Display guidelines UCAS Media Version 1.0

Transcription

1 Display guidelines UCAS Media Version 1.0

2 Thank you for choosing to advertise with UCAS. Please take the time to read the following display advertising specification guidelines, before submitting creatives to us. These guidelines contain the relevant information designed to help you build a suitable display advertising creative. All adverts and their content are subject to approval by UCAS.

3 Creative acceptance Creatives must: be crisp and clear, with no blurred images, logos, or text through incorrect logo, typeface, or colour usage Creatives must not: contain any type of alcohol/drugs/nudity/ gambling/racism/profanity link to competitors websites or contain any reference to competitors devalue the UCAS website/brand drop any cookies/trackers onto a user s machine download/upload/install or copy any software/programs/data exceed our specifications

4 Rich media Rich media must not affect the functionality on any part of the site. All rich media must be user initiated in regards to video and audio. Must be easy to understand and interact with so as to not impact the user experience. All rich media creative is subject to quality assurance and approval by our AdOps Team, and must be in accordance with our lead times. Third party creative must not be amended once put live on the site without prior approval and agreement from the AdOps Team. Geo capping and frequency caps are not supported when implemented by the third party.

5 Platforms

6 Site portfolio

7 Sizes available ucas.com 300x250 Track.ucas.com 970x x150 (Edu) 300x250 (Comm) Search.ucas.com 160x x50 UCAS Progress 728x90 160x x x100 Video wall 240x x100 Tile 300x250 Content link 150x150 logo 100x100 thumbnail

8 Display specs (excl. tile) Max download Animation/ looping Border Accepted file type 25-45kb Duration 15secs Max 3 loops 1px* JPG/PNG/GIF 3 rd party tags The use of tracking cookies on UCAS websites or products is strictly prohibited. *Border required with white and transparent backgrounds. Creative must feature 1 pixel border (grey [#666666] or black recommended, though any color that clearly distinguishes the ad from the content may be used).

9 Tile specs Type Sponsored content links Thumbnail Static only JPG/GIF/PNG only Please supply ALT text for the image Click URL Please provide a working click-through URL Logo Rectangle Description 40 characters (incl. spaces) Please refer to this word document on what we can and can not allow. Static only JPG/GIF/PNG only Please supply ALT text for the image Please see display specs on previous page

10 Audience extension AE allows UCAS Media clients to retarget and interact with their audiences beyond UCAS own ad inventory, on external sites. Ad size Max download Animation/ looping IAB Standard Formats (728x90, 160x600, 300x250) 50kb Max 3 loops, max 1.5 secs per animation slide Border 1px* Accepted file type JPG/GIF/PNG/ 3 rd Party Tags *Border required with white and transparent backgrounds. Creative must feature a 1 pixel border (grey [#666666] or black recommended, though any color that clearly distinguishes the ad from the content may be used).

11 HTML5 All additional files to the HTML5 index should be hosted externally on the client/agency server and referenced fully. When referencing external files, they should be on a secure server and loaded through HTTPS. Click destination URL should be in the HTML index. This is so we are able to track clicks. Click destination URL must open into a new browser window. For further information on HTML5 guidance, such as in banner videos, please view the IAB HTML5 document: ertising_0.pdf?file=1&type=node&id=21090.

12 HTML5 (cont d) Load requirements Initial load size Subsequent polite load size User-initiated load size CPU usage 50kb is strongly recommended for fastest initial load time. Up to 75kb maximum Up to 1mb Includes: additional animation, autoplay, and/or call to action dynamic flash Up to 1mb for SWFs (animation/interaction) All videos must be progressive load. Cannot be streaming. Inclusion of a video progress bar, scrubber bar, or countdown times are highly recommended for optimal completion rate Units containing Flash must not exceed 40% of a user s CPU. Common causes of high CPU use are continued animation and heavy animation sequences Video/animation Autoplay animation/video On-load audio User initiated video Actions on User Click (video) Actions on User Click (animation) 30sec. Can include Click to continue, Click to play, Click for sound, or Replay buttons No sound Regardless of the video length, control buttons (mute/unmute and pause/play) are required, as well as an indicator of the video duration and elapse status Once pause or stop is clicked, the video must stop. All sound and video should stop upon exit click Animation must stop within 30 sec after the interaction with it has ended. All sound and animation should stop upon exit click

13 HTML5 (cont d) Attributes Border and iframe Mouseover policy Clickable mouseover policy Backup image Must stay within iframe. Creatives with partially black or white backgrounds must have a visible border of a contrasting colour No audio, video, or major functionality may be initiated on mouseover, and the cursor may not be altered in any way within the unit, unless the user has enabled any of these functionalities by an intentional interaction. Animation initiated in this manner must always be under the user s control. Animation must stop within 30 sec after the user has moved their mouse off the ad, or the interaction with the ad has ended (this does not apply to video) Clickable buttons within the ad can have a mouseover state change with animations under one sec. Animation must be contained within the clickable button area. Buttons should not spin, change size, or contain overly disruptive animations. The button must activate functionality in the masthead creative Required for all creative A maximum file size of 45kb is strongly recommended for fastest initial load time (up to 75kb accepted) Backup images with partially black or white backgrounds must have a visible border of a contrasting colour Must not have a close button Animated GIFs not supported

14 Video specs For best results, these are our recommended video specifications: Video formats All formats except RMVB & DivX File size 1GB max Video run time Min: 20 Sec Max: 600sec Aspect ratio Frame rate Caption files 16:9 or 4:3 5 to 6000kb/s WebVTT (web video text tracks)

15 Video upload instruction Instruction to upload videos to our Video wall can be found here: _connect_video_channel_- _advertiser_video_upload_instructions.pdf

16 In case of any queries, please contact: UCAS Media Ad Operations Team