A Guide for recruiters wanting to utilize the vast resources LinkedIn offers to the recruiting community.

Transcription

1 LinkedIn For Recruiters A Guide for recruiters wanting to utilize the vast resources LinkedIn offers to the recruiting community. By Mark E. Berger, CPC, CIR Owner, Swat Recruiting

2 Branding? You profile is about YOU, not your company It s not always who you know, but also who knows you Builds name recognition Increased visibility Improves influence and effectiveness internally and externally

3 Anatomy of a Network 1 st Degree/1 st Level Connections Theoretically, these are the people you know. They have invited you or you have invited them to connect directly. 2 nd Degree/2 nd Level Connections These are friends of your friends. You may not know them but have easy access to them through your first level connections. 3 rd Degree/3 rd Level Connections Typically, you do not know this group although it will be your largest group of connections. Groups, Also Viewed, Recommendations, Interests, Associations

4 My Network - 663

5 My Network 2539 ( ,481,200)

6 LinkedIn Memberships Basic Account remains free of charge. Free membership features include the ability to maintain a professional network, build professional profiles and request and provide recommendations. Other Accounts Business accounts cost $24.95 per month (3 Messages, 300 Candidates per Search, 5 Search Alerts) and go up from there to thousands per year for Enterprise accounts. Specifics can be found at the bottom of your account page. Click the link to Premium/Upgrade Your Account

7 Find Contacts using Advanced Search

8 Profile Anatomy Name Title Geography Summary Background

9 Advanced Search Screen

10 Advanced Search Features

11 Search Tips Utilize more generic title keywords than skills keywords Use Booleans (AND s, OR s, - s) Search using specific company names Use filters for Geographic locations Industries Interested in career opportunities Searching within your groups People who joined recently

12 Let s Run a Search keywords QA OR quality title - (lab OR laboratory) AND clinical

13 Search Results

14 Filter by Location title SAP Consultant within 50 miles of 63101

15 Location Filter Results

16 Filter by Industry title - loan officer, industry - banking

17 Industry Filter Results

18 Company Search title Oracle Developer, company Deloitte

19 Company Search Results

20 View First Level Connections view profile click connections 20

21 Search within Groups Use Advanced Search Click on a particular group Add company names and/or titles

22 My Groups - partial

23 Recommendations

24 Also Viewed?

25 Associations & Interests

26 What Are You Working On?

27 Exporting Connections Connections/Export Connections Export to CSV file

28 Find Contacts using Google (site) Search

29 Using the Site Search site:linkedin.com "mechanical engineer" "greater atlanta" -intitle:directory -jobs

30 Using the Site Search site:linkedin.com "mechanical engineer" hvac "greater atlanta" -intitle:directory -jobs

31 Using the Site Search site:linkedin.com (QA OR quality) (lab OR laboratory) clinical -intitle:directory -jobs

32 Finding Private Names chevrolet sales manager current - automotive

33 Advanced Find Results 489 results

34 Use the Site Search site:linkedin.com "Jimmie Johnson Chevrolet" "internet sales manager"

35 Making Contact

36 LinkedIn Profile

37 Google their Name

38 Try ZoomInfo.com

39 Try Zabasearch.com

40 Try a Company Search

41 Another Google Result

42 Companies/Jobs on LinkedIn

43 Companies on LinkedIn

44 Oracle

45 Jobs on LinkedIn

46 accountant cpa

47 Let People Find You

48 Maximize Your Profile Add all your employers, schools, degrees, certificates, associations, groups and interests to your profile Be brief in your descriptions, but add all! Use the What are you working on? feature Offer/Solicit Recommendations Add all your addresses new or old Join groups or start your own State your goals in the summary section

49 Complete Your Profile Get a friendly LinkedIn URL (Account & Settings / Public Profile) Work towards 100% profile completeness Publish your full public web profile Use Web Links (Additional Info section)

50 Take Steps to Grow Your Network

51 Growing Your Network Search LinkedIn for colleagues and classmates Find open connectors on LinkedIn: LIONS MLPF TopLinked Open Link Scan your Webmail (Gmail, Yahoo, Hotmail, AOL) and Outlook Use Discover your contacts at least once a month

52 Click on link to the Toplinked 50

53 Get Recommended Recommendations are your references They go a long way towards developing trust among your connections Get recommendations from managers, coworkers, and those that work for you Get recommendations from happy clients, people you have placed or those you have hired

54 What Top Recruiters do on LinkedIn Use AND, OR and - when searching Search by company name and job title Search by joined since last login for freshness Connect with the top-linked people Use personalized invitations. Include your LinkedIn profile in your s!

55 Contact Mark Berger CPC, CIR Owner, Swat Recruiting 314/ Invite me to your network! via Follow me on Twitter I ll follow you back. twitter.com/meberger