1. Verisure Affiliate Program Terms & Conditions

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1 1. Verisure Affiliate Program Terms & Conditions Key Information Action Description Lead Correct phone number within the list of covered postcodes: Inside London: AL, BR, CM, CR, DA, E, EC, EN, GU, HA, HP, IG, KT, LU, ME, MK, N, NW, OX, RG, RH, RM,SE, SG,SL, SM, SS, SW, TN, TW, UB, W, WC, WD OutsideLondon PO, SO, CT, CH, CW,BH, B, BD, SP, BN, CO, NN, WV, WS, CV1, CV2, CV3, CV4, CV5, CV6, CV7, CV8, CV9, CV10, CV11, LE, TF1, TF2, TF3, TF4, TF5, TF6, TF7, TF8, TF11, TF12, TF13, ST16, ST17, ST18, ST19, ST20, L,LA,LS, M, BL0, BL1, BL2, BL3, BL4, BL5, BL6, BL7, BL8, BL9, OL1, OL2, OL3, OL4, OL5, OL6, OL7, OL8, OL9, OL10, OL11, WA3, WA13, WA14, WA15, WN1, WN2, WN3, WN4, WN5, WN6,WN7, SK1, SK2, SK4, SK5, SK6, SK7, SK8, SK14, SK15, SK16, CB, FY, PR, CW, CH, LA, BD, HD, HX, CB, IP, NR The contact needs to have requested a call back. If the contact doesn t know anything about us then it is not a valid lead. When the covered list of Post Codes is updated all of our Affiliates will be informed. Our Landing Pages contain a Post Code validation form which will be updated as well. Validation Period Cookie Period Commission Structure De-Duplication Policy 30 days. Standard 30 days. 20 GBP/Lead. Deduplication will be put in place. Types of Publisher Permitted On The Program Your Program Terms and Conditions Page 1

2 Use of Incentive Sites Use of Voucher Codes Are cashback affiliate sites permitted on the program?, please contact us to discuss further. Are loyalty (i.e. sites that offer an incentive other than cash, such as points) affiliate sites permitted on the program?, please contact us to discuss further. If the standard commission offering is tiered, can the merchant provide a fixed commission level for these affiliates? N/A If permitted, will the merchant provide a commitment to resolving any missing transactions that occur? N.B.: All Affiliates that use voucher codes must adhere to the IAB voucher Code of Conduct. For more information, please click here Are voucher code affiliates permitted on the program? we don t provide the option to use vouchers. If so, can they utilise any code, or only those created specifically for the affiliate channel? N/A Use of Software Application Sites N.B.: All Affiliates that use software applications must adhere to the IAB voucher Code of Conduct. For more information, please click here Are software application sites permitted on the program? Use of Sub Affiliate Networks Are sub affiliate networks permitted on the program? Use of Social Media Are affiliates permitted to promote the program across their own Social Media properties? Are affiliates permitted to promote the program in the wider Social Media space (e.g. Facebook arbitrage)? Your Program Terms and Conditions Page 2

3 Use of Affiliates Are affiliates permitted to distribute s advertising the merchant to their own database?. We provide optimized templates. Do s need to be approved by the merchant prior to send out? PPC (Search Engine Pay Per Click) Affiliates Use of PPC Affiliates Are affiliates permitted to bid in search engines on brand terms?. All SEA is forbidden. Brand and n-brand. Are affiliates permitted to bid on hybrid brand + generic terms? Are affiliates permitted to bid on misspellings and variations of the brand term? If the merchant has restrictions, please list the exact terms that affiliates are not permitted to bid on. All SEA is forbidden. Brand and n-brand. Is this open to all affiliates or will a closed group be in operation? All SEA is forbidden to all affiliates. Brand and n-brand. Which terms are trademarked in the search engines, if any? Verisure, Securitas-Direct. Are there any variations to the above for Mobile Search? URL and ad copy restrictions Can affiliates use the brand name in their url? Can affiliates use the brand name in the sub domain or directory url of their own website? but no SEA. Direct linking restrictions Are affiliates allowed to send traffic directly to the merchant site from the PPC space in the search engines, using the merchant url as their display url? Your Program Terms and Conditions Page 3

4 Which search engines does this apply to? All If so, on which terms does this apply? All SEA is forbidden. Brand and n-brand. Is this open to all affiliates or a closed group? All SEA is forbidden. Brand and n-brand. Branding Branding Guidelines Do affiliates have to adhere to any branding guidelines, eg referring to the client in certain terms, using particular fonts, including any necessary information?. We provide Lead optimized Landing Pages and Creatives as well as general guidelines about our Brand. Creative Restrictions Do affiliates have to display the most up to date logo at all times from the affilinet admin system?. Do affiliates have to pick up creative from the network interface rather than hardcoding it?. Affiliates can create their own Forms/Landing Pages to use but only on a case by case basis and after our approval. Please ask us before. Leads from non-approved Landing Pages will be considered non valid. Copy Compliance Are there any copy regulations that affiliates have to adhere to? If affiliates create ad copies which are different from the ones that we provide they have to send them to us for approval before starting to use them. What is the turnaround time expected on any changes and what notice will be given? 2 working days. Deeplinking Are affiliates permitted to deeplink to specific pages on the merchant site?. Affiliates should use the Landing Pages that we provide. These are optimized for Leads. Mobile Tracking Your Program Terms and Conditions Page 4

5 mcommerce & Application Tracking Do you have a mobile optimised website?. Website and Landing Pages are optimized for mobile. They are responsive. If yes, will mobile sales be tracked/paid out to your affiliates?. Website and Landing Pages are optimized for mobile. They are responsive. Does your mobile site run on the same domain as your main site? How are users redirected? It is responsive so no redirection. Is affilinet tracking on this site? Your mobile application Have you placed our tracking in your mobile application? We have an application but its purpose is to enable customers to remotely control their alarm system. It is not used for sales and no affilinet tracking will be installed. General Regional restrictions Are there any regions or territories that affiliates are not permitted to target? See Validation Criteria above. Product information What products on the merchant site are being tracked? Leads only. These are phone numbers of prospects who are interested in installing an alarm system for their home or business. What products on the merchant site are being paid out on? Leads only. Will the entire transaction value be commissionable? we pay only per Lead. Your Program Terms and Conditions Page 5

6 Ramifications What are the consequences of any affiliate breaking Ts and Cs? Exclusion and non payment of the monthly commissions. The merchant agrees, wherever possible, to provide affiliates with reasonable notice period on any significant changes to the program. Examples of significant changes include, but are not limited to, commission changes of more than 25%, alterations in de-duplication criteria and program closure. Your Program Terms and Conditions Page 6

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