Media Kit Exclusive Representation Provided By:

Transcription

1 Media Kit Exclusive Representation Provided By:

2 About OpenTable OpenTable is the leader in providing free, real-time online restaurant reservations for tech-savvy, affluent urban diners. OpenTable.com receives 5 million unique visitors per month generating over 20 Million Page Views. Since its inception, more than 200 million diners have been seated through OpenTable online reservations, representing over $8 billion spent at partner restaurants. We seat more than seven million diners each month. OpenTable.com is the only recognizable online restaurant reservation system in the U.S. We offer restaurant profiles, ratings, reviews, confirmation and reminder s for consumers to have the best possible restaurant selection and reservation experience. 2

3 Audience Information OpenTable users are affluent, metropolitan consumers who are active, social influencers who enjoy frequenting restaurants. They travel domestically and internationally for business and personal vacations, staying at four and five star hotels. Credit cards and banking are a big part of their lives, having high levels of discretionary income they spend heavily using credit cards. With larger than average financial portfolios they manage wealth to maintain their lifestyle and enjoy life s luxuries. They select cars for style, comfort, luxury and status, with most users owning highend domestic and import models from the top auto manufacturers around the world. OpenTable attracts these tech-savvy diners for their love of food and the access to thousands of OpenTable restaurants across the US. They enjoy the power and ability to search, review and book their next dining experience online with ease. 3

4 Reach Active Diners at Every Point in the Dining Process OpenTable provides advertisers with THE ONLY online platform to reach consumers at every touch point in the dining process. Consideration (Searching For What To Do) Professional and UG Reviews Reservation Booking At Restaurant/ Nightclub Post-Experiential * Limited Selection Of Restaurant/Nightclub Booking Possibility 4

5 Synched Ad Roadblock 5

6 Integrated Sponsorship Bar non-expandable 6

7 Floating Page Overlay 7

8 Medium Rectangle 8

9 SuperBanner 9

10 enewsletters Diner s Choice & Insider (160x600 ad unit) 10

11 Promo Page Sponsorship Template The Promo Page provides a customized listing of restaurants based on client parameters and geographic focus. For example, all four star restaurants in the top 20 metro areas across the U.S. Elements Include: Exclusive Sponsorship and supporting media package to drive traffic. Ad unit size is 490x170 on the Promo Page(s) and 980x170 on the National Roundup Page *Creative lead time is 10 business days for standard templates National Roundup Page is created to tie-in individual Metro Promo Pages 11

12 Custom Designed Promo Page Sponsorships 12

13 Custom Content Integration (Premium Microsites) The Custom Content Integration-Build creates a richer, more engaging and interactive experience for the user with integrated client messaging to align with the passion points of your brand s consumer target. A live example can be seen by clicking on the link below 13

14 iphone, ipad, Android OpenTable s audience is mobile & social, using mobile apps to book dining reservations. *To-date more than 10M diners have been seated by OpenTable mobile apps. iphone Monthly Sponsorship Package: 2,500,000 impressions Placement: Integrated Sponsor Bar 320x50 positioned at the bottom of the users screen. 223,000+ reservations through the iphones, generating $28M+ in revenue. Downloads to date: 4.3 Million (Avg. 100k new downloads monthly) ipad Monthly Sponsorship Package: 900,000 impressions Placement: Integrated Sponsor Bar 320x50 positioned at the bottom of the users screen. 63,000+ reservations through ipads, generating $7M+ in revenue. Downloads to date: 1.8 Million (Avg. 61k new downloads per month) Android Monthly Sponsorship Package: 1,500,000 impressions Placement: Integrated Sponsor Bar 320x50 positioned at the bottom of the users screen. 48,000+ reservations monthly through Android devices, generating $6M+ revenue. Downloads to date: 1.3 Million (Avg. 46k new downloads per month) Data source internal stats Q

15 iphone Sponsorship 320x50 (100% SOV) Monthly sponsorship package includes 2.5 Million impressions Over 218,000 reservations through the iphone platform on average each month. iphone apps generate more than $27M monthly in partner restaurant revenue. source internal stats Q

16 ipad Sponsorship 320x50 (100% SOV) Monthly sponsorship package includes 900,000 impressions Averaging over 62,000 reservations through the ipad platform each month. ipad apps generate more than $7M monthly in partner restaurant revenue. source internal stats Q

17 Android Sponsorship 320x50 (100% SOV) Monthly sponsorship package includes 1.5 Million impressions Over 48,000 reservations through the iphone platform on average each month. Android apps generate more than $6M monthly in partner restaurant revenue1 source internal stats Q

18 Ad Unit Specifications ad unit dimensions file size file format Anima2on length Max FPS (Frames Per Second) Leaderboard (banner ad) 728x90 40k GIF, JPG, Flash, HTML, Animated GIF 15 seconds n/a Medium Rectangle (box ad) 300x250 40k GIF, JPG, Flash, HTML, Animated GIF 15 seconds n/a Integrated Sponsorship Bar (pencil ad) **950x30 60k GIF, JPG, Flash, HTML, Animated GIF 15 seconds n/a FloaQng Page Overlay (dock ad) **950x66 60k GIF, JPG, Flash, HTML, Animated GIF 15 seconds n/a Mobile Mobile Sponsorship Bar iphone & Android - 320x50 5k GIF, JPG, Animated GIF 15 seconds 60 Mobile Sponsorship Bar ipad 320x50 25k GIF, JPG, Animated GIF 15 seconds 60 enewslezers Skyscraper 160x600 GIF, JPG, Animated GIF 15 seconds n/a ** All Non- Standard IAB ad units, Custom Content Integra2on- Builds (microsites), and Promo Pages of the campaign will be produced by OpenTable/RGM at no addiqonal cost. The client may also use any of the content and creaqve with any other publisher and wherever they would like without addiqonal cost. 18

19 19 Appendix of Additional Information

20 Data Online 18+ OpenTable Data Points % Comp. % Comp. Index HHI of $100k+ 20.1% 42.3% 210 HHI of $150k+ 6.5% 20.2% 309 Current Market Value of Porcolio: $500k+ 5.2% 8.0% 153 Current Market Value of Porcolio: $1MM+ 2.1% 3.6% 174 Current Market Value of Porcolio: $1-5MM 1.7% 3.0% 180 Current Market Value of Porcolio: $500,000-1MM 3.2% 4.4% source:

21 Data Online 18+ OpenTable Data Points % Comp. % Comp. Index Auto Owned - Audi 0.6% 1.0% 167 Auto Owned - BMW 1.3% 1.8% 143 Auto Owned - Cadillac 1.7% 2.5% 144 Auto Owned - Honda 10.9% 13.6% 125 Auto Owned - Lexus 1.7% 3.4% 179 Auto Owned - Mercedes 1.5% 3.4% 235 Auto Owned - Mazda 2.5% 3.9% 155 Auto Owned - Acura 1.3% 1.7% 138 Intent to Purchase - New Vehicle in the Next 6 Months - Definitely Will 2.3% 3.5% 156 Intent to Purchase - New Vehicle in the Next 6 Months - Definitely/Probably Will 6.50% 9.6% 146 Intent to Purchase - New Vehicle in the Next 6 Months - Probably Will 4.30% 6.0% source:

22 Data Online 18+ OpenTable Data Points % Comp. % Comp. Index Credit Card Ownership - AMEX - Any 15.9% 20.7% 130 Credit Card Ownership - MasterCard - Any 38.4% 49.7% 129 Credit Card Ownership - Visa - Any 48.1% 57.2% 119 Credit Card Usage - Last 30 Days - AmEx 109.0% 14.1% 128 Credit Card Usage - Last 30 Days - MasterCard 23.5% 32.0% 136 Credit Card Usage - Last 30 Days - Visa 30.7% 34.7% 113 Investment Companies - Have Account - Any Brokerage Firm 51.6% 59.5% 115 Investment Companies - Have Account - Bank Of America 6.1% 8.3% 136 Investment Companies - Have Account - Charles Schwab 4.1% 6.5% 159 Investment Companies - Have Account - Fidelity 11.40% 15.6% 137 Investment Companies - Have Account - Franklin Fund 1.70% 4.1% 241 Investment Companies - Have Account - JP Morgan 2.60% 3.7% 142 Investment Companies - Have Account - Janus 1.60% 2.8% 178 Investment Companies - Have Account - Oppenheimer Funds 2.0% 3.8% 186 Transacted Online - Last 30 Days - Mutual Funds - Stocks 1.4% 2.7% source:

23 Data Online 18+ OpenTable Data Points % Comp. % Comp. Index Airline for Travel - Any - Past 3 Months 17.3% 27.8% 160 Airline for DomesQc Travel - Any - Past 3 Months 15.3% 21.1% 138 Airline for InternaQonal Travel - Any - Past 3 Months 4.1% 7.5% 184 Hotel - Any - VacaQon - Past 3 Months 20.4% 29.9% 146 Purchased Online - Airline Tickets/ReservaQons - Last 6 Months 17.1% 23.8% 139 Purchased Online - Hotel ReservaQons - Last 6 Months 9.6% 18.6% 194 Purchased Online - Airline Tickets/ReservaQons - Last 30 Days 8.0% 14.0% 175 Purchased Online - Hotel ReservaQons - Last 30 Days 6.3% 12.6% 201 Purchased Online - Any Online Travel Purchase - Last 30 Days 12.8% 21.4% 167 Any Airline Reward Program 29.7% 46.3% 156 Any Hotel Reward Program 23.3% 35.9% 154 Travel AcQviQes - Last 2 Years - Adult EducaQonal Retreat 0.9% 2.4% 277 Travel AcQviQes - Last 2 Years - Cruise Ship VacaQon 8.1% 12.5% 155 Travel AcQviQes - Last 2 Years - Cultural/Historical Sites 7.6% 12.2% 160 Travel AcQviQes - Last 2 Years - Golf VacaQon 2.0% 4.7% 238 Travel AcQviQes - Last 2 Years - SporQng Event 1.3% 2.3% 183 Travel AcQviQes - Last 2 Years - Museums 5.2% 8.1% 156 Travel AcQviQes - Last 2 Years - Skiing VacaQon 2.8% 3.5% source:

24 Online Data Online 18+ OpenTable Data Points % Comp. % Comp. Index Online Purchase - Past 30 Days - Any Travel Purchase 12.8% 21.4% 167 Online Purchase - Past 30 Days - Books 10.1% 18.5% 183 Online Purchase - Past 30 Days - Clothing/Shoes/Accessories 14.3% 22.4% 156 Online Purchase - Past 30 Days - CosmeQcs 4.5% 7.9% 177 Online Purchase - Past 30 Days - Fragrance 2.1% 4.4% 208 Online Purchase - Past 30 Days - New Credit Card 1.7% 4.2% 246 Online Purchase - Past 30 Days - Fitness/Diet Products 1.9% 4.4% 233 Online Purchase - Past 30 Days - Gourmet Food 1.1% 1.5% 143 Online Purchase - Past 30 Days - Home Electronics 2.4% 5.9% 251 Online Purchase - Past 30 Days - Movie Tickets 3.4% 6.5% 191 Online Purchase - Past 30 Days - Music 8.0% 18.3% 229 Online Purchase - Past 30 Days - VacaQon Packages 1.2% 3.0% 246 Shopped Online - Past 30 Days - Appliances & Housewares 6.5% 13.6% 208 Shopped Online - Past 30 Days - Beer/Wine/Liquor 4.4% 7.8% 177 Shopped Online - Past 30 Days - Car Rental 4.5% 10.3% 231 Shopped Online - Past 30 Days - Cell Phones/Services 7.2% 16.3% 228 Shopped Online - Past 30 Days - Eyewear 2.6% 5.0% 197 Shopped Online - Past 30 Days - Flowers 3.0% 5.9% 195 Shopped Online - Past 30 Days - Furniture 8.0% 15.0% 188 Shopped Online - Past 30 Days - Gardening Tools 4.5% 11.1% 247 Shopped Online - Past 30 Days - Insurance 3.8% 9.7% 255 Shopped Online - Past 30 Days - SporQng Goods 4.9% 10.3% 209 Shopped Online - Past 30 Days - Watches 1.8% 4.6% source:

25 Data Online 18+ OpenTable Data Points % Comp. % Comp. Index Wine CollecQng/TasQng 10.6% 15.8% 149 Gourmet Cooking 21.4% 28.7% 134 Photography 18.8% 28.2% 150 Exercising 24.1% 31.0% 129 Flying 1.5% 2.0% 132 Golf 10.9% 14.8% 136 Hiking 12.1% 17.3% 143 Sailing 1.7% 2.9% 171 Scuba Diving 2.1% 3.3% 156 Skiing 3.20% 4.2% 130 Tennis 4.60% 9.9% 217 Yoga 8.70% 12.1% source:

26 Rate Card page 1 CONFIDENTIAL Page 1 Placement Ad Size Rate Card SuperBanner 728 x 90 $25 CPM Medium Rectangle 300 x 250 $25 CPM Homepage Roadblock Option A: 950x x250 Option B: 300x x66 Package $35 CPM Integrated Sponsor Bar (Site Served, Non-Expandable ad unit) 1. Custom unit created by publisher, top of the page 2. Unit to be produced by RGM/OpenTable at no additional fee Floating Page Overlay (Site Served, Non-Expandable ad unit) 1. Custom unit created by publisher, fixed bottom of the page unit 2. Unit to be produced by RGM/OpenTable at no additional fee 950 x 30 $25 CPM 950 x 66 $40 CPM Custom Site Sponsorship 1. Custom site design builds w/ integrated client messaging to align with the key passion points of your brand s consumer target. Includes build of all microsite/sponsorship pages, and all traffic driving units including: Floating Page Overlay, Integrated Sponsor Bar, Medium Rectangle & Leaderboard. Total package includes 6M impressions. Custom $150,000 Flat Fee Rate Card continued, next page Page 26

27 Rate Card page 2 CONFIDENTIAL Rate Card Continued Placement Ad Size Rate Card Mobile Ad Placements across Android, ipad & iphone 320x50 $35 CPM iphone Exclusive Sponsorship 30 Days, 2.5 Million impressions - 100% SOV Sponsorship across iphone phone app 320x50 $150k Flat Fee ipad Exclusive Sponsorship 30 Days, 900,000 impressions - 100% SOV Sponsorship across ipad tablet app 320x50 $100k Flat Fee Android Sponsored Partner Logo 30 Days, 1.5 Million impressions - 100% SOV Sponsorship across Android phone app OpenTable Newsletter Sponsorships - Insider Newsletter - Diner s Choice Newsletter Promo Pages Sponsorship Template Includes build of all Metro Promo Pages and all traffic driving units including: Floating Page Overlay, Integrated Sponsor Bar, Medium Rectangle & Leaderboard. Total package includes 2M impressions Promo Pages Sponsorship Custom Designed Includes build of all Metro Promo Pages and all traffic driving units including: Floating Page Overlay, Integrated Sponsor Bar, Medium Rectangle & Leaderboard. Total package includes 2M impressions. 320x50 Custom 490x170 Custom $100k Flat Fee $20 CPM $75k Flat Fee $100k Flat Fee Page 2 Page 27

28 Thank you for your consideraqon. Please contact: 28