Logo & Brand Guidelines. March 16, 2017
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1 Logo & Brand Guidelines March 16, 2017
2 Anime Expo Brand Guidelines Logo 2 Logo
3 Anime Expo Brand Guidelines Logo 3 Primary Logo Box Logo
4 Anime Expo Brand Guidelines Logo 4 Primary Logo Box Logo Variations LOGO + NAME (ENGLISH AND JAPANESE)
5 Anime Expo Brand Guidelines Logo 5 Primary Logo Box Logo Variations LOGO + NAME + YEAR
6 Anime Expo Brand Guidelines Logo 6 Primary Logo Box Logo Variations LOGO + NAME + DATE + LOCATION
7 Anime Expo Brand Guidelines Logo 7 Secondary Logos Simple Logo ACCEPTABLE USES Secondary mark for non-year specific graphics or merchandise
8 Anime Expo Brand Guidelines Logo 8 Secondary Logos Circle Logo ACCEPTABLE USES Secondary mark for non-year specific graphics or merchandise
9 Anime Expo Brand Guidelines Logo / /2018 Primary logo: Box Continue using original box logo Primary logo: Box Transition to new box logo Event branding and collateral Merchandise Primary logo: Circle Complete transition to circle logo Rollout Strategy FOR LOGO USES Secondary logo: Circle Begin transitioning to circle logo on digital platforms Website Instagram (and social networks that use round profile pictures) Secondary logo: Box Continue to use box logo for social networks that use square profile pictures
10 Anime Expo Brand Guidelines Typography 10 Typography
11 Anime Expo Brand Guidelines Typography 11 Typeface MEDIUM BOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz SEMIBOLD EXTRABOLD Sharp Sans ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
12 Anime Expo Brand Guidelines Typography 12 Typeface Stylistic Set 01 / Schoolbook alternate a Mary, Caitlin, and Amanda ate all the awesome apple cake. Mary, Caitlin, and Amanda ate all the awesome apple cake. Sharp Sans Lowercase Alternate Glyph aschoolbook DISPLAY SETTINGS aroman TEXT SETTINGS Cosplay Sendai Panel Masquerade Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum faucibus diam molestie bibendum convallis. Aliquam varius massa sed ligula tincidunt lobortis. Praesent in purus at orci tempor rutrum sed vel risus. Sed est felis, semper pellentesque massa in, finibus laoreet nibh. Morbi cursus nibh sem, vel varius ipsum ullamcorper ac. Vivamus eget metus tellus. Praesent tempus dolor arcu, sit amet consequat risus finibus ac. Proin blandit diam magna, non aliquam mauris molestie at.
13 Anime Expo Brand Guidelines Typography 13 HEADER 1 / SHARP SANS EXTRABOLD Use Extrabold for Page Typography Titles and Big Headers HEADER 2 / SHARP SANS BOLD Use Bold for Important Details and Section Headers HEADER 3 / SHARP SANS EXTRABOLD / UPPERCASE / 50pt TRACKING USE UPPERCASE EXTRA BOLD FOR SECTION LABELS Basic Styles BODY COPY / SHARP SANS MEDIUM Use Medium for longer bodies of text, such as paragraphs and captions. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut vel orci sit amet leo hendrerit semper. Mauris quis ante eros. Nam at leo volutpat, aliquet libero vitae, luctus magna.
14 Anime Expo Brand Guidelines Typography 14 BUTTONS / EXTRABOLD Typography Register Now Subscribe FILTER LABELS / BOLD Concert Screening Workshop METADATA / SEMIBOLD Posted by Admin on January 6, 2017 Additional Styles FORM INPUTS / SEMIBOLD Full name address
15 Anime Expo Brand Guidelines Typography 15 Anisong World Matsuri: Japan Super Live Typography Saturday July 2, :00pm - 11:00pm Microsoft Theatre CONCERT Attendees will get the chance to see multiple anime music artists and groups in one show. With JAM Project, T.M. Revolution, SPHERE, Yoko Ishida, Minami, Eir Aoi, and Luna Haruna, this star-studded concert is sure to be a once in a lifetime opportunity! Sample Layout SPEAKERS Minami Minami is a singer/songwriter known for her anime and game theme songs. She has composed and written lyrics for various works and is extremely talented. She is best known for Precious Memories, opening theme for anime series Kimi ga Nozomu Eien, STRAIGHT JET, the opening theme of IS, and Kimi no Naka no Eiyuu, the ending theme of MOBILE SUIT GUNDAM AGE.
16 Anime Expo Brand Guidelines Color Palette 16 Color Palette
17 Anime Expo Brand Guidelines Color Palette 17 Brand Colors HEX HEX HEX HEX SUITABLE FOR # #EE3B33 #4D98E2 #FFDA24 Logo, body copy, headers, icons, links, and buttons RGB 0 / 0 / 0 RGB 238 / 59 / 51 RGB 77 / 152 / 226 RGB 255 / 218 / 26 CMYK 0 / 0 / 0 / 0 CMYK 0 / 92 / 87 / 0 CMYK 66 / 31 / 0 / 0 CMYK 2 / 11 / 94 / 0 PANTONE Process Black C PANTONE 179 C PANTONE 279 C PANTONE 107 C DUNN EDWARDS DEA187 DUNN EDWARDS DEA108 DUNN EDWARDS DE5865 DUNN EDWARDS DE5404 Accent Colors SUITABLE FOR HEX #8FCC40 HEX #135B45 HEX #65C9C2 HEX #09396D HEX # HEX # HEX #FF5C68 HEX #FF864A Badges, schedule RGB 143 / 204 / 64 RGB 19 / 91 / 69 RGB 101 / 201 / 194 RGB 9 / 57 / 109 RGB 72 / 18 / 96 RGB 153 / 34 / 105 RGB 255 / 92 / 104 RGB 255 / 132 / 74 CMYK 49 / 0 / 96 / 0 CMYK 87 / 40 / 76 / 34 CMYK 56 / 0 / 29 / 0 CMYK 100 / 86 / 31 / 17 CMYK 83 / 100 / 31 / 8 CMYK 40 / 100 / 31 / 8 CMYK 0 / 79 / 48 / 0 CMYK 0 / 58 / 76 / 0 PANTONE 375 C PANTONE 3302 C PANTONE 325 C PANTONE 648 C PANTONE 268 C PANTONE 2425 C PANTONE 1785 C PANTONE 715 C DUNN EDWARDS DE5559 DUNN EDWARDS DEA180 DUNN EDWARDS DE5731 DUNN EDWARDS DEA139 DUNN EDWARDS DEA142 DUNN EDWARDS DEA 144 DUNN EDWARDS DE5103 DUNN EDWARDS DE5166 Supporting Colors SUITABLE FOR Backgrounds, borders, HEX #F4F7F9 HEX #E5EAEB HEX #9BA3A6 HEX #656E72 HEX #242A2D secondary typography RGB 244 / 247 / 249 RGB 229 / 234 / 235 RGB 155 / 163 / 166 RGB 101 / 110 / 114 RGB 36 / 42 / 45 CMYK 3 / 1 / 1 / 0 CMYK 9 / 4/ 5 / 0 CMYK 42 / 30 / 30 / 0 CMYK 62 / 48 / 46 / 15 CMYK 76 / 65 / 61 / 65 PANTONE 538 C PANTONE 431 C PANTONE 426 C DUNN EDWARDS DE6539 DUNN EDWARDS DE6348 DUNN EDWARDS DE6343
18 Anime Expo Brand Guidelines Stylescape 18 Stylescape
19 Anime Expo Brand Guidelines Daredevil Misfits Taking a bold visual approach, this direction pulls textures and patterns from the various illustration styles that make up anime and manga vernacular. Graphic patterns, bold splashes of paint and color, speed lines and text effects compliment this exploration. Stylescape 19
20 Anime Expo Brand Guidelines Graphic System 20 Graphic System
21 Anime Expo Brand Guidelines Graphic System 21 Graphic System Circle Register Now Pill Contact Us Concert Screening Shapes & Frames Square/ Rectangle Weapons Policy
22 Anime Expo Brand Guidelines Graphic System Speed Lines Graphic System Explosions Illustration 22
23 Anime Expo Brand Guidelines Graphic System 23 Brush Strokes Graphic System Ink Washes Textures Noise and Halftones
24 Anime Expo Brand Guidelines Graphic System 24 Icons Graphic System Iconography Event Icons
25 Anime Expo Brand Guidelines Photography 25 Photography
26 Anime Expo Brand Guidelines Photography 26 Photography Event Photography White balanced Vibrant, colorful Shallow depth of field for portraits Natural lighting for daytime photography Diffused flash for night photography
27 Anime Expo Brand Guidelines Photography Studio Photography White balanced Vibrant, colorful Softbox with soft shadows Slight overexposure Solid backgrounds (BW or bold color) Photography 27
28 Anime Expo Brand Guidelines Photography Image Treatment Photography 28
29 Anime Expo Brand Guidelines Design Examples 29 Design Examples
30 Anime Expo Brand Guidelines 30
31 Anime Expo Brand Guidelines Section Title 31
32 Anime Expo Brand Guidelines Website 32 Website
33 Anime Expo Brand Guidelines Section Title 33
34 Anime Expo Brand Guidelines Website 34 Type Styles Desktop PAGE TITLE H1 H2 H3 H4 P1 P2 EB 100pt Extrabold 64pt / 76 Extrabold 48pt / 56 Extrabold 36px / 48 EXTRABOLD 24pt (all caps, tracked out) Semibold 36 pt Medium 24pt / 34 P3 Medium 16pt / 24 BUTTON LINK BUTTON Extrabold 24pt Extrabold 20pt
35 Anime Expo Brand Guidelines Website 35 PAGE TITLE Extrabold 64pt Type Styles H1 H2 H3 Extrabold 48pt / 56 Extrabold 36pt / 42 Extrabold 24px / 34 H4 EXTRABOLD 16pt (all caps, tracked out) Tablet P1 Semibold 24 pt / 34 P2 Medium 18 / 26 P3 Medium 12pt / 16 BUTTON Extrabold 18pt LINK BUTTON Extrabold 16pt
36 Anime Expo Brand Guidelines Website 36 PAGE TITLE Extrabold 48pt Type Styles H1 Extrabold 30pt / 38 H2 Extrabold 24pt / 42 H3 Extrabold 20px / 26 H4 EXTRABOLD 14pt (all caps, tracked out) Phone P1 Semibold 20 pt / 28 P2 Medium 16pt / 24 P3 Medium 12pt / 16 BUTTON Extrabold 16pt LINK BUTTON Extrabold 14pt
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