Digital Rates 2018/2019 Online, Mobile, Digital. September 2018
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1 Digital Rates 2018/2019 Online, Mobile, Digital September 2018
2 CPM rates Ad format Device Sections on / decision maker targeting RoS - RoS Wallpaper Online Sitebar Ad Online Sticky Billboard Online Online Halfpage Ad (1:2 Banner / 300x600) Mobile Digital Online Medium Rectangle Mobile Digital :1 Banner (300x300) / Mobile High Impact Ad (Plus) (320x320) Online Mobile Digital Wide Rectangle Online Rollover Ad 1 Mobile Online Digital Mobile Carousel Ad Mobile Mobile Panorama Ad Mobile Mobile Premium Rectangle Mobile Ad Bundle (Medium Rectangle, Superbanner) Online Superbanner Online Billboard Online :1 Banner Online :1 Banner Online Surcharges targeting basic (socio-demogr.) iq target decision maker-sections 15% Bigger than specs (by arrangement) Digital Delivery: 50% Online/ 50% Mobile 25% 2 The advertising terms and conditions of the portal operators apply (see also: ) valid from 01 September 2018.
3 CPM rates Ad format Device Sections on / decision maker targeting RoS - RoS Online :1 Banner Mobile Digital Online :1 Banner Mobile Digital Online :1 Banner Mobile Digital Online :1 Banner Mobile Digital Online Content Video Ad Mobile Digital InTxT Square Mobile InTxT Vertical Mobile Pre-Roll max. 20'' Digital 80 Pre-Roll max. 30'' Digital 105 Content Video Ad up to 20'' (cost per completed view) Content Video Ad up to 30'' (cost per completed view) Online 0,17 Mobile Digital 0,15 Online 0,25 Mobile Digital 0,22 3 The advertising terms and conditions of the portal operators apply (see also: ) valid from 01 September Surcharges targeting basic (socio-demogr.) iq target decision maker-sections 15% Bigger than specs (by arrangement) Digital Delivery: 50% Online/ 50% Mobile 25%
4 Homepage rates Device Period Business days: MON, TUE, WED or THU Weekend: FRI-SUN Ad Impressions 1 2 (always stand-alone) Digital Business day Digital Weekend (always stand-alone) Wallpaper, Halfpage Ad (Online), 6:1 4:1 Banner (Mobile), Billboard, Sitebar Ad, Fireplace, 4:1 (Online), Mobile High Impact Ad (Plus) (1:1), 2:1 3:1 (Mobile), Mobile Panorama Ad, Mobile Carousel Ad Pushdown Billboard, Cinema Ad, Doppel Sitebar, Premium Rectangle (Mobile), 3:1 Banner (Online), Dynamisches Fireplace, Billboard mit Reminder, Pushdown Video Ad (Mobile), Brand Value Ad (Online/Mobile), Dynamisches Brand Value Ad (Online), Rollover Event (Online/Mobile), Homepage Take Over (Online), Premium Rectangle with Reminder (Mobile) 4 The advertising terms and conditions of the portal operators apply (see also: ) valid from 01 September 2018.
5 Homepage rates 2nd placement Device Period Business days: MON, TUE, WED or THU Weekend: FRI-SUN Ad Impressions 1 2 Digital Business day Digital Weekend Billboard, 4:1 3:1 (Online), Mobile High Impact Ad (Plus) (1:1), 2:1 3:1 (Mobile) 2 1:1 2:1 (Online), Premium Rectangle (Mobile), Mobile Rollover Ad 5 The advertising terms and conditions of the portal operators apply (see also: ) valid from 01 September 2018.
6 Volume Packages rates, from Monday Sunday (I) Website Section Imps per week 1 2 Imps per week The advertising terms and conditions of the portal operators apply (see also: ) valid from 01 September Imps per week Online 1 Mobile 1 Online 1 Mobile 2 Online Mobile Digital Online 2 Mobile 1 Online 2 Mobile 2 Automotive Digital Business & Finances Career & Education Culture Media Munich/Bavaria Panorama Society Politics Travel Sport Stil (exclusive only) SZ-Magazin Science & Health Selected Rotation Jetzt.de Portalpaket
7 Volume Packages rates, from Monday Sunday (II) Rate category Online Mobile 1 Billboard, 3:1, 4:1, Wallpaper, Sitebar 2:1, 3:1 2 Take Over Premium Rectangle, High Impact Ad (Plus), Carousel Ad, Panorama Ad, Rollover Ad Surcharges on volume packages Surcharge on gross rate 100% Share of Voice for booked ad format 50% Standalone ((Exclusivity) with the exception of publisher s proprietary advertising) 100% Selected Rotation Sections Panorama Sports Career Politics Media 7 The advertising terms and conditions of the portal operators apply (see also: ) valid from 01 September 2018.
8 Newsletter rates Website Newsletter Subscribers (per edition) Release date Minimum booking frequence Rate News and Business SZ Espresso SZ Nullachtneu (Munich news) Mo-Fr (twice a day), Sat morning and Sun evening 6 editions (Mo-Sat morning or Mo-Fr + Sun evening) 12 editions (Mo-Sa morning and Mo-Fr + So evening) Sunday - Friday 6 editions (1 week) Prantls Blick Sunday 1 edition PLAN W Wednesday 1 edition Pos.1: Pos. 2: Pos. 3: Jetzt.de Jetzt.de Monday Friday 5 editions (1 week) Special Interest SZ Magazin Thursday and Saturday 1 edition (Thu or Sat) 2 editions (Thu or Sat) Das Rezept Friday 4 editions(1 month) Sport am Wochenende Sunday 4 editions(1 month) SZ Familie Friday 1 edition SZ Kino Friday 1 edition The advertising terms and conditions of the portal operators apply (see also: ) valid from 01 September 2018.
9 Table of discounts and surcharges From gross annual turnover of Discount Surcharges Minimum booking volume 0 up to ,0% up to ,0 % targeting basic (socio-demogr.) Bigger than specs (by arrangement) up to ,0 % Homepage Standalone 25% upto ,0 % up to ,5 % up to ,0 % up to ,5 % > ,0 % 15% agency net 25% 9 The advertising terms and conditions of the portal operators apply (see also: ) valid from 01 September 2018.
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