V12 FAMILY BRAND GUIDELINES

Transcription

1 V12 FAMILY BRAND GUIDELINES

2 LOGO The logo is n importnt element of our visul identity. It must not be re-drwn or ltered in ny wy nd hs size nd minimum spce requirements to ensure tht it is lwys visully recognisble. Mster logo Mster logo for primry use on white bckground. Inverted logo for when stndrd logo is required to sit on colour bckground. Inverted logo Blck logo for use on white bckground when producing greyscle work. White logo for use on drk colour bckgrounds nd drk sections of imges when producing greyscle work. Blck logo White logo

3 Exclusion zone The logo must lwys pper with spce round it, known s the exclusion zone to ensure it is not crmped. The exclusion size is set by the size of the letter T of TRUCKSMITH on the mster logo. Minimum size Typiclly the logo will render well t 40mm. The minimum size for the logo to be used is 20mm. 40mm 20mm Use of the symbol The logo should lwys crry the registered trdemrk symbol next to the letter H wherever it is used. The should be ligned with the top of the logo nd be the sme height s the top prt of the H. The should lso be pplied wherever the word TRUCKSMITH is used in copy. The correct wy to use it is to pply the glyph in the Aril font nd then pply the superscript style. TRUCKSMITH

4 Exmples of misuse of the logo Logo distorted Incorrect colour Incorrect white logo Photogrphic bckground Use of effects or filters TRUCKSMITH Incorrect font Outlined Removl of the symbol

5 MADE IN BRITAIN LOGO BANNER The Mde in Britin logo nd bnner should pper on ll printed items where possible. It should lwys be t the bottom of the pge with the logo ppering bottom right. The blue bnner should stretch the whole width of the document. In thin portit documents such s portrit hlf pge dverts the logo should be centred. See ppliction section for exmple visuls of bnner usge.

6 COLOURS The TRUCKSMITH blue nd yellow re distinctive nd esily recognisble prt of our visul identity. The colours must not be ltered or modified. All colours here re represented by Pntone, CMYK nd RGB to cover s mny requirements s possible. Typiclly Pntone nd CMYK re printble colour rnges, while RGB is for online or digitl pplictions. Blue Pntone 541 RGB: 0, 63, 112 CMYK: 100, 52, 0, 50 Yellow Pntone 102 RGB: 254, 233, 0 CMYK: 4, 0, 98, 0 Drk grey Pntone Cool Gry 11 RGB: 88, 88, 90 CMYK: 0, 0, 0, 80 Light grey Pntone Cool Gry 3 RGB: 198, 199, 200 CMYK: 0, 0, 0, 30

7 ADDITIONAL LOGOS There re four sister brnds within the TRUCKSMITH brnd fmily. Ech of these hve their own logo nd colour properties to ensure they re differentited from ech other but lso remin consistent nd s prt of recogniseble group. The following explins how ech logo should sit longside the TRUCKSMITH logo when plced together.

8 TRUCKSMITH LoLoder TRUCKSMITH should lwys be the more dominnt of the two logos. They cn sit side by side or one bove the other depending on the spce vilble.. Both logos should be the sme width when used in either position. b. The spce between the two logos should be the sme width s the blue line in the TRUCKSMITH logo. b b Colour This blue is the primry colour to be used in ll LoLoder mteril. It cn be used longside the TRUCKSMITH colours. LoLoder Blue Pntone 7687 RGB: 47, 69, 134 CMYK: 90, 80, 12, 2 #3b4389

9 TRUCKSMITH KneeHi TRUCKSMITH should lwys be the more dominnt of the two logos. They cn sit side by side or one bove the other depending on the spce vilble.. Both logos should be the sme width when used in either position. b. The spce between the two logos should be the sme width s the blue line in the TRUCKSMITH logo. b b Colour This red is the primry colour to be used in ll KneeHi mteril. It cn be used longside the TRUCKSMITH. KneeHi Red Pntone 200 RGB: 197, 12, 41 CMYK: 20, 100, 90, 0 #c6127

10 TRUCKSMITH Cnniloder TRUCKSMITH should lwys be the more dominnt of the two logos. They cn sit side by side or one bove the other depending on the spce vilble.. Both logos should be the sme width when used in either position. b. The spce between the two logos should be the sme width s the blue line in the TRUCKSMITH logo. b b Colour This purple is the primry colour to be used in ll Cnniloder mteril. It cn be used longside the TRUCKSMITH colours. Cnniloder Purple Pntone 2613 RGB: 106, 33, 112 CMYK: 70, 100, 16, 4 #6d2473

11 TRUCKSMITH Relly Trucks TRUCKSMITH should lwys be the more dominnt of the two logos. They cn sit side by side or one bove the other depending on the spce vilble.. Both logos should be the sme width when used in either position. A Trucksmith Fmily Compny b. The spce between the two logos should be the sme width s the blue line in the TRUCKSMITH logo. b Relly Trucks must lwys sit longside the TRUCKSMITH fmily logo which replces the stndrd logo wording with A Trucksmith Fmily Compny s shown below. A Trucksmith Fmily Compny b Fmily logo A Trucksmith Fmily Compny Colour This red nd grey re the primry colours to be used in ll Relly Trucks mteril. They cn be used longside the TRUCKSMITH colours. Relly Trucks Red Pntone 185 RGB: 226, 0, 26 CMYK: 0, 100, 100, 0 #e30613 Relly Trucks Grey Pntone Cool Gry 8 RGB: 135, 136, 138 CMYK: 0, 0, 0, 60 #878787

12 TRUCKSMITH Trget TRUCKSMITH should lwys be the more dominnt of the two logos. They cn sit side by side or one bove the other depending on the spce vilble.. Both logos should be the sme width when used in either position. b. The spce between the two logos should be the sme width s the blue line in the TRUCKSMITH logo. b b Colour This blue nd red re the primry colours to be used in ll Trget mteril. They cn be used longside the TRUCKSMITH colours. Trget Blue Pntone 660 RGB: 29, 113, 184 CMYK: 85, 50, 0, 0 #1d71b8 Trget Red Pntone 179 RGB: 230, 151, 42 CMYK: 0, 90, 85, 0 #e6332

13 TYPOGRAPHY Using the sme fonts for ll our printed publictions is vitl to mintin our unique look nd feel. Enriquet nd Verdn re the min typefces used for ll TRUCKSMITH mteril. Americn Typewriter Bold is the typefce used wherever the word TRUCKSMITH is mentioned. Heder text Font: Verdn Bold Size: 14pt Leding: Auto Trcking: 0 Colour: Blue Sub heder text Font: Verdn bold Size: 11pt Leding: Auto Trcking: 0 Colour: Blue Body text Font: Verdn Regulr Size: 10pt Leding: Auto Trcking: 0 Colour: Drk grey Bold body text Font: Verdn Bold Size: 10pt Leding: Auto Trcking: 0 Colour: Drk grey TRUCKSMITH text Font: Amercn Typewriter Bold, Uppercse Size: Sme s the surrounding heder/body text Leding: Auto Trcking: 0 Colour: Sme s the surrounding heder/body text Verdn Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ bcdefghijklmnopqrstuvwxyz !?@ $%&() Verdn Regulr ABCDEFGHIJKLMNOPQRSTUVWXYZ bcdefghijklmnopqrstuvwxyz !?@ $%&() Americn Typewriter Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ bcdefghijklmnopqrstuvwxyz !?@ $%&() TRUCKSMITH documents Font: Verdn Refer to bove styles for Verdn.

14 APPLICATION The following shows how the TRUCKSMITH visul identity should be pplied over core items. All items must dhere to certin common stndrds which includes the correct use of the TRUCKSMITH logo, colours, fonts nd lyout explined in this document. Exmples of n dvertisement Let s fce fcts hs gret pylod For more informtion on our vehicles, contct our sles office on opt.1 or emil mil@trucksmith.co.uk On the web: Hlf pge - verticl

15 Exmples of signge ALL DELIVERIES VISITORS & ENQUIRIES Plese report to reception Directionl signge HOT DETERGENT CLEANER DO NOT DRIVE OVER HOSE OR LANCE PLEASE REPLACE NOZZLE REPORT ANY DAMAGE OR EQUIPMENT DEFECTS TO YARD OFFICE Instructionl signge

16 Exmples of business crd Business crds re printed s follows: 85 x 55mm. 400gsm silk rtbord. Full colour both sides. Mtt lminted both sides. DON BROWN Sles Consultnt dkb@trucksmith.co.uk Hitchcocks Business Prk Uffculme Cullompton Devon EX15 3FH Product code: BCLX4T

17 TRUCKSMITH DOCUMENTS All documents should be written in Verdn. TRUCKSMITH All TRUCKSMITH documents should hve: TRUCKSMITH inserted into the left heder t 10-point font. The document number t 10-point font inserted into the right-hnd footer without its nme, i.e. Lc0147w16. Document filenme should be generted by: The first two letters of the filenme from Admrk. The next consecutive number. The short code for file type. The lst two digits of the yer. A ~. The version number if nything other thn the nme of the document. The nme of the document with no spces nd ech new word cpitlised. For exmple n originl document sved in letters nd correspondence would hve the following nme: Lc0147w16~HeleyJobOffer Short codes for formt types re s follows: Word: w Excel: x Pdf: Publisher: p Corel: c TRUCKSMITH document exmple Lc0147w16

18 REALLY TRUCKS / TRUCKSMITH DOCUMENTS Refer to previous pge for styles nd guidelines. TRUCKSMITH REALLY TRUCKS Lc0147w16 REALLY TRUCKS document exmple

19 TRUCKSMITH FOOTER All emils should be written in Verdn nd include: Nme. Position. Contct detils. TRUCKSMITH logos. Converter of the yer bnner. Compny registered detils. Mde in Britin bnner. Emil confidentility notice. Verdn size 11 for min text size. TRUCKSMITH emil footer exmple

20 TRUCKSMITH LETTERHEAD All documents should be written in Verdn. The TRUCKSMITH letterhed should be used for ll externl correspondence nd hve: TRUCKSMITH verticlly long the left hnd side TRUCKSMITH logo in the top right corner. TRUCKSMITH contct detils, compny registrtion number nd VAT number long the bottom, right justified. Mde in Britin bnner. TRUCKSMITH Letterhed exmple

21 TRUCKSMITH POWERPOINT TEMPLATE All documents should be written in Verdn. The TRUCKSMITH PowerPoint should be used for ll presenttions. Title pge: Title text in TRUCKSMITH yellow Title text to be left ligned Title text to be centrl Title text in Verdn, Bold, 35pt TRUCKSMITH logo to lwys feture bottom right TRUCKSMITH PowerPoint templte - Title pge

22 TRUCKSMITH PowerPoint templte - secondry pge, option 1 Includes: Title text in TRUCKSMITH yellow Title text to be left ligned Title text to be top left of pge Title text in Verdn, Bold, 35pt Body text in white Body text in Verdn, Regulr, 20pt TRUCKSMITH logo to lwys feture bottom right TRUCKSMITH PowerPoint templte - Secondry pge option 1

23 TRUCKSMITH PowerPoint templte - secondry pge, option 2 Includes: Title text in TRUCKSMITH blue Title text to be left ligned Title text to be top left of pge Title text in Verdn, Bold, 35pt Body text in blck Body text in Verdn, Regulr, 20pt TRUCKSMITH logo to lwys feture bottom right on blue strip TRUCKSMITH PowerPoint templte - Secondry pge option 2

24 A Trucksmith Fmily Compny

25 REALLY TRUCKS LOGO The logo is n importnt element of our visul identity. It must not be re-drwn or ltered in ny wy nd hs size nd minimum spce requirements to ensure tht it is lwys visully recognisble. The Relly Trucks logo should lwys pper on white bckground. Mster logo Secondry logo Inverted logo Third logo option Blck logo White logo

26 EXCLUSION ZONE The logo must lwys pper with spce round it, known s the exclusion zone to ensure it is not crmped. The exclusion size is set by the size of the letter T of TRUCKS on the mster logo. MINIMUM SIZE The minimum size for the logo is 20mm, ny smller thn 20mm nd it strts to become unredble. 20mm USE OF THE SYMBOL The logo should lwys crry the trdemrk symbol next to the icon wherever it is used. The TM should be ligned with the top of the logo. The should lso be pplied wherever the word Relly Trucks is used in copy. The correct wy to use it is to pply the glyph in the Aril font nd then pply the superscript style. Relly Trucks

27 EXAMPLES OF MISUSE OF THE LOGO Logo distorted Incorrect colour Incorrect bckground Photogrphic bckground Use of effects or filters Incorrect font Outlined Removl of the symbol

28 COLOURS The Relly Trucks red nd grey re distinctive nd esily recognisble prt of our visul identity. The colours must not be ltered or modified. All colours here re represented by Pntone, CMYK nd RGB to cover s mny requirements they my be used for. RED Pntone 185 RGB: 226, 0, 26 CMYK: 0, 100, 100, 0 #ed1c24 DARK GREY Pntone Cool Gry 11 RGB: 88, 88, 90 CMYK: 0, 0, 0, 80 #58595b LIGHT GREY Pntone Cool Gry 3 RGB: 198, 199, 200 CMYK: 0, 0, 0, 30 #bcbec0

29 TRUCKSMITH REALLY TRUCKS TRUCKSMITH should lwys be the more dominnt of the two logos when shown together. They cn sit side by side or one bove the other depending on the spce vilble.. Both logos should be the sme width when used in either position. A Trucksmith Fmily Compny b. The spce between the two logos should be the sme width s the blue line in the TRUCKSMITH logo. b A Trucksmith Fmily Compny b Relly Trucks must lwys sit longside the TRUCKSMITH fmily logo which replces the stndrd logo wording with A Trucksmith Fmily Compny s shown below. FAMILY LOGO A Trucksmith Fmily Compny

30 TYPOGRAPHY Using the sme fonts for ll our printed publictions is vitl to mintin our unique look nd feel. Din-Bold, Din-Regulr nd Trebuchet re the min typefces used for ll Relly Trucks mteril. HEADER TEXT Font: Din-Bold, uppercse Size: 19pt Leding: Auto Trcking: 0 Colour: Red SUB HEADER TEXT Font: Din-Regulr, uppercse Size: 15pt Leding: Auto Trcking: 0 Colour: Red Bold body text Font: Trebuchet, bold Size: 10pt Leding: Auto Trcking: 0 Colour: Drk grey Body text Font: Trebuchet, regulr Size: 10pt Leding: Auto Trcking: 0 Colour: Drk grey DIN-BOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ bcdefghijklmnopqrstuvwxyz !?@ $%&() DIN-REGULAR ABCDEFGHIJKLMNOPQRSTUVWXYZ bcdefghijklmnopqrstuvwxyz !?@ $%&() Trebuchet Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ bcdefghijklmnopqrstuvwxyz !?@ $%&() Trebuchet Regulr ABCDEFGHIJKLMNOPQRSTUVWXYZ bcdefghijklmnopqrstuvwxyz !?@ $%&()

31 REALLY TRUCKS FOOTER All emils should be written in Verdn nd include: Nme. Position. Contct detils. TRUCKSMITH logos. Compny registered detils. Emil confidentility notice. Verdn size 11 for min text size. REALLY TRUCKS emil footer exmple

32 APPLICATION The following shows how the Relly Trucks visul identity should be pplied over core-items. All items must dhere to certin common stndrds which includes the correct use of the Relly Trucks logo, colours, fonts nd lyout explined in this document. EXAMPLES OF A LEAFLET Front Bck EXAMPLES OF A BRANDED TRUCK

33 BRAND ELEMENTS TRACKS The trcks cn be used s design element nd should lwys pper in the bckground t n ngle with n opcity of 13% or so, s shown on this pge.