Desktop Display: Advertising Units

Transcription

1 Page 1 Desktop Display: Advertising Units LEADERBOARD Medium Rectangle The Medium Rectangle (ROS) is one of our main display formats and appears throughout the site on both landing pages and story pages. It is a great placement to use when targeting a specific audience(s) through our key content channel. The Medium Rectangle is available in the top, middle and lower areas of the page. Dimensions: 300x250px (width x height) HALF PAGE Half Page The Half Page (ROS) is our biggest fixed display format and features on the right hand side of all landing pages and story pages. It is a great placement to use when targeting a specific audience(s) through our key content channels. Dimensions: 300x600px (width x height) Leaderboard The Leaderboard (ROS) is one of our main display formats and is available on all story pages and subsection landing pages. This placement is great to use when targeting a specific audience(s) through our key content channels. Dimensions: 728x90px (width x height) MEDIUM RECTANGLE Max file size 80KB GIF/JPG/PNG 100KB HTML5 File Types GIF, JPG, PNG HTML5 (HTML5 creative must be 3rd party served) 3rd Party redirect tags (Please supply JavaScript tags) Notes An active click-through URL must be provided Creatives require a 1 pixel border or background to differentiate them from other content Continuous looping is accepted for standard display advertising 3 working days

2 Page 2 Homepage: Ad Units Standard MREC Dimensions: 300x250px File Size: 80KB (max) Side Panels (two units) Dimensions: 160x1500px File Size: 100KB each (max) Super King Side Panels Dimensions: 600x1500px File Size: 100KB (max) Pushdown Banner Dimensions: 950x120px File Size: 80KB (max) Page Takeover A buyout of all the standard display formats on the page PUSHDOWN BANNER SIDE PANEL SIDE PANEL Max file size 80KB GIF/JPG/PNG 100KB HTML5 File Types GIF/JPG/PNG HTML5 (HTML5 creative must be 3rd party served) 3rd Party redirect tags (Please supply JavaScript tags) Notes An active click-through URL must be provided Creatives require a 1 pixel border or background to differentiate them from other content Continuous looping is accepted for standard display advertising 3 working days ads@stuffdigital.co.nz MEDIUM RECTANGLE

3 Page 3 Homepage: Side Panels 160x1500px each unit Left and Right executions must be supplied All images, logos and text must sit between px high on the panel If running in conjunction with the pushdown banner, the Side Panels sit under the navigation bar. Please move all logo/copies/images down by 40px to align with pushdown banner. File Size 100KB each side File Types GIF, JPEG, PNG, 3rd party redirects Animation Animation is allowed with third party served creative assets. Must be subtle and non-obtrusive and is subject to Stuff approval prior to campaign sign-off. Set to loop 3x max. Animation should not loop indefinitely. Standard initial file size of 100k applies and polite loading to be handled by client s ad server. Notes Side panels do not scroll with the page An active click-through URL must be supplied 5 working days No text or images in the first 55px Pushdown Banner 950 x 120px SIDE PANEL SIDE PANEL Max file size 80KB GIF/JPG/PNG 100KB HTML5 File Types GIF/JPG/PNG HTML5 (HTML5 creative must be 3rd party served) 3rd Text Party safe area redirect tags (Please 160 x 700 supply px JavaScript tags) Notes An active click-through URL must be provided Creatives require a 1 pixel border or background to differentiate them from other content Continuous looping is accepted for standard display advertising 3 working days ads@stuffdigital.co.nz Total Side Panel size = 160 x 1500 px

4 Page 4 Homepage: Super King Side Panels 600x1500px each unit Left and Right executions must be supplied All images can be full size (edges can be bled to fade out however all branding & text should sit within 160px wide (from content) and in-between px high to accommodate lower screen resolutions. If running in conjunction with the pushdown banner, the Super King Side Panels sit under the navigation bar. Please move all logo/copies/images down by 40px to align with pushdown banner. File Size 100KB each side File Types GIF, JPEG, PNG, 3rd party redirects Animation Animation is allowed with third party served creative assets. Must be subtle and non-obtrusive and is subject to Stuff approval prior to campaign sign-off. Set to loop 3x max. Animation should not loop indefinitely. Standard initial file size of 100k applies and polite loading to be handled by client s ad server. Notes Side panels do not scroll with the page An active click-through URL must be supplied 5 working days No text or images in the first 55px Pushdown Banner 950 x 120px SUPER KING SIDE PANEL BILLBOARD SUPER KING SIDE PANEL Text safe area 160 x 700px Total Super King panel size = 600 x 1500px

5 Page 5 Homepage: Billboard The Billboard unit is a premium ad space that can be bought on our main homepage below the navigation bar, the positioning and dimensions are consistent with the IAB standard. HTML5 can be used to ensure optimal delivery for different device types. Billboard cannot be booked in conjunction with any Pushdown banners or side panels, a standard medium rectangle (300x250px) must be provided to run in the top rectangle spot in conjunction with the Billboard. The Billboard may be static or animated, and may include a video (either YouTube or locally hosted). 970x250px image backup/ background image(s) Format JPG, GIF, PNG and HTML5 File Size 100KB max Animation Set to loop 3x max. Animation should not loop indefinitely Tracking URL or imps/click trackers Video Billboard 30 seconds max duration Video must be muted Polite Load File Size 100KB Initial Load 1.5MB Max Polite Load Backup Image You MUST provide a backup (970x250px) static image to run on IE9 as it does not support rich-media creative Click to Close Button The close button must not be built as part of the creative as this functionality will be rendered by the ad server. The close button dimensions are 64x20px (width x height) and will appear on the top right hand corner of the Billboard unit. Third Party Ad Serving Third party ad serving is now accepted for the Billboard unit. All video Billboard units must be third party ad served. Third Party Supported Providers Doubleclick, Adslot & Sizmek Notes We have previously come across issues with video sound in IE & Safari please do cross browser testing. All creative subject to final Stuff approval. Please enquire with your Account Manager if you need Stuff to produce the assets for you. When a user clicks Close, the ad will disappear, page content will push up, and a Show Ad button will remain. BILLBOARD

6 Page 6 Run of Site: Billboard Running a high impact campaign has never been so simple. Introducing a new way to utilise the premium Billboard real estate on Stuff.co.nz. Serving on article pages with a flexible CPM model provides the best of all solutions in one place impact, reach and flexibility. Billboard cannot be booked in conjunction with any Pushdown banners or side panels. The Billboard may be static or animated. 970x250px image backup/ background image(s) Format JPG, GIF, PNG and HTML5 File Size 100KB max Animation Set to loop 3x max. Animation should not loop indefinitely Tracking URL or imps/click trackers Video Billboard 30 seconds max duration Video must be muted Polite Load File Size 100KB Initial Load 1.5MB Max Polite Load Backup Image You MUST provide a backup (970x250px) static image to run on IE9 as it does not support rich-media creative Third Party Ad Serving Third party ad serving is now accepted for the Billboard unit All video Billboard units must be third party ad served Third Party Supported Providers Doubleclick, Adslot & Sizmek Notes This execution does not include click to close button Runs on Article and sub sectional landing pages only Billboard only, not bundled with Rectangle We have previously come across issues with video sound in IE & Safari please do cross browser testing. All creative subject to final Stuff approval. Please enquire with your Account Manager if you need Stuff to produce the assets for you BILLBOARD

7 Page 7 Homepage: Top Pointer The Homepage is a prime advertising space as it receives a large amount of exposure as readers enter the site. Weather being at the top of the page is a premium sponsorship placement. Stuff Homepage 120x60px Masthead Homepage 150x25px Format (Static Image) JPG, PNG or static GIF File size 5KB (max) Notes for Both Ad Units An active click-through URL must be provided 3 working days TOP POINTER

8 Page 8 Rich Media: Expandable Pushdown Banner A large horizontal rectangle expandable ad that sits above the webpage. A 100% SOV placement 950x120px (Collapsed) 950x300px (Expanded) Expansion Control Click to expand/click to close, rollover to expand (one second hover) roll off to close or auto initiate upon request All video must be muted if the user does not initiate the expansion Max Expansion Time 10 seconds if auto initiated expansion and no user interaction 15 seconds if user initiated expansion and no user interaction 30 seconds if user initiated containing a video and no user interaction Frequency Cap 1UB per day or 3UB per week if auto initiated No frequency cap if user initiated Max initial file size 80KB Max main file size 250KB Controls Obvious close button Once closed the ad must not autoexpand again without express interaction from the user Creative Dispatch Creative must be sent to us via 3rd party Javascript tags. We will not accept raw creatives files for expandable executions Format File Types dependent on 3rd party requirements Max # of Loops No Looping Transparency Can have transparent areas but these must not be clickable Backup Image You MUST provide a backup (950x120px) static image to run on IE9 as it does not support rich-media creative. 5 working days EXPANDABLE PUSHDOWN BANNER (Expanded) Max file size 80KB GIF/JPG/PNG 100KB HTML5 File Types GIF/JPG/PNG HTML5 (HTML5 creative must be 3rd party served) 3rd Party redirect tags (Please supply JavaScript tags) Notes An active click-through URL must be provided Creatives require a 1 pixel border or background to differentiate them from other content Continuous looping is accepted for standard display advertising 3 working days ads@stuffdigital.co.nz

9 Page 9 Rich Media: Standard Expandable Ad Standard ad unit which expands beyond the confines of the standard display space to double the size. Section Collapsed Expanded Direction Homepage 300x250px 600x250px Left ROS ATF 300x250px 600x250px Left Story pages 728x90px 728x180px Down ROS HP 300x600px 600x600px Left Expansion Control Click to expand/click to close, rollover to expand (one second hover) roll off to close or auto initiate upon request All video must be muted if the user does not initiate the expansion Max Expansion Time 10 seconds if auto initiated expansion and no user interaction 15 seconds if user initiated expansion and no user interaction 30 seconds if user initiated containing a video and no user interaction Frequency Cap 1UB per day or 3UB per week if auto initiated No frequency cap if user initiated Max initial file size 80KB Max main file size 250KB Controls Obvious close button on top right hand side Once closed ad must not auto-expand again without express interaction from the user Creative Dispatch Creative must be sent to us via 3rd party Javascript tags. We will not accept raw creatives files for expandable executions Format File Types dependent on 3rd party requirements Max # of Loops No Looping Transparency Can have transparent areas but these must not be clickable Backup Image You MUST provide a backup static image to run on IE9 as it does not support rich-media creative. The backup creative must reflect the size of the initial collapsed banner. 5 working days EXPANDED COLLAPSED

10 Page 10 Rich Media: Over the Page Expandable Ad Expands out from Top Rectangle, Half page or Leaderboard to cover most of the page (excludes the Side Panels). Size Collapsed Expanded Direction 300x250px 300x250px 950x700px (max) Left 728x90px 300x600px 728x90px 300x600px 950x550px (max) 950x600px (max) Down Left Expansion Control Click to expand/click to close, rollover to expand (one second hover) roll off to close or auto initiate upon request All video must be muted if the user does not initiate the expansion Max Expansion Time 10 seconds if auto initiated expansion and no user interaction 15 seconds if user initiated expansion and no user interaction 30 seconds if user initiated containing a video and no user interaction Frequency Cap If auto initiated 1UB per day or 3UB per week No frequency cap if user initiated Max initial file size 80KB Max main file size 250KB Controls Obvious close button on right hand side Once closed ad must not auto-expand again without express interaction from the user Creative Dispatch Creative must be sent to us via 3rd party Javascript tags. We will not accept raw creatives files for expandable execution Format File Types dependent on 3rd party requirements Max # of Loops No Looping Transparency Can have transparent areas but these must not be clickable Backup Image You MUST provide a backup static image to run on IE9 as it does not support rich-media creative. The backup creative must reflect the size of the initial collapsed banner. 5 working days Over the Page Expandable Ad Collapsed Over the Page Expandable Ad Expanded

11 Page 11 Rich Media: In-Banner Video Ad A display size ad that has a large file size. A Polite Ad can serve larger files without disturbing the loading of the page content. It utilises sequential downloading to display a smaller file while the main file is downloading. Up to three videos can be contained within the one ad. Each video must be no larger than normal specs. The first video can play automatically (if 30 seconds long) but the others must be user initiated. Video must be muted and remain that way regardless of pause/play status unless sound is turned on expressly by the user. 300x250px 300x600px Max Video Length 30 seconds: Can auto play with no sound 60 seconds: Must be click initiated. Max initial load file size: 80KB Max Video file size 30 seconds: 1.5MB 60 seconds: 3MB Controls Obvious play, pause and mute buttons Volume control is recommended but not necessary Serving 3rd Party Format Files types dependent on 3rd Party requirements Max # of loops No looping Backup Image You MUST provide a backup (300x250px or 300x600px or BOTH if running both sizes) static image to run on IE9 as it does not support rich media creative 5 working days

12 Page 12 Desktop Native: Sponsored Content Sponsored content is inserted into editorial sections, where it behaves just like true editorial stories, e.g. it is pushed through whatever section it is in by stories that are published afterwards. Sponsored content appears alongside premium editorial Desktop native is not ad served, rather it is editorially inserted into the agreed section landing page Clients can provide their own content or Stuff can write it (P.O.A.) Sponsored content on Stuff.co.nz is labelled as sponsored via a small grey badge. The byline is always SPONSORED CONTENT BY CLIENT X Ad Creative 1 x story: max 500 words 1 x high resolution landscape image (can incorporate multiple images, depending on content/images) 1 x mp4 video file (optional) Max 2 links to client site Video Specs 1 x mp4 video file (optional) H264 less than 50mb YouTube and Vimeo links can be used and added to our system Optional thumbnail at 640x360px as well Client supplied: 5 working days Stuff creating: 10 working days

13 Page 13 Video Pre-Rolls A Pre-Roll refers to a commercial online video that appears prior to actual main video content playing. A Pre-Roll often closely resembles a traditional television commercial and is usually between seconds in duration. Key benefits The viewer is often more engaged as the video is linked to on-demand content Video content is clickable so viewers can act on a call to action Availability across both desktop and mobile Ad Duration Desktop: 15 or 30 seconds Mobile: 15 seconds only File Size Maximum file size 500MB File Type mp4 Bit Rates 128kbps-700kbps Frames Rate frames per second Aspect Ratio 16:9 (wide screen) Audio The audio level on video ads must be not be louder than -20 db/lkfs, and peak audio levels may not rise above -2 db/lkfs at any point. Codec for video asset submission H.264/AAC Note 30sec Pre-Roll must be skipped after 15sec on desktop. If supplying creative through a redirect tag, please make sure you set the 15 second skippability at your end. 3 working days

14 Page 14 Mobile Display: Web Banner 320x50px File size 40KB (max) Formats JPG, PNG or GIF Creatives require a 1 pixel border or background to differentiate them from other content Ad Capabilities Click to URL Requirements Click-through URL 3 working days Note Animated ads should only contain 3 frames Continuous looping accepted for a standard display unit MOBILE WEB BANNER Mobile Display: Web/App Rectangle 300x250px File size 80KB (max) Formats JPG,PNG or GIF HTML5 (HTML5 creative must be 3rd party served) Creatives require a 1 pixel border or background to differentiate them from other content Ad Capabilities Click to URL Requirements Click-through URL 3 working days Note Animated ads should only contain 3 frames MOBILE WEB/APP RECTANGLE

15 Page 15 Mobile Display: On Load Interstitial (OLI) All Platforms Static Mobile: (Portrait Only) 320x460px Tablet: 768x1024px Portrait 1024x768px Landscape All sizes must be supplied File Size Mobile: 80KB (max) Tablet: 150 KB (max) Formats Static format accepted only Requirements Click-through URL 3 working days Note We can take both 320x460px or 320x480px creative sizes for Mobile Apps

16 Page 16 Mobile Display: Animated On Load Interstitial (OLI) All Platforms Mobile: (Portrait Only) 320x460px Tablet: 768x1024px Portrait 1024x768px Landscape All sizes must be supplied File Size 200KB (max) Format Animated GIF Ad Capabilities Click to URL 3 working days Notes Recommend animation loop 1 max We can take both 320x460px or 320x480px creative sizes for Mobile Apps

17 Page 17 Mobile Display: HTML5 On Load Interstitial (OLI) All Platforms * Mobile: (Portrait Only) 320x460px Tablet: 768x1024px Portrait 1024x768px Landscape All sizes must be supplied File Size & Guides The creative needs to be light weight and optimised, an initial file size limit of 80kb applies with load file requests <5. Ideally all resources come from 1 server. Any additional assets are capped at 200kb. Independent self contained HTML that doesn t rely on any external server is preferred. The various guidelines for Reduce image size, Animate with CSS, Reduce JavaScript file size, and Optimize fonts within the below link ( Rich media developer s guide Reduce HTML5 file size ) should be followed as much as possible. answer/ ?hl=en Formats Creative must be 3rd party ad served Doubleclick 3rd Party Tags must supply iframe/javascript Legacy tags Sizmek 3rd Party Tags must supply iframe tags Facilitate 3rd Party Tags must supply iframe tags Note We can take both 320x460px or 320x480px creative sizes for Mobile Apps 5 working days *Stuff has the right to tweak these specifications as this is a new format.

18 Page 18 Mobile Display: Video HTML5 On Load Interstitial (OLI) All Platforms * Mobile: (Portrait Only) 320x460px Tablet: 768x1024px Portrait 1024x768px Landscape All sizes must be supplied File Size & Guides The creative needs to be light weight and optimised, an initial file size limit of 80kb applies with load file requests <5. Ideally all resources come from 1 server. Any additional assets are capped at 2MB. Video must be streamed and polite loaded. The various guidelines for Reduce image size, Animate with CSS, Reduce JavaScript file size, and Optimize fonts within the below link ( Rich media developer s guide Reduce HTML5 file size ) should be followed as much as possible. answer/ ?hl=en Maximum video length 15 seconds Formats Creative must be 3rd party ad served Doubleclick 3rd Party Tags must supply iframe/javascript Legacy tags Sizmek 3rd Party Tags must supply iframe tags Facilitate 3rd Party Tags must supply iframe tags Note We can take both 320x460px/320x480px creative sizes for Mobile Apps 5 working days *Stuff has the right to tweak these specifications as this is a new format.

19 Page 19 Mobile Display: Tablet Leaderboard 728x90px File Size 80KB (max) Formats JPG, PNG or GIF HTML5 (HTML5 creative must be 3rd party served) Creatives require a 1 pixel border or background to differentiate them from other content Ad Capabilities Click to URL 3 working days LEADERBOARD

20 Page 20 Mobile Native: Sponsored Content Position your brand through editorial styled sponsored articles. STANDARD SIZE Facts Appears in editorial stream Impression is counted as soon as ad loads in page prioritised by how many impressions or clicks live campaigns have to deliver at any one point in time Allocated ad positions in editorial stream can not be booked Available on: ipad, Android, iphone and mobile web Clearly labelled: sponsored content Behaviour User clicks on any part of the ad Directs users straight to the sponsored content piece within a Stuff article template Clients can hyperlink from the sponsored content piece to their own web properties Sponsored Content Ad Creative 1x headline: max 5 words 1x story intro: max 12 words 1x image: 600x400px high res, jpeg, max file size 80kb, no text on image Sponsored Article 1x story: max 500 words 1x landscape image: 618x360px, no text on images 1x mp4 video file (optional), H264, max 50mb, frame size: 640x360px Max 2 links to client site Notes The requested image can not be an ad with text or logos. This should be an image only. All ad text should fit in the headline and story intro content. Supplying content: 5 working days Stuff creating: 10 working days COMPACT SIZE

21 Page 21 Mobile Native: Sponsored Video Showcase your brand through the power of video. Mobile native Sponsored Video ads behave differently to pre-roll in that they are channel for telling stories, not playing TVCs. NORMAL SIZE Facts Appears in editorial stream Impression is counted as soon as ad loads in page prioritised by how many impressions or clicks live campaigns have to deliver at any one point in time Allocated ad positions in editorial stream can not be booked Available on: ipad, Android, iphone and mobile web Clearly labelled: sponsored video Behaviour User clicks on any part of ad to play video Video plays within device player in full screen mode User can not click through to client site while video is in play When video has completed or when user ends the video before completion by clicking on the done button (ios) or back button (Android), the ad will re-load with a replay icon on the image. Users can then either click on the image/replay icon to watch the video again OR click on the ad headline or intro text to go through to client site. Clear CTA will be built into ad creative. Sponsored Video Ad Creative 1x headline: max 5 words 1x story intro: max 12 words 1x image: 600x400px, high res jpeg, 80KB max 1x URL: Destination landing page Sponsored Video Mp4 format 45 seconds minimum length and 3 minutes maximum length, file size max 10MB Audio The audio level on video ads must be not be louder than -20 db/lkfs, and peak audio levels may not rise above -2 db/lkfs at any point. Notes The requested image can not be an ad with text or logos. This should be an image only. All ad text should fit in the headline and story intro content. 5 working days COMPACT SIZE

22 Page 22 NORMAL SIZE COMPACT SIZE Mobile Native: Promoted Offers A perfect solution for advertisers looking for mass reach and frequency which is available across both desktop and mobile (or mobile only) for maximum exposure across the premium placement of the homepage. It is suitable for clients who have a brand or new product launch, sale or event. Facts Appears in editorial stream Ad served to Homepage feed and articles accessed via the homepage feed Impression counted as soon as ad loads in page The ad type will be 100% SOV prioritised by how many impressions or clicks live campaigns have to deliver at any one point in time Allocated ad position in editorial stream can not be booked Available on: ipad, Android, iphone, mobile web and desktop Clearly labelled: promoted offers Behaviour User clicks on any part of the ad Directs users straight off-site to client site to complete campaign objective Promoted Offer Ad Creative 1x headline: max 5 words 1x story intro: max 12 words 1x image: 600x400px high res JPG, 80KB max file size URL: Destination landing page with external tracking capability Notes The requested image can not be an ad with text or logos. This should be an image only. All ad text should fit in the headline and story intro content. 5 working days ON DESKTOP

23 Page 23 Mobile Native: Suggested App Download or Local Suggestions Carousel NORMAL SIZE Perfect mechanism to drive app downloads and improve app store rankings. Facts Appears in editorial stream Widget supports multiple ads from multiple clients on a carousel Sold on a CPC basis Clicks are counted each time a user clicks on any ad position on the carousel Ad positioning on carousel is determined by how many clicks live campaigns have to deliver at any point in time Available on: ipad, Android, iphone and mobile web Clearly labeled: suggested apps (for downloads) or suggested (for local carousel deals) Can be platform targeted from mobile web Behaviour User clicks on any part of the ad For suggested apps: directs users straight off-site to respective app store for users to either consciously download or open (in the cases they already have the app installed on their device). For local carousel: directs user to client site. Suggested App Ad Creative 1x headline: max 5 words 1x story intro: max 12 words 1x image: 600x400px high res JPG, 80KB max file size 1x ios click through url 1x Android click through url 1 mobile web click through url Local Suggestions Carousel Ad Creative 1x headline: max 5 words 1x story intro: max 12 words 1x image: 600x400px high res JPG, 80KB max file size 1x URL destination landing page Notes The requested image can not be an ad with text or logos. This should be an image only. All ad text should fit in the headline and story intro content. 5 working days COMPACT SIZE

24 Page 24 Mobile Native: Premium Widget JSON powered carousel ideal for advertisers looking to drive e-commerce activity. Client supplied feed. Facts Appears in editorial stream Impressions are counted as soon as ad loads in page and/or each time a user swipes the carousel Click = defined as each time a user clicks through to client site from any ad position within the carousel Content within widget prioritised by feed configuration Available on: ipad, Android, iphone and mobile web Clearly labelled as either: Suggested deals, suggested event, suggested property or suggested vehicle Behaviour User clicks on any image within the carousel Directs users straight off-site to client site to complete campaign objective Client Hosting Client can include as many creatives on the carousel as they want. Creative should show product, headline and a call to action. Technical Creative dimensions: 530x240px Image format:.jpg 80KB max NO transparent backgrounds Creative is then hosted on client s secure FTP along with the JSON feed (saved as a.json file) Stuff Hosting Client can include as many creatives on the carousel as they want. Creative should show product, headline and a call to action. Technical Creative dimensions: 530x240px Image format:.jpg 80KB max NO transparent backgrounds Creative is then supplied to Stuff for JSON build and asset hosting. Lead Time 5 working days Notes An annual fee of $1,500 applies in all instances where Stuff hosts Clients must have a fully mobile optimised e-commerce channel JSON Feed Example [ { iframe_url : clientx.co.nz/clientdev/ production/iframes/clientx/ womens.jpg, click_url : ad.doubleclick.net/ddm/ clk/ ; ;v }, { iframe_url : clientx/clientdev/production/ iframes/clientx/mens.jpg, click_url : ad.doubleclick.net/ddm/ clk/ ; ;u }, { iframe_url : clientx/clientdev/production/ iframes/clientx/girls.jpg, click_url : ad.doubleclick.net/ddm/ clk/ ; ;w }, { iframe_url : static2.stuff.co.nz/clientdev/ production/iframes/clientx/ boys.jpg, click_url : ad.doubleclick.net/ddm/ clk/ ; ;y } ] Client then supplies Stuff with 1x JSON URL, e.g. iframes/clientx/clientx.json which is uploaded to our native mobile ad server.

25 Page 25 Mobile Native: Parallax Mobile Web Only A high impact ad solution where the editorial content feed splits to reveal an ad unit. It is a user friendly solution which garners the complete attention of the user. The full screen user experience ensures maximum ability for clients to tell their story and let their brand stand out. It can be bundled with the OLI for maximum brand impact, perfect for brand or product launch or can be used as the perfect alternative if the OLI is not available. It can run on mobile web homepage as a day buy or on a CPM basis across sectional landing pages. 320x460px File size 80KB (max) Formats Static format accepted only JPG, PNG or GIF Requirements Click-through URL 3 working days Note Please leave a 20px margin each side as a text safe area to ensure all messaging and design elements are in view on smaller devices START FULL END

26 Page 26 Cross Platform Display: Leaderboard LEADERBOARD 728x90px File size 80KB (max) Formats GIF, JPG, PNG HTML5 (HTML5 creative must be 3rd party served) Creatives require a 1 pixel border or background to differentiate them from other content Ad Capabilities Click to URL 3 working days Cross Platform Display: Medium Rectangle 300x250px File size 80KB (max) Formats GIF, JPG, PNG HTML5 (HTML5 creative must be 3rd party served) Creatives require a 1 pixel border or background to differentiate them from other content Ad Capabilities Click to URL 3 working days MEDIUM RECTANGLE

27 Page 27 Text Ads: Special Offers Special Offers is one of our main domestic text formats and is available sitewide, including the homepage. Unlike our other text formats, the Special Offer placement includes both a static image and text. 60x45px File size 2KB (max) Format JPG, PNG or Static GIF Text Up to three lines, approx. 26 characters per line (including spaces) Notes Should not use block lettering e.g. LIMITED TIME ONLY. Should not use bolding e.g. limited time only. An active click-through URL must be provided 5 working days

28 Page 28 Content Sponsorship: Section/Sub-Section Sponsorship The Section Sponsorship includes a sponsorship logo and relevant banner advertising for a specific section or sub-section: A Section Sponsorship buy includes a sponsorship logo on the relevant Homepage strap, at the top of the section and also on the section headlines box. A Subsection Sponsorship buy includes a sponsorship logo at the top of the subsection, and also the story pages. 80x30px File size 5KB (max) File type Static JPG Note An active click-through URL must be provided 5 working days LOGO

29 Page 29 Content Sponsorship: Top Strip The Top Strip is another popular domestic advert format. It is located on the right hand side of the page under the Section Nav Bar and is available site wide. 275x23px or 300x25px File size 5KB File Type Static JPG Note An active click-through URL must be provided 5 working days LOGO

30 Page 30 Content Sponsorship: Advertorial Section Nav Pointer The Section Nav Pointer is a great pointer that appears on the section landing page that the Advertorial is housed in, and can be bought out as a fixed placement per week. The pointer forms part of a sponsored content package and has great reach as it is in a premium position. 86x29px File size 5KB File Type Static JPG Note 5px wide of the left is used to accommodate the curve of the nav, in effect making the space 81px wide, 29px high (not including the small space in the top left corner). Images must be PNG32, with the left area transparent (apart from the top curve) and the top right curve negative space transparent as well. 10 working days POINTER

31 Page 31 Content Sponsorship: Advertorial Narrow Pointer The Narrow Pointer is a great driver that appears on the section landing page that the sponsored content hub is housed in, and can be bought out as a fixed placement per week. (subject to availability and current advertising commitments) This can be changed over the period of the content partnership; should be kept up to date and relevant to entice readers to the sponsored content hub. Title Image 300x65px (width x height) The title image can contain a combination of the following brand logo, background images, and one line of text for a title or slogan A hyperlink can be assigned to this image Intro 100 characters approx with spaces Two lines of text maximum Main Image 280x210px (width x height) A hyperlink can be assigned to this image Image Caption Sponsored content by [brand name] File Types JPEG static image Notes This can be changed over the period of the content partnership Should be kept up to date and relevant to entice readers to the sponsored content hub 10 working days

32 Page 32 Outstream: In-feed video content Outstream ad unit leverages player technology to create premium, viewable video content in-feed and cross-screen as a native-like experience. The ad starts playing when over 50% of its surface is visible on screen and pauses when under this limit. It will reinitiate if the 50% threshold is met again, and disappears discreetly when the ad has finished. Ad duration 30 seconds max File size Maximum file size 500MB File type mp4 Bit rates 128kbps 700kbps Frames rate frames per second Audio The audio level on video ads must be not be louder than -20 db/lkfs, and peak audio levels may not rise above -2 db/lkfs at any point. Codec for video asset submission H.264/AAC 3 working days BEFORE AFTER

33 Page 33 General Technical Info All advertising must conform to Stuff Digital s Terms and Conditions Creatives must not be sent in two parts e.g. text for a textlink in one and the clickthrough URL in another. The creative must be received whole in one . There is a limit of four rotating creatives per standard display advert. Any special flight instructions must be included with the creative. All creatives must click through to a new window. Creatives must not contain strobing effects. Ads should be designed with performance on older computers in mind. Only static creatives (.jpg or animated.gif) are accepted for Newsletters. Standard Flash and Rich Media are not compatible with all programs. Any 3rd Party costs are to be paid for by the advertiser. Stuff Digital will not accept advertisements that mislead the user. For example, advertisements that look or act like Windows dialogue boxes, error messages or editorial content. Creatives with a white background must have a one-pixel wide border. Stuff Digital reserves the right to reject creatives that require a high percentage of CPU resources (i.e. resulting in a CPU spike). All creative submissions are subject to reasonable approval by Stuff. We may require that material is corrected or amended to conform to style, or for other genuine reasons. XML creatives can be supported either by running the creative through a third party redirect supplier. Click URLs have a limit of 254 characters. To ensure that ads are properly rendered in app. All creative assets (such as landing page, advertiser s redirect, tracking pixels) must be secure (https). Accepted Data Formats GIF JPEG 3rd Party redirect tags (please supply JavaScript tags) HTML5 Stuff accepts HTML5 creative in the form of third party ad tags (e.g. DoubleClick and Sizmek). We provide a more relaxed file size limit for HTML5 creatives maximum 80KB for desktop and mobile campaigns. Please traffic a backup image (max 40KB) for your HTML5 creative as particular browsers (e.g. IE9 and below) don t support HTML5 fully. Instruction and Material Deadline We must receive all creative materials and information from the Customer in accordance with our advertising material guidelines set out below: All Rich Media digital advertising is due no later than 5 working days prior to commencement of a campaign as set out in the insertion order. All Standard digital advertising is due no later than 3 working days prior to commencement of a campaign as set out in the insertion order. Any late delivery of creative material resulting in the delay of a campaign is the responsibility of the Customer. For invoicing purposes, the campaign will be deemed to have begun on the original start date specified in the insertion order. Stuff reserves the right to charge an additional processing fee of $150+GST, where creative material is delivered after 3pm the day prior to campaign commencement specified in the insertion order for the relevant placement. Such charges are non-commission bearing, and must be paid upon receipt of invoice in line with Stuff payment terms and conditions. For the avoidance of doubt in relation to Stuff advertising operation service times, support hours have been defined to be between the hours of 8.30am 5pm Monday to Friday (excluding public holidays). Except where the Customer provides the creative materials directly to Stuff for Stuff to upload and host for publication, the Customer must provide, or ensure that an external advertising resource provides, all creative material from an HTTPS (secure browsing) server and/or domain which is using a commercial CA-signed certificate, and using current industry best-practice encryption algorithms and key sizes. Bandwith Detection The purpose of bandwidth detection is to block a larger file size ad from users who have slow internet connections but to still show the ad to users with faster internet connections. A 500KB ad should be setup to block internet connections slower than 500KBPS. For connections slower than 500KBPS a standard display ad should be served. Bandwidth detection can be done via most 3rd party ad servers. Polite Ads A display ad that has a larger file size. A polite ad can serve larger files without disturbing the loading of the page content. It utilises sequential downloading to display a smaller file while the main file is downloading. All polite load ads are third party adserved. Google Analytics (GA) Tracking DFP & Nativform are ad servers which we use to track impressions and clicks. Google Analytics is a free web analytics tool which advertisers may use to analyse visitor activity on their website. Please be aware that these adservers and GA are completely different platforms that record different metrics, please read the information linked below if you are wanting to track your campaigns in Google Analytics For tracking DFP display campaigns click here For tracking Nativform campaigns click here Details All creative submissions are to be ed to: Please use the following subject line for all creative submissions advertiser name / campaign name Please ensure that the start and end date are included in the when submitting material.