What is it? Tumblr enables users to easily create a blog. Blog comes from the words Web and Log.

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1 Tumblr enables users to easily create a blog. Blog comes from the words Web and Log. What is it? A microblog is a blog that enables users to share small amounts of content, like just a picture or link at a time. You can easily share images, videos, links, and other things on your personalized blog. You can follow other blogs, too. The masthead of the Whole Foods Tumblr blog. You ll be able to select from free themes that look similar to this, and also have a builtin search feature.

2 How Do Businesses Successfully Use It? IBM This IBM Tumblr blog gives several examples of IBM success stories, all in an easy to navigate interface. The masthead of this IBM blog. You ll be able to select from free themes that look similar to this, and also have a built-in search feature.

3 How Do Businesses Successfully Use It? Specific examples of what IBM is posting on their blog: IBM is now trying to develop hardware and software that enable computers to smell. IBM developed a microphone as sensitive as a bat s hearing. Bats have very sensitive hearing because they are nocturnal animals.

4 How Do Businesses Successfully Use It? As suggested by a student: Vans Shoes The Vans Tumblr blog helps give the brand a specific identity (branding) and provides visual examples of their products in action, including videos. Their masthead features many calls to action, including multiple links to their main website: vans.com

5 How Do Businesses Successfully Use It? Examples of what Vans is posting on their blog: These examples help the viewer understand the spirit of Vans products what they stand for and who buys them. Perhaps they are suggesting that Vans users are: - Adventurous - Creative

6 How Do Businesses Successfully Use It? As suggested by a student: Ann Taylor The Ann Taylor clothing company provides images of their products and value added content like coupons. The calls to action include printing coupons and links to visit their official website. A coupon posted on the Ann Taylor Tumblr blog.

7 Go to create a new account. The main page features an everchanging background image.

8 Steps:

9 Steps: Select 5 topics you like.

10 Verify your address. Log in to your and click the link:

11 Select the person icon, then click on Edit Appearance :

12 Your public URL is visible. Write it down, you ll need to send it to me later: You can change the public URL if you want.

13 Click on Edit Theme:

14 Select browse themes:

15 Select free themes:

16 Scroll to the top of the themes (it usually puts you at the bottom by default) and check out the free blog themes you can use. You need to pick one by selecting Use :

17 Give your blog a title: Save and exit: The Avatar will show up as the Favicon on your blog page. It should be a highcontrast image.

18 Copy and paste your public URL in a new tab in the browser to see what it looks like:

19 Activity (About 20 Minutes): Select the person icon again, and then select your blog:

20 Your new blog needs a few things. Use the dashboard to add the following required entries: Blog Entries Required: Text (A bit about yourself or about the blog topic.) Photo (Some copyright-free images are posted on course website.) Link (A link to a website you like.) Video (Download the sample video from course website and then upload it to your Tumblr account.) Or, add video from the web (youtube).

21 You can upload your own content, or go to the course website to download a (that you can then upload). Look in the area for today s date for downloadable images and videos. Choose to post the content immediately. Note: By pressing the arrow you can set the post to upload at a later time.

22 Post at least one link to your blog. Go to your dashboard, and select Link to a news article online. Search your favorite news website for a relevant article. Copy the URL of the web page. Paste the URL as indicated: Choose to post the image immediately.

23 What to submit: To check out your blog online, go to your Tumblr URL: Paste your public Tumblr URL in the body.