Invigorate Your Large Events!
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- Barry Wiggins
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1 Invigorate Your Large Events! Presented by Dana Freker Doody Vice President of Corporate Communications The Expo Group Moderated by Zach Chouteau Content Director, Features & News Meetings Focus Wednesday, April 16, 2014
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3 Housekeeping Today s Webinar is worth the following credit toward the CMP application through the CIC: Meeting or Event Design, 1 hour. To receive this credit for attending simply visit: Here you may also find a copy of today s presentation and watch the webinar On Demand. We will redirect you to this page following today s presentation. Use the Ask a Question box to ask questions at any time during the presentation. Should you experience any technical difficulties, please send a message in the Q&A area or call
4 Thank you to our Exclusive Webinar Sponsor: Locations include: Wisconsin Dells, WI Sandusky, OH Pocono Mountain, PA (Open Summer 2015) KalahariMeetings.com
5 Today s Speaker: Dana Freker Doody Vice President of Corporate Communications The Expo Group theexpogroup.com/blog
6 Learning Objectives Identify fresh models changing face of exhibitions Determine what design constructs create convenient entry points for attendees Design experiences that stimulate adult learning Discover new ways to lay out large exhibition spaces Pinpoint what trade show attendees really want
7 Attendees Think About What They Want
8 Shop & Learn
9 Confidential and proprietary information. Not to be reproduced without permission.
10 Accomplishment Momentum Confidential and proprietary information. Not to be reproduced without permission. Via Forbes
11 Personal Connections
12 Happiness is the Truth
13 You CAN move your audience. Experiences create emotional connection. Joe English, Intel Corp. Creative Director-Experiential Marketing What can we do to mix it up?
14 Spaces Layout for Easy Access
15 Open vs. Closed
16 As soon as you are producing the same old show you are in decline.
17 Boulevards to discovery
18
19
20 Brains Require Balance
21 Then and Now
22 Experiences Drive Emotional Connections
23 Good programming choices can relieve mental fatigue better than sleep does! Andrea Sullivan, M.A. BrainStrength Systems President
24 Engage in Activities
25 Space for Networking
26 Smart, Interesting or Sexy
27 If an event happens and no one tweets about it, did it really happen?
28 Education at the Center
29 Make it Hybrid
30 Final Plea Invigorate with Purpose
31 Questions? Dana Freker Doody Vice President of Corporate Communications The Expo Group Zach Chouteau Content Director, Features & News Meetings Focus
32 Housekeeping Our TAKE 10 feature, offered either on our website or via our Webinar Wrap e-newsletters, provides answers to some of the key questions we just did not have time to get to during today s webinar. Look for an coming soon! Upcoming Events Site Selection Best Practices - presented by: Joan Eisenstodt, Wednesday, April 30 th at 1pm Eastern The Future of Mobile & Events presented by: Kevin Long Wednesday, May 14th at 1pm Eastern On Demand - Also available for you to view at any time. Visit ( today learn more, register and Watch Now!
33 Meetings Focus Live! Travel & Transfers Food & Beverage Educational & Networking Programs Qualified applicants will experience: An opportunity to experience host city Exclusive 1-on-1 appointments with area suppliers Creative networking and education offering CEU credits Experience team-building charity with our Corporate Social Responsibility program Visit to learn more and APPLY NOW!
34 Thank you to our Exclusive Webinar Sponsor: Locations include: Wisconsin Dells, WI Sandusky, OH Pocono Mountain, PA (Open Summer 2015) KalahariMeetings.com
35 Meetings Webinar Club On each Webinar Club page, the individual sections will allow you to: Download webinar PPT slides View the webinar On Demand Obtain CMP Credit information Read related articles and so much more! Each webinar has it s own Webinar Club page and URL! For today s Webinar Club page, visit:
36 Thank you for joining today s webinar! Invigorate Your Large Events Please stay connected as you will be redirected to the Meetings Focus Webinar Club page where you can obtain a copy of this presentation as well find information to gain CMP Credit. If you are not automatically redirected, please visit:
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