GIZ Corporate-Design-Manual

Transcription

1 GIZ Corporate-Design-Manual May 2014

2 Contents Introduction to GIZ s corporate design Other business areas/special cases Services surrounding corporate design NEW Overview of how to use the various design specifications NEW 1 The Logo 1.1 Usage 1.2 Dimensions and protection zone 1.3 File formats, scaling and application 1.4 Colours 1.5 Combination with the BMZ logo 1.6 Combination with the German cooperation logo 2 Colours 3 Typefaces and fonts 3.1 In-house typefaces 3.2 Combinations of typefaces 4 Paper NEW 5 Business stationery NEW 6 Publications 6.1 Layout grid 6.2 Sector projects, projects and programmes in Germany 6.3 Design of the inside pages of publications 6.4 Lettering on spine 6.5 Publishing details 6.6 Development cooperation programmes 6.7 Information about country brochures 6.8 Publishers other than GIZ 6.9 Information sheets and worksheets 6.10 Newsletters 6.11 Sector networks 7 PowerPoint templates 7.1 Slide master 7.2 Variations and slide master abroad (with German cooperation logo) NEW 8 s 8.1 Monolingual and bilingual signatures 9 Word templates 9.1 Standards for producing PC forms 9.2 Faxes 9.3 Press releases 10 Stamps 11 Signs 11.1 Office signs outside Germany NEW 11.2 Official identity cards outside Germany 12 Vehicle stickers outside Germany 13 Trade fairs and exhibitions in and outside Germany 14 Posters 15 Promotional items

3 Introduction GIZ Corporate Design GIZ s corporate design (CD) is a set of design standards that ensures the company projects a professional and consistent image. It gives the company a distinctive visual profile and encapsulates the various elements of the company s external presentation. For example, the corporate design ensures that GIZ publications are immediately recognisable as such at first glance. When and where to use the corporate design The corporate design is binding, and forms part of GIZ s Orientation and Rules (O+R). Its use is mandatory for all materials produced by the company that serve the purpose of personnel recruitment or the acquisition of new clients or commissioning parties, as well as for business reports and GIZ s own image materials (country brochures). These include publications and electronic presentations, promotional items, business stationery and s, but also cooperation brochures published according to the GIZ corporate design principles by mutual agreement with its partners. The use of corporate design is not mandatory for publications by programmes/projects that are mainly financed by BMZ/the Federal Foreign Office. More details on this are given on the next page. Similarly, the use of GIZ s corporate design is not mandatory for project publications nor for joint publications that are published using the partner s corporate design; the same is true of publications where GIZ is one partner/sponsor among others. However, wherever the GIZ logo is used, the guidelines for the logo must be observed. Updating the GIZ Corporate Design Manual The GIZ Corporate Design Manual is regularly updated and is available online on the intranet under Intranet > Services > Communications > Corporate Design and on the internet (giz.de/cdc). The authoritative version is always the latest online version. Please make sure that you are looking at the updated version before using it to produce a publication. You can see from the table of contents which chapters have been most recently updated. Advice and contact If you have any questions about corporate design, contact our advisory portal for help. Either send an to unternehmenskommunikation@giz.de, or telephone (Mo Fr, 9:00 to 17:00 CET).

4 Other business areas/special cases Please note that different regulations apply to CIM, AgenZ and other German public-sector clients. For information about the design specifications for CIM, please contact AgenZ also has its own guidelines. For more information, please contact Other German public-sector clients: There are currently no binding rules for foreign publications concerning business with other German public-sector clients. When you are cooperating with other German federal ministries, we recommend the following approach: Inform the Office for Public Sector Clients in Berlin and the Corporate Design Team Suggest to the commissioning party/client that you use the cooperation logo together with the GIZ logo in order to ensure the consistent external presentation of all German public-sector clients. This proposal must then be agreed with the embassy in the partner country and the relevant ministry. If the proposal is rejected, you can consider the following compromise: Use the logo of the appropriate ministry, the new cooperation logo with the agreement of the client and the GIZ logo. At present, use of the cooperation logo is only binding for business with BMZ/the Federal Foreign Office, so it may be the case that other ministries will not join in with this initiative. The ministry s logo must always be preceded by a particular phrase. The Corporate Design Team can advise you on which phrase to use in individual cases. This is another instance where you need to be tactful and diplomatic. If in doubt, accommodate the client s wishes and show some restraint in presenting GIZ. And don t forget to name the client! For publications used in Germany, other rules apply. You can find information on this in the Corporate Design Center at: Notes on joint development cooperation publications: We contribute actively to combined development cooperation publications and are keen to present ourselves jointly with other development organisations. Here, economic cooperation officers must assume responsibility for the publication and its coordination. In the case of priority sectors in a single country, joint development cooperation brochures should be the rule. We must ensure that our clients are also mentioned in the GIZ sections of joint development cooperation brochures.

5 Services Services surrounding corporate design GIZ s advisory portal Our advisory portal is available to answer all enquiries on the subject of communication. You can contact the portal in two ways: By telephone: Mo Fr from 9:00 to 17:00 (CET) (staff in Bonn and Eschborn simply dial the extension 4040) By unternehmenskommunikation@giz.de Standard PowerPoint presentations You can find the GIZ company presentation on the intranet, as well as the sample presentation with numerous project examples from GIZ s work in English, French, German and Spanish: Services > Communications > PR products > Company presentation Corporate Design Center In our Corporate Design Center you can find logos, templates (Word, InDesign, PowerPoint), graphics, checklists, information about our corporate language and corporate imagery, and much more besides. Click on News on the website to keep up with important new developments. Graphic designer pool A pool of 39 graphic design service providers is available to help you apply GIZ s corporate design to your work. You can commission these professionals for any design aspect of printed and online publications. Services > Communications > Corporate Design > Graphic designer pool Online printers You can order business stationery (business cards, letterhead stationery, notepads, folders, certificates etc.) from our print shop. Please make sure you always order your business cards from the print shop. This ensures that the right typefaces are used and all logos etc. are correctly positioned. If you are located outside Germany you can order just a PDF file of the business cards and then arrange for them to be printed locally yourself. We have two online print shops that can print your publications, factsheets, flyers and posters. For short print runs of up to 500 copies (or 30 copies in the case of posters): (website also in English) For longer print runs of 500 copies or more: Word templates Photo concept GIZ s photo concept is available on the intranet. You can pass this on to graphic designers or consultants or to photographers who you commission to carry out work. The photo concept describes the nature, structure, colouring, perspectives etc. of photos suitable for use by GIZ. Services -> Communications -> Corporate design -> Visual Language For those staff members who take photographs themselves we have produced a little guide to photography, giving you useful tips on camera position, perspective and how to take good group photos. Publications database You can search the database for GIZ publications and either order or download printed or PDF copies. On the internet: > Media centre > Publications On the intranet: Knowledge & processes > Information management > i-punkt finding knowledge > Our Services Word templates are available on the intranet under O+R: O+R > Documents and working aids You can also open the files directly in Word: File > New > My templates > (choose the appropriate template). You can also generate letterheads directly in Word: File > New > My templates > GIZ general > briefbogen-ausland.dotm or briefbogendeutschland-bruessel.dotm

6 Overview of how to use the various design specifications Choosing the correct corporate design depends on two factors: how the project is financed, and where the publication will be used. The table below gives an overview of which design must be used when. Scope of application GIZ-CD BMZ-CD German Government CD own layout Business reports, GIZ s own image materials (including country brochures) and materials for personnel recruitment or the acquisition of new clients or commissioning parties All publications that are used in Germany if the programmes/projects receive more than 50% of their funding from Departmental Budget 23 Publications outside Germany by programmes/ projects largely financed by BMZ and/or the Federal Foreign Office Area of use Global Germany Abroad Global By agreement with the partner, projects/programmes can develop their own layout, which must be significantly different from GIZ s Note Publications produced abroad for use in Germany must adopt the BMZ corporate design. The German cooperation logo must always be used. For BMZ/Federal Foreign Office-financed projects/ programmes, the German cooperation logo must be placed at the top left on a white background. Note on factsheets used in Germany and abroad Factsheets that are used both in Germany and abroad must be produced in the relevant design, in other words in the BMZ design for Germany and in the German Government s design for abroad. Note on folders with factsheets from various projects/programmes If you produce a number of factsheets with different financing and you would like to put these together in a single folder, you should choose the appropriate specifications for each factsheet depending on how it is financed, and use GIZ corporate design as the overarching design for the folder.

7 1.1 The Logo Usage The logo is GIZ s trademark. The form, colour and typeface of the logo are strictly specified. No changes or additions are allowed. Only GIZ Corporate Communications is permitted to design logo (e.g. office logos). No separate logos or logo variants are permitted for projects, sector projects, programmes or divisions. You can download the logos from the Corporate Design Center: > Logos Standard logo with company name (German only) Wherever the name GIZ appears with its logo, this standard variant of the logo must be shown. See also the manual on use of the logo (giz-de-cd-logo-einsatz-2012.pdf, German only). File name: gizlogo-standard-mit-unternehmensname-de Standard size: 10 % of the original file size 13 % of the original file size for gif files GIZ logo without company name This logo can be used in exceptional cases when there is not enough room for the standard logo. File name: gizlogo-ohne-unternehmensname Logo variants for GIZ locations in Berlin, Bonn and Brussels These locations may use this logo variant as an alternative to the standard logo. File name: gizlogo- office-name Bureau Bruxelles Logo variants for offices worldwide These locations may use this logo variant as an alternative to the standard logo. File name: gizlogo- office-name Agencia Buenos Aires Logo variant for IS business area The IS business area may also use the logo variant shown here as an alternative to the standard logo. File name: gizlogo-is IS International Services Size of the logo: On this page the GIZ logo is shown at the size that must be used for A4 publications. The size of the logo in the file is many times larger, and must be scaled accordingly The GIZ logo must not be distorted or modified in any other way (colour, typeface, etc.).

8 1.2 The logo Dimensions and protection zone Whenever the logo is used it is essential to maintain the specified protection zone (white space around the logo, the spacing from the nearest lines, images and texts). Protection zone for the standard: logo:60 mm x 25 mm Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH 25 mm 25 mm 60 mm Protection zone for the office logo: 60 mm x 25 mm Standorte xxxxxxxxxxxxxxxxxx weltweites Büro xxxxxxxxxxxx 60 mm 25 mm 25 mm GIZ logo without company name: 25 mm x 25 mm 25 mm Use by third parties If the GIZ logo is used by third parties, they need to be informed regularly if changes or adjustments are made to the logo. If the GIZ logo is positioned next to others (e.g. partner organisations), then the version used depends on the appearance of the page. Third parties could be cooperation partners, agencies, printers etc. Permission must be obtained from the third parties (clients, cooperation partners and others) before their logos are used in GIZ publications. Zip packages are available for: the standard logo with the company name (DE) the logo without the company name (only the letters giz ) GIZ standard logo with the company name and the additional wording implemented by, published by in DE/EN/FR/ES/ AR. Implemented by in EN/AR standard logo with the company name, white (DE) the logos of state offices in Germany the logos of the representations in Berlin and Brussels the logos of GIZ offices worldwide the logos of GIZ IS, AgenZ and CIM

9 The logo File formats, scaling and application Which logo file format for which purpose? All variants of the GIZ logo are provided in zip packages, which contain various file formats and versions (black & white and colour). Abbreviations: sw = black & white 4c = 4-colour mode (cmyk = cyan, magenta, yellow, black) for printed materials rgb = 3-colour mode (rgb = red, green, blue) for web applications Format Suitable for File name and appearance gif Screen media (internet, intranet, CD-ROM) gizlogo-..-weiss-trans.gif: gizlogo-..-sw.gif: gizlogo-..-rgb.gif: gizlogo-..-rgb-trans.gif: white logo on coloured background black logo on white background coloured logo on white background coloured logo on coloured background jpg On-screen presentations and printouts from Word and PowerPoint gizlogo-..-sw-72.jpg: gizlogo-..-rgb-72.jpg: gizlogo-..-sw-300.jpg: gizlogo-..-rgb-300.jpg: black logo on white background coloured logo on white background black logo on white background, this logo can be greatly enlarged coloured logo on white background, this logo can be greatly enlarged wmf Creating PDF files from Office programs gizlogo-..-sw.wmf: gizlogo-..-rgb.wmf: black logo on white background coloured logo on white background eps Editing in a layout or graphics programme (e.g. Illustrator, Freehand, InDesign, QuarkXPress) gizlogo-..-sw.eps: gizlogo-..-4c.eps: gizlogo-..-hks.eps: black logo on white background coloured logo on white background coloured logo on white background Files with the extension gif require little storage space, while jpg files require more. If you need to send logos to graphic designers, graphic artists or printers, please send the entire relevant zip package. The experts will choose the file they need. Inserting the logo (.jpg or.gif format) in Word documents and PowerPoint presentations: The logo must be reduced (scaled) as follows: On the Insert menu: Click on Picture. Then click on File. Select which logo you want to use (the logo is inserted). Right-click on the logo. In the dialogue box, choose Format picture. In the next dialogue box, choose Size. Under Scale enter 10% in each case for a.jpg or.wmf, and 13% in each case for a.gif. Click on OK (the logo will then appear in its standard size). Protection zone (white area around the logo, the spacing from the next lines, images and texts): With the protection zone included, the logo has a minimum height of 25mm!

10 1.4 The logo Colours Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH The standard logo in red must always be placed on a white or pale, pastel-coloured background. In black the logo must always be placed on a white or very pale background. The standard logo in white should always be used on either a red or grey background. If it is placed on a coloured background, the colour of the background must be rich and provide a strong contrast. It is important to ensure that the logo stands out clearly against the chosen background. Standorte xxxxxxxxxxxxxxxxxx weltweites Büro xxxxxxxxxxxx Standorte xxxxxxxxxxxxxxxxxx weltweites Büro xxxxxxxxxxxx These logo variants for offices must always be shown on a white background.

11 1.5 The logo Combination with the BMZ logo Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH The GIZ standard logo in combination with the BMZ logo. This combination is only used on media that appear in GIZ s corporate design. 25 mm 60 mm BMZ design guidelines Protection zone (included in the logo file) Please consult the BMZ design guidelines when using the BMZ logo. You can find these under > Corporate Design German Federal Government > BMZ in Germany Height of the flag elements in the BMZ logo: 15.6 mm

12 1.6 The logo German cooperation logo New German cooperation logo for programmes/projects outside Germany The new standard German cooperation logo is intended to help present the German Government s extensive and diverse commitments abroad in a way that is both consistent and easier to recognise. Since the logo was introduced in January 2013, new binding design guidelines have applied to how the German Government and the state-owned implementing organisations of German international cooperation are presented to the outside world. These mainly concern the use of the logo, but also refer to the overall corporate design. This means that publications and other measures abroad appear in the German Government s corporate design. The logo must be used on printed matter and also on all other forms of external presentation if they relate to projects/programmes that are largely funded from the departmental budgets of the Federal Foreign Office (AA) and/or BMZ. The same applies to projects/programmes funded by other ministries that join this initiative. All the relevant information is available on the intranet: Services > Communications > Corporate design and from the Corporate Design Center: Corporate Design German Federal Government > PR abroad ( Positioning of the GIZ logo alongside the German cooperation logo The GIZ logo is positioned either to the right of or below the German cooperation logo, always with additional wording in the official language of the country (to the left of or above the logo). Implemented by: You can download the GIZ logo including the additional wording from the CDC. It is permissible to produce other wording in different languages, provided the content is accurate (Implemented by/published by/supported by). Implemented by: The French wording mise en oeuvre may be used. Please note the specified relative sizes. Precise details are given in the manual on the German cooperation logo: giz.de/cdc > Corporate Design German Federal Government > PR abroad

13 2 Die Farben Hausfarben Rot Naturpapier: cmyk hks 16N Pantone 1797U Glanzpapier: cmyk hks 16K Pantone 1805C Bildschirm: rgb RAL: RAL 3002 Sonderfarbe: Epple Sonderfarbe für Naturpapier im Offsetdruck Grau Naturpapier: cmyk hks 92N Pantone 429U Glanzpapier: cmyk hks 92K Pantone 430C Bildschirm: rgb RAL: RAL 7005 Schwarz cmyk hks 88N Pantone Black U Bildschirm: rgb Hinweis: Für Digitaldruck und den Druck auf allen glänzenden bzw. beschichteten Materialien sind die Farbangaben für Glanzpapier zu verwenden. Neben den Standardfarben rot und grau können weitere Farben verwendet werden. Diese Farbpalette dient als Orientierung, bei Bedarf können Sie weitere Farben hinzufügen. Hellrot Lila Orange Grün Türkis Blau cmyk rgb cmyk rgb cmyk rgb cmyk rgb cmyk rgb cmyk rgb Stand: April 2014 Kontakt: unternehmenskommunikation@giz.de Internet: giz.de/cdc

14 3.1 Typefaces and fonts In-house typefaces GIZ has three in-house typefaces: GIZ Gravur Condensed, Arial and Garamond. One of these three typefaces, or in some cases combinations of them, can be used as appropriate, depending on which medium is used, how important the text is or what impact you intend to achieve. GIZ Gravur Condensed Recommendation for GIZ Gravur or Gravur Condensed: GIZ Gravur Condensed is the typeface used for headings, tables and graphics, and for continuous text in publications. It is used in publications designed by graphic designers. The only typeface to be used in combination with it is Garamond. ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyzäöü ;:,.! $ Corporate Design NOTE Typefaces (fonts) are usually subject to copyright. This means that a licence has to be purchased before you can use a certain computer font. Please contact unternehmenskommunikation@giz.de Arial Arial is the PC typeface used at GIZ. It is used for correspondence, forms and publishing on the web. It is also used in Word documents and PowerPoint presentations. ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyzäöü ;:,.! %&/()=?ß*#+-@{} $ NOTE The Arial typeface is pre-installed on almost all computers around the world. There is no need to purchase licences for this typeface. Corporate Design Garamond Recommendation for Adobe Garamond Pro: This is the typeface used for running texts in printed publications. It may be used on its own or in combination. In simple flyers or brochures it may be combined with Arial. In publications that present the corporate image or in lavishly designed publications, Garamond is combined with GIZ Gravur Condensed. ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyzäöü ;:,.! %&/()=?ß*#+-@{} $ IMPORTANT! Typefaces (fonts) are subject to copyright. This means that a licence has to be purchased before you can use a certain computer font. Licences for the Garamond typefaces are available from (among others) Corporate Design

15 3.2 Typefaces and fonts Combinations of typefaces Headline GIZ Gravur Condensed Bold 21 pt Subheadline GIZ Gravur Condensed Regular 13 pt This is a body copy in Adobe Garamond Pro Regular 10pt A blind text. From birth. It took me a long time to understand what it means to be a blind text: one does not make sense. Sometimes one gives the impression of being out of context. In many cases one is not read in the first place. But does that mean that I am a bad text? I know that I will never get the chance to appear in Newsweek. But does that mean that I am less important? I am blind! But I love being a text. And should you indeed read me to my very end I will have achieved something most normal texts don t. Headline in Arial Bold 21 pt Subheadline in Arial Regular 13 pt This is a body copy in Adobe Garamond Pro Regular 10pt A blind text. From birth. It took me a long time to understand what it means to be a blind text: one does not make sense. Sometimes one gives the impression of being out of context. In many cases one is not read in the first place. But does that mean that I am a bad text? I know that I will never get the chance to appear in Newsweek. But does that mean that I am less important? I am blind! But I love being a text. And should you indeed read me to my very end I will have achieved something most normal texts don t.

16 4 Paper Types of paper GIZ deliberately uses only high-quality recycled paper with registered environmental labels. There are two online printers available to you where you can easily arrange for your publications to be printed. Please order business stationery from our print shop in order to ensure that all logos, typefaces etc. are the right size and appear in the right place. The printers: Our print shop druckreif for business stationery, folders/binders, notepads, etc.: Printer for brochures (short print runs of up to 500 copies, digital printing: Printer for brochures (long print runs of over 500 copies, offset printing: If the standard paper types indicated below are not available, white recycled paper of a similar type must be used. If no recycled paper is available, white uncoated paper must be used. When choosing such paper, look for environmental labels such as the Nordic Environmental Label or FSC (Forest Stewardship Council) certification. Produkt Paper label Manufacturer Colour Weight Anmerkung Business stationery Letterheads EnviroTop Papier Union ultra white 90 g / m² Business cards EnviroTop Papier Union ultra white 300 g / m² Courtesy cards EnviroTop Papier Union ultra white 300 g / m² Please always order these products from our online print shop. Brochures Cover EnviroTop Papier Union ultra white g / m² Please always order these products from our online print shop. Inside pages EnviroTop Papier Union ultra white g / m² Binders / Folders Cover EnviroTop Papier Union ultra white 300 g / m² Please always order these products from our online print shop. Inside pages EnviroTop Papier Union ultra white 115 g / m² Flyers DIN long DIN long format EnviroTop Papier Union ultra white g / m² Please always order these products from our online print shop. Other akzente, company report Cover Arctic Volume 300 g / m² Inside pages Arctic Volume 115 g / m²

17 5 Business stationery General guidelines The design of GIZ s business stationery (letterheads, business cards, courtesy cards) is binding; these are classified as official documents. It is not permissible to include logos of other companies or institutions on the business stationery, not even for cofinanced projects. The same applies to any additions beyond the stipulated options allowed for personalisation, or emblems of specialist/professional associations or projects. On headed paper, GIZ must be clearly recognisable as the sender; this is no longer the case if other logos are added. Notes on letter templates in Germany and abroad If you need letterhead stationery on which the partner s logo appears as well as the GIZ logo, you can produce your own letterheads. The GIZ margin column must not be included in this stationery. Please make sure that the sender s address and all relevant contact data are always shown. Please make sure that you always use the latest version of the letter templates. You can generate these in Word: Open Word. Choose File and New My templates GIZ general briefbögen-ausland.dotm or briefbögen-deutschland-brüssel.dotm Click on OK NOTE The letter templates must not be modified in any way, nor is it permissible to integrate the German cooperation logo into the templates. Only GIZ Corporate Communications is permitted to make any modifications to the templates. When you work abroad, please download the letter template here: exe?func=ll&objid= &objaction=browse&viewtype=1. Please do not open it directly from the DMS. A window opens in which you can enter the recipient s data and your own personal data and you can choose the language (de, en, es, fr, pt, ru) If you want the logo to be printed (in case you do not use pre-printed papers) deactivate the box use pre-printed letterhead. The binding additional wording German development cooperation automatically appears in the preselected language on letterheads abroad. Notes on business cards The design of business cards is likewise strictly defined and must not be modified. Staff abroad must have the cooperation logo of the country in question on the back of the card. Please order your business cards from our print shop ( which stores all of the logos. Alternatively you can order just a PDF file for printing and print the cards yourself locally. Please note that no other logos apart from the GIZ logo and the cooperation logo are permitted to be shown on business cards, not even for cofinanced projects. If a GIZ staff member has a business card bearing logos relating to a different employer, this can have consequences in terms of liability law and labour law, especially if it is not clear to third parties in whose name the staff member is acting. The name of the unit or division must be shown on the right, above the address. The section/group may also be shown, on the left below the staff member s name. No job titles are shown, except for staff at managerial level. Business cards for CPS/development workers Staff working for the Civil Peace Service can obtain special cards displaying the CPS logo from the print shop. No other logos (from partners) may be included. Development workers therefore have two business cards: one for GIZ and one for the partner organisation. If a partner organisation s logo is included there is a fundamental risk that a logo for a different employer on a staff member s business card will have consequences in terms of liability law or labour law, and it will not be clear to third parties in whose name the staff member is acting.

18 Abteilung XY Sachgebiet Beispieltext Abteilung XY Sachgebiet Beispieltext Subheadline in 8 Punkt GIZ Gravur Condensed Regular Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH Abteilung XY Sachgebiet Beispieltext Subheadline in 7 Punkt GIZ Gravur Condensed Regular Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH Abteilung XY Sachgebiet Beispieltext Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH Abteilung XY Sachgebiet Beispieltext Subheadline in 7 Punkt GIZ Gravur Condensed Regular Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH Corporate Design 6.1 Publications Layout grid and publishing information All GIZ publications are laid out according to the same grid. Templates (InDesign und Word) are available from the Corporate Design Center for the front and back cover of publications in A4, A5, A6 and DL formats, and for CDs/DVDs and factsheets. Please use these templates in order to be sure that all elements are correctly positioned. You will also find information about font sizes etc. in the templates. Address details on the back cover The details shown below are mandatory. You can enter a specific telephone number, fax number and address. A division name or similar may be inserted below the company name, leaving a spacing of one blank line. For all other publications, the name of the company in German and the publishing address must be shown on the back cover. The publishing information must always state Registered offices Bonn and Eschborn followed by the publishing address. DIN A4 Headline in 21 Punkt GIZ Gravur Condensed Bold Subheadline in 9 Punkt GIZ Gravur Condensed Regular Factsheet DIN A4 Headline in 21 Punkt GIZ Gravur Condensed Bold Subheadline in 9 Punkt GIZ Gravur Condensed Regular For company-wide publications such as: Company report akzente wir: (staff magazine) Profile Personnel report Environmental report Capacity WORKS Publications from Corporate Development COPE the addresses of both registered offices are always shown on the back cover: DIN A5 DIN lang Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH Registered offices Bonn and Eschborn Friedrich-Ebert-Allee Bonn, Germany Phone: Fax: Headline in 15 Punkt GIZ Gravur Condensed Bold Headline in 12 Punkt GIZ Gravur Condensed Bold CD-ROM Headline in 12 Punkt GIZ Gravur Condensed Bold Dag-Hammarskjöld-Weg Eschborn, Germany Phone: Fax: info@giz.de Internet: Online-pdf files If you would like to publish an online PDF version of your publication in our Media centre ( please note that the size should not exceed 3-4 MB.

19 6.2 Publications Sector projects/programmes, projects and programmes in Germany All printed matter that GIZ publishes in the context of BMZ commissions in Germany must comply with BMZ corporate design rules. This applies to programmes/projects that are at least 50% funded from Departmental Budget 23, i.e. publications from sector projects/programmes in particular. The design of such publications follows the guidelines of the BMZ style guide. GIZ is identified as the publisher on the front cover and in the publishing information. This rule also applies to other implementing organisations, such as KfW Development Bank, and it helps maintain the consistent image of German development cooperation within Germany. The guidelines on the following pages apply to publications by sector projects/programmes and projects and programmes in Germany implemented on behalf of ministries other than BMZ. The ministry s logo must be positioned to the right of the GIZ logo on all GIZ media produced by other sector projects/programmes (brochures, flyers, posters, CD-ROMs, presentations etc.). Optional line for division name or similar information in 9 pt Gravur Condensed Regular The grey area can be used to add any design or graphics using colours and fonts of your choice. Headline in 21 pt GIZ Gravur Condensed Bold Subheadline in 13 pt GIZ Gravur Condensed Regular Font sizes shown are minimum sizes. On behalf of Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH Logo of commissioning party Logo line 26 mm

20 6.3 Publications Design of the inside pages of publications The inside pages of publications may be layouted individually. Below are a number of tips on how to use typefaces etc. in order to ensure that your publication is easy to read and understand. Examples are given in the sample pdf. Use of typefaces: As a general principle always set continuous text as flush left, ragged right. Inserted boxes can be formatted as justified text (flush left and right). Arrange all text elements flush left. Use flush left, ragged right with hyphenation. Leave a large enough margin around all edges of the page. It is best to format main headings in bold at a size 2 to 4 points larger than the continuous text, while sub-headings are best formatted in bold at the same size as the rest of the text. Take care that headings of the same level are also always set in the same font size and the same typeface variant (bold, semi-bold, italic, etc.). You should specify at the outset how you want accentuations, lists, footnotes, graphics titles and table headings to appear, and keep to these specifications consistently throughout the document. Avoid setting only in uppercase (all capitals) if at all possible. It is not easy to read. Optimum legibility is ensured when lines are between 45 and 65 characters long. For DIN A4 format this means setting the text in two columns or one narrow column. Page numbers should be easy to read, preferably bold and a little larger than the continuous text, and always in the same place, if possible aligned left and right on the outside. Use indentation sparingly to make the text more readable. The table of contents can be made easier to read by adding horizontal lines

21 6.4 Publications Lettering on spine Brochures and books comprising about 50 or more pages can be produced using adhesive binding and a continuous cover. A book produced in this way has a smooth spine which can then show the title and GIZ logo. Brochure title in 10 pt GIZ Gravur Condensed Regular Brochure title in 10 pt GIZ Gravur Condensed Regular Font sizes shown are minimum sizes. Minimum width of spine: 6 mm Size of the logo: 4%

22 6.5 Publications Publishing details The publishing details of GIZ publications must include at least the following information (except those details declared optional): Layout of publishing details: Items from named contributors do not necessarily reflect the views of the company/the editors. Applicable to publications partly produced by external consultants Published by Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH Registered offices Bonn and Eschborn Friedrich-Ebert-Allee Bonn, Germany Phone: Fax: Dag-Hammarskjöld-Weg Eschborn, Germany Phone: Fax: Internet: Name of sector project* Responsible... Author/Editors etc.... In GIZ publications for which contractors are responsible, enter the name and (if applicable) logo of the contracted company with an explanation of the precise activity (e.g. consultancy, implementation). Items from named contributors do not necessarily reflect the views of the publisher. This additional wording is legally binding. For company-wide publications, include the addresses of both registered offices. Otherwise enter the publishing address, e.g. the address of the office or the address of the project or programme. The address can be adapted to another functional address. A website address can be added here, e.g. For sector projects (except BMZ sector projects) The design of GIZ publications for which contractors are responsible follows the design specifications of the GIZ Corporate Design Manual. The name and logo of the company under contract must be shown in the publishing information of the respective publication. They must not appear on the front or back cover of the publication.... Contact person at the ministry... For sector projects (except BMZ sector projects) Photo credits / sources... Maps The geographical maps are for information purposes only and do not constitute recognition under international law of boundaries and territories. GIZ does not guarantee in any way the current status, accuracy or completeness of the maps. All liability for any loss or damage arising directly or indirectly out of their use is excluded. Where applicable Layout/Design etc.... Printed and distributed by... Printed on 100% recycled paper, certified to FSC standards Place and date of publication... Further information may also be included (optional): division name, translation, litho, proofreading, cooperation partner(s) (with or without logo)

23 6.6 Publications Development cooperation programmes Design specifications Design specifications Publications for German DC programmes (integration of at least two different BMZ interface instruments; TC, FC,...) follow their own corporate design or that of the German Federal Government. They show the relevant German cooperation logo according to the design guidelines (see Corporate Design Center: Corporate Design German Federal Government > PR abroad ( cdc/en/downloads/cdc/manual-eldz-en-16may2013.pdf). An additional logo for programmes should not be developed. The logos of participating organisations can be included in the publishing details or as defined in the Corporate Design of the German Federal Government. The registered company names of the organisations appear in the publishing details. For supraregional programmes and in a multilateral German DC context the version of the standard German cooperation logo shown below must be used. It is available in English, French, German and Spanish (English shown here as an example):

24 6.7 Publications Information about country brochures Image brochure/country brochure Before you consider any of the finer points, you need a concept that includes an objective, target groups and messages. It is not about producing as many publications as possible; it is about making them as meaningful as possible. Assistance on designing a country brochure can be found on the intranet. We present ourselves in keeping with the overall German external presentation and its current norms, as well as with the reality on the ground (norms are not always fully up to date). Whenever a decision is made to make changes to the public image, we are quick to implement it. GIZ s image should be balanced in relation to the other German development cooperation actors. Accordingly, the design of a country brochure should not be overly elaborate. Country brochures contribute to GIZ s presentation of itself. A GIZ country brochure must have some added value if it is produced alongside a combined publication of German development cooperation. This is the case, for instance, if (a) GIZ also works for commissioning parties other than BMZ, (b) attempts to procure new contracts in the country seem promising, or (c) there is no joint brochure available locally, and there are no plans to produce one in the near future. Information must be shared locally with other colleagues and, depending on the specific situation, a consensus should be reached. The costs for a country brochure must be distributed fairly, according to the level of involvement. This means, for instance, that if GIZ International Services is involved in a project, it must also pay its share of the costs.

25 6.8 Publications Publishers other than GIZ Minimum requirements for publications that appear in a publishing house s layout, for example The GIZ logo must be shown on the title page. The full name of the company, in German, must be stated in the publishing details: Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH Publications published by contractors (for example studies implemented and published by consultants on behalf of GIZ) GIZ corporate design specifications apply to publications written by contractors, except for those produced in the context of projects or programmes in Germany on behalf of BMZ and financed at least 50% with funds from Departmental Budget 23, in which case the corporate design guidelines of BMZ are to be used. Publications by projects and programmes outside Germany must conform to the relevant BMZ and Federal Foreign Office guidelines. Logos of consulting firms may be reproduced in the publishing details of publications produced under GIZ design rules, but in no other part of the publication.

26 6.9 Publications Information sheets and worksheets Possible uses This publication format is intended for texts that do not appear within publications but are, for example, to be offered on the internet for download or are distributed as worksheets during conferences. The details shown in the publishing information are the minimum required. They can be personalised as necessary. The GIZ standard logo must be shown. GIZ offices or GIZ IS may also use their own logo variants. The template is available from CDC > Templates & graphic material > Office & layout templates > Factsheets, note sheets, information sheets and worksheets Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH Sitz dergesellschaft Bonn und Eschborn Friedrich-Ebert-Allee Bonn/Deutschland T F Dag-Hammarskjöld-Weg Eschborn/Deutschland T F E info@giz.de I optional Titel Seite 1/1 Überschrift Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Zwischenüberschrift Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH Logo des Auftraggebers

27 6.10 Publications Newsletters A newsletter is an that appears periodically in either HTML or text format. It summarises current news and themes. A newsletter provides an overview with links to further information and is sent to a group of subscribers. Newsletters can appear in four different layouts: A newsletter with teaser text and links leading to various pages on the GIZ internet and GIZ intranet or DMS. Documents on the intranet are saved in DMS and can also be linked. A self-contained newsletter without links or references to other documents. It has a maximum length of 3,000 characters. A bullet list with each point comprising no more than two lines, to report on new issues in brief. The maximum number of bullet points per topic is eight. A newsletter with a short overview and a link leading to a page on the internet or intranet. This page contains an explanatory text and a PDF document for download. Newsletters should be produced with the same care as all other media (brochures, publications, webpages, CD-ROMs etc.), because every newsletter is an important marketing tool and means of communication. The design of newsletters is therefore subject to the corporate design rules. Newsletters are produced with the aid of software called Mailingwork. Users merely have to insert text and images. Background information, a checklist for preparing your newsletter and the handbook for the newsletter application are available on the intranet at:

28 6.11 Publications Sector networks Sector networks within GIZ The GIZ design specifications apply. Do not develop separate logos or free-standing emblems or identifiers. A recognisable design or series design can be developed for the banderol on all GIZ publications, which can be configured freely. Sector networks between GIZ and third parties The companies and institutions concerned must determine among themselves which corporate design principles are to be used to design the sector network s publications. Free-standing emblems or identifiers can be developed. If the design follows the design specifications of GIZ, any such emblem or identifier appears in the banderol. If the design follows the corporate design principles of another institution, at least the GIZ logo and the full name of the company in German (Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH) must be shown in the imprint.

29 7.1 PowerPoint templates Slide master, content slides The design of these templates is binding, and their use is mandatory. Do not change the design of the header or footer. Certain differences apply to various organisational units (see table on next page). The GIZ slide masters are the basis for all PowerPoint presentations intended for target groups inside or outside GIZ. The slide background is white. The GIZ IS logo version or the logo version of the GIZ office must be inserted in the header of the slide master. The red frame shows the boundaries of the text box. This area should not be enlarged, but in exceptional cases can be extended to the right. Pictures (graphics) can be inserted anywhere in the area between the header and the footer. Use pictures set to the best quality but smallest possible size, to prevent the size of the presentation file from becoming too large. Use of typefaces and fonts We use the GIZ in-house typeface, which is Arial. Colours: black, RGB grey (r=147, g=147, b=147), RGB red (r=200, g=15, b=15) Recommended font size: at least 20 pt for screen-based presentations Accentuations in continuous text: with high-contrast colours or bold (not underlined or italic) Internal text links and external links to the web: pt Arial, link colour: red (RGB red: r=200, g=15, b=15) The template for your presentation is available from CDC > Templates & graphic material > Office & layout templates > PowerPoint Please note that a separate template with the German cooperation logo is available for BMZ/Federal Foreign Office programmes/projects abroad: CDC > Corporate Design German Federal Government > PR abroad The header of the title slide differs from the subsequent content slides. The globe is shown in the header from the second slide onwards. Name des Referenten oder Abteilungsname Datum Seite 3 The second and/or last page of all presentations by sector projects is an additional slide with publishing information including the GIZ standard logo with company name and the BMZ logo. Further publishing information can also be stated here. Published by: Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH Registered offices Bonn and Eschborn P.O. box of office location or head offices of GIZ Postcode and city of office location or head offices of GIZ Germany T F E I Author/Responsible/Editor etc. Name and (optional) logo of consulting company Layout etc. (optional)

30 7.2 PowerPoint slides Variations SLIDE MASTER Logo International Service Use IS logo version GIZ locations Bonn, Berlin, Brussels Use local office logo version Sector projects, programmes/projects in Germany GIZ offices outside Germany Programmes outside Germany GIZ standard logo with company name Office logo or standard logo with company name GIZ standard logo with company name CONTENT SLIDES Slide with publishing information, information regarding the commissioning party The second and/or last page of all presentations by sector projects is a slide with the GIZ standard logo with the company name and the BMZ logo with the addition On behalf of. Separate templates with the German cooperation logo in the header are available for projects largely financed by BMZ/the Federal Foreign Office. Separate templates with the cooperation logo in the header are available for projects largely financed by BMZ/the Federal Foreign Office. For supraregional projects, the German cooperation logo with the German flag is used. Further publishing information Publishing information can be placed on a slide at the end of the presentation. See also Publications Publishing details. Specifications for the publishing details are included in the template. Zusätzliche Folie mit Logos An additional slide showing partner logos or names with a description of their role in the project/programme can be placed at the end of the presentation. An additional slide with space for partner logos or names and a description of their role in the project/programme can be placed at the end of the presentation. Powerpoint template for outside of Germany

31 8 s Monolingual and bilingual signatures All GIZ staff must use a binding signature on s sent to external recipients. As any formatting is often lost when s are sent, in this case it is the content that really matters. To ensure a uniform appearance and a small file size, it is not permissible to include logos not even the GIZ logo or colours, images or dividers made up of letters or numbers in the signature. Given name, family name Unit, office, project Position within GIZ, group Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH P.O. Box xxxxxxxx Postcode and city Country T + 49 xxxx xx-xxxx M + 49 xxx xxxxxxxxxx F + 49 xxxx xx-xxxxxx E given_name.family_name@giz.de I S Name of Skype account (with academic title if required) (optional, please state full name) (only state position if management post) (full name of company) (postal address) (postcode, city) (country name if appropriate) (international telephone number) (optional) (optional) ( address) (company website) (Skype name) Bilingual signatures contain the signature details in German and one other language. The languages are formatted identically and are separated by a forward slash. Given name, family name Bereich, Büro, Projektname/Department, Office, Project name Funktion, Gruppe/Function, Group Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH Postfach /P.O. Box xxxxx PLZ und Ort /Postcode, City Deutschland/Germany T + xx xxxx xx-xxxx M + xx xxxx xxxxxxx F + xx xxxx xx-xxxxxx E given_name.family_name@giz.de S Name of Skype account (Skype) I IMPORTANT! Logos (including the GIZ logo), images, different font colours and formatting etc. are not permitted in the signature.

32 9.1 Word templates Standards for producing PC forms Company-wide PC templates and templates in O+R There are a range of PC forms for internal and external communication. You will find all PC forms applicable to all departments in the GIZ forms and in O+R. These forms are designed in accordance with the GIZ standard for the production of PC forms. They all conform to a uniform design. Recurring content, for example, is always represented in the same way. Typographic tools such as font size and weight, lines and selection fields are used uniformly and sparingly. Inappropriate design features such as placing text in boxes are avoided. This uniform appearance is binding. The standards in detail: The GIZ logo is placed at the top right of the PC form. The form title is placed at the top left at the same level as the GIZ logo. Predefined text and entered text are distinguished from each other by the font size and font weight. The predefined text may be accentuated by being shown in bold. The entered text is inserted at a size 2pt larger, max. 11pt, in regular font. Exceptions to this rule are all forms produced on the basis of the letter or the memo in brief template. In this case no distinction is made between predefined text and entered text. The form number is placed at the bottom left on the first page. The last digit is an indicator of the current version. This is followed by indication of the given language, always identified by the relevant ISO abbreviation (de, en, es, fr etc.).

33 9.2 Word templates Faxes You can find the latest version of all Word templates, memos in brief and similar documents on the intranet > O+R > Documents and working aids. The fax sheet shows the logo and all legally required information. It is not permissible to make any changes to the legally required information. Telefax An Firma Telefon Fax Seiten, T F Ihr Zeichen Unser Zeichen 1. Januar 2012 Betreffzeile Sehr geehrte Damen und Herren, Mit freundlichen Grüßen Deutsche Gesellschaft für Internationale Marginale Zusammenarbeit (GIZ) GmbH Sitz der Gesellschaft Bonn und Eschborn Friedrich-Ebert-Allee Bonn, Deutschland T F Dag-Hammarskjöld-Weg Eschborn, Deutschland T F E info@giz.de I Amtsgericht Bonn Eintragungs-Nr. HRB Amtsgericht Frankfurt am Main Eintragungs-Nr. HRB USt-IdNr. DE Steuernummer Vorsitzender des Aufsichtsrats Staatssekretär XXXXXXXXXX Hans-Jürgen XXXXXXXXXX Beerfeltz Vorstand Tanja XXXXXXXXXX Gönner (Vorstandssprecherin) XXXXXXXXXX Dr. XXXXXXXXXX Christoph Beier XXXXXXXXXX (Stellv. Vorstandssprecher) Dr. XXXXXXXXXX Hans-Joachim XXXXXXXXXX Preuß Cornelia XXXXXXXXXX RichterXXXXXXXXXX Commerzbank AG Frankfurt am Main BLZ Konto BIC (SWIFT): COBADEFFXXX IBAN: DE Optionally you may also use Arial Regular 9 pt as the font (but not for the logo).

34 9.3 Word templates Press releases You can find all the latest Word templates, memos in brief and similar documents on the intranet > O+R > Documents and working aids. Press releases are only issued by Corporate Communications. Responsibility lies with the director of the Corporate Communications Unit. Press releases do not have a personalised recipient. In the right-hand column it is only possible to edit the details about the editor. The press release shows the logo and all legally required information. Redaktion: Max Musterjournalist T F E max.musterjournalist@giz.de It is not permissible to make any changes to the legally required information. Verantwortlich: xxxxxxxxxxx xxxx xxxxxxxxxxx xxxx xxxxxxxxxxx xxxx Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH Sitz der Gesellschaft Bonn und Eschborn Friedrich-Ebert-Allee Bonn, Deutschland T F Dag-Hammarskjöld-Weg Eschborn, Deutschland T F E info@giz.de I Amtsgericht Bonn Eintragungs-Nr. HRB Amtsgericht Frankfurt am Main Eintragungs-Nr. HRB USt-IdNr. DE Steuernummer Vorsitzender des Aufsichtsrats Staatssekretär XXXXXXXXXX Hans-Jürgen XXXXXXXXXX Beerfeltz Vorstand Tanja XXXXXXXXXX Gönner (Vorstandssprecherin) XXXXXXXXXX Dr. XXXXXXXXXX Christoph Beier XXXXXXXXXX (Stellv. Vorstandssprecher) Dr. XXXXXXXXXX Hans-Joachim XXXXXXXXXX Preuß Cornelia XXXXXXXXXX RichterXXXXXXXXXX Commerzbank AG Frankfurt am Main BLZ Konto BIC (SWIFT): COBADEFFXXX IBAN: DE

35 10 Stamps Document stamps The various stamps shown here are meant to be examples and recommended types. Their design can be adapted to suit particular requirements. Document stamp/round seal Only suitable for the standard version of the logo. The full name of the company, Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH, must always be shown. example Eschborn Deutsche Gesellschaft für Internationale Zusammenarbeit ( GIZ ) GmbH Postfach Eschborn Document stamp A logo variant for an office or sector project can also be included in this version. The full name of the company, Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH, must always be shown. Programme names or other details are shown below the GIZ name. Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH German Development Cooperation Office Cairo Document stamps for IS, sector projects and offices This version is especially suitable for logo variants used by offices or sector projects. The full name of the company, Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH, must always be shown.

36 11.1 Signs Office signs outside Germany German development cooperation offices present themselves uniformly using the German cooperation logo in the respective official language of the country concerned. The GIZ logo appears below the German cooperation logo, slightly indented. Programme and project names appear below the GIZ logo, left-aligned with the German cooperation logo. This layout is the key element of the signage outside German development cooperation offices. The format, material, size and finishing are not specified. They should match the style of the building. Sample office sign, Accra New binding additional wording (for GIZ sharing country office with other German development cooperation organisations). Translations see below*. Second line in German is optional. Placement of GIZ logo: slightly indented Programme for Climate change adaptation of agro-ecosystems in Ghana No line between GIZ logo and programme name Typeface for programme name: BundesSans, bold 100% black Placement: left-aligned to flag * English: German Development Cooperation Office Spanish: Oficina de la cooperación alemana para el desarrollo French: Bureau de la coopération allemande au développement Portuguese: Escritório da Cooperação Alemã para o Desenvolvimento Further translations of German development cooperation can be found at Corporate Design Center > Corporate Wording If you have any queries about translation, please contact GIZ Language Services: sprachendienst@giz.de

37 11.2 Signs Official identity cards outside Germany Identity cards in Germany are issued by the In-house Service Centre in Eschborn. Design guidelines for official GIZ identity cards outside Germany: Whenever official identity cards are required outside Germany, they must include at least the following: Front: The GIZ logo of the office Passport photo (in the official passport photo format of the country) Given name Family name Name of office/project/programme Card number (optional) Country Back: Address of office/project/programme The following notice in the official language of the country: This identity card is the property of GIZ. Its misuse is punishable by law. Its loss is to be reported immediately. The card must be returned to the GIZ office at the end of the contract period. Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH Country Peter Alexander Mustermann University Cooperation for Postgraduate Training and Research Address of office Street name, city, country T + xx xxxx xx - xxxx I This identity card is property of GIZ. Its misuse is punishable by law. Its loss is to be reported immediately.,

38 12 Vehicle stickers outside Germany Signs and lettering on vehicles GIZ vehicles should be white. They are labelled with the German cooperation logo and the small GIZ logo without the company name. Please refer to the manual for the German cooperation logo: CDC > Corporate Design German Federal Government > PR abroad The recommended size of the logos is A3 (German cooperation logo) and A5 (GIZ logo). The GIZ stickers can be ordered from the print shop:

39 Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH Corporate Design 13.1 Trade fairs and exhibitions In and outside Germany In Germany The design of a stand at a trade fair or exhibition can be chosen as appropriate. It must be clearly apparent to visitors what the theme of the exhibition is and who the exhibitor is. The use of logos of organisations taking part in the exhibition is dependent on the location and the subject of the exhibition. Templates for posters, roll ups and backdrop banners are available at CDC > Templates & graphic material > Graphic templates > Posters, roll ups, backdrop banners Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH Outside Germany At exhibitions intended to present German development cooperation on location, the relevant cooperation symbol and the GIZ logo must always be displayed on the stand. The logo must be placed at a clearly visible position on the stand. The size of the logo depends on the circumstances, but as a rule its diameter should be no less than 40cm. Exhibitions at our Bonn, Eschborn and Berlin locations Exhibitions can be held at our locations in Bonn, Eschborn and Berlin. Please arrange the dates with the relevant local staff: Bonn: unternehmenskommunikation@giz.de Eschborn: interne-kommunikation@giz.de Please note that Corporate Communications merely coordinates the dates and checks the quality of the exhibitions. Organisation of the exhibitions, especially setting up and dismantling, is the responsibility of the organisational units themselves.

40 14.1 Posters Please use Gravur Condensed Bold for headlines, and adjust the font size to suit the poster format. Use Gravur Condensed Regular for sub-headlines, and Adobe Garamond Regular for continuous text. You may insert pictures and graphics anywhere you choose on the poster format. The position of the GIZ logo is determined by the graphics grid prescribed for posters. The appropriate size of the logo to use for the various poster formats is shown in table Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH Minimum publishing details: Full name of GIZ Internet address Year of publication You can choose the position of the publishing details as required, but they should run either vertically or horizontally along the edge of the poster.!posters for programmes/projects abroad that are largely financed by BMZ/the Federal Foreign Office must be designed according to Federal German Government guidelines together with the German cooperation logo. Outside Germany the standard logo can be used instead of the office logo. Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH On behalf of Logo of commissioning party 26 mm

41 14.2 Posters Logo sizes Please use the logo sizes shown in the table below to suit the various DIN formats of the posters. DIN format ( in mm ) Minimum size of logo DIN A 3 ( 297 x 420 ) 14 % DIN A 2 ( 420 x 594 ) 20 % DIN A 1 ( 594 x 841 ) 28 % DIN A 0 ( 841 x 1189 ) 40 % Globale Zukunftsfragen prägen unsere Arbeit. Wir gestalten nachhaltige Entwicklung weltweit. Mehr Informationen unter: Die Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH unterstützt die Bundesregierung in der internationalen Zusammenarbeit für nachhaltige Entwicklung und in der internationalen Bildungsarbeit. Sie ist in mehr als 130 Ländern tätig. In Deutschland ist das Unternehmen in nahezu allen Bundesländern präsent. Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH Example: Poster in DIN A3 format Getting results. Working efficiently. Example: Poster in DIN A2 format Standard poster with description of GIZ s work

42 15 Promotional items Use of promotional items Promotional items should be used in a targeted manner as part of the company s overall communication strategy. They convey the company s image, and they represent the work and expertise of GIZ as a German company with international operations. There are many opportunities for using promotional materials. Whatever the case, however: the reason for giving the promotional item and the gesture of giving it are more important that its material value. Ideally, these items will serve as a positive reminder of GIZ and its work. Currently there are three product categories available from the GIZ promotional shop: Giveaways simple and useful items to suit almost any occasion, which can be given away even in relatively large numbers, for example at trade fairs. Low cost. Standard items slightly higher-value items that are also suitable to be given on a personal basis. Premium items higher-value brand-name items for special occasions, which can also be given away without being branded, i.e. without GIZ lettering. The Promotional Shop is accessible on the intranet under A-Z > Promotional material Ambition ball-point pen GIZ greetings card USB stick (8 GB) Solar-powered calculator Key ring Baseball cap Sharky ball-point pen Lanyard with pocket