First Utility Affiliate Program Terms & Conditions

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1 First Utility Affiliate Program Terms & Conditions Key Information Action Description Validation Criteria Validation Period Cookie Period Commission Structure (CPA) De-Duplication Policy Completed sale customer has come on supply with us. 50 days required to accomodate the 4-6 week period it takes to switch. 50 days 30 days Please refer to the program page for current commission rates Sales will be dedpulicated against the folowing (including but not limited to): PPC Switching Sites Organic (direct) Search Your Program Terms and Conditions Page 1

2 Types of Publisher Permitted On The Program Use of Incentive Sites Are cashback affiliate sites permitted on the program? Currently yes however Ofgem regulations will prohibit this as of 31/12/13 Are loyalty (i.e. sites that offer an incentive other than cash, such as points) affiliate sites permitted on the program? If permitted, will the merchant provide a commitment to resolving any missing transactions that occur? First Utility will investigate any missing affiliate referred transactions. Please note that First Utility will not look at transaction queries that are older than 6 months Use of Voucher Codes Are voucher code affiliates permitted on the program? If so, can they utilise any code, or only those created specifically for the affiliate channel? Affiliates may only use voucher codes provided for the Affiliate channel by First Utility. N.B.: All Affiliates that use voucher codes must adhere to the IAB voucher Code of Conduct. For more information, please click here Use of Software Application Sites Are software application sites permitted on the program? N.B.: All Affiliates that use software applications must adhere to the IAB voucher Code of Conduct. For more information, please click here Use of Sub Affiliate Networks Use of Social Media Are sub affiliate networks permitted on the program? Are affiliates permitted to promote the program across their own Social Media properties?. Please note, any content promoted on social media sites must be approved by First Utility prior to launch. Your Program Terms and Conditions Page 2

3 Use of Affiliates Are affiliates permitted to promote the program in the wider Social Media space (e.g. Facebook arbitrage)?. Please note, any content promoted on social media sites must be approved by First Utility prior to launch. Are affiliates permitted to distribute s advertising the merchant to their own database? Do s need to be approved by the merchant prior to send out? PPC (Search Engine Pay Per Click) Affiliates Use of PPC Affiliates Are affiliates permitted to bid in search engines on brand terms? - Bidding on any First Utility related brand name, product name, variation, misspell or brand and generic search term is strictly prohibited across all search engines. Are affiliates permitted to bid on hybrid brand + generic terms? PPC bidding is only acceptable for purely generic utilities related keywords. Are affiliates permitted to bid on misspellings and variations of the brand term? If the merchant has restrictions, please list the exact terms that affiliates are not permitted to bid on. First utility Firstutility 1st utility First utility prices Smart as standard Smart standard Smart meter Smartmeter Smart meters Free smart meter Your Program Terms and Conditions Page 3

4 URL and ad copy restrictions Direct linking restrictions Free smart meters British Gas E.ON Eon EDF EDF energy NPower N Power Scottish Power Is this open to all affiliates or will a closed group be in operation? All affiliates must comply with the above PPC restrictions unless they have the express written consent of First Utility. Which terms are trademarked in the search engines, if any? First Utility Are there any variations to the above for Mobile Search? Can affiliates use the brand name in their url? Can affiliates use the brand name in the sub domain or directory url of their own website? Are affiliates allowed to send traffic directly to the merchant site from the PPC space in the search engines, using the merchant url as their display url?, only at the express written consent of First Utility Which search engines does this apply to? All search engines If so, on which terms does this apply? First utility Firstutility 1st utility First utility prices Smart as standard Smart standard Smart meter Your Program Terms and Conditions Page 4

5 Branding Branding Guidelines Smartmeter Smart meters Free smart meter Free smart meters British Gas E.ON Eon EDF EDF energy NPower N Power Scottish Power Is this open to all affiliates or a closed group? All affiliates must comply with the above PPC restrictions unless they have the express written consent of First Utility. Do affiliates have to adhere to any branding guidelines, eg referring to the client in certain terms, using particular fonts, including any necessary information? Please find attached. Please follow these strict brand guidelines every time you reference First Utility. Creative Restrictions Copy Compliance Do affiliates have to display the most up to date logo at all times from the Affilinet admin system? Do affiliates have to pick up creative from the network interface rather than hardcoding it? Are there any copy regulations that affiliates have to adhere to? Affiliates must not display any First Utility product/tariff pricing on their site. Any content/copy mentioning First Utility must be obtained from the Affilinet interface or provided by First Utility directly. Affiliates must comply with the branding guidelines at all times. Any content which varies from that provided Your Program Terms and Conditions Page 5

6 Deeplinking Mobile Tracking mcommerce & Application Tracking General Regional restrictions on the interface or by First Utility directly is prohibited. What is the turnaround time expected on any changes and what notice will be given? First Utility will provide 2 working days notice on any changes/updates and require changes to be applied to the affiliate site within 5 working days of notification. Are affiliates permitted to deeplink to specific pages on the merchant site? Do you have a mobile optimised website? If yes, will mobile sales be tracked/paid out to your affiliates? Does your mobile site run on the same domain as your main site? How are users redirected? Users are not redirected. The mobile site is responsive to screen size, not device type. Is affilinet tracking on this site? Is affilinet tracking on your mobile application? Are there any regions or territories that affiliates are not permitted to target? We are a UK based company and ask that affiliates sites target UK based traffic. We ask that affiliates refrain from targeting the following regions and territories: o ZE Shetland o KW15 Orkney o KW16 Orkney o HS Hebrides o TR21 Isles of Scilly o TR22 Isles of Scilly o TR23 Isles of Scilly o TR24 Isles of Scilly Your Program Terms and Conditions Page 6

7 o TR25 Isles of Scilly Product information Ramifications What products on the merchant site are being tracked? isave Fixed Dual Fuel isave Fixed Electricity only isave Variable Dual Fuel isave Variable Electricity only isave Everyday Dual Fuel isave Everyday Electricity only What products on the merchant site are being paid out on? As above Will the entire transaction value be commissionable? What are the consequences of any affiliate breaking Ts and Cs? All affiliates of the First Utility program must adhere to the guidelines above and comply at all times. Any activity not in accordance with these will result in immediate removal from the program. Any unlawful activity (including but not limited to, completing a First Utility registration form with unauthorised use of customer information) may result in prosecution. The merchant agrees, wherever possible, to provide affiliates with reasonable notice period on any significant changes to the program. Examples of significant changes include, but are not limited to, commission changes of more than 25%, alterations in de-duplication criteria and program closure. Your Program Terms and Conditions Page 7