Somerville Lincoln ME Manchester Kennebec ME Richmond Sagadahoc ME Winthrop Kennebec ME Bangor Penobscot ME Bangor Penobscot ME Brewer Penobscot ME Brewer Penobscot ME Bucksport Hancock ME Dover Foxcroft Piscataquis ME Corinth Penobscot ME Dedham Penobscot ME East Millinocket Penobscot ME Greenville Piscataquis ME Guilford Piscataquis ME Hampden Penobscot ME Lincoln Penobscot ME Medway Penobscot ME Millinocket Penobscot ME Milo Piscataquis ME Alton Penobscot ME Orono Penobscot ME Orono Penobscot ME Orrington Penobscot ME Arrowsic Sagadahoc ME Boothbay Harbor Lincoln ME Damariscotta Lincoln ME Newcastle Lincoln ME Waldoboro Lincoln ME Westport Island Lincoln ME Woolwich Sagadahoc ME Ellsworth Hancock ME Bar Harbor Hancock ME Blue Hill Hancock ME Calais Washington ME Eastport Washington ME Machias Washington ME Southwest Harbor Hancock ME Baileyville Washington ME Hammond Aroostook ME Caribou Aroostook ME PAGE 8 OF 14 TOTAL

9 8. Distribution by Zip Code (10/28/2013 Edition) CONTINUED ZIP CODE CITY / AREA COUNTY STATE CARRIER DELIVERY CONTROLLED BULK / SINGLE COPY MAIL OFFICE / RESTOCK Fort Fairfield Aroostook ME Fort Kent Aroostook ME Mount Chase Penobscot ME Presque Isle Aroostook ME Rockland Knox ME Camden Knox ME Northport Waldo ME Rockport Knox ME Appleton Knox ME Warren Knox ME Benton Kennebec ME Belfast Waldo ME Belgrade Kennebec ME Dexter Penobscot ME Fairfield Somerset ME Chesterville Franklin ME Kingfield Franklin ME Madison Somerset ME Newport Penobscot ME Oakland Kennebec ME Pittsfield Somerset ME Searsport Waldo ME Cornville Somerset ME Unity Waldo ME Misc. Assorted Assorted 0 0 1, ,143 TOTAL , , Distribution by County (10/28/2013 Edition) Monday COUNTY CITY / AREA STATE CARRIER DELIVERY Androscoggin Aroostook Auburn Durham Greene Lewiston Lisbon Mechanic Falls Sabattus Turner Caribou Fort Fairfield Fort Kent Hammond Presque Isle CONTROLLED BULK / SINGLE COPY MAIL OFFICE / RESTOCK TOTAL TOTAL ME ME PAGE 9 OF 14

10 9. Distribution by County (10/28/2013 Edition) CONTINUED COUNTY CITY / AREA STATE CARRIER DELIVERY Cumberland Franklin Hancock Kennebec Knox Lincoln Oxford Bridgton Brunswick Cumberland Freeport Gorham Gray Harpswell Harrison Naples New Gloucester North Yarmouth Portland Raymond Scarborough South Portland Standish Westbrook Windham Yarmouth Chesterville Kingfield Bar Harbor Blue Hill Bucksport Ellsworth Southwest Harbor Augusta Belgrade Benton Farmingdale Gardiner Hallowell Manchester Monmouth Oakland Winthrop Appleton Camden Rockland Rockport Warren Boothbay Harbor Damariscotta Newcastle Somerville Waldoboro Westport Island Bethel Fryeburg Mexico Norway Otisfield Rumford South Paris CONTROLLED BULK / SINGLE COPY MAIL OFFICE / RESTOCK TOTAL ME , ,305 ME ME ME ME ME ME PAGE 10 OF 14

11 9. Distribution by County (10/28/2013 Edition) CONTINUED COUNTY CITY / AREA STATE CARRIER DELIVERY CONTROLLED BULK / SINGLE COPY MAIL OFFICE / RESTOCK Penobscot Alton ME Bangor Brewer Corinth Dedham Dexter East Millinocket Hampden Lincoln Medway Millinocket Mount Chase Newport Orono Orrington Piscataquis Dover Foxcroft ME Greenville Guilford Milo Sagadahoc Arrowsic ME Bowdoinham Pejepscot Richmond Woolwich Somerset Cornville ME Fairfield Madison Pittsfield Waldo Belfast ME Northport Searsport Unity Washington Baileyville ME Calais Eastport Machias York Alfred ME Arundel Berwick Biddeford Buxton Eliot Kennebunk Kittery Ogunquit Old Orchard Beach Saco Sanford South Berwick Springvale Wells York Misc. Assorted 0 0 1, ,143 TOTAL , ,462 TOTAL PAGE 11 OF 14

12 10. Verification of Distribution Carrier Delivery and Mail Distribution Mainebiz reported an average mail distribution of 8,485 during the audit period. Mail distribution is verified through the review of mail statements and additional publisher support documents. Mainebiz did not report carrier delivery distribution during the audit period. Carrier delivery is verified through the review of carrier statements and additional publisher support documents. The Circulation Verification Council performed a delivery & readership verification in the primary market areas indicated in paragraph nine. Delivery verification is performed using multi source methodologies considered necessary under the circumstances of the audit. Delivery verification can include, but is not limited to, residential and cell phone surveys, online surveys, surveys, and/or social media surveys. Delivery verification source data can include, but is not limited to, residential phone listings, cell phone exchanges, publisher delivery lists, opt in databases, online, and/or social media databases. The purpose of the verification is to verify individuals who receive the publication, and further identify individuals who read or look through the publication. The delivery verification takes place throughout the audit period between the hours of 5:30 PM 8:30 PM and 10:00 AM 2:00 PM. 1. Mainebiz is distributed regularly in your area. Do you receive Mainebiz on a regular basis? 2. (If response to #1 was YES) Do you or someone in your business or household regularly read or look through Mainebiz? CVC review indicates that a sufficient number of individuals reported that they receive Mainebiz on a regular basis to substantiate the publisher s distribution claims. CVC verification confirms that 216 of 221 or 97.7% report they regularly read or look through Mainebiz. *Households reporting stop delivery requests were excluded from the survey. The Circulation Verification Council estimates that all the information in this text box has a minimum accuracy level of +/ 3%. 11. Verification of Distribution Controlled Bulk / Demand Distribution / Single Copy Controlled Bulk / Demand Distribution / Single Copy Mainebiz did not report significant controlled bulk / demand distribution, or single copy distribution during the audit cycle. Distribution locations received an average 138 copies per edition during the audit cycle. PAGE 12 OF 14

13 12. Paid Reporting Analysis CARRIER DELIVERY Basic Rates: N/A AVERAGE NUMBER OF SUBSCRIPTIONS Full Basic Rate 0 Over 75% of basic rate 0 Over 50% of basic rate 0 Over 25% of basic rate 0 1% 24% of basic rate 0 Less than 1% of basic rate* 0 MAIL Basic Rates: $42.95 / 1 Year AVERAGE NUMBER OF SUBSCRIPTIONS Full Basic Rate 1,154 Over 75% of basic rate 118 Over 50% of basic rate 17 Over 25% of basic rate 0 1% 24% of basic rate 0 Less than 1% of basic rate* 0 SPONSORED Basic Rates: N/A AVERAGE NUMBER OF SUBSCRIPTIONS Full Basic Rate 0 Over 75% of basic rate 0 Over 50% of basic rate 0 Over 25% of basic rate 0 1% 24% of basic rate 0 Less than 1% of basic rate* 0 SINGLE COPY COVER PRICE: $2.00 AVERAGE WHOLESALE RATE: N/A Optional Publisher Reporting Special Section / Special Edition Reporting SPECIAL SECTION TITLE DEADLINE MONTH EDITION MONTH Fact Book June July Giving Guide August September Meeting & Events Planning Guide September October Book of Lists November December PAGE 13 OF 14

14 13. Council Audit Statement Circulation Verification Council (CVC) reviewed the printing, distribution, circulation, technology, and general business records of this publication for the purpose of compiling this information. The review was completed using Council audit procedures considered necessary under the circumstances of the audit in compliance with CVC Rules and Requirements. In our opinion, this report fairly and accurately represents the publication's printing, distribution, circulation, and technology reporting for the period indicated. The publication has sworn that the information presented for this audit reporting is accurate and supplied CVC with general business records substantiating the information under audit review. This report is released under CVC Rules & Regulations paragraph fifteen (15) Waiver of Damages and Indemnification and paragraph sixteen (16) Publicity Regulations. CVC reports and data are released for the sole use of advertising purchase evaluations. Any and all other uses are strictly prohibited. This report is subject to copyright laws and may only be reproduced by the publisher. The current status of this report expires December 31, If this report is presented after December 31, 2015 please call the toll free number listed below.