Copyright 2012 EMC Corporation. All rights reserved. Obrigado

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1 Copyright EMC Corporation. EMC Corporation. All rights reserved. All rights reserved. 1 EMC FORUM 2013

2 2 Obrigado

3 3 SOFTWARE DEFINED DATA CENTER WORLD IS CHANGING RAPID CHANGE APP / INFRA INCREASED PRESSURE ON IT CLOUD & BIG DATA CAN HELP MAKE THIS YOUR STRATEGY BENEFITS TOP & BOTTOM LINE

4 4 Two Fundamental Challenges 72% MAINTAIN Increase Revenue 28% INVEST ESG, 2009 IT Spending Intentions Survey,Jan 2009 Lower Operational Costs

5 5 Our Strategic Vision & Focus CLOUD TRANSFORMS IT 63% MAINTAIN Increase Revenue 37% INVEST BIG DATA TRANSFORMS BUSINESS ESG, 2012 IT Spending Intentions Survey,Jan 2012 Lower Operational Costs

6 6 Our Strategic Vision & Focus CLOUD TRANSFORMS IT TRUST IS ESSENTIAL BIG DATA TRANSFORMS BUSINESS ESG, 2012 IT Spending Intentions Survey,Jan 2012

7 7 BILLIONS OF USERS MILLIONS OF APPS Mobile Cloud Big Data Social Mobile Devices HUNDREDS OF MILLIONS OF USERS TENS OF THOUSANDS OF APPS LAN/Internet PC Client/Server MILLIONS OF USERS THOUSANDS OF APPS Source: IDC, 2012 Mainframe, Mini Computer Terminals

8 8 Your Challenges Siloed teams OPEX Challenges Limited Automation CAPEX Challenges Lack of Standard Platform Slow Delivery Apps/Infra Prior decisions GRC Challenges Vendor Lock In Stability & Predictability

9 ADVANCED SECURITY 9 Federation of Companies for Customer Choice PLATFORM FOR CLOUD BIG/FAST DATA APPS HYBRID CLOUD SOFTWARE-DEFINED DATA CENTER INFORMATION INFRASTRUCTURE

10 10 CLOUD TRANSFORMS IT Lower Operational Costs

11 11 Three Choices For Cloud Infrastructure EMC Products Partner VSPEX VCE VBLOCK Best Of Breed Infrastructure Components Proven Infrastructure Converged Infrastructure

12 12 Workloads Drive Innovation Performance Low Service Level Motion Video Online Archive Tech Apps Web Content HPC Home Directories IT Decision Support App Dev Content Mgmt. Transaction Processing VM Infrastructure High Service Level Storage As-A-Service Capacity

13 13 Best Of Breed Storage & Backup Performance LEADER HIGH-END STORAGE VMAX Low Service Level LEADER SCALE-OUT NAS STORAGE LEADER MIDRANGE STORAGE Isilon VNX LEADER BACKUP High Service Level LEADER OBJECT STORAGE Atmos Capacity Data Domain Avamar & Networker

14 14 New Performance-Intensive Workloads Performance 100μS 500μS Low Service Level 1mS High Service Level 2mS

15 15 More Performance-Intensive Workloads Performance Financial Modeling Seismic Research 100μS 500μS Web-Scale Applications HPC 1mS VDI Transaction Processing Motion Video Tech Apps App Dev VM Infrastructure Low Service Level 2mS High Service Level

16 16 EMC Drives Innovation Performance Server Flash 100μS XtremSF 500μS All Flash Array 1mS XtremIO VMAX VNX Low Service Level 2mS Isilon Hybrid Arrays High Service Level

17 17 Three Choices For Cloud Infrastructure EMC Products Partner VSPEX VCE VBLOCK Best Of Breed Infrastructure Components Proven Infrastructure Converged Infrastructure

18 18 Three Choices For Cloud Infrastructure Partner VSPEX Proven Infrastructure

19 19 Vblock Is Better, Faster & Lower Cost INCREASE IT AGILITY 5X FASTER DEPLOYMENT 4X LESS STAFF RESOURCE TIME BETTER 83X AVAILABILITY LOWER 3X IT COSTS IDC White Paper, April 2012, Case Studies Of 5 VCE Customers

20 20 Federation of Companies for Customer Choice HYBRID CLOUD SOFTWARE-DEFINED DATA CENTER INFORMATION INFRASTRUCTURE

21 21 Hybrid Cloud Workloads Performance 10% 78% Low Service Level Virtual Private Cloud Private Cloud High Service Level 12% Public Cloud Capacity Sources: Gartner, IDC, AWS Workload Estimates, EMC Analysis

22 22 IT s Objectives for Hybrid Cloud Efficiency Control Agility Choice

23 23 SOFTWARE DEFINED DATA CENTER

24 24 VIRTUALIZE EVERYTHING COMPROMISE NOTHING

25 25 Server Virtualization Was The First Step 1 Standardize 2 Virtualize 3 Automate

26 26 The Software-Defined Data Center Virtualization Software Resource Flexibility Software Defined Compute Software Defined Storage Software Defined Network Software Defined Security Policy-Driven Management ABSTRACT, POOL & AUTOMATE Hardware Isolation Server Storage Network Security Physical Hardware Automated Services

27 27 Open Architecture Server Choice The Software-Defined Data Center

28 28 Open Architecture Network Choice The Software-Defined Data Center

29 29 Open Architecture Storage Choice The Software-Defined Data Center

30 30 Open Architecture Application Choice Database Collaboration ERP Middleware Next Gen The Software-Defined Data Center EMC Software-Defined Storage VMAX VNX Isilon Atmos Data Domain Information Infrastructure

31 31 Open Architecture Orchestration Choice Database Collaboration ERP Middleware Next Gen EMC Software-Defined Storage VMAX VNX Isilon Atmos Data Domain Information Infrastructure

32 32 EMC ViPR Software-Defined Storage Software Control Plane and Data Plane EMC ViPR Platform VMAX VNX Isilon 3 rd Party Commodity

33 33 EMC ViPR Software-Defined Storage Software Control Plane and Data Plane EMC ViPR Platform ViPR Data Services ViPR Controller Provisioning Self-Service Reporting Automation VMAX VNX Isilon 3 rd Party Commodity

34 34 BIG DATA TRANSFORMS BUSINESS Increase Revenue

35 35 Federation of Companies for Customer Choice PLATFORM FOR CLOUD BIG/FAST DATA APPS HYBRID CLOUD SOFTWARE-DEFINED DATA CENTER INFORMATION INFRASTRUCTURE

36 36 Introducing Pivotal PLATFORM FOR CLOUD BIG/FAST DATA APPS 1250 EMPLOYEES

37 37 Introducing Pivotal PLATFORM FOR CLOUD BIG/FAST DATA APPS Next Generation Cloud & Big / Fast Data Apps

38 38 Location & Types Of Big Data Enterprise Partner Public Unstructured Data Credit Data Shipping Data Structured Data Forecast Data Location Data Social, Video Data

39 39 New Apps Are Built In New Ways Social & Primarily Accessed By Mobile Devices Developed With Modern Programming Tools & Data Fabrics Deployed On A Software-Defined Cloud Infrastructure Public Cloud

40 ADVANCED SECURITY 40 Federation of Companies for Customer Choice PLATFORM FOR CLOUD BIG/FAST DATA APPS HYBRID CLOUD SOFTWARE-DEFINED DATA CENTER INFORMATION INFRASTRUCTURE

41 41 The Old World Of Security TRADITIONAL THREATS FOCUSED ON INTRUSION TRADITIONAL SECURITY FOCUSED ON PREVENTION

42 42 Advanced Threats Are Different System Intrusion 1 TARGETED SPECIFIC OBJECTIVE Attack Begins Cover-Up Window 2 INTERACTIVE HUMAN INVOLVEMENT Cover-Up Complete 3 HIDDEN LOW AND SLOW TIME 1 Decrease Dwell Time Attack Identified 2 Accelerate Response Time Response

43 43 Advanced Security New Shift in Focus Historical Security Investment Future Security Investment Prevention 80% Monitoring 15% Response 5% Prevention 33% Response 33% Monitoring 33%

44 ADVANCED SECURITY 44 Federation of Companies for Customer Choice PLATFORM FOR CLOUD BIG/FAST DATA APPS HYBRID CLOUD SOFTWARE-DEFINED DATA CENTER INFORMATION INFRASTRUCTURE

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47 47 What Does This All Mean To Your Business?

48 48 CLOUD TRANSFORMS IT BIG DATA TRANSFORMS BUSINESS TRUST IS ESSENTIAL

49 Copyright EMC Corporation. EMC Corporation. All rights reserved. All rights reserved. 49 EMC FORUM 2013