2014 Digital Packages

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1 2014 Digital s Only from your Trusted Media Source Worcester s Media Leader For Advertising information, contact your Telegram Advertising Representative advertise@telegram.com Toll Free in MA: Toll Free out of state: Version 4 March 2014

2 9 Million + page views monthly 16+ Minutes average session * Telegram.com Demographics 1 Million unique visitors monthly ++ Gender Women 53% Men 47% Age % % % % 65+ 9% Education Any College+ 78% High school or less 22% Household Income $100,00+ 48% $50,000 to $99,999 32% Less than $50,000 20% Marital Status Married 63% Not married 37% Own or Rent Residence Own 76% Rent 21% Other 3% Children in Household Children at home 45% No children at home 55% Area of Residence Worcester 83% Outside Worcester 17% Coverage Area Franklin Hampshire Hampden Windham Worcester Norfolk Middlesex + Source: Scarborough Research, Release 2, Adults 18+ in the Boston DMA who visited our newspaper website in past 30 days. Percentages may not equal 100% due to rounding. * Omniture December Omniture December 2013 unique visitors are counted by IP address, cookies and various technologies, calculated the first time a device opens our site within a month. More than one person may visit our site using the same device.

3 2014 Digital s Reach your customers by utilizing our engagement with the Worcester region Champion Impressions 445,000 ad impressions/month 2 Ad Sizes 2 Platforms on TG.com on mobiletg.com on Telegram.com s homepage* #1 300 x x 600 Champion with Rich Media Same impressions & sizes as Champion Mobile impressions upgraded to be interactive initial view *Ads will serve above and below the fold. expanded view Up to 70% off regular rates

4 2014 Digital s Advanced Impressions 345,000 ad impressions/month #2 2 Ad Sizes 2 Platforms 300 x 250 on TG.com & mobiletg.com on Telegram.com s homepage* 300 x x x 250 Advanced age with Rich Media Same impressions & sizes as Digital Advanced age Mobile impressions to be upgraded to interactivee expanded view *Ads will serve above and below the fold. initial view Up to 70% off regular rates

5 2014 Digital s 300 x x 600 Intermediate Impressions 258,000 impressions/month Run of site on Telegram.comm 3 Ad Sizes 300 x x 600 Up to 65% off regular rates Digital Starter Impressions 170,000 impressions/mo. As low as $ per day! #3 #4 2 Ad Sizes 160 x 600 Run of site on Telegram.com Save up to 65% off regular rates

6 Costs Champion #1 445,000 ad impressions/mo mo. $ /mo. reflects 70% off our posted rates 5-8 mo. $ /mo. 55% off our posted rates 2-4 mo. $ /mo. 40% off our posted rates Champion with Rich Media Mobile 445,000 ad impressions/mo mo. $ /mo. reflects 70% off our posted rates 5-8 mo. $ /mo. reflects 55% off our posted rates 2-4 mo. $ /mo. reflects 40% off our posted rates Advanced #2 345,000 ad impressions/mo mo. $ 1500/mo. reflects 70% off our posted rates 5-8 mo. $ 2250/mo. reflects 55% off our posted rates 2-4 mo. $ 3000/mo. reflects 40% off our posted rates Advanced with Rich Media Mobile 345,000 ad impressions/mo mo. $ /mo. reflects 70% off our posted rates 5-8 mo. $ /mo. reflects 55% off our posted rates 2-4 mo. $ 3135/mo. reflects 40% off our posted rates Intermediate #3 258,000 impressions/mo mo. $ /mo. reflects 65% off our posted rates 5-8 mo. $ 1425/mo. reflects 50% off our posted rates 2-4 mo. $ 1710/mo. reflects 40% off our posted rates Digital Starter #4 170,000 impressions/mo mo. $ 553/mo. reflects 65% off our posted rates 5-8 mo. $ 790/mo. reflects 50% off our posted rates 2-4 mo. $ 948/mo. reflects 40% off our posted rates

7 Multimedia, Print & Digital Programs with Telegram.com, TG Mobile and the Worcester T&G Three Bundles Three Products Three great ways to reach your audience!!! Base Bundle 1. Telegram.com 300x250 50,000 impressions ROS for 7 days 2. TG Mobile 300x100 25,000 impressions over 7 days 3. Telegram & Gazette 2x2 full color print ad ROP Total pricing $ Multimedia Bundle 1. Telegram.com 300x ,000 impressions ROS over 7 days 2. TG Mobile 300x100 25,000 impressions over 7 days 3. Telegram & Gazette 2x5 full color print ad ROP Total Pricing $ SuperSize Bundle 1. Telegram.com 300x ,000 impressions ROS for 7 days 2. TG Mobile 300x100 50,000 impressions over 7 days 3. Telegram & Gazette 3x5 full color print ad ROP Total package pricing $ for Daily print ad or $ for Sunday publication

8 MOBILE Ad Unit Sizes Available 300x x x100 $30 CPM non-contract $25 CPM contract 300x250 $25 CPM non-contract $20 CPM contract MOBILE RICH MEDIA 300x100 $37.50 CPM non-contract $31.25 CPM contract 300x250 $31.25 CPM non-contract $25.00 CPM contract NON-CONTRACT Advertising Rates Ad Unit Size Description Ad Unit Location on Website A. 160 x 600 Wide Skyscraper Entire Site B. 250 x 250 Square Home Page and Section Fronts C. 3:1 Rectangle Entire Site D. 300 x 250 Medium Rectangle Entire Site E Leaderboard Entire Site F. Expandable Home Page G. 88 x 31 Micro Bar Weather Sponsor CONTRACT Advertising Rates Ad Unit Size Description Ad Unit Location on Website A. 160 x 600 Wide Skyscraper Entire Site B. 250 x 250 Square Home Page and Section Fronts C. 3:1 Rectangle Entire Site D. 300 x 250 Medium Rectangle Entire Site E Leaderboard Entire Site F. Expandable Home Page G. 88 x 31 Micro Bar Weather Sponsor 1. All rates are based on CPM (cost per thousand). 2. All rates are based on available inventory. 3. Rates are subject to change based on inventory availability. 4. Minimum purchase 25,000 impressions. 5. Contract Rates : When purchased in conjunction with a Telegram & Gazette newspaper contract. Let s talk Telegram tablet 300 x 250 and Interstitial Ads Available ADVERTISING RATE AND INFORMATION CARD: VIDEO Ad Unit Sizes Available 250x x250 Rich Media Home Page $20.00 Targeted Sections $18.00 Run of Site $13.00 Pre-Roll, Bumper, Overlay (10 sec. max) $35.00 Quicktime H 264 and either 640x480 or 640x360 in size (4x3 or 16x9) with frame rate A. B. C. D. E. F. G. Base Rates Static/Flash $10.00 $13.00 $11.00 $14.00 $9.00 $20.00 $7.00 Rich Media ADD 25% $2.50 $3.25 N/A $3.50 $2.25 N/A LOCATION SPECIFIC ADD 25% $2.50 $3.25 $2.75 $3.50 $ Ad Enhancement rates are added to the base rate for total CPM rate. 7. We reserve the right to accept or reject any ad for any reason at any time. 8. Telegram.com reserves the right to fulfill any unanticipated shortages in inventory with ROS advertising. 9. For complete information on advertising rates and guidelines contact your sales representative. A. B. C. D. E. F. G RATE CARD AD ATTRIBUTES Base Rates Rich Media Static/Flash ADD 25% $12.00 $3.00 $14.00 $3.50 $13.00 N/A $17.00 $4.25 $11.00 $2.75 $22.00 $8.00 N/A LOCATION LOCATION OR AUDIENCE SPECIFIC ADD 25% $3.00 $3.50 $3.25 $4.25 $2.75