APIs eat Digital Transformation for breakfast

Transcription

1 APIs eat Digital Transformation for breakfast Manfred Bortenschlager API Market Development, 3scale October 6., 2016

2 What to expect The critical role of APIs in Digital Transformation API strategy for winning in the API economy 3scale API management solution 3scale symbiosis with other Red Hat solutions

3 A word on Digital Transformation Using technology to drive or react to rapid change.

4 There s an acknowledgement that every business is becoming a technology business. -- Joe McKendrick, 2015

5 By 2018, 67% of Global 2000 CEO's will have Digital Transformation at the center of their corporate strategy. -- IDC, 2016

6 54% of total ecommerce sales via mobile devices in Forrester, 2014

7 What can we do? Mobile-first API-first

8 By end % of B2B collaboration will take place through Web APIs. -- Gartner, 2014

9 Every business that has a website today will have an API in 5 years time. -- Manfred Bortenschlager, 2015

10 Reality check! A look at Financial Services PSD2 as a key driver APIs as the main enabler Examples (Src: Platformable) BBVA Capital One

11 APIs in Financial Services The benefits Agility Innovation Awareness Revenue

12 FinTech Examples centered around APIs

13 Checkpoint The critical role of APIs in Digital Transformation

14 Welcome to the API Economy! Creating, sharing and capturing value centered around APIs

15 Src: Giphy

16 The API Economy The Value of APIs Effective way of managing access to digital assets Enabler and driver of all digital initiatives Enterprise agility, reach, innovation, revenue API Success Stories Expedia: ebay: $4bn revenue from APIs 60% listings via APIs

17 Mobile & IOT Support Customer Ecosystem Partner Ecosystem 3scale qualification: What business driver for APIs and API Management? Content & Transaction Channel APIs as a Business Internal Agility 17

18 API Strategy Example: Google Maps API vs Navteq Example: Facebook s likes

19 API Program Capitalization Delivery Value

20 Checkpoint The critical role of APIs in Digital Transformation API strategy for winning in the API economy

21 How can 3scale help? Leading API Management solution API Gateway Policy Management Portal (+API) Developer / Partner Portal Market-proven high-traffic deployments Excellent industry standing Market education activities

22 3scale API Management Solution

23 3scale API Management Solution

24 More APIs are powered by 3scale than any other vendor

25 Joint customer success Improving Schiphol s airport passenger experience with Red Hat JBoss Fuse and 3scale API Management Integration of information and services into an Airport Service Bus via Red Hat JBoss Fuse API access control, usage policies, analytics/reporting, developer portal, and interactive API documentation via 3scale API Management Goals achieved: Facilitates mobile apps to improve customer journey Provides comprehensive, high-quality airport information Improves effective information sharing with 25

26 Checkpoint The critical role of APIs in Digital Transformation API strategy for winning in the API economy 3scale API management solution

27 Comprehensive Digital Transformation Solutions

28 3scale and Red Hat Solutions

29 = internal-facing APIs = external-facing APIs All require API Management 3scale and Red Hat Solutions Consumers Mobile Application Platform Information Integration MBaaS Data Virtualization Microservices Other Enterprise Systems 29

30 Key Take-aways APIs are an essential element of Digital Transformation. API management gives you control and visibility over your assets to build digital strategies. 3scale is well positioned with very competitive and market-proven API management solution. In symbiosis with Red Hat we provide a comprehensive Digital Transformation solutions.

31 Contact Manfred Bortenschlager Get account: