CORPORATE IDENTITY MANUAL

Transcription

1 CORPORATE IDENTITY MANUAL

2 Driving prosperity. Delivering value.

3 Contents Colour Application 05 Logotype 1. Logotype Proportions Logotype Eclusion Zones Logotype Incorrect Usage 09 Typography 10 Stationery 1. Letterhead Letterhead - Continuation Page Fasheet Business Card Complimentary Slip Form Template Form Template - Continuation Page Report Template - Cover Report Template - Content Powerpoint Title Page Powerpoint Continuation Page Signature 22 Communication Policy / Style Guide 1. Policy Statement Application and Scope Responsibility 3.1. Responsibility for drafting and review Objective Style Guide Principles Style guide components Tone of Voice 23

4 6.2. Formatting Using fonts Dates and times Numbers in tet Lists and bullet points Units of Measurement s Out of office notification Use of language General Capitalisation Spelling Punctuation Apostrophes Hyphenation Use of the full stop Grammar Articles Acronyms Abbreviations General 7.1 Tips 28 04

5 Colour Application Colour plays an important role in identifying the NBCRFLI brand, keeping the brand recognizable and memorable. The NBCRFLI brand uses the colour palette as shown below. These colours may not be substituted. Yellow Pantone DE 5-1 C C0 M20 Y100 K0 R255 G203 B5 #ffcb05 Black Pantone Black C C0 M0 Y0 K100 R0 G0 B0 #

6 Logo Proportions The NBCRFLI brand is designed to specific proportions, using the upper case B height from NBCRFLI as the base () height. The entire identity including the pay-off line is 6.5 in height and the length is 6.5 in width. No other configuration of this logo may be used. Please familiarize yourself with the area of isolation, which is the minimum permissible distance between the logo and other graphic elements. The area of isolation has been developed to ensure that the logo is always separated from other graphic elements, tet, photography and so forth, to ensure maimum visibility and branding effectiveness. 5 06

7 Logo Eclusion Zones Minimum white space around logo Minimum white space around logo reversed 07 Minimum white space around black and white logo Minimum white space around black and white logo reversed

8 Logo Without Descriptor The logo without its descriptor is reserved for use in reproduction methods where the pay-off line becomes difficult to see or too small to use, such as in the case of embroidery and embossing. Minimum white space around logo Minimum white space around logo reversed 08 Minimum white space around black and white logo Minimum white space around black and white logo reversed

9 Logo Incorrect Usage This page shows eamples of the incorrect logo applications. Your Road Freight Partner. Do not change the colour of the logo. Do not seperate the elements of the logo. Do not alter or reset the logotype. Do not place the logo at an angle. Do not stretch the logo in both horizontal or vertical directions. Do not use the logo with a shadow. 09 Do not place the logo within a graphic shape or bo. PARTNERS Do not place other logos, graphics or tet within the minimum clear space. Do not place the logo on a background that is visually distracting or that impedes legibility.

10 Typography Primary Typeface Eras The Eras font is recommended for use in main headings. Eras Book abcdefghijklmnopqrstuvwyz abcdefghijklmnopqrstuvwyz Eras Light abcdefghijklmnopqrstuvwyz abcdefghijklmnopqrstuvwyz Eras Medium abcdefghijklmnopqrstuvwyz abcdefghijklmnopqrstuvwyz Eras Demi abcdefghijklmnopqrstuvwyz abcdefghijklmnopqrstuvwyz Primary Typeface Arial The Arial family is recommended for use with the corporate identity. These fonts are available in a wide variety of styles and weights, and were selected for their legibility, versatility, and compatibility with the brand. For body copy use Arial regular. Arial Regular abcdefghijklmnopqrstuvwyz abcdefghijklmnopqrstuvwyz Arial Italic abcdefghijklmnopqrstuvwyz abcdefghijklmnopqrstuvwyz For type accents or highlights use Arial bold, italic or bold italic. Arial Bold abcdefghijklmnopqrstuvwyz abcdefghijklmnopqrstuvwyz Arial Bold Italic abcdefghijklmnopqrstuvwyz abcdefghijklmnopqrstuvwyz

11 Stationery Letterhead 20mm 38mm 10mm 10mm Name Surname First line of address Second line of address Third line of address 2468 City Name Dear Sir/Madam, Subject Heading Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud eerci tation ullamcorper suscipit lobortis nisl ut aliquip e ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Typi non habent claritatem insitam; est usus legentis in iis qui facit eorum claritatem. Investigationes demonstraverunt lectores legere me lius quod ii legunt saepius. Claritas est etiam processus dynamicus, qui sequitur mutationem consuetudium lectorum. Mirum est notare quam littera gothica, quam nunc putamus parum claram, anteposuerit litterarum formas humanitatis per seacula quarta decima et quinta decima. Eodem modo typi, qui nunc nobis videntur parum clari, fiant sollemnes in futurum. Yours sincerely, Sender s Name Sender s Title sender@ address.or.za Letter Subject Heading 10pt Arial Bold Body 10pt Arial Regular Sender s Name & Title 10pt Arial Bold Registered Office 31 De Korte Street, Braamfontein, Johannesburg, 2017 Private Bag X69, Braamfontein, 2017 Tel Fa /1726 Website Contact Details 7pt Arial Regular Date Printing Specs Paper size: A4 210mm (w) 297mm (h) Paper stock: Enigma Polar White 100gsm 15mm 35mm 15mm 15mm 11

12 Stationery Letterhead - Continuation Page 20mm 10mm10mm 12 Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud eerci tation ullamcorper suscipit lobortis nisl ut aliquip e ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Typi non habent claritatem insitam; est usus legentis in iis qui facit eorum claritatem. Investigationes demonstraverunt lectores legere me lius quod ii legunt saepius. Claritas est etiam processus dynamicus, qui sequitur mutationem consuetudium lectorum. Mirum est notare quam littera gothica, quam nunc putamus parum claram, anteposuerit litterarum formas humanitatis per seacula quarta decima et quinta decima. Eodem modo typi, qui nunc nobis videntur parum clari, fiant sollemnes in futurum. Yours sincerely, Sender s Name Sender s Title sender@ address.or.za Registered Office 31 De Korte Street, Braamfontein, Registered Office Johannesburg, 31 De Korte 2017 Street, Braamfontein, Johannesburg, 2017 Private Bag X69, Braamfontein, Private Bag 2017 X69, Tel Braamfontein, Fa Tel / Fa Website /1726 Website Body 10pt Arial Regular Sender s Name & Title 10pt Arial Bold Contact Details 7pt Arial Regular Printing Specs Paper size: A4 210mm (w) 297mm (h) Paper stock: Enigma Polar White 100gsm 20mm 30mm 15mm

13 Stationery Letterhead Landscape 20mm 38mm 10mm10mm 15mm Name Surname First line of address Second line of address Third line of address 2468 City Name Date 35mm 8.5mm Dear Sir/Madam, Subject Heading Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Typi non habent claritatem insitam; est usus legentis in iis qui facit eorum claritatem. Investigationes demonstraverunt lectores legere me lius quod ii legunt saepius. Claritas est etiam processus dynamicus, qui sequitur mutationem consuetudium lectorum. Mirum est notare quam littera gothica, quam nunc putamus parum claram, anteposuerit litterarum formas humanitatis per seacula quarta decima et quinta decima. Eodem modo typi, qui nunc nobis videntur parum clari, fiant sollemnes in futurum. Yours sincerely, Sender s Name Sender s Title sender@ address.or.za Registered Office 31 De Korte Street, Braamfontein, Johannesburg, 2017 Private Bag X69, Braamfontein, 2017 Tel Fa /1726 Website 15mm 13 Letter Subject Heading 10pt Arial Bold Body 10pt Arial Regular Sender s Name & Title 10pt Arial Bold Contact Details 7pt Arial Regular Printing Specs Paper size: A4 297mm (w) 210mm (h) Paper stock: Enigma Polar White 100gsm

14 Stationery Letterhead Landscape - Continuation Page 20mm 38mm 10mm10mm 15mm Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud eerci tation ullamcorper suscipit lobortis nisl ut aliquip e ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Typi non habent claritatem insitam; est usus legentis in iis qui facit eorum claritatem. Investigationes demonstraverunt lectores legere me lius quod ii legunt saepius. Claritas est etiam processus dynamicus, qui sequitur mutationem consuetudium lectorum. Mirum est notare quam littera gothica, quam nunc putamus parum claram, anteposuerit litterarum formas humanitatis per seacula quarta decima et quinta decima. Eodem modo typi, qui nunc nobis videntur parum clari, fiant sollemnes in futurum. Yours sincerely, Sender s Name Sender s Title sender@ address.or.za Registered Office 31 De Registered Korte Street, Office Braamfontein, 31 De Korte Johannesburg, Street, Braamfontein, 2017 Private Johannesburg, Bag X69, 2017 Braamfontein, Private Bag 2017 X69, Tel Braamfontein, Fa 011 Tel / Fa Website /1726 Website 15mm 14 Letter Subject Heading 10pt Arial Bold Body 10pt Arial Regular Sender s Name & Title 10pt Arial Bold Contact Details 7pt Arial Regular Printing Specs Paper size: A4 297mm (w) 210mm (h) Paper stock: Enigma Polar White 100gsm

15 Stationery Fasheet 20mm 38mm 10mm10mm FAX TRANSMISSION To: Fa: Date: No. of pages (incl. this page): Attention: Tel: Time: Registered Office 31 De Korte Street, Braamfontein, Johannesburg, 2017 Private Bag X69, Braamfontein, 2017 Tel Fa /1726 Website Fa Transmission 16pt Arial Bold Details 10pt Arial Regular Contact Details 7pt Arial Regular Printing Specs Paper size: A4 210mm (w) 297mm (h) Paper stock: Enigma Polar White 100gsm 15mm 35mm 15mm 15mm 15mm 15

16 Stationery Business Card 35mm 38mm 15mm 5mm Name Surname Position 5mm 5mm 8mm Tel Fa De Korte Street, Braamfontein, Johannesburg, 2017 Private Bag X69, Braamfontein, Name & Surname 10pt Eras Demi Position 10pt Eras Medium 9pt Leading Contact Details 7pt Arial Regular 9pt Leading Printing Specs Paper size: 90mm (w) 50mm (h) Paper stock: Enigma Polar White 300gsm

17 Stationery Complimentary Slip 20mm 38mm 15mm With Compliments Registered Office 31 De Korte Street, Braamfontein, Johannesburg, 2017 Private Bag X69, Braamfontein, 2017 Tel Fa /1726 Website 15mm 15mm 15mm 17 With Compliments 28pt Eras Light Contact Details 7pt Arial Regular Printing Specs Paper size: 210mm (w) 99mm (h) Paper stock: Enigma Polar White 100gsm

18 Stationery Form Template 20mm 113mm 38mm 20mm 18 IN THE NATIONAL BARGAINING COUNCIL FOR THE ROAD FREIGHT AND LOGISTICS INDUSTRY Reference No. Applicant/s Respondent/s NOTICE OF APPLICATION FOR RESCISSION Please take notice that the Applicant intends to apply for rescission of his/her/their ruling / arbitration award issued on a date of month.20. An affidavit or statement in support of the application is attached hereto. Also take notice that should the Respondent party wish to oppose the application, an answering affidavit or statement must be delivered to NBCRFLI and the Applicant 14 days after service of the application, failing which the application may be heard in the absence of the Respondent s affidavit. (NB: This application will be dealt with in terms of CCMA Rule 31). Signed at on: Applicant/s details: Address: Tel: Fa: To: NBCRFLI 31 De Korter Street, Braamfontein, 2001 Private Bag X69, Braamfontein, 2017 And to: Respondent/s details: Address: Tel: Fa: Heading 12pt Arial Bold Uppercase Sub-heading 12pt Arial Bold Registered Office 31 De Korte Street, Braamfontein, Johannesburg, 2017 Private Bag X69, Braamfontein, 2017 Tel Fa /1726 Website Disputes Department Fa / Body 12pt Arial Regular Contact Details 7pt Arial Regular Printing Specs Paper size: A4 210mm (w) 297mm (h) Paper stock: Enigma Polar White 100gsm 15mm 35mm 5mm 15mm

19 Stationery Form Template - Continuation Page 20mm 113mm NB: Please note that rescission application must be served on the employer party and furnish the NBCRFLI with proof of service thereof. APPLICATION FOR RESCISSION IN RESPECT OF A RULING / ARBITRATION AWARD REFERENCE NUMBER: (Applicant/Employee) and (/Respondent/Employer) AFFIDAVIT I, the undersigned, (Full name of Employee/Employer) do hereby make oath and say: 1. Background Heading 12pt Arial Bold Uppercase Sub-heading 12pt Arial Bold 1.1 Date of the application on: 1.2 Date of ruling / arbitration award on: 1.3 Ruling / Award issued by (name of Arbitrator) 1.4 The ruling / arbitration award came to my attention on 2. Reasons for Application Summary: Registered Office 31 De Korte Street, Braamfontein, Johannesburg, 2017 Private Bag X69, Braamfontein, 2017 Tel Fa /1726 Website Disputes Department Fa / Body 12pt Arial Regular Contact Details 7pt Arial Regular Printing Specs Paper size: A4 210mm (w) 297mm (h) Paper stock: Enigma Polar White 100gsm 15mm 15mm 15mm 19

20 Stationery Report Template - Cover 30mm 38mm 20 REPORT NAME/PROGRAMME 150mm 30mm Documentation Name/Programme 16pt Arial Bold Printing Specs Paper size: A4 210mm (w) 297mm (h) Paper stock: Enigma Polar White 100gsm

21 Stationery Report Template - Content 30mm 103mm 30mm 21 Registered Office 31 De Korte Street, Braamfontein, Johannesburg, 2017 Private Bag X69, Braamfontein, 2017 Tel Fa /1726 Website Contact Details & Page Number 7pt Arial Regular Printing Specs Paper size: A4 210mm (w) 297mm (h) Paper stock: Enigma Polar White 100gsm 1 5mm 10mm

22 Stationery Powerpoint Title Page 3 11 Main Heading Subheading Main Heading 40pt Arial Bold Subheading 35pt Arial Regular Screen Specs Screen size: 1024p (w) 768p (h) Paper size: 254mm (w) 190.5mm (h)

23 Stationery Powerpoint Continuation Page Heading Body 23 Main Heading 40pt Arial Bold Subheading 35pt Arial Regular Screen Specs Screen size: 1024p (w) 768p (h) Paper size: 254mm (w) 190.5mm (h)

24 Stationery Signature Name Surname Position Department Tel et 1011 Online returns This and any files transmitted with it are confidential and intended solely for the use of the individual or entity to whom they are addressed. If you are not the named addressee you should not disseminate, distribute or copy this . Please notify the sender immediately by if you have received this by mistake and delete this from your system. If you are not the intended recipient you are notified that disclosing, copying, distributing or taking any action in reliance on the contents of this information is strictly prohibited. Although the NBCRFLI has taken reasonable precautions to ensure no viruses are present in this , the NBCRFLI cannot accept responsibility for any loss or damage arising from the use of this or its attachments. 24 Name & Surname 10pt Arial Bold Position 10pt Arial Regular 10pt Leading Contact Details 7pt Arial Regular Disclaimer 5pt Arial Regular

25 Communications Policy / Style Guide 1. Policy Statement 1.1. To assist in creating a cohesive brand that is recognised by both our internal and eternal audiences This style guide is a reference document which tackles the common points at issue found in organisational literature and gives tips for written communications currently used at the NBCRFLI. 2. Application and Scope The policy is applicable to all employees of the NBCRFLI and takes effect from the signature date. 3. Responsibility 3.1. Responsibility for drafting and review Communications and Marketing is responsible for drafting review and monitoring of this policy All Managers and Supervisors are responsible for proper implementation of the policy. 4. Objective This style guide aims to support the concept that the NBCRFLI is a credible body that creates value and drives prosperity within the industry. The way we communicate is central to presenting this view. As a result, this guide ensures that multiple NBCRFLI authors write in a clear and unified way, reflecting a corporate style that aligns to our value proposition. 5. Style Guide Principles Should we wish to be recognised as professional communicators, it is imperative that we speak to our numerous audiences with a consistent voice. This means that all employees need to follow the same guidelines for grammar, punctuation and acronyms for online and paper-based communications. All NBCRFLI messages, including letters, s, reports, briefing documents, articles, news releases and many others, are consistent across the organisation. For guidelines regarding the NBCRFLI s visual communication, refer to the NBCRFLI Corporate Identity Manual. 6. Style guide components 6.1. Tone of Voice A huge component of a brand s personality is the copy, and defining the tone is an important method to keep a brand consistent The tone of voice used in all the Council s communication is professional, formal and tothe-point A message is better read when it s simple to understand. Therefore be direct and get to the point. Don t over complicate the message. Always look for the simplest way to say what you want It is important to identify which audience you are communicating with before deciding on the tone of voice you will use. When communicating internally with employees, the language used tends to be a little more informal as opposed to eternal communication which is more formal. 25

26 An eample of internal communication (slightly less formal): HIV affects us all and we cannot continue to look away with the attitude that HIV is not our problem. It impacts our families as well as the labour force, compromises our health system s capability and cheats our industries out of skills and human resources An eample of eternal communication (slightly more formal): Wellness Centres are instrumental in fighting the spread of HIV and Aids amongst truck drivers. Trucking Wellness, with the support of industry partners, launched the 22nd Trucking Wellness Centre in Roodekop, Germiston on 27 June this year Formatting Using fonts The recommended font for use in all NBCRFLI communication is Arial, font size Arial is a sans serif font, which means it is much easier to read on both paper and on a computer screen The recommended colour for all font used in NBCRFLI communication is black The background colour of all NBCRFLI communication should always be white Dates and times Always write the date in full, without the use of commas: Thursday 25 March Only shorten the date to numerical form when labelling or naming documents: New chief eecutive appointed at the NBCRFLI ( ) Always write out centuries in full: The NBCRFLI was founded in the twentieth century Epress the time using either the 12 hour or 24 hour clock: The meeting will run from 10.00am 1.00pm. Training begins promptly at Do not use a combination of both: The Wellness centre opens at 10 o clock and shuts at 16.00pm Numbers in tet When writing figures, for the numbers that begins a sentence, always use words. For numbers within a sentence, use figures: Seven-year old Thembi received an award. The media has 11 new applicants Always leave a space between the hundreds and thousands: The NBCRFLI employee membership currently totals Lists and bullet points Lists are helpful for splitting up information to make it clearer for the reader especially in presentations One is where you have a continuous sentence that needs particular points pulled out to emphasise or make your sentence clearer The other is a list of separate points or complete sentences.

27 whenever writing a list, use a square bullet, start each point with a capital letter and place a full stop after each bullet Units of Measurement The Council dealt with the following matters for resolution during the period under review: Number of conciliation referrals received. Number of conciliation hearings conducted. Number of arbitration hearings conducted. The settlement rate at conciliation hearings Use Imperial units of measurement. Running a marathon a month from now is not impossible as long as your recent weekly distance has included several 10km runs and at least one 12 to 20km run s font should always be Calibri, font size 11, the default format in Microsoft, Outlook The colour of the font should always be black The background of all s should always be white The official personalised signature should always appear at the bottom of your . No personal messages, adages or pictures may be added to or under this signature Out of office notification If you are going to be out of the office, or away from your desk for a long period of time, please use your out of office assistant to let people know that you are away and when you will be back The following wording is an eample of what you could say in out of office messages. When you are out of the office always include a colleague s details so queries are dealt with promptly. (Make sure you check that they will be in the office, before adding them to your message!): Thank you for your . I am away from the office until <XXXXX>, and my mail will not be answered until after this date. If your query is urgent please contact <XXXXXX> on <XXXXXX>. Thanks Don t forget to use the time ranges functionality to ensure automatic turn off on your return Use of language General Use short, simple, easy-to-understand words and sentences In general, use the present tense Use strong subject-verb constructions. Avoid weak constructions such as There are Write in the third person as far as possible Writing in the first and second person does not sound objective. Instead, it sounds as though you have only a very limited, personal view of the issue you are discussing, rather than a view of the broader picture.

28 I think that assisting developing countries to grow crops such as tobacco and opium poppies is not in their best long-term interest. SHOULD RATHER READ: Assisting developing countries to grow crops such as tobacco and opium poppies is not in their best long-term interest Be concise; avoid wordy phrases Avoid the passive voice, ecept where appropriate: The fish was caught by the seagull. SHOULD RATHER READ: The seagull caught the fish. Over 120 different contaminants have been dumped into the river. (This is an appropriate version of the passive voice as we do not know who dumped the contaminants.) Note the correct usage of the following: They are - They re always talking. Their - It was their turn to use the computer. There - There is never enough work to do. We are - We re always talking. Were - The organisations were ready for investment. Where - Where is Braamfrontein? Capitalisation Always use capital letters for: Job titles Organisation names and titles Names of places Names of people Avoid using capitals within headings or sub-headings Don t use capital letters for general descriptions of organisations or professions: Eg: third sector, social enterprises Capitalise the first word of each bullet listing Spelling Use British, not American, spelling; consult the preferred dictionaries The following words should be spelt with an s and not a z : organisation, recognise, analyse, globalisation, supervise, etc Watch out for the following word spellings: Necessary Accommodation Embarrassing Negligible Liaise / liaison Organisation (watch for z creeping in) Practise / practice Other spellings to note: ebook, , online, website, reimburse, redevelopment, underfunded, noticeboard Don t rely on your computer spell check to correct any unusual words. Always check your spell check is set to UK spelling, as it will often default to a US setting. Always proof read your documents. If in doubt consult a dictionary.

29 6.4. Punctuation Apostrophes Take care when using apostrophes. Apostrophes should only be used: To show possession: parents newsletter; my mother s doctor, Mark s event really went well, last year s conference In an abbreviated word: it s - it is, don t - do not, haven t - have not An apostrophe should not be used in the word its, when it indicates possession, for eample: The Cabinet Office said in its report Do not use: The Cabinet Office said in it s report And in dates, years or groups of organisations/professions: PCTs 1980s CVSs GPs An eception to the apostrophe rule. However when indicating possession, and using the NBCRFLI s full title, please use s. For eample: NBCRFLI s Annual Review NBCRFLI s investees met for a network day when using just NBCRFLI as a title or word on its own, for design consistency, omit the s. To be grammatically correct, you would have to use: NBCRFLI s annual review, to show possession. For this reason please only use s when using the full title. So for eample, don t use: NBCRFLI s Annual Review NBCRFLI Annual Review Do use: NBCRFLI Annual Review National Bargaining Council for the Road Freight and Logistics Industry Annual Review Hyphenation Use hyphens sparingly. More often than not, words with hyphens can be written as one word without causing confusion. For eample, there is no need for a hyphen in: ebook, , online, website, reimburse, redevelopment, underfunded, noticeboard Use a hyphen when two vowels are alike: co-ordinator, re-elect, co-opt Other eceptions to the rule include: part-time, half-term If in doubt, always consult a dictionary Use of the full stop Full stops should be used at the end of a sentence and a bullet point Do not use full stops after headings, subheadings and abbreviations There is no need to use a full stop in the following: eg ie etc Mr Dr 29

30 6.5. Grammar Articles As the NBCRFLI is an entity in that it is a bargaining council, when we refer to it, we use the article the : The NBCRFLI Wellness Fund Health Plan entitles Eligible Principal Members, together with one eligible spouse, to a number of benefits. The Council continues to receive a subsidy of R450 for every closed case from the CCMA Acronyms The quickest way to alienate an audience is to use jargon in your written communications without taking the time to spell out or eplain what words or phrases mean. You cannot guarantee that your leaflets, posters, letters or stories will be read by people with the same level of knowledge as you, and you should not assume those with a good understanding of the transport sector will be familiar with the many acronyms used by the NBCRFLI Acronyms should always be set out in capital letters and written out in full on their first outing: National Bargaining Council for the Road Freight and Logistics Industry (NBCRFLI) Financial Services Board (FSB) Antiretrovirals (ARVs) In the last eample don t be tempted to include an apostrophe If you are writing a lengthy document with numerous sections or chapters, don t epect your reader to remember an acronym you highlighted in your introduction. To help your readers, start each chapter or section reiterating the acronyms in full As always, be consistent throughout your whole document. Be sure to eplain jargon that your target audience may not understand. The new process results in far better turnaround times on Provident Fund collections as well as allocations to member accounts, says Famida Rahman, Chief Funds Administrator. This means that member accounts, both in the active and unclaimed fund, will be up to date at all times. This improvement in member services is etremely pleasing Abbreviations Avoid the use of abbreviations; rather write out what you want to say in full. In particular, avoid using: etc e.g. i.e. 7. General 7.1 Tips If you want to highlight a particular word or phrase use bold Avoid italics and underlining both make words difficult to read Keep your sentence length between words Avoid capitalisation in paragraphs and headings/titles Always spell out acronyms and eplain specialist words Always proof read your documents or get someone to proof read them for you Above all else, be consistent from start to finish.

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32 Vision IMC