Media Information: Online Advertising HANNOVER MESSE
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1 Media Information: Online Advertising HANNOVER MESSE
2 Advertising options an overview 2 Advertising option Placement Page Advertising on website Sponsored post Homepage and news page 4-5 New: Top-Stage News News area 6-7 Sticky skyscraper Homepage / Leading trade fairs / Site area / ROS 8-9 Medium rectangle Homepage / Leading trade fairs / Site area (New placement: Search results) / ROS Masthead Leading trade fairs / Site area / ROS Superbanner Leading trade fairs / Site area / ROS Billboard ad ROS Search term advertising (New presentation) List of search hits Advertising in app Push notification Screen Mobile interstitial After splash screen Highlight tile Home screen Banner ROS Logo List of exhibitor Logo Interactive hall map Advertising in visitor newsletter Panorama ad 1 Topmost placement Panorama ad 2 Middle or lower placement 33-34
3 Advertising on website 3
4 Advertising on website Sponsored post 4 Teaser homepage Teaser News Content article, with prominent teasers on homepage and in news area of HANNOER MESSE Website. Fixed placement of ad on homepage, maximum of 3 rotating teasers Permanent visibility on news page Duration of placement: March and April 2018 Placement optional on all output media (desktop / laptop, tablet and smartphone) Content character of article makes it invisible to ad blockers Article freely searchable on website; indexed by Google and other search engines News article Cost: 22,500
5 5 Advertising on website Sponsored post: specifications Teaser image on homepage Placement: Banner rotation, max. 3 banners Size: 727 px wide x 356 px tall File format: JPG, PNG (not animated) File size: 150 KB Teaser image on news page Placement: Sequence of articles constantly updated chronologically Size: 727 px wide x 356 px tall File format: JPG, PNG (not animated) File size: 150 KB Mobile landing page Headline: Sub-headline: Text: Large images: Image file format: File size: max. 70 char char. 1,000 3,000 char. (recommended: 1,500 char.) 1-2 images, at least 1,200 px wide JPG, PNG (not animated) 150 KB (Usage rights for DMAG websites must be transferred.)
6 Advertising on website Top stage news 6 Premium placement for your ad at the stage of the news category. Fixed placement of ad at the stage of the news page Duration of placement: March and April 2018 Maximum of 2 rotating teasers Placement optional on all output media (desktop / laptop, tablet and smartphone) Link to standard exhibitor entry or exhibitor s own website Top-Stage News: 7,500
7 Advertising on website Top stage news: specifications Placement: Size: File format: File size: News area 712 px wide x 472 px high JPG, PNG max 100 KB 7
8 Advertising on website Sticky skyscraper 8 Sticky banner at right, next to content. Placement on website: homepage, leading trade fairs, category or run of site Duration of placement: freely selectable Displayed on desktop / laptop Number of ad impressions: minimum of 20,000 per booking Link to standard exhibitor entry or exhibitor s own website CPM* for homepage / leading trade fairs: 105 CPM* for site area: 85 CPM* for run of site: 75 *Price per 1,000 ad impressions
9 Advertising on website Sticky skyscraper: specifications 9 Placement: Size: File format: File size: Homepage, site area 120 px wide x 600 px tall JPG, PNG, GIF or third-party ad server tag, flash banners are not accepted 60 KB
10 Advertising on website Medium rectangle Homepage Subpage New placement: Search result page Advertising banner placed in the middle of the content. Placement on website: homepage, leading trade fairs, category (new: search result page) or run of site Duration of placement: freely selectable Displayed on all output media desktop / laptop, tablet and smartphone Number of ad impressions: minimum of 20,000 per booking Link to standard exhibitor entry or exhibitor s own website 10 CPM* for homepage / leading trade fairs: 85 CPM* for site area: 65 CPM* for run of site: 55 *Price per 1,000 ad impressions
11 Advertising on website Medium rectangle: specifications 11 Placement: Homepage, site area or ROS (run of site) Size: Desktop 300 px wide x 250 px tall Tablet 600 px wide x 500 px tall Smartphone 640 px wide x 300 px tall File sizes: File formats: 40 KB 80 KB 20 KB JPG, PNG, GIF or third-party ad server tag, flash banners are not accepted
12 Advertising on website Masthead 12 Premium advertising banner on HANNOVER MESSE website: Placement on website: leading trade fairs, category or run of site Duration of placement: freely selectable Displayed on desktop / laptop Number of ad impressions: minimum of 20,000 per booking Link to standard exhibitor entry or own website CPM* for leading trade fairs: 180 CPM* for site area: 150 CPM* for run of site: 120 *Price per 1,000 ad impressions
13 Advertising on website Masthead: specifications 13 Placement: Image size: File format: File size: Site area, ROS (run of site) 800 px wide x 250 px tall JPG, PNG, GIF or third-party ad server tag, flash banners are not accepted 80 KB
14 Advertising on website Superbanner Bestseller banner on HANNOVER MESSE website. Placement on website: leading trade fairs, category or run of site Duration of placement: freely selectable Displayed on all output media: desktop / laptop, tablet and smartphone Number of ad impressions: minimum of 20,000 per booking Link to standard exhibitor entry or own website 14 CPM* for leading trade fairs 90 CPM* for site area: 70 CPM* for run of site: 60 *Price per 1,000 ad impressions
15 Advertising on website Superbanner: specifications 15 Placement: Site area, ROS (run of site) Size: Desktop 728 px wide x 90 px tall Tablet 1456 px wide x 180 px tall Smartphone 640 px wide x 100 px tall File sizes: File formats: 40 KB 80 KB 20 KB JPG, PNG, GIF or third-party ad server tag, flash banners are not accepted
16 Advertising on website Billboard ad 16 Large-format advertising banner, placed in middle of content. Placement as run of site Duration of placement: freely selectable Displayed on desktop / laptop and tablet Number of ad impressions: minimum of 20,000 per booking Link to standard exhibitor entry or own website CPM* for run of site: 95 *Price per 1,000 ad impressions
17 Advertising on website Billboard ad: specifications 17 Placement: Size: ROS (run of site) Desktop 800 px wide x 250 px tall Tablet 490 px wide x 250 px tall File sizes: File formats: 40 KB 80 KB JPG, PNG, GIF or third-party ad server tag, flash banners are not accepted
18 Advertising on website and in app Search-term marketing 18 Website, Desktop view Website, Tablet view Target group-specific advertising in exhibitor and product search facility: Placement on website and in app Exclusive linking of search terms Synonyms included (English and German) Duration of placement approx. 1 to 30 April 2018 Link to standard exhibitor entry or exhibitor s own website Website, Smartphone view Native app Cost per search term: from 1,050
19 Advertising on website and in app Search-term marketing: specifications 19 Website Placement: Size: ROS (run of site) Desktop 300 px wide x 600 px tall Tablet 1456 px wide x 180 px tall Smartphone 640 px wide x 160 px tall File sizes: File formats: 40 KB 80 KB 20 KB JPG, PNG, GIF or third-party ad server tag, flash banners are not accepted App Placement: Size: File size: File format: ROS (run of site) 640 px wide x 100 px tall 20 KB PNG
20 Advertising in HANNOVER MESSE app 20
21 Advertising in HANNOBER MESSE app Push notification service 21 Win a prize! Take part now! No, thanks OK Beacons are small transmitters which communicate with smartphones via Bluetooth. Based on the current location of a visitor, short notifications can be sent to the phones of those approaching or passing by. Prerequisite: that the HANNOVER MESSE app is installed on the user s device. As a state-of-the-art technology for location-based services, beacons are ideal for mobile marketing purposes, both at your trade fair stand and as an extension of your campaign to specific locations on the exhibition grounds.
22 Advertising in HANNOBER MESSE app Beacon push notification service 22 Win a prize! Take part now! No, thanks OK Display of short notifications via Bluetooth Beacons at exhibition stand are installed by the exhibitor, and have a range of 3 to 5 meters Beacons at entrances to the exhibition grounds and the halls are permanently installed and as such cover a wider area. Daily maximum of 1 notification per campaign and end device Cost at hall entrance: 3,000 Cost at grounds entrance: 4,000
23 Advertising in HANNOBER MESSE app Beacon push notification service - Specifications 23 Win a prize! Take part now! No, thanks OK Placement options: At own exhibition stand (self-installation) Hall entrances (pre-installed beacons) Exhibition ground entrances (pre-installed beacons) Max. no. of char.: 140 File format: MS Word
24 24 Advertising in HANNOVER MESSE app Mobile interstitial (incl. footer banner) Full-screen premium advertising in native app: 3-second display during app start (after display of HANNOVER MESSE splash screen) Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata Additional placement of footer banner with approx. 100,000 ad impressions, run of site sanctus est Lorem ipsum dolor sit amet. Duration of placement approx. 1 to 30 April 2018 Mobile interstitial Footer banner Mobile Landingpage with image and text Creation of mobile landing page within app or, alternatively, a link to your own responsive website Cost: 25,000
25 Advertising in HANNOVER MESSE app Mobile interstitial: specifications 25 Mobile interstitial Placement: Display time: Size: File format: File size: Footer Banner Platzierung: Abmessung: Dateigröße: Dateiformat: After splash screen Approx. 3 seconds 720 px wide x 1280 px tall PNG 80 KB ROS (Run of Site) 640 Px Breite x 100 Px Höhe 20 KB PNG Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt Mobile landing page Image size: 400 px wide x 400 px tall File format: PNG File size: 30 KB Text char.: 1,000 File format: WORD
26 Advertising in HANNOVER MESSE app Highlight tile 26 Lorem ipsum dolor sit amet At vero eos et accusam et justo duo dolores et ea rebum. Highlight tile Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Mobile landing page with image and text Big content article in content area of app home screen: The tile is a rotating element, display of highlight tile at position 1 for approx. 5 seconds (at every opening of the homescreen) Max. 3 advertisers (rotating) Duration of placement approx. 1 to 30 April 2018 Creation of mobile landing page within app or, alternatively, a link to your own responsive website Cost: 8,500
27 Lorem ipsum dolor sit amet At vero eos et accusam et justo duo dolores et ea rebum. Media Information: Online Advertising Advertising in HANNOVER MESSE app Highlight tile: specifications 27 Highlight tile Placement: Display time: Image size: File format: File size: Text: Home screen Approx. 5 seconds (in rotation with content tiles) 840 px wide x 348 px tall PNG 50 KB Sub-headline 25 char., text 90 char. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Mobile landing page Image size: 400 px wide x 400 px tall File format: PNG File size: 30 KB Text char.: 1,000 File format: WORD
28 Advertising in the HANNOVER MESSE app Footerbanner 28 Standard advertising banner in app: Run-of-site placement Duration of placement approx. 1 to 30 April 2018 Number of ad impressions: minimum of 20,000 per booking Link to standard exhibitor entry or exhibitor s own website CPM*: 70 *Price per 1,000 ad impressions
29 Advertising in the HANNOVER MESSE app Footerbanner: specifications 29 Placement: Size: File size: File format: ROS (run of site) 640 px wide x 100 px tall 20 KB PNG
30 Advertising in the HANNOVER MESSE app Logo on interactive hall map and list of exhibitors 30 Reasonably priced, effective advertising measure: Placement in the HANNOVER MESSE app Duration of placement approx. 1 to 30 April 2018 Hall map List of exhibitors Cost per logo placement: 220
31 Advertising on website and in app Logo on interactive hall map and list of exhibitors: specifications 31 Placement: Size: File formats: On website and app 250 px wide x 250 px tall PNG Placement: Size: File formats: On website and app 480 px wide x 480 px tall PNG
32 Advertising in visitor newsletter 32
33 Advertising in visitor newsletter Panorama ad 33 Advertising in popular, targeted HANNOVER MESSE visitor newsletter: Responsive format More than 130,000 subscribers Link to exhibitor s own website 14 mailings from February to April 2018 Panorama ad 1 (uppermost placement) Cost per newsletter: 4,000 Panorama Ad 2 (middle placement) Cost per newsletter: 3,600
34 Advertising in visitor newsletter Panorama ad: pecifications 34 Placement: Size: File sizes: File formats: Newsletter Desktop 570 px wide x 120 px tall 50 KB JPG / GIF static Tablet and smartphone 320 px wide x 67 px tall 50 KB
35 35 Contacts Katja Anssar Tel Anne Christin Fusch Tel Fax: Date of issue: 10/2018. Modifications reserved. All prices subject to German VAT.
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