Intelligent Information Network. .. Platform for Productivity & Innovation

Transcription

1 Intelligent Information Network.. Platform for Productivity & Innovation Andy Lockhart Vice President, Northern Europe Cisco Systems Mar 22, 2006 Session Number Presentation_ID 2003 Cisco Systems, Inc. All rights reserved. 1

2 The Three Different Types of Economy Innovation Investment Factor Source: Michael E Porter, Harvard Business School

3 A Real-Time World The explosion of advanced technologies now means that suddenly knowledge pools and resources have connected all over the planet, levelling the playing field as never before, so that each of us is potentially an equal and competitor of the other. Thomas Friedman

4 ICT Usage and Global Competitiveness: 89% Correlation Global Competitiveness Index Countries Finland Norway China Russia UK US Singapore Japan Germany Sweden Individuals Business Government ICT Usage Index Source: The Global Information Technology Report , World Economic Forum

5 CIO Strategic Priorities Reflect the Importance of Contributing to Growth and Efficiency To what extent is each of the following a CIO actions a priority for you in 2005? Rank 2005 Rank 2004 Rank 2003 Delivering projects that enable business growth 1 18 * Linking business and IT strategies and plans Demonstrating the business value of IS/IT Selected change in ranking compared with 2004 * New question for 2004 Gartner EXP: "Delivering IT's Contribution: The 2005 CIO Agenda" January 2005

6 Transactions to Interactions: The Real-Time Business Imperative Customer Interactions Value Chain Interactions Employee Interactions INTERACTIONS TRANSACTIONS PRODUCTION Fast Faster Real-Time

7 Industry Examples: Retail Banking Production Transactions Interactions Neighbourhood branches Different different branches Online account management ATM No single view of customer Multi-channel banking Revitalising the branch Single view of customer Fast Faster Real-Time

8 Interactions: Major European Bank Business Need: Call centre still routes 4M+ customer queries to branch each year 80% request specialist advice Branch staff hunt for specialist who may cover region customer may wait days for reply Solution: IP telephony, Extension Mobility and Unity Impact: Calls routed directly to specialist instantly, wherever they are Call centre agents hand off calls in seconds, not minutes Branch staff freed to serve and sell to customers Customer satisfaction increases

9 Cisco s Blueprint for the Future 3 5 Year Goals Cisco Strategy FY 06 Initiatives Business Architecture Intelligent Information Network Technology Architecture

10 Innovation Needs Flexible and Agile Business Architectures HR SALES MANUFACTURING FINANCE BUSINESS PROCESSES X Enterprise X Functional Function Department ERP E-LEARNING E-SALES SUPPLY CHAIN MGMT APPLICATIONS AND SERVICES Experts Managers Employees Guests Devices Task Office Home Partner Customer Mobile STORAGE WIRELESS IPT CORE SECURITY NETWORKED INFRASTRUCTURE

11 The Intelligent Network is the Enabler CISCO STRATEGY Technology Architecture Secure Adaptable Converged D/V/V Application-driven Virtualisation INTELLIGENT INFORMATION NETWORK Business Architecture Growth Productivity Business Transformation Enablers Flexibility Agility

12 Intelligence migrating to the Network APPLICATIONS Call Control Firewall SBC SSL Caching RFID ERP Voice VPN Mail File IDS Mngmt OTHER NETWORK APPS Anti- Encryption SPAM Patch Backup Updates Replication Database Mobile Multicast DNS Wireless AV Mgmt OS AND MIDDLEWARE Disk Message Management Handling Load I/O Termination Balancing QoS OTHER NETWORKS IP NETWORK

13 The Network Is Fundamental to the Solution The network ties all the elements of the infrastructure together Thus, the network is the first, and more effective, place to start Business/Productivity/IPC Apps Network Network Middleware Servers Network Network Network

14 Cisco s 3 5 Year Technology Vision: The Intelligent Information Network Network Intelligence INTEGRATED TRANSPORT INTEGRATED SERVICES The Intelligent Movement of Data / Voice / Video Across a System of Networks PHASE 1 Virtualised Networking Resources PHASE 2 Time INTEGRATED APPLICATIONS Application Services PHASE 3

15 Building Technologies In vs. Bolting them On Voice WLAN Management Security Integrated Network Foundation Supplier Partner Headquarters Branch Home Worker

16 From #6 to #1 in Overall Enterprise Voice! M$ 500 WW Enterprise & Commercial Voice Shipments: Revenue Nortel Siemens Avaya Alcatel Cisco NEC 100 Mitel 0 3Com 02 Q3 02 Q4 03 Q1 03 Q2 03 Q3 03 Q4 04 Q1 04 Q2 04 Q3 04 Q4 05 Q1 05 Q2 05 Q3 Source: Synergy Research Group, 2005

17 Customer Example: Malmö Stad Business Need Upgrade telephone infrastructure to deliver new and better services to 270,000 citizens Solution 11,000 IP extensions (1,000 IP phones in 1 st phase) Cisco IP Contact Center TeliaSonera Sweden integration, services & support Impact Call waiting times reduced to > 30 seconds 24-hour access to local government services Return on investment expected within four years

18 Customer Example: St. Olavs Hospital, Norway Project Provide better quality of care, new treatment methods and reduce cost Integrate university employees into the network Re-build hospital due to rising cost and inefficient operations Highly available, highly secure requirements Solution IPC foundation for all communications within hospital MPLS/VPN network with % uptime WLAN coverage for entire campus Results Secure information available to the right person at the right time Improved quality of care and patient experience Increased staff productivity, the paperless hospital

19 Evolution of Security Challenges Target and Scope of Damage GLOBAL Infrastructure Impact REGIONAL Networks Time from Knowledge of Vulnerability to Release of Exploit Is Shrinking Minutes Seconds Next Gen MULTIPLE Networks Days 3rd Gen INDIVIDUAL Networks Weeks 1st Gen 2nd Gen INDIVIDUAL Computer 1980s 1990s Today Future

20 The Power of the Network. Now.

21 Security Cisco Strategy to Dramatically Improve the Network s s Ability to Identify, Prevent, and Adapt to Threats INTEGRATED SECURITY Secure Connectivity Threat Defense Trust and Identity Innovate SELF-DEFENDING NETWORK SECURITY TECHNOLOGY INNOVATION Okena (CSA) Protega (ATD) Riverhead (CDG) Twingo (SSL) Perfigo (CCA) Acquire SYSTEM-LEVEL SOLUTIONS Endpoints + Networks + Policies Services Partnerships Collaborate

22 Implementing IIN. Architectures per Segment INTELLIGENT INFORMATION NETWORK SERVICE PROVIDER CONSUMER COMMERCIAL ENTERPRISE IP NGN The Connected Home Smart Business Communications Architecture Service-Oriented Network Architecture

23 Implementing IIN.Enterprise Cisco Service-Oriented Network Architecture Application Layer PLM CRM ERP Business Applications HCM Procurement SCM SOA Collaboration Layer Instant Messaging IPCC Unified Messaging Collaboration Applications IP Phone Meeting Place Video Delivery Middleware and Application Platforms Cisco Offerings Interactive Services Layer Services Management Services Virtualization Application Delivery Security Services Mobility Services Storage Services Advanced Analytics and Decision Support Application Networking Services Infrastructure Services Infrastructure Services Network Infrastructure Virtualization Infrastructure Management Application-Oriented Networking Voice and Collaboration Services Compute Services Identity Services Adaptive Management Services Networked Infrastructure Layer Campus Branch Places Data Enterprise Center in the Network Edge WAN/MAN Server Storage Clients Teleworker

24 Business Benefits: SONA Resource Optimization Quickly Roll-out New Business Services Improve Application Performance & Agility

25 Cisco s 3 5 Year Technology Vision: The Intelligent Information Network Network Intelligence INTEGRATED TRANSPORT INTEGRATED SERVICES The Intelligent Movement of Data / Voice / Video Across a System of Networks PHASE 1 Virtualised Networking Resources PHASE 2 Time INTEGRATED APPLICATIONS Application Services PHASE 3

26 Flexible configuration and management of all infrastructure resources to reduce costs and increase agility Virtualisation..Simplicity and Agility in Managing Resources What is Virtualisation? A logical rather than physical view of data, storage, network, and other resources presented independently of location, packaging, or capacity Benefit?

27 Evolution of the Data Centre Data Network Storage Network Server Fabric Network Enterprise Applications AUTOMATION Dynamic Provisioning and Autonomic Information Lifecycle Management (ILM) to Enable Business Agility LAN WAN MAN SAN Intelligent Information Network HPC Cluster GRID VIRTUALISATION Management of Resources Independent of Underlying Physical Infrastructure to Increase Utilisation, Efficiency and Flexibility Business Policies On-Demand Service Oriented Compute CONSOLIDATION Centralisation and Standardisation to Lower Costs, Improve Efficiency and Uptime Compute Network Storage Network Storage

28 Cisco s Investment in the Data Centre Networking Networking Group Group Networking Networking Group Group Application Application Delivery Delivery Security Security Security Storage Storage Security Server Server Provisioning Provisioning High High Performance Storage Performance Computing Computing Storage Server Server Provisioning Provisioning High High Performance Performance Computing Computing Session Number Presentation_ID 2005 Cisco Systems, Inc. All rights reserved. Cisco Confidential 28

29 Tripling Utilization Cisco IT Virtualization Case Study Storage Investment Return Clients 4.1x Servers 3.2x 3.8x 0 W/O SONA SONA W/O SONA SONA W/O SONA SONA

30 Cisco s Investment in the Data Centre High Performance Computing High High Performance Performance Computing Computing Server Provisioning Server Server Provisioning Provisioning Storage Storage Storage Security Security Security Application Delivery Application Application Delivery Delivery Networking Group Networking Networking Group Group FWSM ACNS Optical Cat6500 Cat6500 CatOS Cat6500 IOS Networking Group Networking Networking Group Group Storage Storage Storage Security Security Security Application Delivery Application Application Delivery Delivery Server Provisioning Server Server Provisioning Provisioning High Performance Computing High High Performance Performance Computing Computing

31 Cisco s Investment in the Data Centre FWSM Optical ACNS Automation Cat6500 Cat6500 CatOS Cat6500 Virtualisation IOS Networking Networking Group Group Application Application Delivery Delivery Security Security Storage Storage Server Server Provisioning Provisioning High High Performance Performance Computing Computing Consolidation

32 Cisco s 3 5 Year Technology Vision: The Intelligent Information Network Network Intelligence INTEGRATED TRANSPORT INTEGRATED SERVICES The Intelligent Movement of Data / Voice / Video Across a System of Networks PHASE 1 Virtualised Networking Resources PHASE 2 Time INTEGRATED APPLICATIONS Application Services PHASE 3

33 Application Oriented Networking: Network Speaking the Language of Applications APPLICATIONS MFG ERP CRM WEB SCM FIN Business Applications APPLICATION-ORIENTED NETWORK Application Infrastructure INTELLIGENT NETWORKING PACKET NETWORKING Packet Network

34 Application Oriented Networking APPLICATION ORIENTED NETWORKING Application messaging read by the network Customer Order Order Entry Finance Normal Approval Exception Approval Shipment Billing PURCHASE ORDER ABC Co $25,000 Urgent 2 days Network operations on application messages: Log Route Transform Validate Notify POLICY- BASED

35 Service Level Assurance Global Logistics Company CHALLENGE Provide real-time tracking of packages and shipping data worldwide Customers demanding realtime information to take advantage of favourable rates and ensure satisfaction with service-level

36 Real-time Business Visibility Global Logistics Company Freight Ground Express Supply Chain Services 3) Real-time Visualisation, Analysis, and Response Real-time Dashboard per Enterprise Client AON 1) Distributed AON devices capture package messages Central IT Planes Planes Planes Trucks Trucks Trucks Distribution Centres Distribution Centres Trade Network Logistics 2) 2) Data Centre AON devices help integrate with back office systems Mobile Tracker Mobile Tracker Sorting Hubs Sorting Hubs

37 The Network As A Platform Scalability Bandwidth Reach Media Services Data, Voice, Video Security Mobility App. Networking Customer Value Flexibility Standards Protocols Partners Management Leverage Clients, Devices Storage, Servers Programming Applications

38 In Summary Innovation drives economic competitiveness The Network and IT are the key enablers Business needs:.. Agility and Flexibility.. Transactions to Interactions Intelligent Information Network (IIN).. = Cisco s Roadmap, A Platform = Architectures per Segment = Key Enabler of Innovation and Productivity Growth

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40 Walls Are Coming Down Policy-based management Real-Time Enterprise SOA Real-Time Infrastructure Service- Oriented Architecture Virtualization, automation Operationally aware applications

41 Implementing IIN IIN.Service Provider IP.. Architectures NGN per Segment INTELLIGENT INFORMATION NETWORK SERVICE PROVIDER CONSUMER COMMERCIAL ENTERPRISE IP NGN The Connected Home Smart Business Communications Architecture Service-Oriented Network Architecture

42 Service Provider Next Generation Network APPLICATION CONVERGENCE Integration of New Innovative IP D/V/V Services over Broadband Increase Revenue SERVICE CONVERGENCE Service Continuity and Creation Customer Loyalty MOBILE PSTN BROADBAND SERVICES FR/ATM OPTICAL HIGH-SPEED INTERNET IP Next Generation Network NETWORK CONVERGENCE Eliminate Layers in the Network Reduce OPEX / CAPEX

43 Service Provider: New Service Opportunities Example: Residential Broadband Services Teleworker $70/mo Gaming $7/mo Wireless Security $30/mo Local and LD Voice $40/mo Home Net $10/mo Broadband Access $30/mo Digital Music $10/mo Video and xvod $50/mo NetPVR $10/mo Integrated Networks, Content and Entertainment Systems

44 Swisscom s IP Next-Generation Network Powered by CRS-1 The Cisco CRS-1 will give us the lead in reliability, performance and capacity to deliver media-rich communications and entertainment services to every home and business in Switzerland. Patrice Haldemann, Head of Swisscom Fixnet Wholesale

45 EXPENDITURE $ Network Architecture Approach Creates New Investment Flexibility Use More Applications Middleware Operations System Integration Devices Storage Server Network Applications Middleware Applications Operations Middleware System Operations Integration System Integration Devices Storage Server Network Do More Revenue Substantial Investment Flexibility Flexibility Customer Profitability Incremental Increase in Network Investment Today Current Path Architectural Approach

46 Phase One: Building Technologies In vs. Bolting them On IP Comm WLAN Management Security Enhanced Collaboration Workforce Mobility Business Resilience Self-Defending Automatic Phone Configuration Secure Fast Roaming One Network View Network Admission Control Routing Optical Switching Integrated Network Foundation Across All Business Locations Supplier Partner Headquarters Branch Home Worker

47 Today: Siloed, Asset Driven Management Asset-Oriented Clients Servers Storage Networks Applications Service-Oriented Service Delivery Service Support Financial Mgt Service Level Mgt Capacity Mgt Availability Mgt IT Service Continuity Mgt Change Mgt Configuration Mgt Release Mgt Incident Mgt Problem Mgt Business Processes Business Processes Source: IDC exchange ( based on the IT Infrastructure Library (ITIL) from the Office of Government Commerce (OGC), UK

48 Tomorrow: Service-Oriented Management Asset-Oriented Clients Servers Storage Networks Applications Service-Oriented Service Delivery Service Support Financial Mgt Service Level Mgt Capacity Mgt Availability Mgt IT Service Continuity Mgt Change Mgt Configuration Mgt Release Mgt Incident Mgt Problem Mgt Business Processes Business Processes Source: IDC exchange ( based on the IT Infrastructure Library (ITIL) from the Office of Government Commerce (OGC), UK

49 Simplifying the Data Center MAN LAN MAN INTEGRATED NETWORK SERVICES Server Balancing VPN Termination SSL Termination Firewall Services LAN/WAN Switching The Cisco Data Center INTEGRATED STORAGE SERVICES Virtual Fabrics (VSANs) Storage Virtualization Data Replication Svcs Fabric Routing Svcs Intrusion Detection MULTIPROTOCOL DATACENTER VIRTUALIZED SERVICES Enterprise SAN Switching Server Fabric Switching V INTEGRATED COMPUTE SERVICES Server Virtualization Virtual I/O Grid / Utility Computing Low Latency RDMA Services Clustering High End Disk Storage Tape Drive Storage Mid-tier Storage Tier 1 Servers Tier 2 Servers Tier 3 Servers

50 Core Beliefs That Frame Our Future The Network As The Enabler The end-to-end capabilities of the Network will be the biggest enabler of Business Transformation in the next decade. Cisco s IIN Roadmap Cisco s Intelligent Information Network roadmap uniquely positions us to deliver on the technical capabilities required for Business Transformation. Partnership, Resources, Experience Cisco has the partnerships, resources and experience to help customers make critical business transitions needed for success.

51 Intelligent Networking Increases Application and Service Effectiveness CISCO NETWORK STRATEGY BUSINESS PROCESS TRANSFORMATION REQUIRES AN INTELLIGENT NETWORK CONNECTIVITY INTELLIGENT NETWORKING BUSINESS PROCESSES RESILIENT INTEGRATED ADAPTIVE APPLICATIONS AND SERVICES NETWORKED INFRASTRUCTURE ACTIVE PARTICIPATION in application and service delivery A SYSTEMS APPROACH integrates technology layers to reduce complexity Flexible POLICY CONTROLS adapt this intelligent system to your business though business rules

52 Cisco IP NGN Architecture Achieving a Whole Greater Than the Sum of the Parts Application Layer Gaming Data Center Presence- Based Telephony Web Services Mobile Apps IP Contact Center Service Layer Service Exchange Self Service Identity Policy Mobility Billing Framework for User and Application- Based Control (Data, Voice, Video, Mobility) Operational Layer Network Layer Customer Element Access/ Aggregation Transport Intelligent Edge Multiservice Core INTELLIGENT INFORMATION NETWORK

53 Making It Real: SAP & Cisco

54 The Challenge mysap Business Suite Main office Branch office

55 Remote Management Headquarters Subsidiary Start-up/Shut down Checking status Master data update mysap AON Intercompany process Network AON AON Management Console Traditional PC

56 Remote Management of Subsidiaries/Branches Headquarters Subsidiary Process Order mysap Cluster AON Network Application programs and messaging The IBM MQSeries range of products provides application programming services that enable application programs to Application programs and The IBM MQSeries range of products provide programming programcation services programs that to AON AON Management Console Decrypt, & Authenticate Transformation, Protocol Content Based translation, Route to digital Fastest Server signing, encryption Send Invoice Traditional PC

57 Cisco and SAP Join Forces Business Processes Accessible Through Enterprise Services MFG CRM SCM ERP WEB FIN Enterprise Services Architecture Application Oriented Network ESA AON SS L Intelligent Packet Network