NIKKEI xtech (Cross-Tech) Overview of Advertising Menu

Transcription

1 New Digital Media launched February 3, 208 NIKKEI xtech (Cross-Tech) Overview of Advertising Menu * The web pages/site logo shown in the document may be subject to change. As of May 0, 208

2 Greetings New digital media NIKKEI xtech will be launched on February 3, 208 The current big wave of technology innovation is radically changing the way of business and society. By grasping information needed in these times, Nikkei BP will open NIKKEI xtech on February 3, 208. This new digital media is targeted for business innovation utilizing specialized technology of IT, electronics, manufacturing or construction, and for business people dealing with development and innovation of technology. NIKKEI xtech will consolidate ITpro, Nikkei Technology Online, and specialized websites of architecture/construction in an innovative manner, and create and deliver contents with interviews conducted by 20 stuff writers who have expertise in the field, along with our personnel network. With the newest technology trends of AI and IoT, along with in-depth information of the specialized fields of IT, electronics, manufacturing, automobiles, architecture, construction, the media will also cover topics of automated driving, FinTech, digital monozukuri (digital manufacturing), i-construction, sharing information of the newest trends in innovation happening within the fields where technology and business cross paths. With the amount of information empowered in both quality and quantity, the media will form a strong relationship with key people in each industry and technology fields. NIKKEI xtech will aims to become the one and only, most powerful force in digital media, in terms of how many industries and topics it covers, level of expertise, and how it grasps the technology fields where technology and business combine and cross with each other. Please look forward to this upcoming media. Takuya Yoshida Publisher NIKKEI xtech 2

3 What s NIKKEI xtech Digital media for all business leaders interested in business transformation by technological innovation Profession Consolidated website of ITpro, Nikkei Technology Online and specialized websites of architecture/construction in innovative manner 20 professional staff writers comprehensively cover the front lines of Tech x Business : the cuttingedge of technology Significantly enhanced the quality and amount of content for articles, and start paid contents service in the IT/architecture fields + = Extraordinary Power Contents will be provided by gathering all the power of technical media in each field 3

4 Editorial concept 4

5 Broader, Deeper Content Combined (cross) content is broader Cross Content (Technology x Industry, Technology x Technology, Technology x Business) Automobiles x AI IoT x Factories Drones x Construction New Materials x Architecture Robots x Health ICT x Farming AI x Social Infrastructure IT x Sports IoT x Housing Specialized content is deeper, more concentrated IT Electronics Specialized Content Architecture/Housing Automobiles Manufacturing Construction Healthcare Energy 5

6 Target readers Expanded the target demographic for IT to leaders of Business Departments (LoB) in addition to leaders at Systems Departments To leaders in any industry concerned with technology and business reform, whether it be electronics, manufacturing, automobiles, architecture, housing, construction. Core reader work for IT, Manufacturing, Construction industry Public worker Education Finance Consultant, Accounting Retail Archtecture, Constructio Medical, Helthcare Others ICT Manufacturing, Energy Over 50% work at Information, Technology, Design and R&D HR, General, Accounting PR, Marketing Sales Managem ent Specialist (Archtecture/Co nstruction) R&D Others 60% has job titles Others 4.% Information Processing Technology, Design Produce, Manufacturing Executives/Board members.9% Department manager.8% Section manager 6.9% Section manager 8.2% Approx. 65% Subscriber of IT Newsletter Approx. 45% Subscriber of Electronics/Manufacturing/ Automobile Newsletter Approx. 5% Subscriber of Architecture/Construction Newsletter (Architecture/Construction) Registered member: Approx. 2,230,000 Monthly PV: Approx. 23,000,000 Registered person on IT Approx.60% User for IT industry Registered person on manufacturing Approx.40% Design Registered person on Architecture/Construction First-class Registered Architect: 42,520 Professional Engineer / Probationary: 20,32 Approx.0,000 works for construction business Work for: Architect s Office: 34%, House builder 3%, General Contractor / Subcontractor: 32%, Consultant: 6% You can widely reach key persons at all kinds of technical fields through NIKKEI xtech 6

7 Top Page: Advertisement Menu () 3 Menu Item Sales Unit Estimated Imp. Price (JPY) Top Leaderboard (Double Leaderboard/Billboard) Duration ( week) 45,000 imp. 800,000,000,000 Double Leaderboard,500,000 Billboard 2 Top Text Ad Duration ( week) 45,000 imp. 300,000 3 Top Rectangle (Double Rectangle) Duration ( week) 45,000 imp. 800,000,000,000 Double Rectangle 2 4 Top Side Banner Duration ( week) 45,000 imp. 300, nd Top Rectangle (Double Rectangle) Duration ( week) 45,000 imp. 400, ,000 Double Rectangle 5 *Screenshot is an example. *Display frequency/# of deliveries are estimates, not guarantees. *Duration of above banner/text ad starts on Tuesdays. 7

8 Top Page: Advertisement Menu (2) Top Pushdown Banner expands automatically at first view Top Welcome Banner Top Entrance Ad (Wallpaper) 7 7(Head banner) 7 8 Close 6 (Side banner) 7 (Side banner) Closes automatically after it ends, or if user clicks Close After ad is closed, or under frequency control 8 Menu Item Sales Unit Estimated Imp. Price (JPY) Remark *Screenshot is an example. 6 Top Welcome Banner Duration ( week) 60,000 imp.,200,000 *With frequency control *Menu limited to Top Page Ownership (Ref. P.8) (not sold on its own) 7 Top Entrance Ad (Wallpaper) Duration ( week) 45,000 imp. 2,000,000 8 Top Pushdown Duration ( week) 45,000 imp.,500,000 *With frequency control *Display frequency/# of deliveries are estimates, not guarantees. Deadline of Entrance ad(wallpaper) is 2 working days before starting date. *Duration of above banner/text ad starts on Tuesdays. 8

9 Top Page: Advertisement Menu (3) Top Page Ownership 3 New Top Page Ownership that gives you pure advertisement control over the top page of NIKKEI xtech. Gain control of all pure advertisement panel ads/text ads on the top page, for a strong impact on the viewership The price of the Basic Package (Top Leaderboard + Top Text Ad + Top Rectangle + Top Side Banner + 2 nd Top Rectangle) is JPY 2,600,000 JPY 2,400,000/ week 2 5 *Screenshot is an example. Add the Top Welcome Banner or Top Entrance Ad (Wallpaper) to the Basic Package for a price of JPY 3,800,000 JPY 3,500,000/ week Add the Top Pushdown or Top Billboard to the Basic Package for a price of JPY 3,300,000 JPY 3,000,000/ week Basic Package (Menu Item) Sales Unit Estimated Imp. Price (JPY) Top Leaderboard Duration ( week) 45,000 imp. 800,000 2 Top Text Ad Duration ( week) 45,000 imp. 300,000 3 Top Rectangle Duration ( week) 45,000 imp. 800,000 4 Top Side Banner Duration ( week) 45,000 imp. 300, nd Top Rectangle Duration ( week) 45,000 imp. 400,000 Basic Package Price: 2,600,000 Special Price: JPY 2,400,000/ week *Display frequency/# of deliveries are estimates, not guarantees. *Duration of above banner/text ad starts on Tuesdays. 9

10 Article Page: Advertisement Menu () Menu Item Sales Unit Price (JPY) Remarks Leaderboard (Double Leaderboard/ Billboard) Category-Specific Text Ad st Rectangle (Double Rectangle) + Smartphone Rectangle imp. Duration ( week) imp. 2.5/imp. 3.5/imp Double Leaderboard 4.5/imp Billboard *Category-specific ads: + 0.5/imp. *Category- and genre-specific ads (IT only): +.0/imp. 250, /imp. 3.5/imp. Double Rectangle *Category-specific ads: + 0.5/imp. *Category- and genre-specific ads (IT only): +.0/imp. 3-2 st Rectangle (Double Rectangle) imp. 3.0/imp. 4.0/imp. Double Rectangle *Category-specific ads: + 0.5/imp. *Category- and genre-specific ads (IT only): +.0/imp. 4 4 Genre-Specific Side Banner Within Category Duration ( week) 200,000 *Not displayed on Category Top Page nd Rectangle (Double Rectangle) imp..0/imp. 2.0/imp. Double Rectangle *Category-specific ads: + 0.5/imp. *Category- and genre-specific ads (IT only): +.0/imp. 6 6 Genre-Specific Text Ad Within Category Duration ( week) 200,000 *Not displayed on Category Top Page *This ad is not in serve at architecture, housing, construction sites. 3- Smartphone rectangle *Screenshot is an example. *Please refer to P.3 or categories/genres available for specification. *Duration of text ad/side banner ad starts on Tuesdays. 0

11 Article Page: Advertisement Menu (2) Welcome Banner Entrance Ad (Wallpaper) 8 (Head Banner) (Side Banner) 8 (Side Banner) *Screenshot is an example. Menu Item Sales Unit Price (JPY) Remarks 7 Welcome Banner imp. 9.5/imp. *With frequency control *Category-specific ads: 0/imp. 8 Entrance Ad (Wallpaper) imp. 9.5/imp. *Category-specific ads: 0/imp. *Please refer to P.3 or categories/genres available for specification. *Deadline of Entrance ad(wallpaper) is 2 working days before starting date.

12 Article Page: Advertisement Menu (3) In-Read Video Pushdown 9 Close 9 Closes automatically after it ends, or if user clicks Close 0 After ad is closed. Banner expands automatically at first view *Screenshot is an example. Menu Item Sales Unit Price (JPY) Remarks 9 Pushdown imp. 7.5/imp. 0 In-Read Video imp. 8.5/imp. *With frequency control *Category-specific ads: 8.0/imp. *Category-specific ads: 9.0/imp. *Not displayed on Category Top Page *Please refer to P.3 or categories/genres available for specification.. 2

13 Category/Genre Overview Category Genre Category Genre IT Category Architecture/ Housing Construction Enterprise (IT Management + IT Systems) Network IT Security Mobile & PC Software Development IT Career Development N/A N/A Genre Electronics Manufacturing Automobiles Energy Healthcare Electronics Analog (Sponsorship only) Communication Electronic Device Electronic Design Electronic Product 5G (Sponsorship only) IoT Technology Robot Manufacturing Design Innovation Production Innovation Industrial Equipment/Material Manufacturing Skill Development Management New Industry Aerospace Open Innovation Automobile Self-Driving/ADAS In-Vehicle Parts Electrification New Car Report Energy Power Electronics (Sponsorship only) Mega Solar Power Digital Health 3

14 Smartphone: Advertisement Menu () Smartphone Welcome Banner Smartphone Header Video 2 Menu Item Sales Unit Price (JPY) Remarks Smartphone Welcome Banner imp. 3.5/imp. 2 Smartphone Header Video imp. 6.0/imp. *With frequency control *Category-specific ads: 4.0/imp. *With frequency control *Category-specific ads: 6.5/imp. *Please refer to P.3 or categories/genres available for specification. 4

15 Smartphone: Advertisement Menu (2) Smartphone Rectangle Smartphone In-Feed Smartphone Text Ad Menu Item Sales Unit Price (JPY) Remarks 3 Smartphone Rectangle imp. 3.0/imp. *Category-specific ad: 3.5/imp. 4 Smartphone In-Feed imp. 2.5/imp. *Category-specific ad: 3.0/imp. 5 Smartphone Text Ad Duration ( week) 200,000 Estimated # of impression: 700,000 *Please refer to P.3 or categories/genres available for specification. *Prices displayed are gross prices (without tax). *Duration of text ad starts on Tuesdays. 5

16 NIKKEI xtech Main Newsletters Newsletter Item Summary Delivery Frequency Expected # of Deliveries Price (JPY)/ Content Regulations NIKKEI xtech IT Newsletter Provides interesting articles and a variety of information on ICTrelated fields in a timely manner to key persons and businesspersons who deal with ICT in their work/businesses. Every weekday Header ad is available on Mon. Wed. Fri. 63,45 Header: 550,000 2byte 38 characters x 5 lines NIKKEI xtech Electronics/Manufacturing/Automobile Newsletter Provides the latest information on the Electronics, Manufacturing, and Automobile genres to engineers/researchers, as well as those in management, corporate planning, and product management. Main contents on Thurs. is upskilling. Every weekday 394,46 Header: 450,000 2byte 38 characters x 5 lines NIKKEI xtech Architecture/Construction Newsletter (Architecture/Construction) Provides the latest news and career information on the Architecture, Housing, and Architecture fields to approximately 270,000 people who work with and are interested in the architecture and construction industry, which is rapidly incorporating advanced technologies. Every Mon. Tue Wed. Thu 278,06 Header: 250,000 2byte 38 characters x 5 lines NIKKEI xtech Architecture/Construction Newsletter (Housing) Provides the latest news and career information on the Architecture, Housing, and Housing fields to people who work with and are interested in the architecture industry, which is rapidly incorporating advanced technologies. Every Fri. 278,530 Header: 250,000 2byte 38 characters x 5 lines NIKKEI xtech IT Featured Articles Newsletter Provides information on the latest content posted in the IT category (mainly in the Enterprise genre), including columns and think pieces, every day. Subscribe to keep yourself updated on the latest articles. Every weekday 25,594 Header: 250,000 2byte 38 characters x 5 lines NIKKEI xtech Latest IT News Newsletter Provides an overview of the latest IT-related news. Sent around noon every weekday, so you can get a comprehensive view of the previous day s domestic news as well as the latest international news. Every weekday 74,843 Header: 200,000 2byte 38 characters x 5 lines NIKKEI xtech PCr/Mobile Newsletter Provides information on how to work more effectively with work computers/mobile devices, and troubleshooting methods. Provides information that is indispensable to businesspersons, leaders in charge of implementing IT systems/structures in their workplaces, as well as IT leaders in charge of operating small- to medium-scale system. Every Mon., Wed., Fri. 224,563 Header: 250,000 2byte 38 characters x 5 lines *Please make sure to verify the days ads of each news letter are available in advance. *Newsletter names, prices, display frames, location, design, etc. may change without prior warning *No delivery on national holidays in Japan 6

17 Other Newsletters Newsletter Item Summary Delivery Frequency Expected # of Deliveries Price (JPY)/ Content Regulations Nikkei BP Government Technology Mail News, analyses of advanced cases, columns, commentaries on keywords, and seminar information selected from <ITpro e- Government>. Keeps you up with the latest developments in central and local electronic governments. The core readers are government and municipal officials involved in planning, developing, building, and running e-government services, as well as IT vendor staff in charge of public and government services. 0th & 25th every month 3,242 Header: 200,000 2byte 38 characters x 5 lines Nikkei Electronics NEWS The latest in development and designing of electronics. The core readers are development engineers and those at managerial levels at major semiconductor user companies and electronics manufacturers. Mon. 224,563 Header: 250,000 2byte 38 characters x 5 lines Nikkei Monozukuri NEWS Writers of the monthly Nikkei Monozukuri magazine introduce the latest trends in designing and manufacturing technologies and how to make better use of IT. The e-newsletter covers all aspects of product making, from troubleshooting at various development and manufacturing stages to technological innovations and creative use of organizations and tools. The core readers are engineers involved in development and manufacturing in the fields of automobiles and high-tech consumer electronics. Wed. 80,79 Header: 200,000 2byte 38 characters x 5 lines Nikkei Automotive News Issued by <AutoBiz>, a comprehensive information site on automotive technologies and management, the e- newsletter delivers the latest trends in the automotive industry that is closely linked with a wide range of business, product, and technology fields. The core readers are engineers and managers involved in each phase of the automotive industry. Fri. 62,9 Header: 200,000 2byte 38 characters x 5 lines Nikkei Digital Health NEWS Delivers the latest trend of medical/healthcare that utilizes electronics and ICT, and also digital health aimed at accelerating the cooperation and collaboration beyond the borders of the business fields. Mon. & Wed. 68,258 Header: 250,000 2byte 38 characters x 5 lines Nikkei Real Estate Market Information Mail Nikkei Real Estate Market Information Weekly Digest Exclusive to the readers of <Nikkei Real Estate Market Information>. The latest news about real estate and updated content from the website are introduced. The core readers are those in the business of real estate trade and brokerage. Free-of-charge e-newsletter for general members of <Nikkei Real Estate Market Information>. Hot news in real estate business (only headers) and the updated information from the website. The core readers are real estate agents and brokers, as well as investors and general companies interested in the market trends. Mon. 2,77 9,892 Package Price Header: JPY200,000 (38 characters x 5 lines) *Please make sure to verify the days ads of each news letter are available in advance. *Newsletter names, prices, display frames, location, design, etc. may change without prior warning *No delivery on national holidays in Japan 7

18 Tie-Up Advertising (NIKKEI xtech Special) Basic Package Article-style ad that promotes products/services in a way that is easy for readers to understand. Articles will be planned, proposed, and produced by specially assigned staff members. Articles will convey the appeal of the product/service and work to improve understanding. *Depending on the product/service, choose from the () IT, (2) Manufacturing, (3) Architecture, and (4) Construction genres. *Viewers will be guided to the Tie-Up site from leads in the appropriate categories/ newsletters, depending on appointed package. Article Page Newsletter 2-Line information () IT: NIKKEI xtech IT Newsletter x 2 times NIKKEI xtech IT Featured Articles Newsletter x 2 times Tie-Up Site 2 3 (2) Manufacturing: NIKKEI xtech Electronics/Manufacturing/Automobile Newsletter x 4 times (3) Architecture/(4) Construction: NIKKEI xtech Architecture/Construction Newsletter (Architecture/Construction) x 4 times To Tie-Up Site Menu Item Size/Space Display Duration/Frequency Display Format Ad Tie-Up Site 2 A4 pages (approx. 2byte 2,400 characters) worth of content 4 weeks Featured Content/ In-Feed Ad Thumbnail: pixels (GIF/JPEG/PNG) Text: Under 30 characters (regardless of full-width/half-width) 4 weeks Rotation 2 Tie-Up Overview *No ad display report Under 20 characters (regardless of full-width/half-width) 4 weeks Fixed 3 2-Line information on Newsletter Under 37 full-width characters + line for link (URL) 4 times during display period Price: JPY 2,000,000 *Web site creation fee and advertising fee are included in the price *Basic Package is available at JPY million in case to reuse existing Magazine Tie-Up. Contact us for details. *Separate fee for interviews involving travel *Content for the Tie-Up Overview cannot be altered after submission. Click count is not included in the report. *Please be aware that the Featured Content/In-Feed Thumbnail (240 x 80 pixels) will be displayed in a reduced size. 8

19 Tie-Up Advertising (NIKKEI xtech Special) All categories Article-style ad that promotes products/services in a way that is easy for readers to understand. Articles will be planned, proposed, and produced by specially assigned staff members. Articles will convey the appeal of the product/service and work to improve understanding. *Viewers will be guided to the Tie-Up site from leads in all categories/ newsletters, IT, Manufacturing, Architecture and Construction Article Page Newsletter 2-Line information IT: NIKKEI xtech IT Newsletter x 2 times NIKKEI xtech IT Featured Articles Newsletter x 2 times Tie-Up Site SPECIAL Manufacturing: NIKKEI xtech Electronics/Manufacturing/Automobile Newsletter x 4 times To Tie-up site 2 3 Architecture/Construction: NIKKEI xtech Architecture/Construction Newsletter (Architecture/Construction) x 8 times Menu Item Size/Space Display Duration/Frequency Display Format Ad Tie-Up Site 2 A4 pages (approx. 2byte 2,400 characters) worth of content 4 weeks Featured Content/ In-Feed Ad Thumbnail: pixels (GIF/JPEG/PNG) Text: Under 30 characters (regardless of full-width/half-width) 4 weeks Rotation 2 Tie-Up Overview *No ad display report Under 20 characters (regardless of full-width/half-width) 4 weeks Fixed 3 2-Line information on Newsletter Under 37 full-width characters + line for link (URL) Price: JPY 5,500,000 4 times during display period *Web site creation fee and advertising fee are included in the price *Basic Package is available at JPY 4 million in case to reuse existing Magazine Tie-Up. Contact us for details. *Separate fee for interviews involving travel *Content for the Tie-Up Overview cannot be altered after submission. Click count is not included in the report. *Please be aware that the Featured Content/In-Feed Thumbnail (240 x 80 pixels) will be displayed in a reduced size. 9

20 NIKKEI xtech Native Tie-Up Ad Article Tie-up ad article in which ad content is created and displayed in the same structure and tone as articles on the website. () Displayed in the same structure and tone as articles on the website Ad content is displayed in the same structure and tone as the articles on the NIKKEI xtech website. Allows for timely promotion of content in a format that users trust and feel close to. In addition, links to new ad articles will be posted on the list of articles on the website, our social media accounts, etc. (2) Automatic optimization for display on smartphones The ad articles posted will be automatically optimized for display on smartphones, like the other articles on NIKKEI xtech, for comfortable viewing on smartphones as well. (3) Recommendation leads on both computer and smartphone websites While the ad article is posted on the website, NIKKEI xtech will also provide the regular tie-up recommendation leads on both our computer and smartphone websites. PC Page Smartphone Page * Only one new ad article can be posted per day on the entire xtech website. * PR will be displayed before the title of the article. * Below the title of the ad article, there will be a sponsored by: blurb listing the owner of the ad. * PR will also be displayed on the link to the ad article, on the list of articles on the website. * We may not allow content to be advertised in this format, if the content is not compatible with the structure and tone of the rest of our articles. * We will not limit other ads on the tie-up ad article pages (no restriction of competing ads). * We cannot implement page transition lead generations for this item. * Layout of the ad article may change according to our editing needs. Menu Item Size/Space Display Duration/Frequency Display Format Native Tie-Up Ad Two A4-size pages (approx. 2,400 characters) worth of content 4 weeks - Price: JPY 3,000,000 20

21 Sponsored Theme Channel Sets up a special website with a theme of your choosing, through which you can advertise content for a specific period of time. You will monopolize all ads on this website, which will allow you to improve your company s profile with respect to a specific theme. Theme will be chosen after discussion with your company, and after necessary adjustments. Theme will be chosen with consideration for your company s preference, applicability to our users, and compatibility with related content. You will also be allowed to monopolize the banner ad on this special website, which is a collection of theme-related articles. These ads can be used to guide users to your company s tie-up website. This is effective for mid- to long-term branding, and in increasing awareness for specific themes. Leaderboard Link to special website will be displayed at all times on the top portion of the NIKKEI xtech website st Rectangle Sponsored Theme Channel Content: () Curated articles related to the theme (Number of articles undecided; chosen by Nikkei BP) (2) Posting of serialized new content under the supervision of the NIKKEI BP INTELLIGENCE GROUP (Approx. 2 articles/month; theme to be chosen after discussion) (3) In-site banner (Leaderboard, st Rectangle, Genre-Specific Side Banner, 2 nd Rectangle) *Contact our sales department for details. Price: From JPY5,000,000/month *Minimum time period: 6 months Side banner 2 nd Rectangle *Photograph is for illustration purposes only 2

22 Menu Overview () Top Page Menu Item # of Display Frames (Display Method) # of Companies for Ad Size (W x H, Pixels) File size (Gif, Jpeg, Png) Top Leaderboard (Double Leaderboard/Billboard) 728 x x 80 Double Leaderboard Billboard Max. 60KB Max. 50KB Double Leaderboard Max. 50KB Billboard 2 Top Text Ad Up to 38 characters (2byte or byte) Top Rectangle (Double Rectangle) 300 x x 600 Double Rectangle Max. 50KB Max. 50KB Double Rectangle 4 Top Side Banner 300 x 80 Max. 60KB 5 2 nd Top Rectangle (Double Rectangle) 300 x x 600 Double Rectangle Max. 50KB Max. 50KB Double Rectangle 6 Top Welcome Banner 640 x Top Entrance Ad (Wallpaper) 8 Top Pushdown Head Banner: 004 x 80 Side Banner: 45 x 600 Rectangle: Open: 970 x 400 (250) Closed: 970 x 90 Max. 50KB Up to 2 seconds without looping Head Banner: Max. 50KB Side Banner: Max. 50KB Rectangle: Max. 50KB Open: Max. 50KB Closed: Max. 50KB *Please contact about regulation of html5 format 22

23 Menu Overview (2) Article Page Menu Item # of Display Frames (Display Method) # of advertiser for ad. Leaderboard (Double Leaderboard/Billboard) Unlimited Size (W x H; Pixels) 728 x x 80 Double Leaderboard Billboard File size (Gif, Jpeg, Png) Max. 60KB Max. 50KB Double Leaderboard Max. 50KB Billboard 2 Category-Specific Text Ad 5 5 Up to 38 characters (2byte or byte) --- Rotating Location 3 st Rectangle 300 x 250 Max. 50KB (Double Rectangle) Unlimited 300 x 600 Double Rectangle Max. 50KB Double Rectangle Genre-Specific Side Banner Within Category x 80 Max. 60KB 2nd Rectangle (Double Rectangle) Unlimited Genre-Specific Text Ad Within Category 5 Rotating Location 7 Welcome Banner Unlimited 640 x Entrance Ad (Wallpaper) Unlimited 9 Pushdown Unlimited 0 In-Read Video Unlimited Smartphone Menu Item # of Display Frames (Display Method) 300 x x 600 Double Rectangle Max. 50KB Max. 50KB Double Rectangle 5 Up to 38 characters (2byte or byte) --- # of advertiser for ad. Head Banner: 004 x 80 Side Banner: 45 x 600 Rectangle: Open: 970 x 400 (250) Closed: 970 x 90 Max.,920 x,080 (Aspect ratio: 6:9) Size (W x H; Pixels) Smartphone Welcome Banner Unlimited 300 x 250 Max. 50KB 2 Smartphone Header Video Unlimited Max. 640 x 360 (Aspect ratio: 6:9) Max. 50KB Up to 2 seconds without looping Head Banner: Max. 50KB Side Banner: Max. 50KB Rectangle: Max. 50KB Open: Max. 50KB Closed: Max. 50KB Max. 0MB Up to 30 seconds (a) File size (Gif, Jpeg, Png) Max. 0MB Up to 30 seconds (a) 3 Smartphone Rectangle Unlimited 300 x 250 Max. 50KB 4 Smartphone In-Feed 3-4 Rotating Location 5 Smartphone Text Ad 3 Rotating Location Unlimited Thumbnail: 240 x 80 Text: Up to 38 characters (2byte or byte) 3 Up to 38 characters (2byte or byte) --- *Please contact about regulation of html5 format (a) In-Read Video is posted to be optimized for each devices

24 Inquiry Advertising Department Technology Media Nikkei Business Publications, Inc. TEL: (IT) (Manufacturing/Electronics/Automobile) (Architecture/Construction)