master ad specifications.

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1 master ad specifications. Ad Specifications for Display Y2 Ad Served. SUPPORTED AD FORMATS Standard display: SWF, GIF, JPEG, PNG SUPPORTED AD UNIT SIZES 120x90, 125x125, 234x60, 350x60, 120x120, 160x600, 300x250, 425x x240, 180x150, 300x600, 468x60, 120x600, 180x460, 336x280, 728x90 *Sizes highlighted in bold are preferred MAXIMUM FILE SIZES SWF, GIF, JPEG, PNG: 50K (30K Suggested) html5: Initial Load Size: 150 KB maximum is recommended for the fastest initial load time. Total non-user initiated load size: Up to 2.2 MB * initial plus subsequent/polite loads gain access to inventory in secure environments as well as everything else, Y2 therefore recommends using HTTPS (SSL Compliant) creatives and/or HTTPS 3rd party ad-serving impression and click tracking tags. Any ad or creative making requests for tracking pixels, creative assets, or data must use the same protocol as the page or default to HTTPS (SSL). Impression tracking pixels must always use HTTPS (SSL). SUBMISSION STANDARDS General Ads: All creatives require a high-contrast 1-pixel border All third-party cookies must be declared prior to launch Max. animation = 15 sec. or 3 loops No floating or pop-up creatives accepted Flash 10 and all prior version support with ActionScript 1, 2 and 3 A clicktag must also be used with all versions of ActionScript and Flash Flash Ads: Flash 10 and all prior version support with ActionScript 1, 2 and 3 A clicktag must also be used with all versions of ActionScript and flash We highly recommend that you build your display and companion ad creatives using image formats rather than Flash Required Flash Settings: ClickTAG must open in a new browser window. This is accomplished by passing _blank in the geturl function ; geturl (clicktag, _blank ) No external calls. Any functions that attempt to install software or access (or modify) the user s browser settings are strictly forbidden. This includes, but is not limited to, locally shared objects (LSO) technologies (flash cookies, browser helper objects, or HTML5 Local Storage) Max. 24FPS page 1 of 10

2 Ad Specifications for Display 3rd Party Ad Served. SUPPORTED AD FORMATS Standard display Rich Media: Expandables and In-Banner Video SUPPORTED AD UNIT SIZES 120x90, 125x125, 234x60, 350x60, 120x120, 160x600, 300x250, 425x x240, 180x150, 300x600, 468x60, 120x600, 180x460, 336x280, 728x90 *Sizes highlighted in bold are preferred MAXIMUM FILE SIZES SWF, GIF, JPEG, PNG: 50K (30K Suggested) Rich Media: 30K initial load size; 1.2M for in-page video ads; 80K for expandable html5: Initial Load Size: 150 KB maximum is recommended for the fastest initial load time. Total non-user initiated load size: Up to 2.2 MB * initial plus subsequent/polite loads gain access to inventory in secure environments as well as everything else, Y2 therefore recommends using HTTPS (SSL Compliant) creatives and/or HTTPS 3rd party ad-serving impression and click tracking tags. Any ad or creative making requests for tracking pixels, creative assets, or data must use the same protocol as the page or default to HTTPS (SSL). Impression tracking pixels must always use HTTPS (SSL). HTML5 CREATIVE As part of an industry wide push towards browser and device compatible creatives, we recommend replacing all Flash creative with HTML5. For more information on HTML5 creative please follow this link: SUBMISSION STANDARDS General Ads: All creatives require a 1-pixel border All third-party cookies must be declared prior to launch Max. animation = 15 sec. or 3 loops No floating or pop-up creatives accepted Flash Ads: Flash 10 and all prior version support with ActionScript 1, 2 and 3 A clicktag must also be used with all versions of ActionScript and Flash We highly recommend that you build your display and companion ad creatives using image formats rather than Flash Required Flash Settings: ClickTAG must open in a new browser window. This is accomplished by passing _blank in the geturl function ; geturl (clicktag, _blank ) No external calls. Any functions that attempt to install software or access (or modify) the user s browser settings are strictly forbidden. This includes, but is not limited to, locally shared objects (LSO) technologies (flash cookies, browser helper objects, or HTML5 Local Storage) Max. 24FPS page 2 of 10

3 Ad Specifications for Video. SUPPORTED AD FORMATS Pre-roll, mid-roll, and post roll video ads with or without a companion. Support VAST 2.0 and higher as well as VPAID 1.0 standards. Support Click-to-play and Auto-initiated formats. 15-second, 30-second, and 60-second ads. Interactive video MOV or MP4 (Please note: YouTube allows no interactivity). In-Banner (Display). In-Stream (In Player, In App). FLV, MP4, WEBM, MPEG-1, MPEG-2, OGG, MOV, WMV, and MKV creative files are supported. One FLV file is required per creative. FLV, WEBM and MP4 files are required for HTML5 player inventory. Any supported ad format must use a 4:3 or 16:9 aspect ratio (640 x 480 or 640 x 360 preferred). COMPANION BANNER AD DIMENSIONS 300 x 250 Most common size supported by inventory. Y2 Media recommends this ad size. 300 x 60 Less common size supported by inventory, primarily used on YouTube. Click tracking for companion banners is not supported. html5: Initial Load Size: 150 KB maximum is recommended for the fastest initial load time. Total non-user initiated load size: Up to 2.2 MB * initial plus subsequent/polite loads MOBILE IN-STREAM VIDEO FOR APPS VAST Standard only. Video ads appear while user is engaged with app content. 15-second Pre-roll only MP4 creative file supported ADDITIONAL SPECIFICATIONS Video bit rate 600 kbps Maximum video frame rate 30 fps Audio codec MP3 or AAC Each video ad can have one companion ad Please remove all slates and countdowns MAXIMUM VIDEO FILE SIZES For 15-second and 30-second video ads, file size should be less than or equal to 5 MB. For 60-second video ads, file size should be less than or equal to 10 MB. page 3 of 10

4 Ad Specifications for Pre Roll (including YouTube). VIDEO ASSETS INTERACTIVITY Option 1: 3rd Party Ad Served VAST tag that includes the following formats FLV, MP4 and WEBM Companion Banner (300 x 250) YouTube Companion Banner (300 x 60) Option 2: Y2 Media Ad Served (inc Mobile App) Format: FLV, MP4, WEBM (Mobile App MOV or MP4) Video Length: 15 or 30 Seconds. Size: <100MB Bit Rate: 400kbps Mobile App: Bit Rate: 500kbps and Resolution: 480 x 320 Frames/Sec: or Aspect Ratio: Native aspect without letterboxing (4:3, 16:9) Dimensions: 400x300, 400x225 preferred Audio Codec: MP3 or AAC Click-through: URL or redirect for video Companion Banner: 300 x 250 YouTube Companion Banner (300 x 60) Please remove all slates and countdowns Created by Client Please provide VPAID tag Include Companion Banner (300 x 250) File Size: <2MB We accept Innovid, Brainient, Mediamind (Please note: You Tube allows no interactivity) Created by Y2 Media Video file (MOV or MP4) File size: <2MB Fonts / Graphics / Logos / Style guides 3rd party and/or impression and click through URL s/redirect tags Companion Banner (300 x 250) gain access to inventory in secure environments as well as everything else, Y2 Media therefore recommends using HTTPS (SSL Compliant) creatives and/or HTTPS 3rd party ad-serving impression and click tracking tags. Any ad or creative making requests for tracking pixels, creative assets, or data must use the same protocol as the page or default to HTTPS (SSL). Impression tracking pixels must always use HTTPS (SSL). page 4 of 10

5 Ad Specifications for In-Banner Video. INC. CLICK TO PLAY, ROLL-OVER TO PLAY AND AUTO PLAY Video Assets Format: MOV or MP4 Size: <100MB Codec: H.264 Bit Rate: 1MB Frames/Sec: or Aspect Ratio: Native aspect without letterboxing (4:3, 16:9) Resolution: 640 x 360 or 480 x 360 Audio Codec: MP3 or AAC When embedding YouTube Player: Provide URL for page of video being used * Please remove all slates and countdowns: 300 x 250 INTERACTIVITY Created by Client Dimensions: 300 x 60 Format: gif, jpg, png or fla File Size: <2MB Click-through: URL or redirect tags End Frame: Dimensions 300 x 250 Format: gif, jpg, png or fla Created by Y2 Media Fonts / Graphics / Logos / Style guides / Approved copy Click-through URL or redirect tags Companion Banner (300 x 250) gain access to inventory in secure environments as well as everything else, Y2 Media therefore recommends using HTTPS (SSL Compliant) creatives and/or HTTPS 3rd party ad-serving impression and click tracking tags. HTML5 CREATIVE As part of an industry wide push towards browser and device compatible creatives, we recommend replacing all Flash creative with HTML5. For more information on HTML5 creative please follow this link: HTML5DAv101.pdf page 5 of 10

6 Facebook Requirements. VIEW TAGS Final destination URL is a 1x1 pixel Final destination URL contains a valid SSL/TLS certificate Tag does not drop more than one cookie Size of cookie is less than 1024 characters (1kb) Tag does not redirect more than once Sample view tag: Tag server must be Facebook approved Facebook servers must be able to establish a connection with the tag server and receive a response in less than one second HTTPS (SSL Compliant) creatives only accepted Facebook Requirements Right Column Ads. AD CREATIVE Link Title Up to 25 characters and no special characters, such as ( ) and [ ]; remainder truncated. Text Up to 90 characters and no special characters, such as ( ) and [ ]; remainder truncated. Image 600 pixels wide x 315 pixels high recommended. (minimum of 254x133) Consitent image aspect ratio 1.91:1 Note: Images in your ads can include text, but may not occupy more than 20% of the image. RIGHT COLUMN AD page 6 of 10

7 News Feed Ads. PREREQUISITES Provide Y2 Media with advertising-level permission on Facebook Provide Y2 Media with URL of brand s Facebook page Confirm campaign creative, budget, tactic and goal AD CREATIVE Text options: Message (90 characters) Name (25 characters) Domain/Caption (50 characters) Description (250 characters) Note: Y2 Media recommends using these character guidelines to prevent copy truncation issues with News Feed adds. Image options: Recommended for best image quality: 1200 x 627 pixels Other accepted image formats: 200 x 200, 400 x 209, 800 x 418 pixels Note: Any images provided outside of these dimensions will be resized by Facebook. Image ratio must be 1.91:1, or distortion will occur. Note: Images in your ads can include text, but may not occupy more that 20% of the image x 627 NEWS FEED 200 x 200 NEWS FEED page 7 of 10

8 Ad Specifications for Mobile Y2 Ad Served. SUPPORTED AD FORMATS Standard banner: GIF, JPEG, PNG Interstituals: Full-Page static only that does not require tapping SUPPORTED AD UNIT SIZES 120x20, 120x600, 160x600, 168x28, 216x36, 300x50, 300x250, 320x50, 468x60, 480x80, 728x90, 800x80 MAXIMUM FILE SIZES GIF, JPEG, PNG: 30K gain access to inventory in secure environments as well as everything else, Y2 Media therefore recommends using HTTPS (SSL Compliant) creatives and/or HTTPS 3rd party ad-serving impression and click tracking tags. SUBMISSION STANDARDS General Ads: All creatives require a high-contrast 1-pixel border Max. animation = 15 sec. No floating or pop-up creative accepted Third-Party Tracking Unwrapped 1x1 third-party redirect tags supported for both impression and click tracking Y2 Media Ad Served creative is eligible for inventory that does not accept JavaScript. For example, in-app inventory on DoubleClick Ad Exchange (AdX) RESPONSE MECHANISMS Tap to Call: Initiate phone call Tap to Appstore: Open platform s Appstore or Marketplace Tap to Map: Launch map app with preset destination Tap to Web: Redirect user to landing page on mobile site page 8 of 10

9 Ad Specifications for Mobile 3rd Party Ad Served. SUPPORTED AD FORMATS Standard banner (using simple HTML tags) Interstituals: Full-Page static only that does not require tapping. Mobile rich media tags use MRAD, ORMMA, and HTML standards Expandables: Ad unit expands to an interactive rich media experience when tapping creative CERTIFIED THIRD-PARTY SERVER Standard images: DART, Celtra, Mediamind Mobile rich media: Celtra SUPPORTED AD UNIT SIZES 120x20, 120x600, 160x600, 168x28, 216x36, 300x50, 300x250, 320x50, 468x60, 480x80, 728x90, 800x80 MAXIMUM FILE SIZES GIF, JPEG, PNG: 30K gain access to inventory in secure environments as well as everything else, Y2 Media therefore recommends using HTTPS (SSL Compliant) creatives and/or HTTPS 3rd party ad-serving impression and click tracking tags. SUBMISSION STANDARDS General Ads: All creatives require a high-contrast 1-pixel border All 3rd party cookies must be stated prior to launch Max. animation = 15 sec. No floating or pop-up creative accepted Third-Party Tracking 1x1 third-party redirect tags supported for both impression and click tracking 3rd party hosted creative is not eligible for inventory that does not accept JavaScript RICH MEDIA AD UNIT GUIDELINES After user taps to engage with a rich media ad unit, there are no limitations for video or audio duration or looping Recommended maximum ad unit expansion dimensions are: Smart phone: 320 x 480 Tablet: 1024 x 768 A close button is required for tap to expand ads RESPONSE MECHANISMS All Celtra components and custom interactions supported HTML5 CREATIVE As part of an industry wide push towards browser and device compatible creatives, we recommend replacing all Flash creative with HTML5. For more information on HTML5 creative please follow this link: page 9 of 10

10 Ad Specifications for Native. 1. HEADLINE Maximum of 50 characters including spaces 2. BODY Maximum of 120 characters including spaces 3. IMAGE We accept 1200x628 or 600x600 pixel images in one of the following formats: JPG, PNG, GIF. Maximum file size is 750kb. The image should not contain a call-to-action and minimum amount of text. 4. DESTINATION URL 5. BRAND LOGO ON A WHITE BACKGROUND We accept 300x300 pixel image in one of the following formats: JPG, PNG, GIF. ACCEPTABLE CONTENT Brand safety is of paramount importance to our company. Most of content that is rejected falls under these three categories: 1. Weight loss pills, anti-age creams, or other health substances. 2. Binary trading platforms, moneymaking schemes, gambling or sweepstakes. 3. Sensational viral content. Y2 Media also does not allow advertising for products or services that contain the following types of content: Alcohol, Tobacco, or Tobacco-related products Drugs or drug paraphernalia related content. This includes but is not limited to: Drug accessories Illegal drugs Herbal drugs Questionable health-related products or unregulated compounds Explicit language Malicious websites or potentially damaging content. This includes viral content. Violence or Graphic Content Assault/Rape Injury to human beings or animals Blood or dismemberment of human beings or animals Torture or killing of human beings or animals Sexual or mature content Nudity Implied or obscured sexual acts Explicit sexual language or acts Visible sexual touching Anti or Hateful Speech - Content promoting advocating against a particular group is not allowed. This includes but is not limited to groups identified by their: Race, colour, or origin Religion or political association Age, gender, sexual-orientation, or disability Gambling, wagering, or betting of any kind Prostitution or Sexual Services Weapons, including firearms, explosives, knives, ammunition, and brass knuckles. The list is non-exhaustive and can be added at Y2 Media s sole discretion. page 10 of 10

Tablet 300x x x x1024

Tablet 300x x x x1024 PROGRAMMATIC DISPLAY Supported Display Ad Types GIF, JPEG, PNG image files 3rd Party Ad Tags from approved ad servers (HTML or raw JavaScript) Rich media expandable supported through third party with some