Digital Media Ad Specs

Transcription

1 Italy Ad Specs 2013

2 GENERAL INFORMATION Creative delivery/contact information: Turn-around time Standard creatives: 2 business days Video & Rich Media: 4 business days A default or backup image should be supplied with all rich media ads either as jpeg or gif files. All creative content is subject to approval. RESTRICTIONS APPLICABLE TO ALL FORMATS Repetitive, rapid flashing or blinking animations are not allowed. Pixelated or unclear images will be rejected. References to Discovery Networks and its brands is prohibited without prior consent. Images mimicking HTML, JavaScript, operating system or antivirus functionalities such as drop down menus, text boxes, scroll down menus, radio buttons, close buttons, dialog boxes, virus warnings, etc. that do not function as implied. Landing page URL s should not be embedded within Flash/Rich Media assets. File size limits must be adhered to. Ads must not employ rapid animation or strobe effects. All click through URL s must open in a new window.

3 STANDARD SPECIFICATION 120x x x90 300x x600 Initial File Size 40kb 40kb 40kb 40kb File Format SWF, JPG, GIF, JS, HTML SWF, JPG, GIF, JS, HTML SWF, JPG, GIF, JS, HTML SWF, JPG, GIF, JS, HTML Animation Limit 15 seconds 15 seconds 15 seconds 15 seconds Frame Rate 30fps 30fps 30fps 30fps Polite Download Max 100kb Max 100kb Max 100kb Max 100kb User initiated Download Max 2.2mb Max 2.2mb Max 2.2mb Max 2.2mb Expandable Dimensions Up to 480x600, expands downwards. Up to 728x315, expands left. 300x250 up to 600x250 expands left. 300x600 up to 600x600 expands left. Expansion Trigger Rollover, must minimise 5 seconds after rollout Rollover, must minimise 5 seconds after rollout Rollover, must minimise 5 seconds after rollout Rollover, must minimise 5 seconds after rollout Audio User initiated, mute button required. User initiated, mute button required. User initiated, mute button required. User initiated, mute button required. Video User initiated, pause button required. User initiated, pause button required. User initiated, pause button required. User initiated, pause button required. * We align with IAB specifications where possible.

4 ADDITONAL FLASH SPECIFICATIONS Flash creatives hosted by Discovery should contain a clickable layer and the following ActionScript to enable click tracking. Without this code we will be unable to track clicks and provide reporting. Landing page URL s must not be hardcoded. ActionScript 2 (AS2) On the top level button or movie clip apply the following ActionScript. on (release) { geturl(_root.clicktag, '_blank'); Alternatively you can use the button or movie instance by name. btn_name.onrelease = function(){ geturl(_root.clicktag, '_blank'); ActionScript 3 (AS3) Give the button an instance name, for example click_btn and apply the following ActionScript. import flash.events.mouseevent; import flash.net.urlrequest; import flash.net.navigatetourl; click_btn.addeventlistener(mouseevent.mouse_up, onclick); function onclick(e:mouseevent):void { var clickurl:string = root.loaderinfo.parameters.clicktag; if(clickurl) { navigatetourl(new URLRequest(clickUrl), '_blank'); To ensure compatibility we recommend publishing your assets in Flash version 10 or below. Where possible please supply source fla files, fonts and any included ActionScript libraries. All Flash assets must be accompanied by static images for devices that do not have a compatible Flash plugin.

5 OPA PUSHDOWN SPECIFICATION Dimensions (Preferred) Dimensions (IAB Spec) File Format File Size Polite Download User Initiated Download Animation Audio Video 990x418 minimises to 990x66 970x415 minimises to 970x90 SWF Max 150kb Max 250kb Max 2.2mb Max 15 Seconds Must be user initiated. Auto play, No longer then 15 seconds ADDITIONAL INFORMATION A pushdown expands automatically pushing down page content when a page loads. The ad expansion must be limited to a maximum of 15 seconds before the ad retracts allowing the page to roll up. Along with automatic close functionality an open/close button is mandatory. Client tracking can be implemented via a 1x1 pixel and click command. ADDITIONAL FLASH REQUIREMENTS To enable the ad unit to push down content, a call to an external JavaScript method DSCPushdown.alter must be made by the ad unit. This is located in our ad code and should be called on expand & retract events. Please see opposite for an explanation of the parameters DSCPushdown.alter expects. ** Please note Pushdowns are only available on Real Time Italy EXTERNAL JS INFORMATION Method Name: DSCPushdown.alter(Height) Height: An integer value which determines ad container height. This should be set on expand events to 418/415px and 66/90px on retract. The alter method can be called multiple times on either expand or retract events, each time increasing or decreasing the height value to give an animated open/close effect. A timer must also be implemented to automatically call the alter method in order to close the pushdown after a maximum of 15 seconds. An example Flash project is provided below which can be used as the basis for a new pushdown build.

6 OPA PUSHDOWN EXAMPLE Pushdown expanded/open Pushdown minimised/closed

7 BILLBOARD SPECIFICATION Dimensions (Preferred) Dimensions (IAB Spec) File Format File Size Polite Download User Initiated Download Animation Audio Video 990x250 minimises to 88x31 image 970x250 minimises to 88x31 image SWF, JPG, GIF Max 150kb Max 250kb Max 2.2mb Max 15 Seconds Must be user initiated. Auto play, No longer then 15 seconds ADDITIONAL INFORMATION A billboard appears at the very top of the page and can be closed by the user. When closed, the billboard can be reopened via a show ad button. Client tracking can be implemented via a 1x1 pixel and click command. Billboards must have a close button, see below for implementation details. ADDITIONAL FLASH INFORMATION A billboard s close functionality requires the ad unit to make an external call to a JavaScript method DSCBillboard.toggle(). This method is located in our ad code and should be called when the close ad button is clicked. ** Please note Billboards are currently only available on Real Time Italy EXTERNAL JS IMPLIMENTATION Please see below for code examples. ActionScript 2 (AS2) import flash.external.externalinterface; on (release) { ExternalInterface.call("DSCBillboard.toggle()"); ActionScript 3 (AS3) import flash.events.mouseevent; import flash.external.externalinterface; click_btn.addeventlistener(mouseevent.mouse_up, onclick); function onclick(e:mouseevent):void { ExternalInterface.call("DSCBillboard.toggle()"); An example Flash project is provided below which can be used as the basis for a new billboard.

8 BILLBOARD EXAMPLE Billboard expanded/open Billboard minimised/closed

9 RICHMEDIA OVERLAY SPECIFICATION Dimensions File Format File Size Polite Download User Initiated Download Animation Audio Video Max Full Page SWF, HTML (iframe) Max 150kb Max 250kb Max 2.2mb Max 15 Seconds Must be user initiated. Auto play, No longer then 15 seconds ADDITIONAL INFORMATION An overlay appears on page load, taking over a portion of the main content area for up to 15 seconds before it automatically disappears. Client tracking can be implemented via a 1x1 pixel and click command. Can be incorporated with a background skin to achieve a seamless branded experience. Ad will automatically disappear after a maximum of 15 seconds. Must have a close button ADDITIONAL FLASH REQUIREMENTS Close button must make an external call to the following JavaScript method: dclk_hide_overlay() ActionScript 2 (AS2) import flash.external.externalinterface; on (release) { ExternalInterface.call("dclk_hide_overlay"); ActionScript 3 (AS3) import flash.events.mouseevent; import flash.external.externalinterface; click_btn.addeventlistener(mouseevent.mouse_up, onclick); function onclick(e:mouseevent):void { ExternalInterface.call("dclk_hide_overlay");

10 BACKGROUND SKIN Dimensions File Format File Size 1990x1020 JPEG, PNG Max 200kb ADDITIONAL INFORMATION Backgrounds can be clickable and link to a clients site. Client tracking can be implemented via a 1x1 pixel and click command. Background will be inserted with a fixed position and will stay in view when page scrolls. Please consult your account manager and ad ops department prior to campaign launch to ensure compliance. IMPORTANT DESIGN CONSIDERATIONS Background design must not interfere with site logo. Branded elements and product images should sit below site logo. Artwork behind content or main content container is not permitted. Background must compliment the sites look and feel. All designs must fade out to a solid background colour matched to the original site background. All designs must be approved by Discovery Italy editorial team. Please see the next page for specific site requirements.

11 REALTIME ITALY SKIN DIMENSIONS DESIGN NOTES The main content container of the site is 990px wide, centred on the browser window with rounded corners (top left and right, rounding radius of 10px) and the distance from the top of the browser window is 40px. Artwork behind main content container must be white and must start 50px from the top margin of the browser (see example above). Creativity must keep the registration and login area at the top right of the page clearly visible, with white background or light grey solid colour (see example above). All designs must fade out to a solid background colour. For convenience we have supplied a PSD template file:

12 DMAX ITALY SKIN DIMENSIONS DESIGN NOTES The main content container of the site is 1125px wide, centred on the browser. Artwork behind main content container must be white (see example). All designs must fade out to a solid background colour. For convenience we have supplied a PSD template file:

13 VIDEO ADVERTISING SPECIFICATION Dimensions File Format File Size Frame Rate Duration Video Codec Audio Codec Pre-Roll Min 640x360 (16:9) MP4 Max 6mb 30fps Max 30 Seconds AVC/H.264 AAC, MP3 Mid-Roll Min 640x360 (16:9) MP4 Max 6mb 30fps Max 30 Seconds AVC/H.264 AAC, MP3 Post-Roll Min 640x360 (16:9) MP4 Max 6mb 30fps Max 30 Seconds AVC/H.264 AAC, MP3 Overlay 300x60 SWF, JPEG, GIF, JS Max 40kb N/A Max 20 Seconds N/A N/A Companion ** 300x250 SWF, JPEG, GIF, JS Max 40kb N/A N/A N/A N/A VAST/VPAID COMPATIBILITY Discovery owned and operated placements support VAST/VPAID. YouTube syndicated content placements support VAST only. Interactive VPAID ads will require testing and approval by Discovery Networks International Ad Ops team. ADDITIONAL INFORMATION Third party tracking can be implemented through click commands and a 1x1 image pixel. Optional First Quartile, Mid Quartile, Third Quartile, Completion tracking is supported. Survey tracking pixels are supported subject to approval by Discovery Networks International. ** Please note companion ads are not available on all sites, check with ad ops team for availability

14 APPROVED 3 rd PARTY AD VENDORS STANDARD BANNER SERVING DoubleClick DFA MediaMind/Eyeblaster Eyewonder Flashtalking Atlas AdTech AdForm MediaPlex VIDEO AD SERVING DoubleClick DFA MediaMind/Eyeblaster Eyewonder Flashtalking Freewheel Innovid LiveRail Pointroll VideoHub IMPORTANT NOTES For any non approved 3 rd party ad vendors please allow additional lead time for testing. Please supply JavaScript tags in preference to iframes where possible. If using DoubleClick DFA for standard display banners please supply internal redirects. Please send 3 rd party ad tags in a plain text file as an attachment. Sending tags in the body of an can cause additional carriage to be inserted which could corrupt the ad codes.

15