Media Kit. A City Guide by Boulevards. Copyright LosGatos.com 2008 Page 1
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1 Media Kit A City Guide by Boulevards Copyright LosGatos.com 2008 Page 1
2 Summary Online since 1996 Member of leading national networks Strong, relevant traffic 7,055 unique visitors per month Fastest-growing local media Averages 30 percent year-over-year growth Tested marketing solutions To assist all categories of local businesses Proven results Accountable, affordable and sustainable Copyright LosGatos.com 2008 Page 2
3 A City Guide by Boulevards Industry leader Boulevards operates more than 20 intuitively-branded city guides, including sites such as LosAngeles.com, in majority of top US markets. Boulevards sites reach more than 60 million unique visitors each year. LosGatos.com is the only Los Gatos site recognized by Associated Cities as the official city guide of Los Gatos Copyright LosGatos.com 2008 Page 3
4 Spending Shift Online local spending is growing. And pure-play city sites are increasing market share disproportionately in trend away from traditional media and web sites operated by traditional media companies. ($ billions) Trend favors city sites over media sites Significant Increase. Includes City.com sites Significant $2.7 billion Decline $7.6 billion Source: Borrell Associates (2008). Copyright LosGatos.com 2008 Page 4
5 Los Gatos intuitive address! Lifestyle emphasis includes dining, attractions, nightlife, events, autos, real estate, travel Restaurants Lodging Events Real Estate Nightlife Shopping Automotive Directory Tours & Attractions Copyright LosGatos.com 2008 Page 5
6 Site Traffic 7,055 unique visitors per month 22,971 page views per month 81 percent local 19 percent out-of state-visitors A fresh, prime, affluent and educated audience that uses LosGatos.com as information destination *9 Month Average LosGatos.com Traffic Data provided by Google Analytics Copyright LosGatos.com 2008 Page 6
7 Digital Media & Marketing Through LosGatos.com, Los Gatos businesses brand, advertise and promote their products, services or events. They drive traffic to their websites, increase revenues and keep their brand in front of consumers who are searching on the Internet as they are planning to spend money. Services: Online advertising campaigns Local, national & international reach Customer database acquisition list management Optimized information pages Video production Search engine marketing services Google AdWords Authorized Reseller Copyright LosGatos.com 2008 Page 7
8 Primary Channel Packages Restaurants Hotels Nightlife Attractions Featured tile and listing On Primary Channel page specific to business category Optimized information page Editorial-style page designed to rank and convert well collection and tracking form Or, a tie-in to global reservation system, if applicable Link to featured sponsor s website Build traffic and search engine rank Toll-free telephone number Redirects to business telephone number and tracks call activity Copyright LosGatos.com 2008 Page 8
9 Billboards & Tiles 300x250 pixel billboard 125x90 pixel tile Copyright LosGatos.com 2008 Page 9
10 Optimized Landing Pages Featured business pages are optimized to rank well in all search engines. They include photos (up to six, with company logo), contacts (phone and form) and informational copy. Includes: Photos Reviews & details Rates / menus / pricing Contact information Designed to convert! Hotel Los Gatos LosGatos.com Hotel Client Copyright LosGatos.com 2008 Page 10
11 Video Video increases conversion Customers and potential customers watch an average of 3.4 hours of online video each month ComScore Video Metrix, December % of web users watch online video ComScore Video Metrix, July 2007 Nearly two-thirds of users say they take action after seeing an online video ad: Go to a company s website (44%) Search for more information (33%) Visit a business to look at a product (22%) Talk to friends/family about product (21%) The video produced by LosAngeles.com is spectacular. We plan to use the video for ongoing marketing materials and look forward to the foot traffic we will receive as a result of the video placement on Los Angeles.com CELESTINO DRAGO, OWNER OF DRAGO RISTORANTE September 2007 TNS study sponsored by AOL & Google LosGatos.com Video Packages 60-second custom on-site video Image ad video with voiceover Video footage with voiceover Copyright LosGatos.com 2008 Page 11
12 LosGatos.com Clients (A partial list) The Toll House Hotel Los Gatos Lodge Hotel Los Gatos Los Gatos Garden Inn Liteline Illuminations Opera House Forbes Mill Steakhouse Campo di Bocce Three Degrees Manresa Cabinets by Paul Restaurant Sent Sovi Copyright LosGatos.com 2008 Page 12
13 Contact Carl Foisy City Sales Manager LosGatos.com Phone: LosGatos.com Carmel.com SaltLakeCity.com Dallas.com SanFrancisco.com Houston.com Milwaukee.com SanAntonio.com StLouis.com Oakland.com Seattle.com Indianapolis.com SantaCruz.com LosAngeles.com Detroit.com WashingtonDC.com StPetersburg.com Albuquerque.com SanJose.com Philadelphia.com Memphis.com Denver.com...and others. Copyright LosGatos.com 2008 Page 13
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