The interactive digital publication for beauty and cosmetic packaging

Transcription

1 Media Kit

2 The interactive digital publication for beauty and cosmetic packaging

3 Why is it different? Digital Environmentally friendly, no printed version, no trees or transportation required. Easily send copies to colleagues and help save the planet. Magazine Browse the pages like a magazine, a comfortable way to enjoy vital industry information, news and features. Interactive Articles are enhanced with sound, video, galleries, links, and other interactive features that aren t possible in printed media.

4 Why is it different? Downloadable Can be downloaded to a computer, or to the ipad, for offline viewing while on a plane, train or anywhere without an Internet connection. Periodic Published on a regular basis into neat, bite-sized issues, that are always current with the latest information grouped by topics. Focussed Tackles the specific issues faced by the beauty and cosmetics industries with a particular emphasis on product packaging and innovation.

5 How do I get it? Point your web browser to: View Online View in your favourite web browser. Download for ipad Download the Webpackaging ipad App from the App Store and Add ibrochure. Download for PC Download the entire publication in Zip format from the web site. Unzip and go! Send to a colleague Send a link to the publication to your colleagues

6 Launch Issue, 15 July 2013 Another success, as always! Congratulations for the brilliant idea. A pleased customer! Induplast Well done. Congratulations to your staff at Beauty. The future in digital publications has arrived. Marketing in Transition Your Beauty publication is very informative. Thanks. Emhart Glass Congratulations on a beautifully done piece, very luxurious. Weatherchem Over 20,000 page impressions and 1,000 visitors in the first 24 hours!

7 Rest of World 28% US & Canada 31% Who views it? 30,000+ WEBpackaging subscribers Beauty is promoted to registered members of through launch s and regular links to the Beauty section. Subscribers include Avon, Beiersdorf, Estée Lauder, The Body Shop, L'Oréal, Nars, Revlon, Unilever, Oriflame, Yves Rocher, Boots, Clarins, Coty, P&G, Dior, Johnson & Johnson Consumer, Kenzo, L'Oréal, LVMH Research, Sephora Europe 41% Webpackaging ipad App users Users of the WEBpackaging ipad App can download Beauty and browse offline. Percentage of visitors by region (2013)

8 Who views it? Research + Development 10% Product Manufacturing 12% Press + Media 8% Product Marketing 15% Other 3% Packaging Distribution 18% Packaging Technology 17% Visitor profiles of registered users Packaging Procurement 17% Promoted at shows and events globally HBA Global Expo, Luxe Pack Monaco, Luxe Pack New York, Cosmoprof Hong Kong, Making Cosmetics, BeautyWorld Middle East, Make-Up in Paris, Sustainable Cosmetics Summit and many more. 9,000+ LinkedIn members Webpackaging runs the Packaging Innovation group on LinkedIn and all members get alerted to the launch of each Beauty issue. Thousands more Beauty is highly search engine optimised which means thousands more visitors reach it free-ofcharge through searches online for key phrases and via social media.

9 Promotional Opportunities

10 Why Advertise? Reach out to a large audience for beauty & cosmetic packaging Look innovative by advertising in cutting-edge digital media that reduces carbon emissions All adverts can contain web links improving traffic and search engine optimisation Your advert stays online for at least 4 years giving open ended exposure Industry features such as colour commentary, for him, perfumery and keeping young

11 Showcase your packaging in 3D Display your products in 3D online, virtually getting them into customers hands. Help potential buyers see what makes your products unique, with zoom-in and spin-around views. Deliver the clear message that your firm is undeniably on the cutting edge of today's technology. Astound visitors with a 3D model that demonstrates your company's decorating capabilities. Receive a 3D model free of charge with the purchase of a spotlight in Beauty by Webpackaging.

12 A. Supplier Spotlight Maximum impact and user interactivity for innovative suppliers Scrollable feature about your company and products on both the ipad and web browsers Can contain web site and links Full design and production Includes either interactive photo gallery, creation of product video (max. 30 seconds) or other multimedia (audio, interactivity, etc.) Free Directory Listing included

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14 B. Inner Cover Advert All readers pass from the cover to the inner cover advert (page 2) a prime advert location Fits full screen on the ipad, flips portrait and landscape Fills the whole web browser screen on a web site for high brand impact Can contain web site & links Includes full graphic design, or modifications to an existing traditional design Free Directory Listing included

15 C. Full Screen Advert High impact advertising for your company, products and services Fits full screen on the ipad, flips portrait and landscape Fills the whole web browser screen on a web site for high brand impact Can contain web site & links Includes full graphic design, or modifications to an existing traditional design Free Directory Listing included

16 D. Directory Listing Be part of Beauty by WEBpackaging and make sure your company is listed Links from the index take the reader to the Supplier Directory Custom directory listing design including company logo, photo and web link Appears in all issues of Beauty published during 1 Year Includes listing on the web site for 1 year

17 Publication Schedule Beauty Issue 4 Apr 2015 Colour Commentary II, Product Application, Nutricosmetics, Vintage, Fragrance, Special Features. Beauty Issue 5 Oct 2015 Beauty Issue 6 Apr 2016 Beauty Issue 7 Oct 2016

18 Contacts Europe US & Canada Asia beauty@webpackaging.com

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20 Webpac is a registered trademark of Webpac Limited registered in England No , 5 th Floor, 6 St Andrew Street, London EC4A 3AE