Moving into the Cloud. Steven Canale, VP of Sales for SoftLayer

Transcription

1 Moving into the Cloud Steven Canale, VP of Sales for SoftLayer

2 What is driving IT demand? Cyber security Advanced predictive analytics Business Optimization and Big Data Explosion of mobile devices Real-time sensor data Infrastructure optimization, i.e. cloud computing Growth of social media 2

3 Cloud Computing Marketing term Reference architecture Operations model Capacity on demand Consumption-based pricing Self-service provisioning Accessible via API 3

4 Beyond the hype Understanding Gartner's Hype Cycles, 2008 Harvard Business Press. 4

5 5

6 Internet Scale Unpredictable traffic patterns Unconstrained user base Global potential Network-sensitive Leading-edge technology stack

7 7 The power of Cloud matches business needs & IT resources

8 SoftLayer in Short History Customers 21,000 in 140 countries Devices 100,000 Employees 685 Data centers 13 Network PoPs 17 Source: Hostcabi.net 8

9 Global Cloud Platform Unified architecture enabled by powerful software Only infrastructure solution with a common management interface and API across a unified architecture Customers mix and match bare metal servers, virtual server instances and turnkey private clouds and manage them from a single control pane or API All deployed on-demand and provisioned automatically in real-time 9

10 Unparalleled Flexibility & Power One platform, myriad solutions to serve a broad range of customer requirements for performance, isolation Highly flexible architecture One integrated platform for public cloud servers, private clouds, bare metal servers Private Clouds Hybrid Clouds Public Clouds Unified systems management and API Technology-neutral platform Support for broad range of operating systems, virtualization platforms Server Build hybrid, distributed, highperformance architectures Pay by the hour or the month for a truly variable IT operations model Bare Metal? Virtual Servers

11 Triple-network architecture High-performance public network with transit from multiple tier-1 carriers Secure OOB management via VPN Private network for intra-application and inter-facility communications, access to shared services Native IPv6 support Virtual racks for integrated management Complete suite of network services

12 Robust, full-featured API Improves customer control, reduces error, increases flexibility SoftLayer API provides 1,600 function calls to over 200 services Supports REST, SOAP and XML-RPC interfaces Enables full auto-scaling implementations Comprehensive documentation, libraries and support Functions include: Automatic server deployment Service provisioning Reboots and reloads Ticketing Hardware configuration Software load DNS Network Storage Security scans Monitoring 12

13 How It All Fits Together SoftLayer Infrastructure Management System Bare metal & virtual server provisioning Integrated BSS/OSS Comprehensive network management Data Center & Pods Standardized, modular hardware configs Lower inventory carrying costs Maximize asset utilization & profitability Increase provisioning flexibility Simplify capacity management Globally consistent service portfolio Triple Network Proprietary network architecture Pod design allows customers grow to across multiple racks or rows in the same layer 2/3 domain as needed.

14 SoftLayer advantages Complete control, access, and transparency Seamless fault-tolerant, multi-site topography Single-tenant and multi-tenant environments Complete portfolio available on-demand in all data centers

15 Case Studies: Digital Media DataXu Marketing platform enables clients to manage data to generate analytics for optimizing marketing investments across all digital channels Real-time decision system learns how consumers engage online while managing ad investments for optimal return Leveraging the power of Hadoop, DataXu can process and use more data, faster than any other system with the scalability, cost savings and advantages that come from cloud-based solutions Struq Ad personalization platform Processes >2TB/data per under 100ms Combination of bare metal and virtual server instances Running MongoDB, Hadoop, Cassandra More than 100 servers, growing daily as Struq expands into the U.S. and into emerging Asian and South American markets Being able to scale out the hybrid cloud using the bare servers essentially treating them as cloud instances has been a real lifesaver for us Traditional cloud systems just don t have this type of flexibility and performance. AARON MCKEE CTO

16 Case Study: Repsol Global #305 - Oil company headquartered in Spain 25,000+ employees globally Turned to SoftLayer to provide on-demand high-performance computing (HPC) servers and GPU nodes Seismic processing helps pinpoint where wells need to be drilled Base of 120 Sandy Bridge nodes (16 cores each, GB of RAM, and 1.2 TB of attached storage for each node) Burstable on demand SoftLayer rose to the challenge of partnering this concept with us. We are already processing seismic at their facilities [ ] We have these powerful servers available to us on demand, with the ability to easily scale back to 120 base nodes or switch to more powerful GPU nodes as needed. SoftLayer participates actively in the evaluation and improvement of the concept as we put it through its paces. AGUSTIN DIZ DIRECTOR, REPSOL GEOPHYSICS

17 21,000 leading-edge customers Software as a Service Mobile & Communications Bump Voxer Instapaper Yelp Social Games and Entertainment Platform as a Service Marketing and Digital Media Hosting & Service Providers Enterprise 17

18 IBM Cloud Business Process as a Service Software as a Service Enabling business transformation Business Process Solutions Application Application Application Application Application Marketplace of high value consumable business applications External Ecosystem Industry Collaboration Human Resources Big Data & Analytics Commerce Marketing SmarterCommerce SmarterAnalytics SmarterCities SmarterWorkforce Watson solutions Software solutions Platform as a Service Composable and integrated application development platform Built using open standards Big Data & Development Analytics Security Integration Mobile Social Traditional Workloads Middleware solutions Infrastructure as a Service Enterprise class, optimized infrastructure Built using open standards Compute Storage Networking SOFTLAYER IBM SmartCloud Enterprise+ 18