Flexible & Efficient Run of Site

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1 Flexible & Efficient Run of Site Business Rules Run of Site Platform: Advertiser: Pages: Targeting: Duration: Ad Type: Geography: Ad Serving: Size: Lead Time: Notes: Desktop & Tablet Tier 1, Tier 2, Auto-Related Run of Site: all available pages Run of New Car: available new car section pages Run of Used Car: available used car section pages Run of Segment: available segment pages Run of Make: available make targeted pages All Cars (includes Sedan, Coupe, Convertible, Hatchback, Wagon) Crossover Hybrid/Electric Luxury Pickup SUV Van/Minivan 1 month Standard; non-exclusive: less than 100% of available impressions; ad serving tracks against booked impression goal National or DMA 3rd-Party 728x90 &/or 300x250 5 business days DMA is a registered trademark of Nielsen Media Research Broad range messaging exposure Run of Site 1

2 Flexible & Efficient Run of Español Business Rules Run of Español Platform: Advertiser: Pages: Targeting: Desktop, Tablet Tier 1, Tier 2, Auto-Related Español used car pricing section n/a Ad Type: Standard - non-exclusive: less than 100% of available impressions; ad serving tracks against booked impression goal Geography: National or DMA Size: 728x90 &/or 300x250 5 business days Lead Time: Notes: DMA is a registered trademark of Nielsen Media Research Run of Español 2

3 Flexible & Efficient Run of Mobile Site Business Rules Run of Mobile Platform: Mobile Advertiser: Tier 1, Tier 2 Pages: Mobile Web, iphone/android Apps Available for all available mobile pages Targeting: n/a Ad Type: Standard non-exclusive: less than 100% of available impressions; ad serving tracks against booked impression goal Geography: National or DMA Size: app: 300x50 Lead Time: 10 business days Notes: Single platform buys not available DMA is a registered trademark of Nielsen Media Research MMA sizes serve based on device type Options: run of mobile is available nationally or by DMA note: Mobile Awareness is a national buy only 3

4 Flexible & Efficient Run of Mobile Sub-segment Boost targeted awareness and efficiency when you need it Business Rules Run of Mobile Sub-segment Platform: Mobile Advertiser: Tier 1 Pages: Mobile Web, iphone/android Apps Available for all available targeted mobile pages Targeting: Duration: Ad Type: Entry Luxury Cars Luxury cars (Midsize and high-end) Luxury SUV/CUV Small Cars (Class includes subcompact and compact. Segments include sedan, hatchback, wagon, coupe and convertible.) Mid to Full-Size Cars (Segments include sedan, hatchback, wagon, coupe and convertible) Small SUV/CUV Mid to Full-size SUV/CUV/Minivan/Van Pickup Hybrid/Electric/Diesel NC News 1 month Standard non-exclusive: less than 100% of available impressions; ad serving tracks against booked impression goal Geography: Ad Serving: Size: Lead Time: Notes: National 3rd-Party app: 300x50 10 business days Single platform buys not available MMA sizes serve based on device type Options: Optional to bundle with desktop/tablet advertising 4

5 Flexible & Efficient Mobile Awareness Business Rules Mobile Awareness Platform: Mobile Advertiser: Tier 1, Auto-Related Pages: Mobile Web, iphone/android Apps All pages where make/model intent in unknown, includes home screen and menu trigger Targeting: n/a Ad Type: Standard - non-exclusive: less than 100% of available impressions; ad serving tracks against booked impression goal Geography: National Size: app: 300x50 Lead Time: 10 business days Notes: Single platform buys not available MMA sizes serve based on device type Options: This is a national buy only note: run of mobile is available nationally or by DMA 5

6 Flexible & Efficient Mobile Segment Shoppers Business Rules Mobile Segment Shoppers Platform: Mobile Advertiser: Tier 1, Auto-Related Pages: Mobile Web, iphone/android Apps All pages where make/model intent in unknown, includes home screen and menu trigger Targeting: n/a Ad Type: Standard - non-exclusive: less than 100% of available impressions; ad serving tracks against booked impression goal Geography: National Size: app: 300x50 Lead Time: 10 business days Notes: Single platform buys not available MMA sizes serve based on device type Options: This is a national buy only note: run of mobile is available nationally or by DMA 6

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