MA Web Design & Content Planning. Introduction

Transcription

1 Introduction

2 Welcome Creative Professions & Digital Arts

3 Our philosophy #1 Website Architecture A balanced approach with no bias towards either the technical or the aesthetic aspects of web design. The two work together, hand-in-hand.

4 Our philosophy #2 A community of learners Web design is a fast-evolving discipline. We can only hope to get to grips with it by working as a team; students and tutors working together.

5 Our philosophy #3 Work hard, have fun Good social bonds are good for learning and hard work should be rewarded.

6 Our philosophy #4 Industry focus Our curriculum is informed by industry trends and contemporary ideas.

7 Courses Design for Web Content (30) Social Media & SEO (15) Content Management (30) User Experience Design (15) Applied Art for the Web (30) Major Project (60) Part-time, year 1 Part-time, year 2

8 Design for Web Content The web design process Coding principles (web standards, RWD etc.) Introduction to graphic design ideas Building small websites with HTML & CSS

9 Content Management Introduction to JavaScript and jquery PHP and MySQL Website management Security Content strategy Content management systems (CMS)

10 Social Media & SEO Search Engine Optimisation (SEO) Communities and social media Analytics Revenue generation Branding

11 User Experience Design User research User-centred design User personas User journeys Information architecture Website testing

12 Applied Art for the Web Principles of graphic design Typography Use of colour and image Composition and layout Raster and vector graphics WordPress theme design

13 Major Project Business Cultural Context Commodity Firmness Delight Research and critical analysis Development of brief Elevator pitch Vitruvian principles + business and cultural context Designing, building, testing, deployment and analysis

14

15 Programme delivery team David Watson Prisca Schmarsow Cole Henley Steph Troeth Maria Korolkova Miriam Sorrentino

16 Hello David Programme leader, course tutor and your personal tutor.

17 Hello Prisca Course tutor (Applied Art for the Web) Freelance front-end designer/developer

18 Hello Cole Course tutor (Major Project) Technical Director at MUD

19 Hello Steph Course tutor (User Experience Design) Head of Research at Clearleft

20 Hello Maria Course tutor (Social Media & SEO) Programme leader, BA Media & Comms.

21 Hello Miriam Course tutor (Social Media & SEO) Senior Lecturer in Graphic Design: Advertising and Branding

22 Programme admin team David Watson (programme leader) Bree Pall (senior admin) Gregory Sporton (head of department)

23 Hello Bree Pall Programme administrative contact at the department office.

24 You will need A laptop or MacBook with Wi Fi Web hosting Books Dedicated study time

25 Laptop/Macbook Ideally, something light and easily portable for use in class but can be plugged into a large monitor at home.

26 Web hosting Best option: clook.net (shared 0) Everything you need for 25 per year Add a uk domain name for 6.99 per year Total cost including VAT: 37.73

27 Books Learning Web Design (4 th Edition) by Jennifer Robbins Adaptive Web Design (2 nd Edition) by Aaron Gustafson A Practical Guide to Designing for the Web by Mark Boulton

28 Time The amount of study time needed per week will vary depending on project stages and previous experience. Students say they usually spend between 10 and 25 hours per week in addition to the time spent in classes.

29 Learning resources websitearchitecture.co.uk Moodle (the university VLE)

30 Grading at Level 7 Grading bands 70% and above = Distinction 60% to 69% = Merit 50% to 59% = Pass Below 50% = Fail

31 Reminders Boat Trip 5.40pm Thursday, Greenwich Pier (need to book*) *Faculty reception, 3 rd floor of Queen Anne building Complete Registration 4pm today Queen Anne building

32 Greenwich campus

33 Next meeting Induction workshops Wednesday, 20 th 10am and 2pm You will need Laptop or MacBook Web hosting account (login details)