Media Guide and Ad Menu

Transcription

1 Media Guide and Ad Menu The Yomiuri Shimbun Online

2 Audience Profile User Demographics % % % % Age % % 7% % Gender Male 72.7% Female 27.3% 21% Male 53% Female 47% % % GoogleAnalytics July -September % GoogleAnalytics July -September 2018 Salaried administrative or research 4% 1% 5% Occupation 9% 8% 7% 7% 14% 21% Management Specialist or freelance Salaried manual worker or laborer Sales or service Homemaker Self-employed Student Others Retired / Not working 26% 3% 1% Position at Work Place 6% 7% General Staff 9% 9% 12% 11% 13% Executive level Part-time employee 28% Section manager level Deputy section manager / Subsection chief Manager level Contract or Temporary employee Deputy manager class General manager or Bureau head Others Users Survey by Yomiuri Online, Feb (n=1,356)

3 Audience Profile User Demographics 80.0% 37.0% 19.6% 10.3% Own a House or Apartment Have financial assets more than 10 million JPY Have Gold or Platinum Credit Card Own Luxury Brand Watch 31.6% 18.9% 40.1% 18.6% Have Traveled Abroad within the Past 3 Years Have had a flight with Premium Economy Class or Above Involved in Deciding, Selecting or Collecting Information for Office s IT Devices Have Authority to Give an Approval for a Purchase of Office s IT Devices Users Survey by Yomiuri Online, Feb (n=1,356)

4 Audience Profile Accessed Nationwide Overseas 0.1% Hokkaido 3.2% Overseas 0.1% Hokkaido 3.0% Chugoku 4.4% Chubu 12.8% Chugoku 2.3% Chubu 11.1% Kyushu 6.8% Tohoku 4.2% Kyushu 5.4% Tohoku 2.2% Access More Than Once a day 76.6% Osaka 18.1% Shikoku 2.1% Tokyo 48.5% Access More Than Once a day 76.6% Osaka 25.6% Shikoku 1.1% Tokyo 49.3% Desktop ver. mainly accessed during business hours Mobile ver. well accessed night time as well Approx. 200,000PV/h Approx. 115,000PV/h GoogleAnalytics July-September 2018

5 Top and News MPU Home and News pages 1,000 JPY (GIF, JPEG) 4,000 JPY (MP4) Number of Ad Spots (maximum) Impressions 500, ,000 JPY (GIF, JPEG) Dimensions 300 x 250 pixel Acceptable File Types GIF, JPG, MP4 Maximum File Size 30MB Maximum Animation Limit 30 seconds Loops Not applicable ALT text Not applicable

6 Top and News Half Page Home and News pages 1,500 JPY Impressions 500, ,000 JPY Dimensions 300 x 600 pixel Acceptable File Types GIF, JPG Maximum File Size 100KB Maximum Animation Limit 30 seconds Loops Not applicable ALT text Not applicable Up to 4 (an additional fee of JPY 100,000 shall be charged from the 5th creative for each)

7 News Billboard Ad News pages 3,000 JPY (GIF, JPEG) 5,000 JPY (MP4) Impressions 200, ,000 JPY (GIF, JPEG) Dimensions 970 x 250 pixel Acceptable File Types GIF, JPG, MP4 Maximum File Size 30MB Maximum Animation Limit 30 seconds Loops Not applicable ALT text Not applicable Up to 4 (an additional fee of JPY 100,000 shall be charged from the 5th creative for each)

8 News 2nd MPU At the bottom of News pages 200 JPY Impressions 2,5000, ,000 JPY Dimensions 300 x 250 pixel Acceptable File Types GIF, JPG Maximum File Size 100KB Maximum Animation Limit 30 seconds Loops Not applicable ALT text Not applicable

9 News 2nd Half Page At the bottom of News pages 300 JPY Impressions 2,0000, ,000 JPY Dimensions 300 x 600 pixel Acceptable File Types GIF, JPG Maximum File Size 100KB Maximum Animation Limit 30 seconds Loops Not applicable ALT text Not applicable

10 News Page Premium MPU News pages (delivered randomly) 1,000 JPY (GIF, JPEG) 10,000 JPY (MP4) Impressions 1000,000 (GIF, JPEG) 500,000 JPY Dimensions 300 x 250 pixel Acceptable File Types GIF, JPG, MP4 Maximum File Size 30MKB Maximum Animation Limit 30 seconds Loops Not applicable ALT text Not applicable

11 InRead Video Ad CPV (Gross) At the middle of News pages 10:00 17:00 JST 2,500 JPY (CPV billing triggered after starting to play the video) View guaranteed Advertising Rate View 1,000,000 Rate 2,500,000 JPY Aspect ratio 16:9 Resolution Max 1920 x 1080 File Size 30MB Length 30 seconds

12 Thumbnail Text Ad (Run Of Site) News pages 300 JPY Impression guarantee Number of Ad Spots 4 Impressions 2,000, ,000 JPY Text Up to 12 (Title), Up to 32 (body) characters *Forbidden to use platform dependent characters and half width kana *Both Full and Half width count towards 1 character. Dimensions 100 x 100 pixel Acceptable File Types GIF, JPG Maximum File Size 15KB

13 Text Ad (Run Of Site) News pages 200 JPY Impression guarantee Impressions 2,500, ,000 JPY Text Up to 32 characters *Forbidden to use platform dependent characters and half width kana *Both Full and Half width count towards 1 character. Dimensions Acceptable File Types Maximum File Size

14 Mobile Banner Starting time News pages 1,000 JPY Impressions 500, ,000 JPY Dimensions 320 x 50 pixel Acceptable File Types GIF, JPG Maximum File Size 50KB Maimum Animation Limit 15 seconds Loops Not applicable ALT text Not applicable

15 Large Mobile Banner Starting time News pages 3,000 JPY (GIF, JEPG) 5,000 JPY (MP4) Impressions 200, ,000 JPY (GIF, JPEG) Dimensions (horizontal x vertical) 320 x 180 pixel Acceptable File Types GIF, JPG, MP4 Maximum File Size 30KB Maximum Animation Limit 15 seconds Loops Not applicable ALT text Not applicable

16 Mobile Premium MPU Starting time News pages (delivered between the 1st and 2nd paragraph randomly) 5,000 JPY Impressions 100, ,000 JPY Dimensions (horizontal x vertical) 300 x 250 pixel Acceptable File Types GIF, JPG, MP4 Maximum File Size 100KB Maximum Animation Limit 15 seconds Loops Not applicable ALT text Not applicable

17 Mobile MPU ROS Starting time Home and News pages 1,000 JPY Impressions 100, ,000 JPY (GIF, JPEG) Dimensions (horizontal x vertical) 300 x 250 pixel Acceptable File Types GIF, JPG Maximum File Size 100KB Maximum Animation Limit 15 seconds Loops Not applicable ALT text Not applicable

18 Mobile Thumbnail Text Ad (Run Of Site) News pages 300 JPY Number of Ad Spots 4 Impressions 2,000, ,000 JPY Text Up to 12 (Title), Up to 32 (body) characters *Forbidden to use platform dependent characters and half width kana *Both Full and Half width count towards 1 character. Dimensions 70 x 70 pixel Acceptable File Types GIF, JPG Maximum File Size 15KB

19 Mobile Text Ad (Run Of Site) News pages 200 JPY Number of Ad Spots 4 Impressions 2,500, ,000 JPY Text Up to 32 characters *Forbidden to use platform dependent characters and half width kana *Both Full and Half width count towards 1 character. Dimensions Acceptable File Types Maximum File Size

20 The Yomiuri Shimbun Online English Version the japan news.com VERTISING MENU Leaderboard Text MPU Leaderboard : all The Japan News pages : exclusive for one advertiser Advertising rate: JPY 500,000 for 240,000 imp (estimated) / 2 weeks Dimensions: 728 x 90 pixels Acceptable File Types: SWF, GIF or JPG Maximum File Size: 30 KB Maximum Animation Limit: 30 seconds ALT tags: Not applicable Text : all The Japan News pages : exclusive for 2 advertisers Advertising rate: JPY 300,000 for 240,000imp (estimated) / 2 weeks Under 50 English single-byte characters Machine dependent characters cannot be used MPU : all The Japan News pages : exclusive for one advertiser Advertising Rate JPY 500,000 for 240,000imp (estimated) / 2 weeks Dimensions: 300 x 250 pixels Acceptable File Types: SWF, GIF or JPG Maximum File Size: 50 KB Maximum Animation Limit: 30 seconds ALT tags: Not applicable USER PROFILE More than half of our users are accessing the website from overseas. Sex Female 28% Canada 2.5% UK 1.8% Male 72% Access by country Australia 1.8% Singapore 1.6% The Philippines 1.0% % % % USA 34.8% Others 14.8% Age % % Japan 41.7% % Data provided by the-japan-news.com in April 2016