Software-Defined Everywhere. Data persistency is shifting from dedicated storage appliances to commodity servers defined by code

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2 Software-Defined Everywhere Data persistency is shifting from dedicated storage appliances to commodity servers defined by code

3 What customers are asking for in the data center Simplifying IT through integration and software Customers prefer integrated solutions over reference architectures However, differentiated needs and uses for midmarket vs. enterprise customers Midmarket customers Top 3 benefits: speed of delivery, ease of scaling, faster deployment Often used for general purpose data center needs - Don t have as much legacy hardware and can be more nimble with adoption Unsophisticated IT orgs may prefer fully integrated infrastructure due to system simplicity and ease of support Enterprise customers Top 3 benefits: simplification via management automation, performance, optimized applications Often used to address a particular deployment or optimization pain point - Less likely to use as general purpose hardware due to specialized expertise, and custom environments Number of employees Sophisticated IT orgs may prefer reference architectures due to ability to customize and manage individual components 3 Source: Expert interviews (n=15), Dell CI survey (by Mindwave Research), Dell IT segmentation survey (by CMB)

4 Why they are looking for integration Compute Compute Networking Networking Storage Poor compatibility across siloed IT components Complex management overhead within and across silos Increasing costs for cooling, power and footprint for each silo Servers Servers Servers Servers Servers Servers Servers Name Servers Servers File Servers Database Name Servers Servers Directory File Servers Servers Application Database Servers Servers Web Directory Servers Servers Application Servers Servers Web Servers Servers Fibre Channel iscsi FCoE IP Networking Networking Networking Networking Fibre Channel iscsi FCoE Networking IP Networking Storage Storage DAS SAN NAS 4

5 Server Storage Networking Software System management The integrated data center concept Infrastructure in silos Integrated data center WORKLOADS Typical data center environment, disparate hardware, often from various manufacturers, typically difficult to manage Virtualization Networking Storage Modular, heterogeneous data center with a unified management experience Compute Integrated data center - servers, storage and networking integrated and managed together as one - focused on workloads and applications 5

6 Dell EMC point of view on data center integration Virtualized end-to-end Built-in resiliency Open top-to-bottom Simplify via orchestration Modular components Virtualization across all components of compute, storage and networking Improved availability across the data center by using less infrastructure Ability to integrate best-of-breeds with choice, flexibility and interoperability Automated arrangement, coordination and management of complex systems Replace or add any one component without affecting the rest of the system 6

7 Finally - unlocking networking innovation Simplifying IT through integration and software Traditional Networking Proprietary architectures & mgmt tools Hundreds of protocols Proprietary OS Open Networking Standard orchestration & automation tools Optional 3 rd party SDN / NVO controller Any OS Proprietary ASICs Open standard hardware Merchant silicon 7

8 Infrastructure control Abstraction, virtualization, automation Moving toward a software-defined environment Virtual data center Enterprise IT services Workloads and applications Virtual infrastructure Virtual data center Virtual data center Customers can now focus above the hypervisor to meet workload and service demands in real-time Hypervisors VMware, Microsoft, OpenStack, etc. Physical infrastructure Integrated & converged Server Storage Networking An integrated & converged infrastructure supporting multiple types of operating systems & hypervisors 8 Dell EMC VxRail Dell EMC XC Series Dell EMC Ref. Arc. For Microsoft Storage Spaces and Red Hat Ceph

9 Dell EMC Software Defined Storage Solutions

10 ScaleIO Overcoming Traditional SAN Challenges with Software-Defined Server SAN

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12 THE FUTURE OF STORAGE HOW CAN WE TRANSFORM TO THE NEXT GEN STORAGE INFRASTRUCTURE? Standard Servers Scale-Out Cloud / IaaS 12 Software Defined Storage Elastic Architecture Hyper Converged

13 Well suited for client-server era Shared storage Servers! Painful & costly migrations! Limited Performance! Inefficient capacity planning FC Network! Expensive FC & storage HW! Limited scale (up only)! Storage & Application Silos SAN SAN SAN STORAGE.NOW THREE-LAYER Copyright 2016 EMC Corporation. All rights reserved. 13

14 Scale-out storage C C C No expensive FC Infrastructure Simplify capacity planning APPS S S S ETH/IB No storage silos, migrations or over provisioning Add storage capacity & performance independently C STORAGE SCALEIO DATA CLIENT S SCALEIO DATA SERVER Aligns to IT organization structure/roles and responsibilities.now SAN.NEXT.NOW INFRASTRUCTURE SAN.NEXT TWO-LAYER JOURNEY TO.NEXT Copyright 2016 EMC Corporation. All rights reserved. 14

15 Greater cost savings & efficiency with hyper-converged Infrastructure-as-as- Service Public Cloud Agility Linear scaling of compute & capacity Scale-out storage C C C No expensive FC Infrastructure Simplify capacity planning S C S C S C ETH/IB No storage silos, migrations or over provisioning Add storage capacity & performance independently C APPS & STORAGE SCALEIO DATA CLIENT S SCALEIO DATA SERVER Aligns to IT organization structure/roles and responsibilities SAN.NEXT.NOW INFRASTRUCTURE.NEXT SAN.NEXT INFRASTRUCTURE.NEXT HYPER-CONVERGED JOURNEY TO.NEXT Copyright 2016 EMC Corporation. All rights reserved. 15

16 MASSIVE SCALABILITY SCALEIO BENEFITS EXTREME PERFORMANCE UNPARALLELED FLEXIBILITY SUPREME ELASTICITY COMPELLING ECONOMICS 16

17 MASSIVE SCALABILITY Unique ability to grow from 3 to 1,000+ nodes SCALEIO BENEFITS EXTREME PERFORMANCE Tens of millions of IOPS; linear performance growth 17

18 SCALEIO PERFORMANCE SCALES LINEARLY ~31M IOPs is about 8X BETTER than the latest high-end HDS storage (G1000) If we were to extrapolate the lines, we would get ~180M IOPs for 1024 Nodes (~46 G1000 systems ) 18 Powered by Intel Xeon Processors Source: EMC ScaleIO: Proven Performance and Scalability, ESG Lab Spotlight, September 2015

19 ScaleIO has shattered records in every situation so far. Throughput was phenomenal, breaking records by an incredibly wide margin... 19

20 SCALEIO BENEFITS UNPARALLELED FLEXIBILITY Choice of deployment; infrastructure agnostic; management & features 20

21 MIX AND MATCH OS, HYPERVISORS, PLATFORMS, AND MEDIA IN THE SAME SYSTEM! HDDs SSDs FLASH FLASH PCIe Flash 21 OPERATING SYSTEMS HYPERVISORS CLOUD MEDIA

22 ENTERPRISE FEATURES DRAM Cache & Read Flash Cache OpenStack & vsphere SNMP & Call Home Rack Level High Availability Checksum & NDU PERFORMANCE INTEROPERABILITY MONITORING FAULT TOLERANCE RESILIENCY MULTI-TENANCY PROTECTION SECURITY ELASTICITY EFFICIENCY Protection Domains & QoS Controls Writeable Snapshots Data-at-Rest-Encryption & Certificate Authentication Automatic Rebalance & Rebuild Thin Provisioning APP 1 APP 2 APP 3 22 Copyright 2015 EMC Corporation. All rights reserved.

23 SCALEIO BENEFITS Scale up or down SUPREME ELASTICITY Scale in or out with no downtime 23

24 ELASTIC ARCHITECTURE Add, remove, re-allocate, on the fly, without stopping IO AUTO-REBALANCE when resources are added AUTO-REBUILD when resources fail or removed 24

25 SCALEIO BENEFITS 60% TCO savings vs. traditional SAN COMPELLING ECONOMICS 25

26 LOWER ECONOMICS TCO WITH SCALEIO CHALLENGES Traditional storage has a 4 or 5 year refresh cycle When the array fills up (and you hope it does) Need a forklift upgrade for migration Purchasing another up-front underutilized array SCALEIO VALUE Utilizes cheaper commodity hardware Pay as you grow linear predictable costs No dedicated storage components (FC network, HBAs) Add servers of any type or config to the pool Retire servers on your own schedule Eliminate migration 26 Copyright 2015 EMC Corporation. All rights reserved.

27 OUR GROWING SCALEIO CUSTOMER BASE 27

28 WHY DO CUSTOMERS CHOOSE SCALEIO? EASILY manages 100% Yearly Data Growth WITH A 2x performance improvement 0% Downtime Reduced complexity PLUS Enterprise-Grade Resilience Saving ~50% In Storage COSTS! 28

29 THREE CONSUMPTION MODELS = CUSTOMER CHOICE 29 ScaleIO SW Software Defined Maximum flexibility Ultra Scale-Out SDS Software Only Complete flexibility End user supplies server End user supplies switch Powered by Intel Xeon Processors ScaleIO Ready Node Node Scale-Out Block Storage Node Dell PowerEdge Servers configured, optimized and validated for ScaleIO All-Flash configurations Hyper-converged or Storage only VCE VxRack System 1000 with FLEX Nodes Software Defined Controlled Environment Turnkey Fully Engineered Solution Fully productized platform factory integrated & logically configured Support & lifecycle assurance

30 ECS Elastic Cloud Storage

31 THE TREND A LARGER AMOUNT OF DATA MUST BE MANAGED BY THE SAME IT TEAMS 40 billion connected mobile devices 3.8 billion mobile users 1 PB of data will be managed by each IT Pro 50% of enterprise data will be metadata 31 31

32 NEW DATA SOURCES ARE EMERGING AND THEY CAN T BE PROCESSED WITH TRADITIONAL SYSTEMS Traditional Data Sources Emerging Data Sources Structured Data Unstructured Data Public records Social Networks, UGC Dark Data Internet Of Things Internet Of Things Location Data 32 32

33 IT AND BUSINESS TRANSFORMATION WITH ECS Optimize Invest Universal archive for existing storage Immediate ROI Replaces tape No change to applications or operations Enable end-user mobility and data access Reduce ROBO costs Enable new business opportunities Public cloud like experience for devs Faster time to market / value Gain a competitive edge in the marketplace 33

34 THE ECS JOURNEY WITH TYPICAL USE CASES REMOTE OFFICES INNOVATE 59% cost reduction Cloudarray LONG TERM RETENTION NEXT GEN APPLICATIONS Cloudpools USER DATA Cloudboost 50% faster time to market Cloudtier Up to 77% cost reduction BIG DATA 34 REDUCE COST Up to 74% cost reduction

35 Enabling a variety of traditional and modern workloads Cloud Native Apps Low Cost Archiving Cloud Backup Global File (web/mobile) Packaged apps Analytics SITE 1 SITE 2 SITE 3 35

36 Consume ECS on Your Own Terms Turnkey Appliance ECS Software Dedicated Cloud Multi-tenant Storage Cloud 36

37 ECS Configurations HIGH RANGE MID RANGE 4.5PB 6.2TB 2.0PB 2.8PB 3.8PB Software only ECS SW on COTS 360TB 720TB 1.1PB 1.5PB 1.8PB 320TB 640TB 2.1PB 2.5PB 2.9PB Density ECS SW U-Series Gen1 (Low $/TB) U-Series Gen2 (Better Perf) D-Series (Best TCO) 37 37

38 Customers EMC ECS Software Certified on Dell Servers ECS Software is a solution that allows customers to procure their own hardware and run ECS as software only. Dell DSS7000 Dell R730xd 13G Minimum 5 servers 38

39 EMC Elastic Cloud Storage Single. Global. Shared. H/W Vendor Agnostic WAN-efficient Exabyte Scale Active-active Multi-protocol Geo-accessible Low overhead Strong Consistency Multi-tenant Large/Small Files 39

40 ECS MOMENTUM More than 1.5 EB shipped in 1+ year Over 200 customers are using ECS ECS is compatible with the top ISVs EMC s ECS solution, ultimately, offers a foundation upon which IT organizations can build out the next generation of applications and workloads. Software-defined storage overcomes the restrictions of hard-wired architecture and delivers the benefits needed in today's dynamic datacenter environment. ECS has the one of the best Object Storage architectures suited for 3rd Platform applications. Ashish Nadkarni We don't worry about applications that need to span more than one data center. The wave of SDS takes commodity hardware and raises it to new levels. ECS helps users ride that wave being ideal for modern, web-scale cloud applications. 40 Copyright 2016 EMC Corporation. All rights reserved. The role of ECS is important because it s fast storage at low cost. The most impressive was the fact, that real-life performance appeared twice higher and more effective. 40

41 Financial Services (DFS) No cost barriers GROWTH PAY AS YOU GROW Acquire all assets up front with payments that scale to match your forecasted business growth. PROVISION AND PAY Acquire technology over time with recurring plan, deploy, pay cycles. READY CAPACITY Acquire base and buffer capacity now while deferring buffer capacity payments until it is activated or nine months have elapsed. FLEX ON DEMAND Acquire base and buffer capacity now. Make a set minimum payment for base capacity, and pay for buffer as you use it. VARIABLE DATACENTER UTILITY Establish a pay-per-use environment across your entire IT infrastructure. EVALUATION CLOUD FLEX Evaluate the feasibility of an on-premises hybrid cloud product. 41

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