OVO Energy Affiliate Program Terms & Conditions

Transcription

1 OVO Energy Affiliate Program Terms & Conditions Key Information Action Description Validation Criteria Validation Period Cookie Period Completed sale Cool-off period passed 45 days 30 days Commission Structure Mode Number Name Rate Pay per lead 1 PAYG Single Pay per lead 2 PAYG Dual Pay per lead 3 PAYM Better Single Pay per lead 4 PAYM Better Dual Pay per lead 5 PAYM Greener Single Pay per lead 6 PAYM Greener Dual Pay per lead 7 AYM 2 Year Fixed Single Pay per lead 8 PAYM 2 Year Fixed Dual Pay per lead 9 PAYM Simpler Single Pay per lead 10 PAYM Simpler Dual De-Duplication Policy Your Program Terms and Conditions Page 1

2 Types of Publisher Permitted On the Program Use of Incentive Sites Are cashback affiliate sites permitted on the program? Is loyalty (i.e. sites that offer an incentive other than cash, such as points) affiliate sites permitted on the program? If the standard commission offering is tiered, can the merchant provide a fixed commission level for these affiliates? If permitted, will the merchant provide a commitment to resolving any missing transactions that occur? Use of Voucher Codes N.B.: All Affiliates that use voucher codes must adhere to the IAB voucher Code of Conduct. For more information, please click here Are voucher code affiliates permitted on the program? If so, can they utilise any code, or only those created specifically for the affiliate channel? Use of Software Application Sites N.B.: All Affiliates that use software applications must adhere to the IAB voucher Code of Conduct. For more information, please click here Are software application sites permitted on the program? Use of Sub Affiliate Networks Are sub affiliate networks permitted on the program? Sigff required on a case by case basis Use of Social Media Are affiliates permitted to promote the program across their own Social Media properties? Are affiliates permitted to promote the program in the wider Social Media space (e.g. Facebook arbitrage)? Your Program Terms and Conditions Page 2

3 Use of Affiliates Are affiliates permitted to distribute s advertising the merchant to their own database? Yes Do s need to be approved by the merchant prior to send out? Yes PPC (Search Engine Pay Per Click) Affiliates Use of PPC Affiliates Are affiliates permitted to bid in search engines on brand terms? Are affiliates permitted to bid on hybrid brand + generic terms? Are affiliates permitted to bid on misspellings and variations of the brand term? If the merchant has restrictions, please list the exact terms that affiliates are t permitted to bid on. All brand terms + misspelling of brand terms ovo and ovo energy Is this open to all affiliates or will a closed group be in operation? Which terms are trademarked in the search engines, if any? Are there any variations to the above for Mobile Search? URL and ad copy restrictions Can affiliates use the brand name in their url? Can affiliates use the brand name in the subdomain or directory url of their own website? Your Program Terms and Conditions Page 3

4 Direct linking restrictions Are affiliates allowed to send traffic directly to the merchant site from the PPC space in the search engines, using the merchant url as their display url? Which search engines does this apply to? All search engines - Google, Bing, Baidu, Yahoo, Yandex, Ask... If so, on which terms does this apply? All terms Is this open to all affiliates or a closed group? Branding Branding Guidelines Do affiliates have to adhere to any branding guidelines, e.g. referring to the client in certain terms, using particular fonts, including any necessary information? Please only use this logo Brand name is always OVO Energy, never OVO or Ovo Energy Creative Restrictions Copy Compliance Do affiliates have to display the most up to date logo at all times from the affilinet admin system? - see above Do affiliates have to pick up creative from the network interface rather than hardcoding it? Are there any copy regulations that affiliates have to adhere to? Affiliates need to clarify they are t employed by OVO. Please refer to when making claims about green energy or renewables What is the turnaround time expected on any changes and Your Program Terms and Conditions Page 4

5 what tice will be given? 1 week/1 week Deeplinking Are affiliates permitted to deep link to specific pages on the merchant site? Yes - if a rel= follow tag is added Mobile Tracking mcommerce & Application Tracking Do you have a mobile optimised website? (responsive) If, will mobile sales be tracked/paid out to your affiliates? Does your mobile site run on the same domain as your main site? How are users redirected? <meta name= viewport > - redirect Is affilinet tracking on this site? Your mobile application Have you placed our tracking in your mobile application? General Regional restrictions Are there any regions or territories that affiliates are t permitted to target? rthern Ireland Product information What products on the merchant site are being tracked? All fuel types + tariffs What products on the merchant site are being paid out on? All fuel types + tariffs Your Program Terms and Conditions Page 5

6 Will the entire transaction value be commissionable? (tiered commission structure) Ramifications If an affiliate materially breaches a term of these Terms & Conditions and in the case of a material breach capable of remedy, fails to remedy that breach within 28 days after being served with a written tice specifying the breach and requiring it to be remedied, OVO Energy is entitled to cancel any commission due to such affiliate and/or terminate the partnership with the affiliate. The merchant agrees, wherever possible, to provide affiliates with reasonable tice period on any significant changes to the program. Examples of significant changes include, but are t limited to, commission changes of more than 25%, alterations in de-duplication criteria and program closure. Your Program Terms and Conditions Page 6